Ben Orenstein and Adam Wathan on surviving the transition from dev to founder.
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A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.
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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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Ben Orenstein interviews great programmers about their craft.
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Developer Experience is a podcast brought to you by Algolia. We chat with guests who build products for developers about their developer experience strategy, what it means for them and why it’s important.
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We talk about Ruby, Rails, JavaScript, and everything in between. From tiny tips to bigger challenges we take on 3 questions a show; What are you working on? What's blocking you? What's something cool you want to share?
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Interested in building your own SaaS company? Follow the journey of Transistor.fm as they bootstrap a podcast hosting startup.
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The only engineering podcast with a 2 drink minimum! Full stack developers Jared Palmer and Ken Wheeler have peer-to-peer conversations with world-class engineers about software development.
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What happens when you put Rails in a browser? Vladimir Dementyev (Vova) is pushing WebAssembly to its limits by creating an interactive Rails playground that runs entirely client-side. This groundbreaking project aims to eliminate the frustrating installation barriers that often discourage newcomers from trying Ruby on Rails. "I asked myself the qu…
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Brian's walking through the new website and idea he's launching and getting Justin's feedback on what he thinks will work and what could use refining, the struggle of creating video content in 2025, keeping course content fresh, whether another podcast is the best use of time, and whether targeting junior or professional software developers is the …
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Changed my mind: AI is actually good for coding
1:32:12
1:32:12
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1:32:12Big episode! Brian shares the results of his launch of Instrumental Components (sales numbers, and how he's feeling). He also talks about his next project: helping devs and teams navigate how to use AI in software development and design. This episode was recorded live, with tons of folks joining us in the "panel" chat. Adam Wathan ended up joining …
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The last RailsConf ever is coming to Philadelphia this summer, and co-chair Chris Oliver joins us to pull back the curtain on what's sure to be a historic gathering for the Rails community. Chris reveals how the programming committee curated an exceptional lineup from hundreds of submissions, balancing nostalgic looks at Rails' 18-year journey with…
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Back from London UK – so much to talk about
1:09:18
1:09:18
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1:09:18Justin just got back from a big trip to London UK for the podcast industry conference, and honestly, it's got him thinking about some big thoughts about the podcasting medium. This episode starts out with an honest chat between Brian and Justin: 'How are you feeling about the podcast so far?' Timestamps: (00:06) - Just the two of us (01:06) - The s…
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Swimming against the current sometimes leads to unexpected treasures. In this fascinating conversation, Adam Fortuna reveals how migrating Hardcover—a social network for readers with 30,000 users—from Next.js back to Ruby on Rails delivered surprising performance improvements and development simplicity. The journey begins with Adam explaining how H…
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Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback o…
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"I hit my initial goal for my business – what's next?"
1:26:46
1:26:46
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1:26:46Justin is wrestling with strategic decisions for Transistor after hitting his initial "success goal," while Brian is two weeks away from launching a new Rails components product and grappling with how to reach his target audience. Timestamps: (00:06) - What are we talking about in this episode? (01:41) - The importance of a founder or CEO (05:40) -…
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"Waiting for the Dam to Break" - Jordan Gal's bet on voice AI
1:08:23
1:08:23
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1:08:23Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break." Timestamps: (00:00) - Intro (03:42) - Using what I…
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Figuring out what to do next (Adam Wathan)
1:14:26
1:14:26
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1:14:26Adam Wathan sat down with Justin and Brian to talk about the challenge of staying motivated with your own business, even when you've "made it." However successful you think a well-known product or founder might be, the truth is everyone's dealing with stresses and challenges and things that don't work and figuring out what to do next. That's what t…
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What happens when a seasoned Rails developer with 17 years of experience decides to document their journey learning Hotwire? Radan Skorić joins us to discuss his ebook "Master Hotwire" and the fascinating parallels between writing and coding. Unlike most tutorials that start from ground zero, Radan's approach assumes you already know Rails—because …
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How do you find Founder-Product Fit?
