Plant Murder is a podcast that unearths the deadly intersection of plants and true crime. Each episode delves into the dark history behind fascinating plants, their fatal impact on infamous figures, and the mysterious circumstances surrounding their use. Did a Roman Emperor really die from a tiny mushroom? Why did the Victorians invent a deadly pear? Who in the Borgias brandished Belladonna and which man-eating plants are only a myth? Discover the sinister side of nature’s flora. Hosted by A ...
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Aaron J Reardon Podcasts
Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm ...
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Aaron J. Reardon: Digital Weirdness
1:00:49
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1:00:49Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we're not talking about a cottage industry - oh no. Audio Drama is a massive category of enterta…
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Matt Webster: Get Over Yourself: Sales Chemistry
50:10
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50:10This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond. My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling makes most people blush. Spoiler alert: It’s all about confidence and observation and in this show, Matt teaches us all how to noti…
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Fresh Cuttings - Addendums, Butchers and A Sense of History
5:14
5:14
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5:14A warm welcome to new listeners. An update on addendum episodes, new episodes, audio mixes, some comment shout outs and a short film reco. Special thanks to the gang at Rusty Quill Network and ACAST. A Sense of History: https://www.imdb.com/title/tt0105355/ Plant Murder Ad free episodes, extras, discussion and polls: https://www.patreon.com/Clevert…
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Rachel Konrad: The Succession Sessions
1:00:54
1:00:54
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1:00:54The 5 Ds of Succession Planning How do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talking about succession plans is like talking about making a will and like with families, if you exit - for whatever reason – and leave…
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Spoilers for the episode. Some background and discussion about the episode The Earl vs The Chained Oak. Plant Murder Ad free episodes, extras, discussion and polls: https://www.patreon.com/Cleverthan Alton Towers Amusements: https://www.altontowers.com/ Wicker Man Roller Coaster: https://www.youtube.com/watch?v=Gf3FEAN3HIw&t=3s Ronald Hutton - Lect…
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Beneath the rain-soaked hills of Staffordshire stands a tree bound in iron: the Chained Oak of Alton Towers. Some say its branches hold the deaths of a dynasty; others call it a tourist trap with roots in stolen land and old resentments. But when tragedy cut through the Talbot family, suspicion circled the woods: a poacher’s vendetta, a servant’s s…
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Amy Taylor - Zevia: Creative Fizzness
1:15:58
1:15:58
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1:15:58Amy Taylor - former Red Bull CMO - in charge of one of the world’s mostmemorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products. We discuss her 20+ year career at Red Bull and her transition into the m…
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Tom Salmon - Welcome to Agencyland!
1:12:08
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1:12:08Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand out and what hurt u…
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Rob Harrison-Plastow: Sales Revelations
1:17:23
1:17:23
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1:17:23If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deep…
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When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and oneof the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science - and science needs facts. Richard Robinson know…
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Hannah Springett: HLabs - What's the Story?
1:09:05
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1:09:05Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients. No code is what it sounds like, it uses visual interfaces to replace…
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The Survival Guide for Noligarchs: How the wheels came off at Tesla
1:27:36
1:27:36
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1:27:36Can the world’s richest man - Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his companies, with no damage to the Tesla brand? How much damage can one man cause for his shareholders and does he really care? Rachel Konr…
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Creative agency procurement expert Tina Fegent explains how her process helps CMOs navigate their marketplace and get the right solution and the best value. We discuss the power of independent agencies and how they can compete against the big HoldCo agency networks. Why diversity is an agency superpower, how to increase the odds of getting on the s…
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Keith Smith & Ian Truscott: PRCA NewBizFest'25
26:21
26:21
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26:21Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect. So what tips can you learn to help keep the client engaged, other than sending them annoying “Just checking in”…
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Some extra thoughts about the Showtime series, Borgia vs Medici and French obsessions. Plant Murder Ad free episodes, extras, discussion and polls: https://www.patreon.com/Cleverthan Hosted on Acast. See acast.com/privacy for more information.
