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Next Up with Adam Breneman

Front Office Sports

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On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up features candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
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Conversations with sports' biggest stars. Hosted by 3x All-American, media personality and former D1 coach Adam Breneman, The Breneman Show gives the world an inside look at the personality and humanity behind sports' superstars. New episodes every week -- video on YouTube & Spotify and audio anywhere you can listen to a podcast.
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Our podcast is all about helping you find a career in the sport industry. Geared toward college students and recent graduates, we’re combining education with entertainment to provide you with an inside look into the industry. We’ll mix in our #AskLivingSport show episodes and classroom sessions on sport business and entrepreneurship. We’ll also do interviews with sport business professionals and fireside chats with people we meet while traveling the world through sport. Listen in for advice ...
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In this episode of Next Up with Adam Breneman, presented by Teamworks, Florida State General Manager of Personnel Darrick Yray joins Adam to break down how a modern college program actually builds a roster from high school recruiting vs. the portal, to retention as strategy, to culture built through competition. He shares the lesson he’s learned fr…
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Virginia Head Coach Tony Elliott joins Next Up with Adam Breneman to talk culture, NIL, portal strategy, and what it really takes to get UVA to Charlotte. Elliott explains why he chose Virginia—elite academics, true alignment with AD Carla Williams and university leadership, and a faith-driven belief that he could build a program the right way. He …
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Watch the full episode with Brennan Marion: https://youtu.be/PjQvDIYZtE0 They passed him over. He kept showing up. From coaching at NAIA schools to inventing his own offense… Brennan Marion’s story is what college football is all about — grit, faith, and never skipping a letter on the path to greatness. For sponsorships or business inquiries reach …
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This week on Next Up with Adam Breneman, Mississippi State Head Coach Jeff Lebby joins the show to talk about the journey of rebuilding a program in the heart of the SEC. From taking over a team that had seen four head coaches in five years, to bringing in more than 60 new players and creating instant belief, Lebby opens up on how he’s building sta…
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Watch the full episode with James Franklin: https://youtu.be/xPES1GMZl50 Everyone wanted Jim Knowles. Ohio State. Notre Dame. Oklahoma. But James Franklin and Penn State got it done. When the best defensive coordinator in college football hit the market, Franklin didn’t hesitate — and it changed everything. This wasn’t luck. It was leadership. It w…
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This week on Next Up with Adam Breneman, Congressman Russell Fry joins the show to talk about the SCORE Act, his bipartisan proposal to bring stability back to college athletics. Fry explains why the current NIL and transfer portal landscape feels like the Wild West, and how the SCORE Act aims to create a single national standard. We dive into what…
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The structure. The discipline. The standard — every single day. Manny Diaz saw it up close under James Franklin at Penn State. Not just talk about toughness and culture. A masterclass in how to live it. Diaz broke it down on Next Up. Watch the full episode: https://youtu.be/XZQ3WPnFoX4 For sponsorships or business inquiries reach out to: advertisin…
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Ohio State Athletic Director Ross Bjork joins Adam Breneman for a candid, wide-ranging conversation on leading one of the biggest brands in college sports. Bjork reflects on his first days in Columbus—pinch-yourself moments in the same department as Woody Hayes and Jesse Owens—while laying out how he’s protecting a strong culture and modernizing th…
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Drake Lindsey wasn’t supposed to be here. An underrated recruit from Arkansas with no SEC offers - now he’s the starting quarterback at Minnesota, leading a Big Ten offense at just 19 years old. We talked about his rise, the mindset shift that changed everything back in January and what it really takes to walk into a locker room and earn the respec…
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College sports are changing… fast. IMG Academy CEO Brent Richard and Drew Weatherford (Weatherford Capital co-founder, former FSU QB, FSU Board of Trustees) join Adam at IMG Academy to lay out a simple, bold solution: Add More Athletes. Instead of cutting “non-revenue” sports, expand roster spots and create JV/“varsity-lite” teams—an on-campus farm…