1:10:07
1:10:07
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1:10:07Brian Casel hosts a candid conversation with Val Sopi and Christian Genco about the realities of launching new SaaS products in 2025. All three founders are at pivotal moments in their entrepreneurial journeys, wrestling with what products to build next, how to balance consulting work with product development, and finding the elusive "founder-produ…
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Join us as we unravel the inspiring journey of Tailwind CSS with its creator, Adam Wathan. From its inception in 2017 as an open-source CSS framework to becoming a major player in web design, Tailwind has recently undergone a significant rebranding with the launch of Tailwind Plus. This episode provides listeners with insights into Adam's strategic…
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Marie Poulin and Aaron Francis join us to discuss the realities of building creator-driven businesses. We talked a lot about YouTube (they describe how each got traction there) and their current video making process. They also challenged conventional wisdom about sticking to one niche. For them, pivoting between projects keeps them fresh and preven…
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Join us for a fascinating episode where we explore the development of SaturnCI—a new and user-friendly Continuous Integration tool that arose from frustrations with existing solutions like CircleCI and GitHub Actions. Our guest, Jason Sweat, shares his passion for creating a platform that not only simplifies the user experience but actively incorpo…
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David Hill, the innovative mind behind "Ode to RailsConf" and a senior engineer at Simplify, invites us to explore his fascinating journey into the world of podcasting. Inspired by the final announcement of RailsConf, David crafted a platform to celebrate the cherished memories of the event while also providing himself with a bridge to manage socia…
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Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)
1:00:10
1:00:10
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1:00:10Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way…
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The business of open source - Caleb Porzio (Livewire) and Taylor Otwell (Laravel)
1:18:02
1:18:02
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1:18:02Is web development still a good career choice in 2025? What's the future of open source? Justin and Brian dive deep with Taylor Otwell (Laravel) and Caleb Porzio (Livewire, Alpine.js, Flux) about the state of web dev, building a business on open source, and the anxiety of managing competition. Chapters: (03:31) - Should people still pursue web deve…
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Stephen Margheim, a celebrated figure in the Ruby and Rails community, returns to unravel the fascinating intricacies of his latest project—writing a parser for SQLite's SQL dialect in Ruby. He shares his enlightening journey of translating complex SQL syntax, which at first seemed a simple endeavor but soon unfolded into a realm of deep learning a…
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SaaS predictions for 2025 – Colleen Schnettler and Tyler King
1:02:02
1:02:02
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1:02:02Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing? Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products) are joined by Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) to debate our predictions for the new year. CHAPTERS:…
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2024 year in review and plans for 2025
1:28:22
1:28:22
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1:28:22In this episode, Adam and Ben sit down to reflect on how things went in 2024 in their business and personal lives and talk about their plans for 2025.By Ben Orenstein and Adam Wathan
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The Panel – smart founders discuss the realities of building a business
6:44
6:44
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6:44When it comes to bootstrapping and building software, there's rarely one correct answer. The secret to building better products, profitable companies, and a better life is knowing how to find the best answer for you. That’s the purpose of The Panel podcast. Join hosts Justin (Transistor.fm) and Brian Casel (Instrumental Products) in each episode as…
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What if you could scale your SaaS platforms effortlessly across diverse hosting services? Join us as we welcome Adam McCrea, the brilliant mind behind JudoScale, who takes us through his fascinating evolution from being a Rails developer to creating a cutting-edge autoscaling solution. Adam opens up about the technical challenges he faced while ada…
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Giuuunta! Motivating yourself when you're not in startup mode
1:11:56
1:11:56
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1:11:56Bootstrapping a business is like getting a plane to lift off the ground. But what do you do once the plane is in the air? Dave Giunta and Justin Jackson recorded a recent phone call about maintaining motivation after the initial startup phase. How does founder energy shift once you've achieved your early goals? Dave prods Justin to find new sources…
