This is the Millionaire Grind Podcast, where we chat with some of the most successful multi-millionaires to gain insight on how they grew their business, how to stay at the top, and over all how to be an extreme high achiever. Support this podcast: https://podcasters.spotify.com/pod/show/the-millionaire-grind/support
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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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Episode 58 | How Kate Zaman Is Helping Build The Future Of Luxury E-Commerce At ReserveBar
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50:00This week, I sat down with Kate Zaman, Senior VP of Partnerships and Marketing at ReserveBar, to talk about what it really takes to build a brand that doesn’t just survive but thrives, especially in a world where consumers expect more than just a pretty label. We get into career growth, partnerships, luxury e-commerce, why personalization matters m…
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Episode 57 | From High Fashion to High-Converting Partnerships with Dillon Duchesne
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41:58This week on After Hours x Above the Fold, I sat down with my girl Dillon Duchesne, senior partnerships lead at Yotpo and co-founder of Midcoast, to talk about what actually makes a partnership work (hint: it’s not just a logo swap and a handshake). We get into Dillon’s wild career path—from 11 years as a runway model to crushing tech sales—and how…
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Episode 56 | The Secret Behind Building Brands with CX Data featuring Lindsay Kolinsky
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52:12
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52:12This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers. We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. P…
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Episode 55 | Bootstrapped, Product-Led, and Built to Last with Adam Simone
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42:08This week on Above The Fold, I’m in NYC catching up with my new friend and fellow startup nerd, Adam Simone—co-founder of Leaf Shave and Smoosh. We get into what it really means to build product-first brands and why having strong opinions might actually be a founder’s best tool. We talk about his mechanical engineering background and how it led to …
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Episode 54 | Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski
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50:06This week, I sat down with Olivia Laskowski, This week, I sat down with Olivia Laskowski, aka Liv—Brand and Partnerships Manager at Cometeer and certified coffee nerd—to talk about what it actually means to build a brand with substance (and caffeine). We got into the frozen coffee magic that makes Cometeer different, why brand teams should be in th…
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Episode 53 | Modern Soda, Rewritten: United Sodas’ Brand & CX Strategy with Kate Reeder
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40:52This week, I sat down with Kate Reeder, COO and Head of Brand at United Sodas, to talk about what it really takes to build a brand that stands out in a crowded market. Spoiler: it’s more than just cool packaging. We get into the magic of minimalism, why startups make you wear every hat possible (yes, even HR), and how United Sodas accidentally beca…
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Episode 52 | How to Build a Brand People Actually Love with Jessica Rose Garcia of OneSkin
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40:51✨ In this episode of Above the Fold, I sit down with Jessica Rose Garcia—aka J-Rose—Head of CX at OneSkin, to talk about what really makes customers stick around. Spoiler: It’s not just fast email responses. We dive deep into: 💡 How J-Rose went from working at Gold’s Gym to leading CX at some of the biggest brands in DTC 📈 Why most brands completel…
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Episode 51 | E-Commerce Marketing Tactics with Ali Rose VanOverbeke
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58:16This week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care about—beyond just running ads and chasing conversions. We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Ali’s seen it all—from designing for billion-doll…
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Episode 50 | Jaxxon's Approach To Building A CX Team That Drives Brand Loyalty
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46:14This week, I sat down with Caela Castillo, Director of CX at Jaxxon, to talk about what it really takes to build a CX team that customers actually want to engage with. We’re chatting all things hiring for personality over process, using AI without making your brand sound like a robot, and why CX should always have a seat at the strategy table. Cael…
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Episode 49 | Living, Leading, and Learning CX
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52:32This week, I brought the CX girl gang out of the group chat and into the podcast for a conversation about careers, leadership, and the reality of running CX teams. Ashley Harris (CXM @ Caraway), Cati Brunell-Brutman (CXM @ Glossier), Molly Meetz (Director of CX @ Corso), Leanna Nazzizi (Senior Director of CX at Victoria Beckham Beauty), Nancy Gurd …
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Episode 48 | How Equip is Shaking Things Up in the Protein Market
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1:00:35This week on Above the Fold, I sat down with Kieran Mathew, GM and partner at Equip Foods, to talk about what it really takes to build a brand that lasts. We get into his journey from running a marketing agency at 19 years old to scaling a multi-million dollar eCommerce business. Kieran breaks down why transparency, trust, and real customer relatio…
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Episode 47 | Changing the Narrative Behind Cannabis with MixMix
1:03:34
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1:03:34This week on Above the Fold, we’ve got a BONUS EPISODE coming in hot! Once a month, I go on LinkedIn for AfterHours LIVE—a no-BS breakdown of the biggest DTC moves, plus the kind of raw, unfiltered brand marketing advice you won’t get anywhere else. And this time, the convo was too good not to share. I sat down with the legends behind MixMix—Alliso…
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Episode 46 | How Nomadica is Making Wine Less Pretentious
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38:49What happens when you walk away from Harvard Med School, dive into Michelin-star restaurants, and set out to change the wine industry? You get Nomadica—a wine brand that’s rewriting the rules and making fine wine fun, accessible, and cool again. In this inspiring episode, Kristin Olszewski, the founder of Nomadica, shares her incredible journey fro…
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Episode 45 | From Viral Content to Brand Building with Josh & Mark of Taste Salud