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Dive into the turbulent life of Lucrezia Borgia in this episode of Plant Murder. Explore the myths and truths surrounding one of history's most infamous women. Was she a master poisoner or merely a pawn in the deadly games of Renaissance Italy? From Victor Hugo's dramatic portrayals to her tender exchanges with Pietro Bembo, and a provocative Tate …
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Spoilers for the episode. Some discussion on plant domestication and crop preservation, Leningrad struggles during the siege and Soviet propaganda cinema. Plant Murder Ad free episodes, extras, discussion and polls: https://www.patreon.com/Cleverthan Hosted on Acast. See acast.com/privacy for more information.…
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During the Siege of Leningrad, as bombs fell and over a million people starved, a small group of scientists protected something extraordinary, something the Germans would have done anything to seize. But the real battle wasn’t just against the enemy at the gates—it was against Stalin’s regime, which threatened to undo everything they fought to prot…
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We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public Relations stands at the vanguard of dem…
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Debbie Little: Better pitching for PR Agencies
1:11:44
1:11:44
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1:11:44Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win? All these questions and more are addressed in the new bl…
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Lord Carnarvon vs Nile Papyrus (The Pharoah's Curse)
42:15
42:15
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42:15November 1922. In the scorching Valley of the Kings, a sealed tomb is breached for the first time in millennia. Months later, Lord Carnarvon—financier of the discovery—lies dead. Whispers of a curse spread like wildfire: was it the vengeance of Anubis, guardian of the dead? Or could the true killer have been lying in wait among the sacred papyrus g…
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Everything you need to know about how to target, grow and thrive in China and the Far East with expert consultant Domenica Di Lieto of Emerging Communications agency. You’ll learn how important it is to develop a bespoke approach to planting and growing your business in a market governed by a completely different value system. You’ll hear predictio…
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In 1483, beneath the cold stones of the Tower of London, two young brothers—Edward V and Richard of York—vanished into the shadows of history. Was it a knight’s trembling hand guided by loyalty or the dark whispers of a ruthless king that sealed their fate? And what role could a humble barley-stuffed pillow play in one of England’s most infamous my…
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In this gripping episode of Plant Murder, we delve into the tragic and mysterious story of Violet Sharp, a young British maid entangled in the shadow of the Lindbergh kidnapping. Amid the frenzy of America's most infamous crime, Violet’s life unraveled under relentless scrutiny, shifting alibis, and mounting suspicion. Her tragic death—by poison wi…
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'That Christmas' Special with Peter Souter
54:40
54:40
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54:40Peter Souter legendary copywriting genius of the advertising industry and now Co-Producer of Netflix’s animated Christmas hit ‘That Christmas’ with ‘Four Weddings and a Funeral’ and ‘Love Actually’ Director Richard Curtis. It’s an epic production starring Brian Cox, Bill Nighy, Jodie Whittaker, Fiona Shaw, India Brown and a galaxy of talent, includ…
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Peter Anderton: The Two Rules of Great Leadership
1:12:06
1:12:06
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1:12:06TEDx luminary, leadership mentor and coach, now book author, Peter Anderton is on the show to give us a historical lesson in great leadership. In this show, Peter reveals the simple methods that anyone can learn about how to be a great team, business, sporting, family or company leader. The secret hacks that will improve your leadership style, lear…
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Justin Wohlstadter: How to be an EXPERT in SECONDS!
56:02
56:02
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56:02How can AI help creative agencies win business and get up to speed on any sector or area of business fast? Justin Wohlstadter is the inventor and founder of Waldo, one of the leading AI-powered research and analytics tools, used by some of the world’s leading creative agencies. Our sponsor – The Advertist has been using Waldo for some time and it’s…
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Step into the fog-drenched streets of 19th-century Baltimore, where one of literature's darkest minds, Edgar Allan Poe, took his final, mysterious steps. Was it madness, murder, or something far stranger that led to Poe’s demise? This episode of Plant Murder uncovers an unexpected suspect: the Ugni Blanc grape, the humble foundation of cognac, a dr…
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Claudius, the emperor of Rome, is seated at a feast surrounded by his family, his trusted servants, and an assortment of delicacies. but something about this night is different. It happens fast—. One minute, he’s gorging himself on his favorite foods, the next, he collapses, and vomits blood across the mosaic floor, his body convulsing. Within hour…
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Teaser trailer for the upcoming episode - Claudius vs The Death Cap Mushroom Was a powerful Roman emperor really murdered by a tiny mushroom? Coming soon from Clever > Than and The Rusty Quill Network. www.rustyquill.com Hosted on Acast. See acast.com/privacy for more information.
