How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you lo ...
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Wendy Pitts Reeves Podcasts
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The Practice of Therapy Podcast with Gordon Brewer
Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker
The Practice of Therapy Podcast is here for therapists, counselors, social workers, psychologists, and mental health professionals who want to build, grow, and scale a successful private practice. Hosted by Gordon Brewer, licensed therapist and creator of The Practice of Therapy, this podcast provides practical tools, expert interviews, and actionable strategies to help clinicians with both the business and clinical skills they need at every stage of their practice journey. Whether you're ju ...
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Moving Through “The Great In-Between”: An Inspiring Message for the New Year | IP 178
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18:30Well, Happy New Year everyone! 🥳 As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you. Someone special once shared this with me during a season of real transition, and I’ve been passing it along ever since. Here’s the thing. If you’re in the middle of change — if things fe…
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What I Learned From My Clients This Year: Powerful Lessons I Needed Too. | IP 177
32:17
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32:17Hello everyone - It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?) In honor of that pause, I wanted to do something a little different on the podcast. So I’m reflecting in this episode not on what I did this year, but what I…
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How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413
40:20
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40:20I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn't a therapist, but his story is…
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How to Get a Healthy Private Practice Up and Running, Fast | IP 176
48:41
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48:41Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right? I know. But the start up phase of a private practice can be completely overwhelming. No one taught us how to do this in grad school, and we have a LOT of questions. What do I charge? Shou…
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Why Private Practice Owners Feel Overwhelmed (and How to Fix It) | Samantha Parrinello | TPOT 412
36:51
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36:51If you've ever ended a workday wondering, "Where did all my time go?"—this episode is going to change the way you run your business. In today's conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn't…
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Advice I'd Give My Younger Self About Starting a Private Practice Today | IP175
27:35
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27:35In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑) Back then, I was juggling a toddler, a full-time job as a department head, managing 2 adoptions, and starting a brand-new business. And back then, we didn’t have the kind of resou…
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How Personal Calling Shapes Your Private Practice | Derrick Boger | TPOT 411
33:48
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33:48In today's episode of The Practice of Therapy Podcast, I'm excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. …
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Having Clear Money Conversations with Your Clients Will Help Them. Here's How. | IP 174
25:26
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25:26Listen. I get it. Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work. That’s why I’m bringing back one of the best episodes from the Ideal Practice archives — all about the messy, emotional relationship healers have with money. This is a conve…
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The Exit Plan Every Therapist Should Have (But Most Don't) | Carla Titus | TPOT 410
39:28
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39:28Welcome back to the Practice of Therapy Podcast! I'm Gordon Brewer, and I am so glad you're here today because we're diving into a topic that every private practice owner needs to be thinking about—whether you're brand new or decades into the work. I'm thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins …
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Feeling Grateful: Why I Still Believe in Private Practice | IP 173
24:59
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24:59This week, I’m sharing a quick Thanksgiving-week reflection on why I still believe in private practice, even when the work feels hard… along with a simple exercise to help you reconnect with the good stuff in all of this. (If you ever ask yourself if the hassle of owning a business is worth it - that exercise will help.) As we head into the holiday…
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How Traditional Therapy Misses the Mark for Men | Marc Azoulay | TPOT 409
40:10
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40:10Today's episode is one I've been looking forward to for a long time. We're diving into a topic that doesn't get talked about nearly enough in our field—men's mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal. My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men's Therapy Online a…
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DOING THINGS YOUR WAY: The HEART of an IDEAL PRACTICE | IP 172
36:27
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36:27If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you. In this replay of one of our classics, I’m going back to one of the very first conversations we ever had on the podcast: what an Ideal Practice actually is, and why giving yourself permission to do thing…
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Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408
44:16
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44:16In today's episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients' sexuality, intimacy,…
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Behind the Mic — Introducing a Seasonal Shift, and Creative Plans for Next Year | IP 171
17:06
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17:06Seasons change — and so does the rhythm of our work. In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a while — and what’s coming next. Over the next few months, I’ll be alternating between short reflections and replays of some of my favorite …
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Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407
34:29
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34:29Well, y'all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He's been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter sy…
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Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
1:03:10