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What drives a seasoned developer from Taiwan to London, and how does one translate a passion for Ruby into groundbreaking projects? Hear from Stan Lo of Shopify's RubyDX team as he shares his captivating journey and his significant impact on the Ruby development landscape. From his essential work on the debug gem and IRB to his current efforts with…
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Cody Norman, an independent Ruby on Rails consultant and creator of SpotSquid, takes us on a fascinating journey through the intersection of technology and tattoo artistry. Discover how Cody transformed a traditionally paper-based industry into a tech-savvy environment, using customer feedback to tackle the unique challenges faced by tattoo artists…
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Ever wondered why a seasoned entrepreneur would choose acquisition over starting from scratch? Join us as veteran Rubyist John Nunemaker unravels the secrets behind his strategic purchase of Fireside FM. You’ll discover the ins and outs of transitioning ownership and handling infrastructure while gaining insights into why stepping into an existing …
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Adam and Ben are back on the mics after nine months to give an update on their lives. Timestamps (00:00) - Catching up (00:18) - Fitness update (18:13) - House updates (24:53) - Ben update (35:11) - Tailwind Labs update Links Adam on X Ben on XBy Ben Orenstein and Adam Wathan
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Ever been jolted awake at 2:30 AM by a fire alarm while at a tech conference? We have, and it was just one of the unexpected moments that added a unique twist to our RailsWorld experience. Join us as Andy Kroll, Chris Oliver, Alan Reitelhoover, and I recount the highs and lows of the conference, from the festival-like energy to the invaluable hallw…
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Can you feel the festival vibes of Rails World? Brace yourself for an electrifying journey through the upcoming release of Rails 8, where authentication features are creating a buzz like never before. Picture yourself amidst a sea of passionate developers, where hallway interactions often outshine the scheduled talks. We'll also share a heartfelt t…
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What groundbreaking feature has Rails 8 introduced that has Jason Charns grinning from ear to ear? Join us live from Railsworld 2024 in Toronto as we break down DHH's monumental keynote unveiling the built-in authentication feature that’s set to revolutionize Rails development. Jason shares his excitement over the long-awaited feature, drawing hila…
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What does it take to build a modern, distraction-free forum platform that fosters deep community engagement? Join us as we welcome back Jeremy Smith, a seasoned Rails developer and consultant, who shares his journey of creating Liminal, an innovative platform inspired by conversations at RailsConf. Jeremy's insights offer a unique look into his wor…
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Ever wondered how a backend developer can transition into a successful content creator while juggling a bustling family life? Join us as Aaron Francis, a prominent figure in the tech video content space, shares his incredible journey. From his early days working with Laravel to launching a comprehensive SQLite course, Aaron provides invaluable insi…
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Ready to unlock the secrets of game development using Ruby? Join us as we chat with the ingenious Amir Rajan, the mastermind behind the DragonRuby Game Toolkit. Amir takes us on a captivating journey from his corporate days in app development to becoming a trailblazing indie game developer. You'll be amazed at how Amir leveraged Ruby's expressive p…
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Get a behind-the-scenes look at the meticulous planning for RubyConf, where Kinsey Durham Grace reveals exciting new initiatives aimed at making the conference more inclusive and accessible for developers of all skill levels. Learn about the importance of the early Call for Proposals (CFP) and the exciting RubyConf tracks planned for this year. As …
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Episode 36 - Live (at the time) from RailsConf 2024
30:27
30:27
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30:27In this special crossover episode recorded live from RailsConf 2024 in Detroit, join us for a unique gathering of prominent Ruby podcasters. Drew teams up with Elise from the 'Ruby on Rails' podcast, Jason from 'Code with Jason,' Joël from 'The Bike Shed,' and Julie from 'Ruby for All' The group discusses their experiences at RailsConf, including w…
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Adam Wathan, Creator of Tailwind CSS
1:00:06
1:00:06
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1:00:06Ben and Adam Wathan cover the development and reimagining of Tailwind CSS, focusing on the release of Tailwind 4.0. They delve into the motivation behind the rewrite, the challenges faced, and the approach to maintaining backward compatibility. The conversation covers topics related to software versioning, open-source maintenance, backward compatib…
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Adam Wathan: how small startups hire employees (Tailwind CSS)