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39:46This week, I sat down with my brothers from another mother to talk about what it really takes to build a brand that lasts, beyond social media hype. We cover entrepreneurship, content marketing, Latino representation in business, and why customer experience is more than just good service. Plus, Josh shares how he’s handled doubt along the way (was …
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Episode 44 | How Top of The Mornin' Coffee Built a Loyal Community
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37:00What happens when you mix a YouTube star, startup chaos, and a coffee bean-shaped soap? You get this week’s episode of Above the Fold! Jess Cervellon sits down with Kenzie McAndrew, the powerhouse marketer behind Akira Coffee and Top of the Mornin'. Kenzie shares how her love for branding—and a college hustle redesigning logos—sparked a career that…
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Episode 43 | Building A Brand One Shot At A Time With Chaser
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36:20What happens when two best friends, a shot of tequila, and stale ginger ale collide? You get Chaser, the ultimate party companion. In this laugh-out-loud episode, Jess Carroll and Jess Moran, the dynamic duo behind Chaser, share how a college friendship and one too many gross shots led to their game-changing beverage brand. From 8 a.m. “shots for s…
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JUV's Secret to Turning a Problem into Pure Gold with Founder Jai Patel
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54:58
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54:58What happens when a juicer meets a French press and says, “Hold my pulp?” You get JUV, the brainchild of Jai Patel, who’s here to spill the juice (literally and metaphorically) on how he turned a personal juicing nightmare into a game-changing product. In this chaotic and juice-soaked episode, we channel our inner QVC hosts with a live JUV press de…
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From Concept to Can: Henry Rathjen's Can-Tini Journey
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36:29This week, we’re diving into the world of Can-Tini, the beautifully branded, ready-to-drink espresso martini, with its founder, Henry Rathjen. 🍸✨ Henry shares the inspiring founder story of Can-Tini, how it all started with a holiday bar conversation, and the journey of creating a standout product in Austin’s competitive beverage scene. From brandi…
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The Art of CX: Strategy, Leadership & Customer Centric Growth with Ben Segal
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43:37In this episode, I sit down with the brilliant Ben Segal, a CX innovator who’s worked across startups, big brands, and everything in between. From his early days in hospitality to leading CX at powerhouse brands like Freshly and Thesis, Ben has redefined what it means to create unforgettable customer experiences. We dive into: • Ben’s journey from …
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Crafting the Perfect Brand Voice with Lucy Samuel of Alle
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34:52In this episode, we chat with Lucy Samuel, a copywriter and brand voice expert who has lent her creative touch to some of your favorite brands, including The Bouqs, TomboyX, Hedley & Bennett and today Alle (your favorite aesthetics platform. iykyk ;)). With a background in stand-up comedy and CX, Lucy shares how her journey has shaped her ability t…
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Connecting Brands and Consumers: Inside Thingtesting with Melissa Seligmann
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45:58
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45:58In this episode, we chat with Melissa Seligmann, COO of Thingtesting, as she dives into the importance of authenticity in consumer insights and brand engagement. Melissa shares how Thingtesting has grown from an Instagram account into a robust review platform, helping brands connect with consumers in genuine ways. With a background that includes bu…
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Inside the Meat Mafia’s Playbook: Health, Wellness, and Going Against the Grain
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45:40In this episode, we explore the fascinating journey of the Meat Mafia with co-founder Harry Gray. We talk transition from creating content to building their own wellness brand, Noble Origins. What started as a podcast and media platform—Meat Mafia—focused on wellness, nutrition, and disrupting the conventional food narrative, has now evolved into a…
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What LinkedIn Knows About Customer Success That You Don’t
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37:31
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37:31Join us for a conversation with Maddie Vance, Customer Success Manager at LinkedIn, as she takes us through her career journey, from landing her first job without knowing anyone to thriving in customer success. We dive into the skills needed for customer success, LinkedIn’s approach to supporting creators, and how big tech companies adapt their str…
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Designing Success: From UX to Hard Seltzer with Co-Founder Sean Ro, Lunar Hard Seltzer
52:02
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52:02Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Sel…
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Experiential Marketing Master Class with League of Originals
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39:45
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39:45On this episode of Above The Fold, I’m chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences. ⏰ Episode Highlights: • 01:15 - Karolina’s journey from fashion design to experiential marketing • 05:30 - How MeUndies pioneere…
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Love Wellness’ Secret to Emotionally Intelligent CX with Amanda Kwasniewicz
57:23
57:23
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57:23Welcome to Above the Fold! I’m Jess Cervellon, and in this episode, I’m thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest. We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and…
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Building Customer Loyalty at Flourish Plant with Lila Sullivan
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36:31Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Lila Sullivan, Co-Founder of Flourish Plant—a revolutionary brand in the plant care industry. We dive deep into Lila's entrepreneurial journey, the innovative features of Flourish Plant, and the extensive efforts they’ve invested in customer education. From co…
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Inside Talea: Megan Fitzgerald on Branding New York's Female-Founded Brewery
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32:14Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Megan Fitzgerald, Director of Brand Experience at Talea Beer—a female-founded brewery making waves in the craft beer scene. We dive deep into Megan's career journey, the unique aspects of Talea Beer, and the multifaceted nature of working in a brewery. From co…