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1:03:10Hey everyone! You’re in for a treat and a half today! 😍 On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field. Joe helps therapists build a private practice that they absolutely love … one that makes money, serve…
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The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406
39:01
39:01
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39:01When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on. Wendy has spent decades bui…
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From Wimpy to Wow: How to Transform Your Psychology Today Profile With Aaron Price | IP 169
1:24:31
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1:24:31Okay, let’s talk about this, folks. I know a lot of us break out in hives at the mere thought of marketing. 😜 And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are scrolling Psychology Today, completely lost. It's heartbreaking on both sides. 💔 But we can fix that. :) So today, I’ve …
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Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405
44:36
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44:36Today's episode is one I've really been looking forward to because we're diving into something that's transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. …
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Marina Gee | Why Your Story Matters More Than Your Credentials | IP 166
1:10:18
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1:10:18Ever feel like you're screaming into a void when it comes to marketing your practice? 😵 If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely transform how you connect with your ideal clients: authentic storytelling. And that might even mean telling YOUR story.…
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Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404
40:34
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40:34I'm so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she's joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you a…
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7 Billing Companies Later: What I've Learned That You May Need to Know. | IP 167
25:12
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25:12Hey there everyone, Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵💫 If so, you're not alone in that! Today, I’ve shared with you the unvarnished truth about my own experience with insurance billing companies. Because over the course of 20+ years in private practice, I…
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Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403
37:50
37:50
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37:50What if private practice wasn't the end goal but the launchpad? In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses. Carly shares her journey from burnout …
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Carla Titus | Stop Working for Free: How to Pay Yourself a Real Salary | IP 168
1:17:18
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1:17:18By Wendy Pitts Reeves
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Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402
41:09
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41:09Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding. In this episode, you'll learn: Why "profit = revenue − expenses" (and why most owners only push the reven…
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Jeremy Zug | What If Insurance Billing Wasn’t So Hard? A Helpful Conversation... | IP 165
1:22:43
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1:22:43I’m so excited about today’s conversation, guys, which is a weird thing to say about … insurance. 😵💫 Today’s guest, Jeremy Zug from Practice Solutions, lives and breathes mental health billing (yes, that's a thing!). And he doesn't sugarcoat it. Mental health billing IS harder than medical billing. Insurance companies DO play games with us. That l…
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Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401
34:34
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34:34I am thrilled to share this week's episode with you because it's not just any guest joining me—it's my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He's one of the most creative people I know, and today we're diving into something that's changing the way th…
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Blogging, Video or Podcasting: Which Outreach Strategy is Right for You? | IP 164
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50:59Hey there, everyone! A common question I get from practice owners is: “What kind of content should I be creating to market my practice?” Should you be blogging? Doing video? Starting a podcast? I get it. The options are endless, and each has its own learning curve. That’s why this week, I’m sharing my own content creation journey—the wins, the flop…
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Celebrating 400 Episodes: Private Practice Insights You Can't Miss | TPOT 400
34:20
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34:20I can hardly believe we've reached 400 episodes of The Practice of Therapy Podcast! When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I've learned so much (often the hard way), and I've been blessed by the many incredible guests and coll…
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Michelle Knox | I've Got a Great Logo - Does That Mean I've Got a Great Brand? | IP 163
1:16:06
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1:16:06Today, I'm talking with the truly talented Michelle Knox, a brand strategist and designer who has become not only one of my closest friends, but also one of my most trusted advisors over the years. Michelle helps women entrepreneurs, small businesses, and nonprofits cut through the noise and create messaging that actually makes the right people sto…
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Kristin Meador | Building a Profitable Private Practice | TPOT 399
33:21
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33:21Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of…
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Railey Molinario | Relationship Intelligence, and Why You Must Trust Your Self | IP 162
1:13:17
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1:13:17Are you a relationship expert in one way or another? Feel like that’s something you have a pretty good handle on? As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself? The truth is, many of us struggle wit…
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Caitlin Rose | New Understandings in Neuroscience For Treating Trauma In Your Practice | TPOT 398
44:44
44:44
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44:44Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you've been taught suddenly don't work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it's not just about regu…
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Real Talk: How to Keep Your Practice Going When Life Gets Messy | IP 161
37:22