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“Row The Boat” isn’t a slogan. It’s the heartbeat of Minnesota football. P.J. Fleck opens up on how it was born from tragedy, why it resonates so deeply, and how it’s transformed the culture of Gopher football. Full episode with P.J. Fleck: https://youtu.be/B2dB6RcETKs For sponsorships or business inquiries reach out to: advertising@frontofficespor…
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In this episode of Next Up with Adam Breneman, we sit down with Drake Lindsey, Minnesota’s starting quarterback for the 2025 season. Lindsey opens up about his journey from Fayetteville, Arkansas to Minneapolis, the moment he knew he was “a Gopher,” and what it’s really like playing for Coach P.J. Fleck. He breaks down his development behind Max Br…
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Nate Burleson didn’t want to be known as just a football player. After 11 years in the league, he walked away with no Hall of Fame jacket… and a decision to make. Be remembered for what he was or become something greater. He chose the hard road — reinventing himself from scratch. Now he’s a multi-time Emmy winner, one of the most respected voices i…
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This week on Next Up With Adam Breneman, Minnesota head coach P.J. Fleck sits down for a wide-ranging conversation on building a program, leading through change, and the personal experiences that shaped his “Row The Boat” culture. Fleck reflects on the moments that defined his tenure at Minnesota — from snapping a 15-year losing streak to Wisconsin…
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Syracuse’s first spring practice was sloppy, guys were fighting and professors were watching. So, Fran Brown made the whole team bear crawl — even the quarterback. That was the day everything changed. That was the culture shift. Watch the full episode with Fran Brown: https://youtu.be/_su7k1_DqGs For sponsorships or business inquiries reach out to:…
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Virginia Tech starting quarterback Kyron Drones joins Adam Breneman on Next Up for an in-depth conversation about his journey from Texas high school football to leading the Hokies. Growing up in Pearland, Texas, Drones won a state championship with his dad as head coach, a moment that solidified his love for the game. After beginning his college ca…
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They said his system was too risky. Too aggressive. That it couldn’t work at a place like Penn State. Jim Knowles heard all of it — and didn’t flinch. Now he’s the one calling the shots in Happy Valley, and he’s got one goal: build the best defense in the country. This is how he thinks about pressure, scheme, and silencing critics. For sponsorships…
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In this episode, Adam Breneman sits down with Vanderbilt Head Coach Clark Lea for one of the most thoughtful and transparent conversations ever on Next Up. From his emotional first day on the job to the grind of building a winning program in the SEC, Coach Lea opens up like never before. He reflects on the early failures, the pressure he put on him…
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Beau Pribula didn’t want to leave Penn State. He had just practiced. Thought he was playing in the playoffs. Then everything changed. The phone call from his family. The meetings with Coach Franklin. The decision that changed everything. For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE ON YOUTUBE: htt…
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In this episode of Next Up with Adam Breneman, presented by Teamworks, Vanderbilt GM Barton Simmons joins the show for an unfiltered look into what it actually takes to build a college football roster in 2025. From the chaos of the transfer portal to the complexity of NIL and data analytics, Barton explains how his role has evolved into one of the …
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Baylor starting quarterback Sawyer Robertson sits down with Adam Breneman for a raw and inspiring conversation ahead of the 2025 college football season. In this episode of Next Up, Sawyer opens up about his unlikely journey—from growing up a baseball-first kid in Lubbock, Texas, to playing for Mike Leach at Mississippi State, and eventually earnin…
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Dan Furman is one of the leading voices in the college sports business, joins Adam Breneman for a powerful and revealing conversation. As the head of Louisville’s official NIL collective, Dan has overseen tens of millions of dollars in athlete payments, and helped redefine how collectives, schools, and players operate in this new era of college ath…
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Army plays by different rules. No NIL collectives. No revenue sharing. Strict admissions standards. And still… they win. Jeff Monken breaks down how they recruit, why they use analytics to gain an edge, and what makes Army football so different. Watch the full episode with Jeff Monken: https://youtu.be/nHl7cbHHMU4 For sponsorships or business inqui…
