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Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone k ...
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Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt
37:26
37:26
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37:26
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies. Join them as they discuss: The Journey to Pricing Mastery B2B vs. B2C Pricing Nuances Pricing for Customer Value Innovative Pricing Strategies in Action Th…
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The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC
36:50
36:50
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36:50
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies. Join them as they discuss: The Context-Driven Pricing Model The Value Table System The Right Way to Pricing The Significance of Having a Pricing Consultant or Team. The Impact …
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Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero
32:21
32:21
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32:21
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical rev…
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The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O
41:16
41:16
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41:16
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with cust…
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Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors
42:43
42:43
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42:43
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companie…
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Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader
44:07
44:07
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44:07
In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce. Join them as they discuss: The Complexities of Modern-day Pricing Models Salesforce's Shift to Consumption-Based Pricing Shifting Pricing Models in the AI Industry Crafting Effective Pricin…
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Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.soBy Togai
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