Best Weekly Ecommerce Brief Podcasts (2025)

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Ecommerce Weekly Briefing #1 - 16MAY2025 3:31

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6M ago3:31

3:31

This week on Ecommerce Weekly Briefing - Ecom.FM: We unpack the latest ecommerce shifts—from rising tariff pressure and AI-powered ad tools to key brand moves like Dick’s buying Foot Locker—and share 3 actionable steps to stay ahead.By Ecom.FM

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Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas 46:54

3y ago46:54

46:54

What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations. In this episode, you’ll learn things about: What being a B Corp-certified com…

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How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai 41:11

3y ago41:11

41:11

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a b…

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The Power of Email Automation (And Personalization) - Lexie Bennet 46:17

3y ago46:17

46:17

Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content. We also discuss flows versus broadcast emails…

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Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas 51:14

3y ago51:14

51:14

In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to workin…

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The Power of Social Proof and Data-Driven Decisions - Kate Cannova 1:01:56

3y ago1:01:56

1:01:56

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast. We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the …

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Effective Email Marketing for Abandoned Cart Recovery - Dave Rodenbaugh 57:25

3y ago57:25

57:25

In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and ta…

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Why Brands Should Invest In Content Marketing - Kameron Jenkins 53:37

4y ago53:37

53:37

In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing s…

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How To Scale Ecommerce Growth With SMS Marketing - Lisa Popovici 36:35

4y ago36:35

36:35

In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences. In this episode, you'll learn abo…

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Effective Email Marketing Strategy For Ecommerce Brands - Nikki Elbaz 1:06:49

4y ago1:06:49

1:06:49

In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that el…

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Award-Winning Sustainable Fashion - Beth Esponnette 39:19

4y ago39:19

39:19

In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful…

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How To Effectively Use SMS and Email Marketing - Dylan Kelley 58:12

4y ago58:12

58:12

In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples…

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How To Retain Customers With Email And SMS Marketing - Joanne Coffey 35:37

4y ago35:37

35:37

In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses. In this episode, you'll learn about: What is the relationship…

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Leveraging Ecommerce Email Marketing To Drive Revenue - Chase Dimond 56:20

4y ago56:20

56:20

In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. During the interview, we cover topics like: What are the most common mistakes and misconceptions about email m…

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How To Grow Your Brand Faster With Podcasting - Erik Jacobson 1:01:07

4y ago1:01:07

1:01:07

In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting. During the episode, we cover topics like: On-demand audio is changing and how it is affecting the media landscape How does a business benefit from having a podcast W…

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Writing Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce) 53:44

4y ago53:44

53:44

In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. With over a decade of experience in the laser-focused world of ecommerce product page design, Ris…

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Insight: The Danger Of Handling "Quick Fixes" Yourself 5:34

4+ y ago5:34

5:34

When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues. While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing mo…

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Insight: How To Write Product Descriptions That Sell 7:36

4+ y ago7:36

7:36

Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands. A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps…

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Attracting New Customers Through Content Marketing – Kaleigh Moore 39:11

4+ y ago39:11

39:11

In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them. We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have s…

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Making Email Your Best Salesperson – Samar Owais 43:13

4+ y ago43:13

43:13

In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients. We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for making sure that email becomes one of your highest-performing sales channels. She has plenty of real-world exa…

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Insight: The Need For A Good Hypothesis (And How To Create One) 3:55

4+ y ago3:55

3:55

If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test. A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more s…

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Design & Development For Emerging Brands – Kelly Vaughn (The Taproom) 48:00

4+ y ago48:00

48:00

In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom. We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brands who are looking to crack into that seven or eight figure revenue territory. It might surprise you to le…

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The Compounding Effect of Content Marketing – Fynn Glover (Matcha) 57:15

