Hang out with advertising professionals Jerod Barlow (digital marketing expert) and Francis LaBelle (copywriter) in this conversational podcast. They'll discuss industry topics and trends — and try desperately to stay on topic.
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Ad Like Objects Podcasts
Decoder Ring is the show about cracking cultural mysteries. In each episode, host Willa Paskin takes a cultural question, object, or habit; examines its history; and tries to figure out what it means and why it matters. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever y ...
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All things ads and offers. Brought to you by: The Maestro Of Marketing The Architect of Ads The Director of Direct Response I like coming up with ads and offers for...just about anything.
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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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The sales landscape has changed. Your competition has an AI business partner. Do you? Welcome to Sales Zen, the quick-hitting podcast for advertising sales professionals, media leaders, and ad tech execs who want to master the future of selling. Join Kevin Currie, a certified Google Generative AI Leader and veteran of Meta, Yelp, and the NFL, as he shares the proven Human + AI Hybrid Model—the essential framework for thriving in modern media sales. In each quick hitting episode, you'll get a ...
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The Meek Marketing Podcast is the most epic Facebook marketing podcast on the planet and beyond. But we will let you be the judge of that. Like My Content? Subscribe, rate and review F O L L O W O N S O C I A L ▶️WEBSITE: https://meekmarketingandconsulting.com/ ▶️FACEBOOK: http://facebook.com/meekmarketingandconsulting ▶️INSTAGRAM http://instagram.com/meekmarketingandconsulting ▶️BLOG: https://meekmarketingandconsulting.com/?blog=y ▶️YOUTUBE:http://bit.ly/mmcyt ▶️TWITTER: http://twitte ...
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If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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EP | 701 - The Certification Trap // How to Pick Your Niche When You're Good At Everything
15:43
15:43
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15:43If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students ar…
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D2D Roofing Sales: Out With the Old, in With The NEW w/ Dashaun Bryant
38:19
38:19
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38:19FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ------ Homeowners aren't answering the door like they used to. They're tired of being pitched. They're researching you before you leave their driveway. Some are even asking ChatGPT what to do when a roofer shows up. No joke (I even pulled up ChatGPT to show you exactly what it says).…
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Mailbag: Yo-Yos, Sandboxes, and Encores
1:06:41
1:06:41
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1:06:41Decoder Ring listeners write in with some excellent mysteries, and for our last episode of the year we’re solving three of them. Why do children play in boxes full of sand? Why do rock bands pretend like the show is over when everybody knows they’re coming back for an encore? And what was up with those school assemblies where you’d get to skip clas…
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9 Red Flags That a Roofing Marketing Agency is Garbage
15:29
15:29
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15:29Get my 9-Step Marketing Agency Vetting Checklist inside my FREE Training & Growth Platform: https://adamsfreestuff.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/ FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (…
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EP | 700 - Functional Health Coaches! THIS Is How You Grow Your Business!
42:29
42:29
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42:29The functional health world is exploding right now and if you have the skills or desire to have the to deliver in this field, 2026 could be your best year yet. Today, I have on a former student, success coach, and incredible entrepreneur Lacey Iskra on the show to talk about her business LifestyleU and how it has evolved from fat loss to root cause…
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Top OBJECTIONS in Roofing Sales (And EXACTLY What to Say Back)
29:20
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29:20FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ---- Objections are the primary reason you don't close the sale… Even with a great presentation! These are the top objections and what to say back. Think of it like a master class in objection handling. Be a hero and share this in your team group chat because everyone will thank you …
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EP | 699 - Why Passive Income Is Keeping You Broke (Do This Instead)
10:08
10:08
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10:08Pursing passive income sounds like a smart idea until you find out its bullshit especially in the beginning. We didn't start thinking about passive income until we were taking home 100k a month from our business and we were able to reach 100k take home months by investing in ourselves and increasing our active income streams. I'll explain why you s…
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STOP Writing Job Ads, Just Talk to AI Like This & It Writes Everything
12:14
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12:14Writing job ads and job descriptions is torture… Staring at a blank screen, wondering where to start, questioning every word. But last week I hired for a critical General Manager role, and I didn't need to write a single thing myself. Instead, I just talked. I spoke into my computer for about five minutes, describing exactly what I was looking for.…
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EP | 698 - Be a Fly On The Wall In An Open Office Hour: Real Fixes To The Problems Coaches Don't Talk About
22:39
22:39
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22:39Have you ever had a moment in your business where you think… Okay, everything is working… but also nothing is working… and also I'm exhausted… and also I need someone to just tell me what to do next"? Maybe you're a mom trying to grow your coaching business on three hours of sleep. Maybe you're getting sales calls where people say things like "I'm …
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EP | 697 - How To Sell High-Ticket Coaching Without Feeling Like A Scumbag
7:23
7:23
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7:23We want you to finish the year strong in business and that comes down to sales. I want to share this quick episode on the mindset around sales that have helped our top students inside of IFCA and what has helped us reached over 40 million in sales. Time Stamps: (0:05) Why Sales Feels Gross To Most Coaches (1:10) Caring And Selling Are The Same (1:5…