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In this episode, Adam Breneman sits down with Missouri quarterback Beau Pribula for a raw, emotional, and wide-ranging conversation, recorded right in Beau’s hometown of York, Pennsylvania. From living out his childhood dream at Penn State to navigating the complexities of the transfer portal, NIL, and a position battle with Drew Allar, Beau opens …
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Live from Super Bowl LIX in New Orleans: In this exclusive episode, we sit down with sales executives from the New Orleans Saints and Pelicans for a high-impact conversation recorded during our Living Sport International Sport Business Program. Set against the electric backdrop of Super Bowl week, our program immersed participants in real-world exp…
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In this episode of Next Up with Adam Breneman, Adam sits down with Army Head Coach Jeff Monken, one of the most respected and disciplined leaders in college football. Coach Monken shares the full story of how he took over a struggling Army program in 2014 and built it into a winner, leading them to a historic 12-win season and conference championsh…
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In this episode of Next Up with Adam Breneman, Sacramento State head coach Brennan Marion opens up like never before. From being broke in his 20s to getting passed over for head coaching jobs — including his own alma mater — Marion has stayed true to himself, even when it cost him opportunities. Now, he’s one of the most innovative minds in footbal…
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Gary Vaynerchuk joins Next Up with Adam Breneman for a raw, unfiltered conversation about ownership, obsession, AI, NIL, and what it really takes to build something that lasts. From building his dad’s company from $3 to $60 million and walking away with nothing, to firing his best friend in order to save his company, Gary opens up about the moments…
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Fran Brown joins Adam Breneman for a raw, no-filter conversation about how he transformed Syracuse football in year one. From being counted out in the hiring process to creating a culture built on D.A.R.T. — detailed, accountable, relentless, tough, Fran shares what it really takes to build a program that lasts. He opens up about his Camden roots, …
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Live from Super Bowl LIX in New Orleans: In this exclusive episode, we sit down with former All-American tight end turned Forbes 30 Under 30 entrepreneur, Adam Breneman, for a raw and inspiring conversation recorded during our Living Sport International Sport Business Program. Set against the electric backdrop of Super Bowl week, our program immers…
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Texas Tech GM James Blanchard joins Adam Breneman to break down how he helped turn the Red Raiders into one of the most well-resourced, forward-thinking programs in college football. He shares what a day in the life of a GM looks like, how Texas Tech built the #1 transfer portal class, and why NIL has completely changed the landscape. Blanchard exp…
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Jake Butt joins Adam Breneman for a raw, unfiltered conversation about the broken state of college football. From NIL hypocrisy to why players feel like employees, Jake dives into how the sport needs to evolve and fast. He also shares his journey from Michigan star to rising broadcaster, his thoughts on sports betting, why Penn State might be ready…
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In this episode of Next Up, Adam Breneman sits down with the man behind the curtain at Penn State Football — General Manager Andy Frank. For years, Andy has played a critical but often unseen role in building one of the top programs in college football. He’s been Coach Franklin’s right-hand man going all the way back to their time at Vanderbilt, an…
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Billionaire entrepreneur Mike Repole — the mind behind Vitaminwater, BodyArmor, and now NoBull — joins Adam Breneman for one of the most raw and inspiring conversations we’ve had on Next Up. From growing up in Queens as the son of a waiter and a seamstress to selling companies for billions, Repole shares the unfiltered truth about what it takes to …
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In this episode of Next Up with Adam Breneman, Penn State Defensive Coordinator Jim Knowles opens up about his journey to Happy Valley and what it means to coach at the school he grew up idolizing. From his first impressions of the Penn State culture to the fast-moving process that led him to take the job, Knowles brings you inside the mindset of o…
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In this episode of Next Up, Adam Breneman sits down with Nate Burleson — former NFL star turned Emmy-winning TV host and entrepreneur. Nate opens up about how he built a second career even bigger than his first: the struggles of life after football, finding his voice in media, navigating self-doubt, investing smartly, launching new businesses, and …