1:34:42
1:34:42
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1:34:42How do founders of small bootstrapped companies hire new employees? Adam Wathan got over 1600 people who applied for two new roles at Tailwind Labs (a small team of six people). They ended up hiring two people, but neither of them actually applied. This wasn't how Adam expected (or hoped) this process would go. There were lots of surprising takeawa…
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Ever wondered how a Ruby developer transitions into a successful entrepreneur? Join us as Josh Wood, co-founder of HoneyBadger.io, shares his fascinating journey. From creating notable projects like the Heya gem and Exceptional Creatures to spearheading the launch of HoneyBadger Insights, Josh offers an insider's view of the Ruby community and his …
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Ben and Matt discuss the role of a product engineer and Matt's journey as a content creator. Matt shares his experience working at a consulting agency and how it shaped his perspective on engineering. They also discuss the benefits of working in-person and the importance of the quality of coworkers. Matt reflects on his motivation for content creat…
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Hiring for tiny teams with Justin Jackson
1:39:02
1:39:02
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1:39:02Adam just wrapped up a big hiring project at Tailwind Labs, adding both a new engineer and a new designer to the team. In this episode he talks through the process with Justin Jackson, founder of Transistor, to compare notes and record what worked, what didn't, and how he will approach hiring in the future after going through this process. Timestam…
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In this conversation, Ben and Derrick discuss the challenges of growing a business and the decision to target specific market segments. They explore the trade-offs between serving a broad audience and focusing on a niche market. They also discuss the technical choices and architectural decisions in building a product, with Derrick sharing his posit…
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Thorsten Ball, Software Engineer at Zed
1:12:58
1:12:58
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1:12:58In this episode, Ben chats with Thorsten Ball. This conversation fits neatly into two halves - in the first, Ben and Thorsten go deep on how to differentiate yourself, work in public, and make it easy for people to hire you. In the second part of the conversation, they talk more specifically about Zed, why it matters, and how it’s being built. Link…
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Discover the heartbeat of Ruby with Ufuk Kayserilioglu, the engineering maestro at Shopify, as we unravel the layers of Ruby infrastructure and the bright future of Rails development. Ufuk's insights into the meticulous work of maintaining CRuby reveal the fine art of balancing performance with modernity while also diving into the exciting realms o…
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After almost six years, Ben has stepped away from day-to-day work on Tuple and moved to its board. Friend of the pod Aaron Francis interviews Ben about the whole beautiful, complicated, enriching experience. As a treat, the boys dive into what's next for Aaron as well.By Ben Orenstein and Aaron Francis
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Embark on a journey through the landscape of SQLite and Ruby on Rails as I chat with the exceptional Stephen Margheim, who enlightens us on the robustness and agility of SQLite for modern web development. Stephen brings to the table his extensive open-source contributions and projects that integrate SQLite with Rails, offering insights into Ruby ge…
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Andreas Kling, Creator of SerenityOS and the Ladybird Browser
1:11:20
1:11:20
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1:11:20Ben interviews Andreas Kling, creator of SerenityOS and the Ladybird browser. They talk about the concept of lifestyle software and how it relates to the development of SerenityOS, Andreas’ vision of creating a Zen garden for developers, and the benefits of using a mono repo and a unified language in the development process. They also touch on the …
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Fable Tales, Staff Engineer at Stripe
1:05:31
1:05:31
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1:05:31In this conversation, Fable and Ben dig deep on building a technical career that balances programming and company leadership. Fable shares their experience working at Stripe and the different roles they have held, including being a technical advisor to the CTO. They also discuss Fable's career move from being a hands-on programmer to role where les…
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In this episode, Ben interviews Josh Pigford, founder of Maybe.co, about the company’s journey from VC-backed startup -> closed startup -> open source project -> funded open source project. They discuss JavaScript and Rails trade-offs, the challenges of building a personal finance software, and the operational difficulties of building a business ba…
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A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is…
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