The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry. Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset. Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Eco ...
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A Hero Mode Production Podcasts

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#23: From zero to hero: Building Estonia’s audiovisual ecosystem. A talk with Martin Aadamsoo ( Magnum AS, Estonia)
39:50
39:50
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39:50In this episode of the ScreenME Podcast, host Ulrike Rohn is joined by Martin Aadamsoo, one of the key figures behind Estonia’s transformation from a collapsed post-Soviet film landscape to a thriving, internationally recognized audiovisual ecosystem. Martin shares his firsthand experience building crucial institutions—including the Baltic Film, Me…
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#22: Entrepreneurs without startups: Empowering early-stage researchers with an entrepreneurial mindset. A talk with Tanya Escudero (Tallinn University)
1:08:08
1:08:08
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1:08:08In this episode, host Ulrike Rohn is joined by Tanya Escudero to delve into an often-overlooked area in academic training: the entrepreneurial mindset. Drawing on their experience designing and teaching a course for PhD researchers at Tallinn University in Estonia, developed within the framework of the C-Accelerate project funded by the European Un…
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#21: Leading through change: AI, journalism, and the future of media leadership. A talk with Päivi Maijanen, (LUT University, Finland and University of Trento, Italy)
39:05
39:05
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39:05In this episode of the ScreenME podcast, host Ulrike Rohn is joined by Päivi Maijanen, Associate Professor at LUT University Business School in Finland and Visiting Professor at University of Trento, Italy. Päivi brings decades of experience studying strategic leadership and organizational change in media companies, with a particular focus on how t…
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#20: Revolutionizing film production with AI: Chad Bowser’s vision for Estonia. A talk with Chad Bowser (Managing Partner of a Stealth Mode Start-Up Operation based in New York City)
43:52
43:52
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43:52Description: In this episode of ScreenMe Podcast, Ulrike Rohn sits down with Chad Bowser, a producer, entrepreneur, and innovator who is challenging traditional filmmaking models. With a background in Hollywood, tech startups, and music production, Chad is now exploring how AI, virtualization, and decentralized collaboration can reshape the way fil…
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#19: On producing pop culture content, studying advertising, and launching a production company at the age of 15. A talk with Kirill Volkov (Founder of Wedia Productions, Estonia, and BFM graduate).
46:16
46:16
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46:16In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action ca…
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#18: On being an innovative communication facilitator: Harnessing narrative journalism and entrepreneurial vision. A talk with Daniel Vaarik (Founder of Levila, Estonia)
50:45
50:45
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50:45In this compelling episode of the ScreenMe Podcast, host Ulrike Rohn from Tallinn University's Baltic Film, Media and Art School dives into the world of narrative journalism and media entrepreneurship with Daniel Vaarik, a well-known innovator in the media industry in Estonia. Daniel is the founder of Levila, a groundbreaking media channel that pro…
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#17: From film school frustrations to entrepreneurial success and award-winning productions in Africa’s media landscape. A talk with Fidel Namisi (South Africa-based screenwriter and producer)
44:12
44:12
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44:12In this episode of the ScreenME podcast, Ulrike Rohn sits down with Fidel Namisi, a Kenyan-born, South Africa-based screenwriter and producer with multiple international awards to his name. Fidel shares the journey that led him to launch his own production company, following a frustrating experience in a theoretically focused film school that pushe…
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#16: Innovation labs uncovered: Bridging academia, industry & creativity in media. A talk with Ana Cecília (Pontifical Catholic University of Rio Grande do Sul, Brazil)
39:28
39:28
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39:28In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of variou…
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#15: The power of video storytelling and the need to own your platform. A talk with Silver Laadoga (Founder and CEO of Videolevels)
27:35
27:35
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27:35In this episode of the ScreenMe podcast, Ulrike Rohn engages in a conversation with Silver Laadoga, an expert with 20 years of experience in video and audio streaming. Silver shares his journey as the founder of Videolevels—a company that helps businesses to launch their custom streaming platforms. They delve into the future of video content, the i…
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#14: Harnessing data and innovation in the film industry. A talk with Alex Stolz (Founder and CEO of Future of Film)
40:08
40:08
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40:08In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of …
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#13: Towards value-oriented entrepreneurship teaching. A talk with Apurva Ganoo. (Aalto University School of Business)
31:51
31:51
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31:51In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Apurva Ganoo, a lecturer in entrepreneurship at Aalto University School of Business in Finland. Together, they dive deep into the critical aspects of teaching entrepreneurship and redefining the concept of value in this field. Apurva shares his insights on creating an engagin…
