Masters of DTC is the go-to podcast for eCommerce founders, growth marketers, and industry disruptors who want to stay ahead of the curve. Each week, we bring you candid conversations with the brightest minds in the Direct-to-Consumer space, sharing actionable insights, breakthrough strategies, and real-world success stories. From scaling your first $10K month to mastering TikTok ads, affiliate marketing, and retention strategies, Masters of DTC covers it all. Whether you're a seasoned brand ...
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Zupees Podcasts
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S2 EP00 : Revive or Die - Winning Back Your Lost Customers in 2025
37:57
37:57
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37:57In this episode, Sandeep and Aashi open Season 2 with a practical conversation about something most brands tend to ignore the leads that stopped engaging. Instead of chasing new customers, they explore how brands can reconnect with people who already showed interest but never made a purchase, or bought once and disappeared. They break down: Why focā¦
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S1 EP08 : Email Workflows That Drive Conversions
22:09
22:09
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22:09In this episode of Masters of DTC, we dive deep into automation workflows and how they can supercharge your DTC (direct-to-consumer) business. From the moment a customer visits your website to post-purchase retention strategies, we cover the most essential email flows that boost engagement, conversion, and lifetime value. You'll learn how to craft ā¦
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S1 EP07: Content that Connects: Aligning with the Customer Journey
22:41
22:41
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22:41In this episode of Masters of DTC, Sandeep Bansal explains why understanding customer intent is the key to effective content marketing. Instead of focusing solely on keywords, brands need to create content that aligns with the customer journeyāfrom discovery to loyalty. Bansal highlights how customer feedback and reviews can shape better content, bā¦
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S1 EP06: 23 Mistakes That DTC Founders Make
48:15
48:15
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48:15In this episode, Sandeep and Aashi discuss the 23 common mistakes made by DTC founders in e-commerce. They emphasize the importance of improving conversion rates, optimizing website navigation, and enhancing user experience. The conversation covers effective email marketing strategies, the significance of product presentation, and building customerā¦
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S01E05 - Gift Cards ; Why They Are More Than A Backup Plan
39:20
39:20
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39:20Last-minute holiday shopper? You're not alone! š Join Aashi and Sandeep as they spill surprising secrets about gift cards, including why night owls make the best customers and how guilt-free shopping leads to bigger splurges. From mysterious 10:30 PM buying sprees to why Gen Z is ditching wrapped presents for digital gifts, discover how gift cards ā¦
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S01E04 - The 22 Immutable Laws of E-Commerce: Strategies for DTC Success
27:53
27:53
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27:53šļø The 22 Immutable Laws of E-Commerce Happy Thanksgiving! In this episode, Sandeep Bansal breaks down the 22 Immutable Laws of E-Commerceāa comprehensive framework inspired by timeless marketing principles and adapted for the digital age. From the Law of Value and Law of Trust to the game-changing Law of Personalization and Law of Partnerships, Saā¦
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S01E03 - Why TikTok Will Fail You and What You Can Do About It // Also, Why Traditional Affiliate Networks Are Falling Short Part 2 of 4
22:12
22:12
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22:12In this episode of Masters of DTC, we dive deep into TikTok's affiliate program and its implications for e-commerce businesses. Hosts Sandeep and Aashi share firsthand experiences and insights on why traditional TikTok affiliate marketing might fail, and how businesses can pivot to more effective partnership-led sales and marketing strategies. Learā¦
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S01E02 - Why Traditional Affiliate Programs Are Failing - Part 1 of 4
22:53
22:53
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22:53Episode 2: Why Traditional Affiliate Programs Are Failing DTC Brands Welcome to Episode 2 of Season 1 of Masters of DTC! In this episode, hosts Sandeep Bansal and Aashi Garg dive deep into why traditional affiliate programs are falling short of meeting the complex demands of emerging direct-to-consumer (DTC) brands. They explore how the modern custā¦
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S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging
4:25
4:25
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4:25In this timely episode, recorded on November 18th, we dive into the most critical two weeks of the year for DTC brandsāBlack Friday and Cyber Monday (BFCM). Whether you're in the Far East, Europe, or North America, this is the season to maximize your efforts and capitalize on months of planning. Join us as we share actionable strategies we're usingā¦
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Masters of DTC - Let's Challenge the Status Quo
1:06
1:06
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1:06What if the secrets to building a thriving DTC brand werenāt in your typical playbook? Masters of DTC cuts through the noise with raw, no-BS conversations that redefine how eCommerce brands grow. This isnāt your cookie-cutter podcast about scaling Facebook ads or boosting AOV. Instead, we dive deep into untold stories, unconventional strategies, anā¦
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