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Welcome to the Yerba Power Podcast, where we share the power of yerba mate with the world! Join the community and conversation around the history, traditions, health benefits, and preparation methods of this beloved South American beverage. Whether you're a seasoned yerba mate drinker or newbie, this podcast is for you. We hope to educate and inspire as we connect and grow together!
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Quest for Questions

Konrad "Yerba Mate Addict"

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Making sense of the world around us by questioning conventional wisdom, widely-held assumptions, and deeply-rooted beliefs in order to figure out the capital T - Truth. More info
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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Dr. Shellie On Healthy Living Radio

Dr. Shellie Gretah Fraddin, Ph.D.

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Welcome to Dr. Shellie On Healthy Living Radio, your go-to podcast for Aging Gracefully, from the inside out. Before you try any new food or drink suggested on my podcasts, please check with your health professional, especially if you’re taking any medications.
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Send us a text #89 --Health is wealth and today we're going to highlight scientific health benefits of yerba mate in cooperation with exercise! Previous health benefits episodes: Ep 38 Yerba Mate as a Pre-Workout Ep 45 GLP-1 Weight Loss with Yerba Mate Ep 51 Oprah, Ozempic, and GLP-1 Ep 53 Electrolytes in Yerba Mate ======== Yerba Mate Power on Ins…
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In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting tra…
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In this conversation, Justin Ahrens and Gage discuss the profound impact of design on the human condition, emphasizing the importance of understanding the real problems that design can solve. They explore the shift from a shareholder to a stakeholder economy, the role of data in design, and the significance of design thinking in creating sustainabl…
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In this conversation, Hayley and Stephanie Painter, co-founders of Painterland Sisters, share their journey as fourth-generation organic dairy farmers. They discuss their childhood experiences on the farm, the values instilled in them, and how these experiences shaped their approach to business and agriculture. The sisters emphasize the importance …
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Send us a text #88 — It can feel like all the world is fighting each other and people are more distant and distracted than ever before. There’s still hope! Community, connection, and a cup of mate 🧉as a tool to bring us together and build bonds that we need to thrive and grow. Join the circle ======== Yerba Mate Power on Instagram Watch Video podca…
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In this conversation, Matthew Dillon, co-CEO of the Organic Trade Association, discusses the growth and challenges of the organic industry. He highlights the importance of generational shifts in consumer behavior, particularly among Millennials and Gen Z, who are increasingly committed to organic products. Dillon emphasizes the need for investment …
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Send us a text #87-- Brewing Something New – Behind the Scenes of Our Yerba Mate Launch In this special behind-the-scenes episode, we’re pulling back the curtain on something exciting we’ve been quietly working on — launching our very own yerba mate business! I’ve teamed up with Jeff from Yerba Travels, and together we’re blending our passion for m…
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Send us a text #86 -- After over 15 years of drinking yerba mate, Jason of Yerba Crew launched his own brand of yerba and I am honored to give you a review of it here on the podcast! Learn more about Jason and Yerba Crew on episode 5 If you'd like to try some of this new Yerba Crew yourself, listeners get 20% off their first order with discount cod…
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Send us a text #85 -- In this episode, I dive into a fresh review of Hugo Yerba Mate, a brand that’s been making waves with its high-quality leaves and thoughtfully crafted blends. From smooth, traditional flavors to bold, creative infusions, Hugo delivers a mate experience that stands out in today’s crowded market. Tune in as I share my personal t…
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In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and inn…
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In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares h…
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Send us a text #83-- Cruz de Malta has been reviewed by most people that share their opinions online and it's a standard yerba that is often regarded as a beginner's yerba. However, I found an article about the history of the brand that I found fascinating and wanted to share it with you all. Enjoy! Click here if you'd like to try Cruz de Malta for…
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Send us a text #82--What would 100 days of showing up look like for you? I’m taking you behind the scenes of why I signed up for a challenge called 100 Days of Greatness, the daily habits I committed to, and how I set one big, scary goal: 1,000 downloads in 30 days. Show Notes: @WorldCupDad Ep 71 A World Cup Gamble "What gets measured gets managed"…
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In this conversation, Dr. Aaron T. Dossey discusses the surprising amount of land clearing around the globe for agriculture and its detrimental effects on the environment, including biodiversity loss and climate change. The solution, according to our guest, is insect protein as a sustainable alternative to traditional livestock because of the effic…
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In this conversation, RJ Bee, the executive director of Heritage Radio Network, shares the story of how the network was founded and how they transitioned from a local radio station to a diverse podcasting platform focused on food systems storytellers. We discuss the mission-driven initiatives of Heritage Radio Network, like the fellowship program t…
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Send us a text #81 -- This is part 3 of a series of talking with different companies that exploring unique blends of yerba mate. In this episode, you'll learn about what unique blends Heretic yerba has and is working on and how they came about it. We'll also talk about some interesting history of yerba mate and the community behind it. Show Notes: …
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Send us a text #80 -- If you've been looking for a way to combine your love of loose leaf tea, like trying different flavors, I found an interesting yerba mate brand for you to check out. In this episode, I'll review Heretic Yerba, based out of Washington that has a traditional, guayusa, mint, and chai blend of yerba mate. ======== Yerba Mate Power…
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Send us a text #79 -- Currently, the most popular episode on the Yerba Power Podcast is an episode where I talked about an article I found on the internet that I believe AI created outlining Dr. Andrew Huberman's routines. I learned about a software you can use to summarize an article and turn it into a podcast episode... so that's exactly what I d…
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Send us a text #78 -- Time for another yerba review of an Argentine brand called Mate Rojo Especial. This one is aged for 24 months and comes in a 2kg bag! Check out the pictures on our Instagram @yerbamatepower ======= ======== Yerba Mate Power on Instagram Watch Video podcasts here Intro music by @soundslikewatr Intro voice @yerbamatelab…
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Send us a text #77 -- In this episode, join me as I take you on our journey through Ireland. What we did on our trip and were we went. I'll also tell you the story about my name and what I found out from a DNA test. Let's share a mate and brew another adventure! ======== Yerba Mate Power on Instagram Watch Video podcasts here Intro music by @sounds…
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Send us a text #76 -- Happy Flavor Friday! Here's my take on a popular yerba mate company that makes blends with medicinal benefits. If you've tried it let me know what you think on Instagram or send us a text message :) If you decide to order off of Pampa Direct use our code "POWERMATE" at checkout for a discount =========== ======== Yerba Mate Po…
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Send us a text #74 -- A new yerba review just for you! El Hachero is produced in Misiones, Argentina by Don Leandro. Check out the pictures of the packaging and yerba on our Instagram @yerbamatepower If you'd like to try this for yourself here's the link to it on Pampa Direct (affiliate link) You can use code "POWERMATE" at checkout for a discount …
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Send us a text #73 -- If you're a owner of a yerba mate brand, would like to be, or curious about marketing strategies this episode is for you! Join our conversation with Nicole Cox a corporate and digital marketing manager for Fresca Studios. We'll talk about how Nicole got into marketing, transferable skills, and marketing insights and advice for…
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Send us a text #72-- Thank you, Patricio for sending me this yerba to try. Another person in the yerba mate community asked me to investigate into yerba mate companies in the United States and it's been a fun research project learning about US distribution and so many wonderful yerba mate companies I didn't know existed. Here's my review on Madflow…
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Send us a text #71-- Let me introduce you to a man that has taken a huge leap of faith to chase a audacious dream from never playing soccer to a professional soccer player— on the world's biggest stage-- the World Cup. Through sweat, sacrifices, and moments of doubt, he pushes himself beyond the limits, proving that it's never too late to chase you…
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Send us a text #70 -- Has anyone ever asked you what does yerba mate smell like? That's exactly what I did to my Instagram followers. I put a question on my stories and sent it out to a bunch of people and this episode shares all of the different responses I collected. Enjoy! ======== Yerba Mate Power on Instagram Watch Video podcasts here Intro mu…
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Send us a text #67-- Sudamerican Mate has 112k subscribers on YouTube and 67k followers on Instagram. He started drinking yerba mate 14 years ago out of curiosity and tells of his story of just starting to post on Instagram about mate. I found him over 4 years ago and what inspired me to start a channel and post about yerba mate. It gives me great …
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Send us a text #66-- Mate Monday! Honored to bring you a yerba mate review on an US distributed company out of Montana, USA. Their yerba comes from 3rd generation family farm out of Brazil and organic certified. Check out the Instagram for the pictures of the products! Thanks @YerbaMontana for allowing me to review your yerba Show Notes: Lion's Man…
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Send us a text #65-- Brent Silkey joins us today to share his inspirational story of how he combined his love of running for a purpose bigger than himself-- to end human trafficking in our lifetime. This November he will run a marathon every day for a week in every continent and why he's doing it. Show Notes: https://30forfreedom.org/ Jacky Hunt-Br…