4+ y ago57:15

57:15

In this episode, we talk to Fynn Glover, the founder of an ecommerce-focused content marketing tool called Matcha. The tried-and-true ecommerce playbook is to launch your business with a barrage of paid advertising to "get people in the door" and then experiment with a handful of tactics to encourage things like repeat purchases or referrals to fri…

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Ecommerce Trends That Are Shaping The Future – Phillip Jackson (Future Commerce) 52:25

4+ y ago52:25

52:25

In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce. Phillip is well-know for his hair, but we were more interested in what's underneath. He brings a unique perspective to the convergence of traditional retail and ecommerce and how this evolution will continue to shape the rest of the world around us.…

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Making Email Your Best Revenue Stream – Val Geisler (Fix My Churn) 53:03

5y ago53:03

53:03

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn. Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode: The must-have campaigns and automations to reach "good enough" Intermediate strategies for converting and retaining mo…

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Insight: The 5 Post-Purchase Emails You Need To Be Sending 10:16

5y ago10:16

10:16

What happens after someone buys a product from you? Chances are, they get a templated order confirmation email, maybe a shipment tracking email, and that's usually all they receive. Here's the thing...these transactional emails get open rates as high as 70% or more. So, if you're using an off-the-shelf template, you're missing out on a lot of undiv…

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Designing For Accessibility, Inclusivity, and Conversions – Ilana Davis 42:49

5y ago42:49

42:49

In this episode, we talk to Ilana Davis, an independent ecommerce consultant and advocate for accessibility, inclusivity, and equality. We talk about Ilana's flagship service, the Website Rescue, and how she communicates with clients who land in her inbox saying, "I want to improve my conversion rate...what should I do?" After going back and forth …

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Insight: 5 Questions To Ask Your Website Visitors 7:00

5y ago7:00

7:00

What if you could look over the shoulder of every visitor that encountered your website? What would you pay extra attention to? What questions would you ask? What unexpected observations might you encounter? That's the scenario we placed ourselves in when we put together this 5-minute lesson on the most important questions you should be asking ever…

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Improving Your Conversion Rate and Your Mental Health – Nick Disabato (Draft) 48:36

5y ago48:36

48:36

In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft. We kick things off by reviewing Nick's approach to conversion rate optimization and coerce him into sharing some actionable advice for Ecommerce leaders who are looking to spin up their own CRO function or are looking to bring on external help.…

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Insight: Optimize Your Product Detail Page 15:21

5y ago15:21

15:21

An ecommerce product detail page design can often make or break a sale. It's the critical point where a potential customer will determine whether to purchase your product, keep browsing, or to seek out an alternative option. That means your product detail page must do three things well: It must give detailed, benefit-focused information about the p…

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Mastering Your Fulfillment Process – Casey Armstrong (ShipBob) 46:29

5y ago46:29

46:29

In this episode, we talk to Casey Armstrong, the Chief Marketing Office of a third party logistics partner called ShipBob. At the time of publishing, the COVID-19 pandemic has forced a lot of holiday shoppers online, which is straining the U.S. logistics industry to the point where industry experts have coined terms like "Shippageddon" or "The Ship…

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Insight: Optimize Your Checkout Process And Reduce Cart Abandonment 7:30

5y ago7:30

7:30

You’ve invested a lot of time, money, and energy into campaigns that will attract visitors to your site, which makes it even more frustrating when most of those visitors start their checkout process, but decide not to go through with their purchase. If it makes you feel any better, you're not alone. According to industry reports, cart abandonment r…

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Growing Your Audience The Right Way – Ben Jabbawy (Privy) 40:00

5y ago40:00

40:00

In this episode, we talk to Ben Jabbawy, the founder of an ecommerce marketing tool called Privy. We kick things off by talking about how to identify your ideal customers and figure out where they hang out at online. From there, we discuss a handful of strategies for getting your brand in front of those prospects and presenting them with an offer t…

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Insight: Five Essential Ecommerce Reports From Google Analytics 14:35