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37:22Hey there, everyone! Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart. It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts. Because here's the thing... life …
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Aaron Price | Getting The Most From Your Psychology Today Profile | TPOT 397
42:44
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42:44What if the key to filling your private practice isn't more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today…
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Gordon Brewer | How Do You Serve Clients When You're Barely Surviving, Yourself? | IP 160
1:13:19
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1:13:19Today I’m sitting down with the ever-steady and ever helpful Gordon Brewer to talk about something we don't discuss nearly enough – how to keep your practice thriving when life gets really, really hard. 😓 Gordon is the owner of Kingsport Counseling Associates, a group practice, and host of The Practice of Therapy podcast. (Gordon is way ahead of me…
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Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396
36:30
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36:30Have you been wondering how AI fits into the world of therapy and private practice? In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who's using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We're talking practical t…
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How Rosanne Carter Turned Burnout Into Her Biggest Business Asset | IP 159
1:12:41
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1:12:41Today, I’m excited to have the incredible Rosanne Carter joining us here on the podcast to talk about something that is near and dear to her heart: nervous system co-regulation and why understanding this concept could completely transform your practice (and your life). Rosanne is a psychotherapist and consultant who specializes in helping parents, …
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Linzy Bonham | Private Practice Shame Around Money | TPOT 395
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39:12Most of us didn't get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we'd need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic.…
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How a Simple Scheduling App Can Help You Run a Healthier Private Practice | IP 158
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50:25She was on the edge of burnout… …getting sick more often, and having to cancel appointments with clients she loved - all because she’d lost any semblance of control over her calendar. Funny isn’t it? How easy it is for us to get ourselves in trouble - just because we want to be there when our clients need us, or - heck - because we’re trying to mak…
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Rachel Bentley | Why Your Inner Critic Might Be Running Your Private Practice | TPOT 394
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41:04When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn't outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (…
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The 3 Systems Every Practice Owner Needs: A Deep Dive With Ariana Refsdal | IP 157
1:19:46
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1:19:46Do you ever feel like your practice is held together by nothing more than rubber bands and band-aids? Feel like you're constantly putting out fires instead of actually growing the business you dreamed of? If this sounds familiar, you'll love what I have for you today, because I'm talking to the ever-so-organized Ariana Refsdal about creating system…
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Dr. Tiana Kelly | Compliance Anxiety: Systems That Strengthen Your Private Practice | TPOT 393
37:13
37:13
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37:13Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and ho…
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Tara Vossenkemper | The Culture Code for Group Practice | TPOT 392
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29:36Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don't make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership …
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Marissa Wells | Private Practice Meets Caregiving | TPOT 391
30:46
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30:46Ever feel like you're stuck between a full caseload and a full calendar of doctor's appointments - for your parents? You're not alone. In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members. She's not here to preach "perf…
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Andrea Rotondo | Private Practice Finances Don't Have to Suck | TPOT 390
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35:11Ever feel like you're crushing it in session but completely lost when it comes to your practice's finances? You're not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it's not laziness), and how to …
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Dr. Marie Fang | What's Really Burning You Out in Private Practice? | TPOT 389
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38:37Ever find yourself staring at the ceiling at 8 PM wondering, "Was that the right intervention?" Or maybe you're drowning in admin work, questioning if private practice is really the freedom-filled dream everyone said it would be? In this episode, Gordon sits down with Marie from Private Practice Skills—a therapist, creator, and all-around wise huma…
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What? Therapy in a Wetsuit?!: A Fun (Inspiring!) Conversation With Gary Katz | IP 156
1:11:16
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1:11:16Today, we’re going to get out of the office, out of our heads, and back into our bodies, my friends. Woot! 🥳 In this episode, I've brought back one of my favorite guests - the brave and oh-so-creative Gary Katz - for a deep dive into the magic of experiential work. Gary is a licensed therapist and founder of the Center for Intimacy Recovery, a grou…
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Gary Katz | Build a Group Practice on Connection, Not Chaos | TPOT 388
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39:56🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode's for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who's scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a …
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Time For a Mid-Year Check-In: A Simple Journaling Exercise to Help Plan Q3 | IP 155
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24:40Can you believe we're halfway through the year already? Yikes - that went fast. 😳 So how are you doing with those big goals you set for your practice back at the start of the year? If you’re not sure, or if it’s been a while since you’ve checked in with those goals - this is for you. The truth is, most of us can only handle about 90 days’ worth of …
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