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7 Qualities That Separate The Best From The Rest (Roofing Sales Reps)
13:14
13:14
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13:142025-2028 Roofing Market Report: https://roofmarketreport.com/ FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ----- I used to think roofing sales was all about the pitch. The strategies. The daily habits. And don't get me wrong, those matter. But after years of training top performers, I discovered something unique. The surprisin…
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Videomate: Men was a VHS tape released in 1987 featuring 60 single men pitching themselves as dates to women on the other side of the TV screen: “The love of your life could be on your TV tonight!” the box reads. In retrospect, Videomate: Men is a bizarre and hilarious time capsule, but at the time it was one of many manifestations of what was know…
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Sales Script to Turn DELAYED Roof Replacements Into $80K Closes
11:34
11:34
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11:342025-2028 Roofing Market Report: https://roofmarketreport.com/ FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ----- Homeowners are delaying roof replacements more than ever. But when you give them what they want, you can close the sale today. Here's the script to use. ============= FREE TRAINING CENTER https://adamsfreestuff.com/…
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EP | 696 - How To Turn Every Financial Objection Into a Close [Live Role-Play w/ IFCA Sales Director]
11:29
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11:29What I'm gonna share with you today is a live role-play from our Sales Director, AP, from a recent Black Friday webinar we did. We had one of our attendees, Caitlyn, ask a question about how to structure Black Friday offers when clients have payment objections. And rather than me just coaching on it, I was like, 'AP, do you just want to role-play t…
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EP | 695 - 2026 Fitness Industry Forecast: 10 Trends That Will Define The Year
17:40
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17:40If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it. The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated." It's that people are no longer buying info…
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How This Retail Roofer Dominates & Spends Only 3% on Marketing
33:52
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33:522025-2028 Roofing Market Report: https://roofmarketreport.com/ FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/ FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM A…
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EP | 694 - How to Make a Cyber Monday Offer That Fills Your Calendar with Ready-to-Buy Leads
10:10
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10:10A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes. Time Stamps: (0:37) Do…
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EP | 693 - How We Scaled T4E Systems To $150k/mo + Exited (And How You Can Swipe It)
14:52
14:52
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14:52We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the s…
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50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan
39:50
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39:50Episode Resources: https://roofmarketreport.com/ https://aitrustsignals.com/ -------- 50% of homeowners now use ChatGPT instead of Google to find roofers. Not "will use." ARE using. Right now. It gives them 3 recommendations. That's it. With detailed reasons why. And AI referral traffic converts 6-12X better than Google traffic. Either you're in th…
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Americans are currently besotted with protein. It’s touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It’s sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being ad…
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Stop wasting hours on proposal development! This episode of the Sales Zen AI Podcast gives you a simple, three-step human-AI hybrid workflow to cut your development time by 80% and make your presentations instantly more persuasive. You already have the data—now let AI turn it into a compelling story. Learn the step-by-step process for generating a …
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$653M Giant COLLAPSES: What This Signals for Roofing w/ Josh Sparks
36:31
36:31
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36:312025-2028 Roofing Market Report: https://roofmarketreport.com/ --- A $653 million roofing company just collapsed. Shut down with 48 hours notice leaving customers and over 2,500 employees in the dark. Renovo Home Services was ranked #8 on Qualified Remodeler’s Top 500 list. And now… doors closed. The industry is worried that this might be a signal …
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EP | 692 - The $10k Blind-Spot Most Coaches Obsess Over
19:03
19:03
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19:03My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectation…
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Homeowners LIE to Your Face: 4 Steps to Get The Truth w/ Marcus Sheridan
28:31
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28:31Episode Resources: - 2025-2028 Roofing Market Report: https://roofmarketreport.com/ - Marcus Sheridan's Sales Training: https://questionfirstgroup.com/ ----------------- This is the real reason homeowners lie to you, and how to make sure it never happens again. Why do they lie? It's not because they’re bad people. But because they don’t feel safe t…
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EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)
13:26
13:26
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13:26We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add m…
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Hark, the holiday season is upon us—and with it the most solemn of festive traditions: a gift guide! In this video and podcast special, Slate hosts Dana Stevens, Chris Molanphy, and Willa Paskin beam-in from their collective hearths to deliver unto the internet their favorite gifts for culture lovers this holiday. In addition to sharing gifts, they…
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Say This Word-for-Word Script BEFORE You Pitch, Get 3X More YES’s
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9:09This surprisingly effective phrase can get you up to 3X more YES’s in sales. (According to the research conducted by Bolkan & Anderson, 2009). But only when you know exactly what to say before you pitch. Watch this new video because I will give you the word-for-word script to follow. At the end, I show you 3 ways you can use this to: 1) Get More YE…