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Send us a text #64 -- Mark joins me for a conversation about how he started drinking yerba mate in Hungary and the benefits he's experienced in his life. This conversation is well worth the listen you will leave better than when you started What types of mates that Mark owns His first time experience trying yerba mate How he got yerba mate in Hunga…
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Send us a text #63 -- We've received lots of asks for different yerba reviews and so here's a review on Romance @yerbamateromance Show Notes: How the packaging looks (check IG for pics) What mate gourd I used to sample the yerba Where the yerba comes from How does it taste, flavor notes, strength, and bitterness? Let us know what you'd like us to r…
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Send us a text #62-- Have you ever wondered if the gourd affects the flavor profile of the yerba you drink? What are the differences between stainless steel, calabash, and wood gourds etc. in the taste? That is exactly what Chuck (a fellow matero in a group I participate in) asked me! I'll answer those questions with the help of an expert I turn to…
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Send us a text #61-- Welcome to another episode of the Yerba Power Podcast where I'll share a review of a new yerba I tried recently and let you know my thoughts about it. Show Notes: @laska.mates on Instagram Pampa Direct is the website I ordered this from and if you want to get some at a discount click this link and enter code POWERMATE at checko…
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Send us a text #60 --- "A goal without a plan is just a wish." – Antoine de Saint-Exupéry "You are never too old to set another goal or to dream a new dream" -C.S. Lewis A dream written down with a date becomes a goal A goal broken down into steps becomes a plan A plan back by action becomes a reality Specific Measurable Achievable (Actionable) Rel…
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Send us a text #59-- Wishing you all a very Merry Christmas and a Happy New Year! Feliz Navidad, prospero año y felicidad (haha) In this episode, we will cover everything you need to know about yerba mate Show Notes: What is yerba mate? Where is it from? What is the calabash (mate) cup? History of yerba mate Tools of the trade Subscribe to the podc…
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Send us a text #58 -- For the first time... I'm doing a LIVE yerba review of a yerba that a follower asked me to try, so you can listen to my thoughts on this yerba in real time unedited. Sorry for the long wait on uploading an episode :( We've had a lot to process lately in my personal life with work and family. Thank God my family is healthy and …
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Send us a text #57 — One key to preparing mate the traditional way is water temperature. People have different opinions on this myself included but there is also one agreed upon answer I’ll follow up with this episode about choosing a thermos and why that’s important next so make sure you’re subscribed to the podcast once that releases Show notes: …
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Send us a text #56 -- For the 1st time in Yerba Power Podcast history, you'll get to hear my wife on the podcast! If you're new here, my wife is from Argentina and the one that got me hooked on yerba mate. She's the one to thank for this podcast ;) I got her to try a new company called Mateina, who sent me some of their canned yerba mate. On this e…
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Send us a text #55-- Here at the Yerba Power Podcast we share the power of yerba mate with the world! "Empowering people with Power to overcome!" Shoutouts: @ror_illustrates @journey_of_josh_ @letspourtea Doing something courageous can lead to extraordinary outcomes. "The journey of a 1,000 miles begins with a single step" We want to encourage you …
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Send us a text #54-- We did a live recording at our in-person mateada here in Nashville with Rene, the host behind @nashvillecircleofmate This was a fun episode to record with some great insight. Enjoy! Show Notes: How Rene got started with yerba mate local stores in Nashville to buy yerba mate how she learned to prepare yerba mate her first time "…
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Send us a text #53 -- What are electrolytes and how many are in yerba mate? If you do any physical activity and want health benefits from yerba mate listen up! You can replace your body’s loss of electrolytes naturally by what you eat or drink. I’m a runner and I sweat a LOT so I was extremely happy to know there are electrolytes in yerba mate! Sho…
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What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of majo…
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Send us a text #52--- You may have seen Lionel Messi the famous Argentina soccer player drink yerba mate. It might even be the reason you found this podcast? Messi and the Argentina soccer team recently won the Copa America (a big tournament of countries from South America, and this year combined countries from North America) played here in the USA…
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What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in th…
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Send us a text #51-- Oprah Winfrey a multimillionaire media mogul did an interview with People magazine about using a weight loss drug, which yerba mate can actually produce a similar affect. If you have type 2 diabetes or are curious about losing weight you might want to listen further to some surprising health benefits of yerba mate. DISCLAIMER: …
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Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the probl…
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