5y ago14:35

14:35

When you log into Google Analytics, how do you feel? Many business owners would say things like anxious, nervous, confused, overwhelmed, or maybe even..."I almost never log in, because I have no idea how to use it." That's unfortunate, because Google Analytics really is the best place to find the data you need to make informed decisions about your …

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Growing Faster With Influencer Marketing – Taylor Lagace (Kynship) 1:04:51

5y ago1:04:51

1:04:51

In this episode, we talk to Taylor Lagace, a Managing Partner at a fast-growing influencer marketing agency called Kynship. We start off by talking about the polarizing nature of influencer marketing. Many people think that partnering with influencers is a great way to waste your marketing budget, while others have found it to be a fundamental sour…

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Insight: The Laws of Conversion Rate Optimization (Part 2) 9:26

5y ago9:26

9:26

After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts. In this episode, Jon covers the last four "Laws of CRO" and explains how each one …

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Insight: The Laws of Conversion Rate Optimization (Part 1) 8:34

5y ago8:34

8:34

After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts. In this episode, Jon introduces the first four "Laws of CRO" and explains how each…

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Finding and Expanding Your Audience with Kurt Elster (Ethercycle) 42:32

5y ago42:32

42:32

In this episode, we talk to Kurt Elster, founder of Ethercycle and one of the most highly-regarded independent consultants in the ecommerce industry. We discuss his best advice for finding and expanding your audience, gaining a more complete understanding of your customers, and maintaining your mental health while striving to grow your business. We…

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Increasing Sales Through Personalization with Ben Parr (Octane AI) 37:03

5y ago37:03

37:03

You're probably familiar with using an email marketing tool like Klaviyo to segment your audience and personalize the emails that are received by each of your customers. Well, the team over at Octane AI has launched a new tool called the Shop Quiz, which allows Shopify stores to get similar results by building an interactive quiz experience into th…

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Insight: The Untapped Value of Confirmation Emails 14:43

5y ago14:43

14:43

In our experience, most ecommerce stores use off-the-shelf templates for their confirmation emails, which means they are overlooking some of the best opportunities to form stronger relationships with their customers (and increase revenue!) In this episode, James runs you through the fundamental elements of a high-performing confirmation email, crea…

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The Power of Post-Purchase Offers with Jordan Gal (Carthook) 52:22

5y ago52:22

52:22

For many Ecommerce brands, converting a prospect into a customer is the holy grail. But too many merchants consider their job done once that first order is placed, which results in them leaving millions (literally) of dollars on the table. In this episode, we talk to Jordan Gal, the founder of a Shopify app called Carthook, about the million dollar…

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Insight: The 7 Types of Customers (And How To Convert Them) 10:12

5y ago10:12

10:12

In our experience, every ecommerce store attracts the same seven types of customers... Lookers – People who are "just browsing" and exploring interesting stores on the web. Bargain Hunters – People who are explicitly seeking out the best deal on an item they want. Buyers – People who already know what they need and want to check it off their list q…

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The Convergence of Retail and Ecommerce with Kristen LaFrance (Shopify) 57:19

5y ago57:19

57:19

The year is 2020, and a global pandemic has fundamentally changed the way that consumers discover and purchase products. As the lines between brick-and-mortar retail and digital shopping continue to blur, ecommerce leaders will be forced to get creative about how they attract, convert, and retain customers. In this episode, we talk to Kristen LaFra…

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Insight: The Downside of Discounting 10:45

5y ago10:45

10:45

When it comes to incentivizing customers, one of the most prevalent practices is to use a price or a percentage discount, but this can have some dangerous long-term implications. Here's why most brands default to discounting... It's convenient – You can have them up and running in hours, if not minutes. It's effective – They often drive a short-ter…

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Introducing: The Ecommerce Insights Show 3:41

5y ago3:41

3:41

Welcome to The Ecommerce Insights Show, a new weekly podcast brought to you by our amazing team at The Good. We’re a group of Conversion Rate Optimization (CRO) consultants that has been helping ecommerce companies like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationshi…