Best Weekly Ecommerce Brief Podcasts (2025)

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Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate Sales 17:05

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3h ago17:05

17:05

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok’s Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to writ…

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Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi 35:25

5d ago35:25

35:25

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025. Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing,…

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How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You ... 24:14

5d ago24:14

24:14

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it. We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation. She explains the risks of "flying blind" …

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Ep 541: Mastering the First Second: How Chris Erthel Hooks Attention in Meta Ads 59:56

18h ago59:56

59:56

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you’re still sending Meta traffic to a single product page—you’re leaving revenue on the table. In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCom…

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Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To ... 21:00

7d ago21:00

21:00

In this episode, we explore why AI is the next big business lever for e-commerce. Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention. He also explains the biggest risks for brands that aren't adapting t…

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Ep 540: Using Halloween as Q4 Prep: Pilothouse’s Aves on Creative Seasonal Ads 20:23

5d ago20:23

20:23

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success. Key insights you'll get: How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement acro…

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Ep 539: How Proov Turned Hormone Testing into a Scalable DTC Platform 36:03

8d ago36:03

36:03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Dr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an O…

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11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands ... 31:14

14d ago31:14

31:14

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. …

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Ep 538: How to Deploy UGC, CGC, and EGC in Your Paid Strategy | AKNF Preview of Ad-Venturous 31:15

11d ago31:15

31:15

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio. In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content…

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Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report 35:37

13d ago35:37

35:37

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it…

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How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In ... 24:08

19d ago24:08

24:08

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect aga…

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How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns ... 24:38

21d ago24:38

24:38

In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales. From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout. Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order…

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Ep 537: How Dugout Mugs Scaled to $55M with Authentic Branding and Smart Partnerships 39:07

20d ago39:07

39:07

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business. Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation c…

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Ep 536: The Only Browse Abandon Email You’ll Ever Need | AKNF Preview of TWBERP 38:58

24d ago38:58

38:58

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this DTC Podcast preview, we’re featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse’s Jordan Gordon. In Episode 6, Jordan walks through the architecture of the only browse abandon email you’ll ever need — covering everything from when to t…

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How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties ... 27:14

25d ago27:14

27:14

In this episode, we dive into the challenges and opportunities of selling products globally. Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide. He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with…

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Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL 30:06

26d ago30:06

30:06

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine. If your current strategy feels like influencer roulette, this episode offers a smarter way. 🔗 Tr…

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How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing ... 26:45

28d ago26:45

26:45

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. He explains what makes A/B testing tools easy to use, why timing matters, and…

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Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel Poisoning and Recovered Ad Performance 38:23

27d ago38:23

38:23

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta’s health and wellness restrictions—crippling performance overnight. Ash shares how Obvi reversed the damage,…

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Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF 23:47

1M ago23:47

23:47

Subscribe to DTC Newsletter - https://dtcnews.link/signup If Google Ads tells you 90% of your conversions are from new customers—you’re probably being misled. In this episode, Eric sits down with Pilothouse’s Dougie, who exposes one of the biggest attribution errors in digital marketing: Google’s cookie‑based misreporting that makes you believe you…

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Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How ... 22:35

1M ago22:35

22:35

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily. Mike also reveals how AI-driven insights help bra…

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What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter ... 14:34

1M ago14:34

14:34

In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics. Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and pro…

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Ep 533: Why Community Should Precede Paid: Mira’s Femtech Playbook 36:00

30d ago36:00

36:00

Subscribe to DTC Newsletter - https://dtcnews.link/signup Katherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI. Key Mom…

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Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNF 30:36

1M ago30:36

30:36

Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook. In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack: Why treating Amazon as “free traffic” undermines growth Best practices in listing creative, SEO, and media seg…

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Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale ... 29:23

1M ago29:23

29:23

In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC…

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Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth 41:14

1M ago41:14

41:14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Yuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs. In…

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Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual ... 25:23

1M ago25:23

25:23

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, a…

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Ep 530: Copy Pilothouse's Creative System for Q4 Scale 23:05

1M ago23:05

23:05

Subscribe to DTC Newsletter - https://dtcnews.link/signup This episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized. Why it matters to marketer…