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Taste Salud's Wellness Revolution with Mark Galvez
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42:49
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42:49Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Salud—a wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space. From discussing confidence and emotional regulation in leadership to sharing career journeys, we exp…
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Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success. Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written fr…
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Discovering Experiential Retail with Jolie’s Arjan Singh
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46:50
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46:50Welcome to the launching episode of Above the Fold! I’m Jess Cervellon, and in this podcast, we’re diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold. For our premiere episode, I’m thrilled to be joined by Arjan Singh, the co-founder of Jolie—a beauty wellness brand that’s taking yo…
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Bridging Online and Offline Customer Journeys with Courtney Conway
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48:52
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48:52Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…
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The Importance of Inclusivity in Customer Experience
52:58
52:58
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52:58Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…
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Psychology-Based CX: Sarah Levinger's approach
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50:40
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50:40Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive. Jess and Sarah discu…
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The Versatility of CX Roles in E-commerce with Nichole Ramirez
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33:25Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments. Jess and Nichole explore the importance of being available to y…
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The Power of Consumer Research for Brand Success with Danielle Dawson
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39:58Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent. Jess and Danielle dive deep into why a solid brand voice matters, the per…
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Building Real Customer Relationships with Postscript's Mike Manheimer
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43:02Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing. Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B …
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Customer Experience Secrets with FIGS' SVP Michael Bair
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43:53
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43:53Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX. Join Jess and Michael as they expl…
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Enhancing CX with AI: Insights from Victoria Beckham Beauty’s Leanna Nazzisi
44:33
44:33
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44:33Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business. Join Jess and Leanna as they uncover how AI revolutionizes custome…
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AI’s Role in Modern E-Commerce with Wyze Labs’ Logan Dunn
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44:44Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences. Join Jess and Logan as they discuss how new skills like codi…
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Flaus Founder Sam Coxe on Leaving Law for Entrepreneurship
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52:57
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52:57Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product. Discover how Sam's painful and expensive trip to the dentist sparked the …
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Secrets to Stellar CX with Dr Squatch's Roma Yumul
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36:44Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents. Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role…
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Secrets of Omnichannel Success with Fabletics' Melanie Cummings
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48:49Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce. Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-com…
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The Future of DYPERing: Innovation, Technology, and CX with Alexandra Vailas
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47:36Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consu…
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From Australia to the US: Jade Cameron's Tips on Community Building
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37:47Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce. In this e…
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From Acquisition to Retention: Mastering CX with Cate Marques
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45:52Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice. Listen to Cate’s insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retentio…
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How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod
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39:06Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic dema…
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Creating Authentic Content: Tips from Top Influencers Dallin and Bella Lambert
46:19
46:19
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46:19Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube. In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, “Della Vlogs”. From understanding the …
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From Disney to HopSkipDrive: Why Empathy is the Heart of Every CX
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40:22Jess is joined by friend and mentor Michelle McCombs, Vice President of Trust and Experience at HopSkipDrive. With her +15 year career in CX, Michelle has no shortage of insights. She got her start in CX working at Disney as a Customer Care Coordinator in 2007. From there, she jumped around working CX roles at various companies until 2017 when she …
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How to Create an Ultra Luxe Customer Experience with Madison Must
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35:00Jess sits down with Madison Must, former Director of CX at Terra Kaffe and current Sr. Member Experience Manager at dog care brand Sundays. Madison takes us through her career journey from wedding photographer to entering the world of CX as an early hire at Terra Kaffe. From there, Madison climbed the ranks and learned the ins and outs of CX. Madis…
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