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#12: Web3's transformative impact on the media industry. A talk with Christian Hoffmeister (Founder and CEO of DCI Institute, author of Google Unser and Tokenized)
50:20
50:20
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50:20This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized. In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the signi…
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#11: The role of imagination in navigating entrepreneurship and collaboration in education. A talk with Martin Hansen (Executive Senior Advisor, VIA University College, Denmark)
30:21
30:21
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30:21In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ve…
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#10: The European film industry: Necessitating systematic change. A talk with Sten-Kristian Saluveer (Founder & CEO @ Storytek Venture & Innovation Studio / Head of Cannes Next)
57:46
57:46
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57:46In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his …
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#9: Exploring the intersection of entrepreneurship and the film &TV industry. A talk with Jakob Isak Nielsen (Aarhus University)
51:54
51:54
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51:54Our podcast guest, Jakob Isak Nielsen, possesses an extraordinary wealth of knowledge about the film and TV industry, and this expertise shines through in this episode of the ScreenME podcast. In this episode, Jakob takes us on a journey that spans the historical roots and contemporary developments of the industry, offering reflections on the poten…
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#8: The shared thread: Meaningful creative expression in service design and entrepreneurship. A talk with Dan Mikkin (service design consultant)
23:34
23:34
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23:34In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offe…
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#7: With the heart of a journalist and the spirit of an entrepreneur. A talk with Henrik Roonemaa (co-founder Geenius Meedia)
44:52
44:52
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44:52Join Ulrike Rohn in an engaging conversation with Henrik Roonemaa on this podcast episode. Henrik Roonemaa is the co-founder and former CEO of Geenius Meedia that originated as an online tech news portal and grew into a flourishing media house, now owned by Estonia's Ekspress Grupp. In this episode, Henrik Roonemaa reflects on his trajectory, start…
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#6: Why is having an entrepreneurial mindset important for filmmakers? A talk with Tobias Frühmorgen (Lusófona University Lisbon)
47:18
47:18
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47:18In this episode, our host Ulrike Rohn has an insightful conversation with Tobias Frühmorgen. They delved into the world of filmmaking and teaching film students, as Tobias shared his expertise on the evolving landscape of the film industry and his teaching experience. From the challenges of green film production to the increasing demands on filmmak…
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#5: What is social entrepreneurship? A talk with Katri-Liis Lepik (Tallinn University)
41:23
41:23
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41:23Welcome to the latest episode of our ScreenMe podcast, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host Ulrike Rohn. Social entreprene…
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#4: What is sustainable entrepreneurship? A talk with Britta Gossel (Eberswalde University for Sustainable Development)
37:17
37:17
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37:17Welcome to the second season of the ScreenMe podcast, where we're all about embracing challenges and transforming them into opportunities. Join us as we unravel the secrets of those visionary individuals who can spot potential in situations that others may find daunting. To kick off this new season, we have a very special guest with us: Britta M. G…
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#3: Why teach entrepreneurship to students who are not business students? A talk with Sean Branagan (Newhouse School, Syracuse University)
50:44
50:44
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50:44We had the delightful opportunity to engage in a conversation with Sean Branagan, who is a serial entrepreneur and the director of the Center for Digital Media Entrepreneurship at Syracuse University's Newhouse School in New York. For this episode, Ulrike Rohn is joined by Patience Gombe, an MA student of Screen Media Innovation at the Baltic Film,…
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#2: From video production to creating virtual reality experiences. A talk with Rein Zobel (co-founder MaruVR)
48:00
48:00
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48:00In our latest episode, we explore the rapidly evolving realm of virtual reality, inspired by Apple's recent introduction of their Vision Pro headsets. Joining us as a podcast guest is Rein Zobel, the visionary behind Maru VR. With an impressive six-year tenure in the industry, Rein believes that the fast-paced nature of virtual reality equates to h…
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#1: From the Baltic Film, Media and Arts School (BFM) to the Cannes Film Festival. A talk with Dagmar Mäe (co-founder Votemo)
29:58
29:58
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29:58Our first guest, Dagmar Mäe, is a former BFM student, as well as a very successful entrepreneur, who co-founded Votemo - an audience engagement tool for events. Votemo has helped many large events, including some of the large film festivals such as the Cannes Film Festival and the Black Nights Film Festival (PÖFF) here in Estonia. It was a joy to h…
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