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What Brands Get Wrong About Warehouse Scaling — Thomas Kircheis | Why Warehouse Chaos Impact Sales, Why Stock Accuracy Is Key To Scaling Your Shopify Store, Why A Warehouse Management System Is Essential ... 27:10

2M ago27:10

27:10

In this episode, we dive into fixing warehouse chaos for e-commerce success. Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling. From optimizing routes to reduci…

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Bonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC Brands 26:08

2M ago26:08

26:08

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visi…

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Ep 529: Chub Rub to 2M+ Units Sold – The Lean Growth Story of Thigh Society 40:16

2M ago40:16

40:16

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create somethi…

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How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes ... 25:14

2M ago25:14

25:14

In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management. He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making. He…

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Ep 528: Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines | AKNF 24:25

2M ago24:25

24:25

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this week's AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok. With Senior Account Manager Debbie, we unpack: 🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines 🤝 Affilia…

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Bonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin Jefferson 32:15

2M ago32:15

32:15

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insigh…

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Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction ... 22:16

2M ago22:16

22:16

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments. H…

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Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums 37:07

2M ago37:07

37:07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover: ✅ Addressing canned-wine stigma with quality-first sourcing ✅ Virtual tastings as a viral DTC engine ✅ Omni-channel scaling from club to airlines ✅ Smart SEO an…

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How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate ... 31:24

2M ago31:24

31:24

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system desi…

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Ep 526: Ad-Venturous Preview | AKNF 35:36

2M ago35:36

35:36

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF DTC Podcast Episode features the first ever episode from our sister podcast Ad-Venturous with Avery Valerio. Make sure to subscribe to Avery's podcast here: https://creators.spotify.com/pod/profile/ad-venturous/episodes/EP-1-A-Peanut-Butter-Sandwich-Could-Always-Lead-to-Disaster…

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How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify ... 23:05

2M ago23:05

23:05

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for …

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Ep 525: Three Ships’ System for Trust‑Driven Beauty Growth with Co-Founders Laura Thompson and Connie Lo 51:46

2M ago51:46

51:46

To Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss: 🚀 Defining natural vs. clean beauty: How transparency earned consumer trust 💡 Retail pla…

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How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories ... 26:51

2M ago26:51

26:51

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. Omer shares his insights on how to improve sourcing strate…

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Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF 39:20

2M ago39:20

39:20

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign …

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Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd 34:02

2M ago34:02

34:02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast with Eric Dyck. Today, we’re joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenu…

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How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks ... 26:50

2M ago26:50

26:50

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store. Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. He explains the main reasons customers …

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Ep 523: UPDATE: Revel Bikes’ Founder Buys Back Brand After Sudden PE Shutdown – The Story Behind the Re-acquistion! 22:59

2M ago22:59

22:59

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast: We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown. Key moments organizational leaders and DTC entrepreneurs will learn: How founder control…

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The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter ... 26:36

2M ago26:36

26:36

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success…

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Ep 522: How to Strategically Win a 4‑Day Prime Day on Amazon | AKNF 30:53

2M ago30:53

30:53

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into: ✅ Why a four‑day Prime Day is a marathon vs sp…

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5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth ... 27:19

2M ago27:19

27:19

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and re…

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What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M ... 29:25

3M ago29:25

29:25

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways…

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Ep 521: How RYSE Used Meta Ads to Raise $10M+ in Equity (Not Just Sales) 27:20

3M ago27:20

27:20

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Trung Pham, founder of RYSE, shares how he turned paid ad funnels — usually used to drive DTC sales — into a reliable growth engine for equity crowdfunding, raising over $10 million to fuel smart-home hardware innovation. Join Ryse's Round! https://invest.helloryse.com/ 🎯 Wh…

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Ep 520: How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide | AKNF 24:46

2M ago24:46

24:46

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck hosts Taylor Cain and Jacob from Pilothouse Meta Brain Trust to unpack how high-volume DTC brands test creative at scale on Meta. Learn their hybrid approach using ABO for insight discovery and Advantage Plus/CBO for scaling winners—while keeping…