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Generic emails are dead. If your outreach still sounds like a mass-blast, you're leaving deals on the table. In this power-packed episode, we dive into the secret weapon of top-performing ad sellers: a human-AI hybrid workflow for hyper-personalized prospecting that cuts through the noise and guarantees buyers think, "Wow, this person gets it." You…
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EP | 690 - The Peptide Masterclass [Part 3 of 3]: Your First Peptide Protocol – The Exact Starter Stack for Fat Loss, Recovery & Performance
24:11
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24:11Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics: A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is import…
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Thank You for 100K ❤️ The Untold Story Behind My Channel
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13:15Thank You for 100K ❤️ Here's the untold story behind how The Roof Strategist YouTube channel began in 2015. I also share the life lessons I learned along my 10 year journey to get here. I hope this video expresses my heartfelt gratitude and inspires you to keep going, even when things get tough. ============= FREE TRAINING CENTER https://adamsfrees…
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EP | 689 - The Peptide Masterclass [Part 2 of 3]: My Top 5 Favorite Peptides [+ The Non-Peptide Game-Changers I Stack With Them]
18:23
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18:23After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that a…
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Autumn may have more cozy signifiers than any other season—though we all have our own favorites. Maybe for you it’s sweater weather, football games, spooky season, apple picking, leaf peeping, or mainlining candy corn. Whatever it is, in today’s episode we’re looking closely at three of these autumnal staples. First, we get to the bottom of a recur…
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Is forecast management a frustrating time suck that pulls you away from closing deals? You’re not alone. Weekly forecast reviews are often subjective, slow, and full of friction between sales reps and managers. In this actionable episode of Sales Zen AI, we show you how to leverage AI to transform a painful administrative task into a sharp, data-dr…
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ICE Raids Targeting Roofers: Why, How, & What to Do w/ Trent Cotney
25:11
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25:11ICE Raids are targeting roofers… And it’s really prevalent in some cities like Chicago. Reports are coming in from former employees, competitors, upset homeowners, and even crew members themselves (you’ll see why in the video). Attorney Trent Cotney joined me for this interview to give you the ICE Raid Playbook. Because he’s been dealing with this …
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EP | 688 - The Peptide Masterclass [Part 1 of 3]: What They Are, Where They Came From, & Why You Should Care
12:49
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12:49I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series. Time S…
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Think D2D Roofing Sales is a 'Numbers Game?' You’ve Been Lied To
14:24
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14:24FREE Roofing Sales Training & Growth Platform: https://theroofstrategist.com/free-training-center/ ------ No, more doors does not equal more sales. Here’s the truth about the so-called ‘Numbers Game’ of D2D roofing sales. These are the 3 numbers that actually matter. I give you tips and advice to improve each of these numbers the fastest, easiest w…
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EP | 687 - From 40K to 200K Months: The Funnel vs. Sales Dilemma
22:00
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22:00If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting…
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This 1 Word Will Instantly Make You CLOSE More Roofing Sales
9:49
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9:49This 1 word will make you a stronger closer, and it’s surprisingly effective. Learn 5 simple ways to use this 1 word to: 1) Beat price objections 2) Build trust 3) Close sales You’ll now notice how I use this 1 word regularly because you know what it is, and how it works on our subconscious mind. ============= FREE TRAINING CENTER https://adamsfree…
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Tired of hearing "It's too expensive," "Send me an email," or "We're happy with our current solution"? Salespeople spend years trying to master the perfect response, but what if you could tap into the collective wisdom of a thousand top performers in seconds? In this episode of Sales Zen AI, we pivot from the old-school idea of overcoming objection…
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EP | 686 - How to Go Viral by Pissing People Off In Your Comments
13:57
13:57
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13:57I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content. Time Stamps: (0:00) Viral Rage Bait Post (1:10) …
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EP | 685 - 2025 Buyers Are Built Different — Here's How to Sell to Them Without Sounding Salesy
15:41
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15:41If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry. Time Stamps: (0:16) Why Buyers Are Different in…
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The Next 36 Months in D2D Roofing Sales (Dead, Dying, or Booming?)
13:06
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13:06See all the future trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/ ---- The biggest money-making shifts in roofing are happening right now. Act early to stay ahead of the curve. These are the 3 biggest opportunities in roofing sales starting now through 2028. ● The Premium Model ● The Affordability Model (without droppi…
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There’s a ubiquitous prop in just about every police procedural and conspiracy thriller: a cork board pinned with documents, newspaper clippings, and Polaroid photos, all connected by a web of red string. They go by many names, including pin boards, string boards, evidence boards, investigation walls, conspiracy walls, and walls of crazy. These boa…
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AI Research for Discovery Meetings Stop Guessing, Start Selling: Use AI to Research Your Prospect in 5 Minutes. This week on Sales Zen AI, host Kevin Currie cuts the research time from hours to minutes using the Human + AI Hybrid Model. Learn the actionable, three-step workflow that moves you past basic facts and straight to leverage-able insights …
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