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What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Fall…
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Linking-In with Keith & Natasha: The Perfect Client
20:56
20:56
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20:56Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client? Is there ever such a thing as the perfect client for any agency? Is it a myth and legend on a par with Excalibur and Xanadu? The guest for this exciting little podlet is Geraint Edwards, Chief…
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Steve Fair: The Good, the Bad & the Ugly pitch decks
1:23:02
1:23:02
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1:23:02Is your company pet holding your agency’s sales back? Is your leadership giving out leader-ick vibes? Agencies often think they know what makes a winning creds or pitch deck, web site or even presenter, but if that were the case, you’d win more pitches, right? Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and pre…
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If a picture is worth a thousand words, then what does your LinkedIn profile say about you? Your LinkedIn profile copy, posts and pictures should all be carefully crafted to convey the message you want to give. And so are your prospects’. This gives you a fantastic opportunity to learn more about the person or company that you’re looking to sell in…
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Julie Thompson-Dredge: Project Yourself!
1:01:31
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1:01:31Female British Entrepreneurs need to behave like American male founders. With a change in government in the UK, what initiatives should they focus on to help grow the economy through innovation and entrepreneurship? We can either tax our way to prosperity or grow our way to success on the world stage. Or both. Julie Thompson-Dredge, founder of Fram…
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Marketing budgets are increasing, and yet creative spend is decreasing. Clients want more creative for less. This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector. My guest is Michael Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps com…
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Linking-In with Keith & Natasha: Agencies & "Purpose"
23:36
23:36
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23:36https://www.linkedin.com/in/natasha-ellard-shoefield-the-hand/ https://www.linkedin.com/in/ukkeithjsmith/ In the news: Parkrun and phone boxes that power cars. Interview with Jayne Noblet of The Collaborators - What does it mean to be a B Corp? How to obtain B Corp status B Corp and the Food and Drink industry How B Corp helps you win new clients S…
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Nick Asbury: The Road to Hell - The corruption of 'purpose'.
1:10:03
1:10:03
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1:10:03The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008. Nick Asbury, creative writer, corporate purpose critic, poet, songsmith, humorist and author of the new blockbuster …
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Catherine Allison: Teach Yourself to Present
1:19:44
1:19:44
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1:19:44Discussing the findings of a massive survey of creative agencies and their clients, actor, coach and business presentation guru Catherine Allison gives advice on how to make business presentations, talks, seminars and online meetings fun, engaging, entertaining and most of all, memorable. Catherine uses her extensive career in the spotlight to help…
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The undeniable link between advertising and entertainment explained by Paul Feldwick, the author of ‘Why Does the Pedlar Sing?’ Paul’s investigation into this subject began a few years ago when he worked in senior planning roles in some of the world’s biggest advertising agencies. As our focus on metrics and data increases, it seems our understandi…
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Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers' attention. Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio ind…
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Adam Graham: The Power of Positive Thinking
1:01:03
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1:01:03When times get tough, companies always look to the sales team to help them out. The new business role in agencies is one of the most underfunded and yet entirely necessary responsibilities in creativeland. Adam Graham is one of the people who agencies turn to when they need help with their company's growth. He's got years of experience helping crea…
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Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia. Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and …
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Linking-In with Keith & Natasha: Agency Names
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18:03What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing. Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of tr…
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The Howard Gossage Show - with Steve Harrison & Dave Dye
1:26:37
1:26:37
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1:26:37Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of G…
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Linking-In with Keith & Natasha: The Sweet Spot
18:14
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18:14How much your agency charges for its work is critical to success. Or is it? What is creativity worth? How long does it take? Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life. We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative …
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We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still regards himself as the new boy. An hour of entertainment, delivered in Mark's inimitable style: Ageism, the best old TV adve…
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Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs. It's not just the h…
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Linking-In with Keith & Natasha: Lazy Selling
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21:13"Stand and Deliver!" is not a recommended sales technique we've ever heard of, so why are behemoths like Apple, Google, Twitter and Facebook all doing it? Keith & Natasha dissect the right and wrong way to generate new business and create loyalty. In less than 20 minutes! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Trenton Moss: Define your Communication Style
20:49
20:49
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20:49Who are you? Director, Relater, Socialiser or Thinker? Who you are – how you communicate and who you’re communicating to, depends on knowing this. Grant Thornton says that within this decade, every leader of every dynamic organisation will need to have a clear strategic vision and be able to articulate that to the business. This is important stuff,…
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