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James Franklin has been the face of Penn State football for over a decade, but this may be his most revealing interview yet. In this episode, Adam Breneman sits down with Coach Franklin to talk about the challenges of NIL and the transfer portal, why players are staying at Penn State, and how he landed top defensive coordinator Jim Knowles. They di…
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Penn State’s offensive coordinator Andy Kotelnicki is one of the most creative minds in college football. In this episode, we dive deep into his offensive philosophy, how he’s developing Drew Allar into a future star, and the culture shift happening inside the Penn State football building. Kotelnicki opens up about why he left Lance Leipold after 1…
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In this episode of Next Up with Adam Breneman, presented by Teamworks, USC General Manager Chad Bowden joins the show for a behind-the-scenes look at what it really takes to build a national powerhouse football program. Chad shares how he made the decision to leave Notre Dame and join Lincoln Riley at USC in just 24 hours, and why he believes Calif…
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Duke Head Coach Manny Diaz joins Adam Breneman for an in-depth conversation about his coaching journey, leadership philosophy, and the challenges of building a winning program in today’s college football landscape. From getting fired at Texas in 2013 to leading Miami and coordinating one of the nation’s top defenses at Penn State, Diaz has seen it …
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Wake Forest football is entering a new era under Head Coach Jake Dickert, and in this episode of Next Up with Adam Breneman, he opens up about the challenges and opportunities that come with leading a Power 4 program. From his first team meeting to the culture he’s building, Coach Dickert shares what it takes to win in today’s college football land…
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Notre Dame Head Coach Marcus Freeman joins Adam Breneman for a raw and insightful conversation about his journey to leading one of college football’s most storied programs. He shares what it was like stepping into the role, the whirlwind 72 hours that changed his life, and the lessons he’s learned along the way. Freeman opens up about the challenge…
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Wake Forest Athletic Director John Currie joins Adam Breneman for a candid conversation on the future of college sports, the rapid changes in NIL and revenue sharing, and how Wake Forest is positioning itself for long-term success. Currie dives into what it’s really like to be a Power 4 AD, how he approaches hiring coaches, and why Wake Forest has …
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In this episode, Memphis Head Coach Ryan Silverfield takes us inside his journey—from getting the head coaching job to building a sustainable winning culture. We discuss the lessons he’s learned, key coaching philosophies, and how Memphis continues to compete at a high level. We dive into his biggest surprises as a head coach, the advantages of bei…
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In this exclusive interview, Michigan Football Head Coach Sherrone Moore shares his incredible journey from graduate assistant to leading one of the most storied programs in college football. He opens up about the moment he got the head coaching job, the lessons he learned from Jim Harbaugh, and the challenges of stepping into this high-profile rol…
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Tim Pernetti, Commissioner of the American Conference, joins me for an unfiltered conversation about the future of college football, conference realignment, NIL, media rights, and the business behind the game. From leading Rutgers’ move to the Big Ten to reshaping the American Conference, Tim has been at the center of some of the biggest decisions …
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The Pac-12 Conference has faced one of the most challenging periods in its history, but what happens next? In this interview, I sit down with Pac-12 Commissioner Teresa Gould to discuss the conference’s survival, media rights, expansion, and the future of the Pac-12. She shares what it was like stepping into leadership during such a critical time, …
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In this candid and inspiring conversation, Adam sits down with Arizona State Head Football Coach Kenny Dillingham. We dive deep into his journey to becoming one of the youngest head coaches in college football, the challenges of building a winning program, and his philosophies on recruiting, culture, and leadership. Coach Dillingham shares incredib…
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Next Up is back and now part of Front Office Sports. In the first edition of the new Next Up, Johnny Manziel opens up about his remarkable journey through football and beyond. From his breakout moment at Texas A&M to winning the Heisman Trophy and navigating the chaos of the NFL, Johnny shares stories, including his draft night experience and the c…
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