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Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & M ...
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Getting To The Root

Getting To The Root

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From WRHU Hempstead, Getting To The Root is a weekly, student-driven radio program that brings community voices to center stage. We aim to shed light on important issues that you won't hear on your day-to-day news broadcasts.
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Sitting with me in the Firehouse is Chance Ervin. Chance Ervin is a volunteer firefighter with the Johnson Fire Department, proudly serving the communities of Johnson and Westtown, New York. He joined the department on October 9, 2023, and has nearly two years of volunteer firefighting experience. One of the most significant incidents Chance has re…
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Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to …
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Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversatio…
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Sitting with me in the FireHouse is Avril Ashley. Avril is a dedicated member of the Uniondale Fire Department, marking 20 years of service in June 2026. Originally from Queens, NY, he moved to Uniondale to give his family a better way of living, bought his first home, and was inspired to join the fire department after seeing the fire trucks pass h…
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Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and G…
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Sitting with me in the Firehouse is Mayor Waylyn Hobbs, Jr. Mayor Waylyn Hobbs, Jr., a proud Hempstead resident of over 40 years, was elected Mayor on March 16, 2021. His public service began in 2013 as a Village Trustee and later Deputy Mayor, where he oversaw key departments including Police, Fire, and Public Works. Since taking office, he has le…
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Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University and co-author of "Raising Social Capital." Sherry and Gregg discuss corporate social responsibility (CSR) and how it is becoming CSA (corporate social advocacy and activism). Their conversation spans what is social capital, why it's importance f…
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Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the …
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Sherry Goldman's guest is Philip Tate, president of Philip Tate Strategic Communications. Sherry and Philip discuss becoming an independent PR consultant. Their conversation spans considerations for launching an independent consultancy, new business development as a sole practitioner, effective tools for staying current and connected in today's env…
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Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals do today a…
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Sherry Goldman's guest is Hinda Mitchell, founder and president of Inspire PR Group. Sherry and Hinda discuss PR for food production and agricultural clients. Their conversation spans consumer and B2B PR for products, companies, and organizations involved with food production and agriculture, the growing role of influencers in PR campaigns, and the…
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Sitting with me in The Firehouse is Olena Nicks. Olena joined the fire department right out of high school, beginning her journey in EMS before joining Rescue and rising through the ranks to become a Captain. Her passion for service began organically after seeing a sign for volunteer firefighters — a simple moment that inspired a lifelong commitmen…
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Sitting with me in the Firehouse is Bob Corwin. Bob Corwin’s journey in the fire service began early, following in the footsteps of his family. Though he officially joined as a Junior Firefighter in 1985, he had been around the firehouse long before that with his father and grandfather. His grandfather, an Ex-Chief of the department and Chief Drive…
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Sherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives,…
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Samuel Sanchez joined the Uniondale Fire Department in March 2023 at just 18 years old, while still in high school. Growing up, he was influenced by his father and grandfather who both served in the fire service. In high school, Samuel was active in Junior Army ROTC and took his first EMT class. Currently, he's a full-time trade student at Nassau B…
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Sherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of…
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Kurt Becker currently serves as the 1st Assistant Chief of the East Meadow Fire Department, where he has proudly volunteered for over 14 years with Engine Company #2. A two-time Ex-Captain of his company and a dedicated 3rd generation firefighter, Kurt carries on his family’s legacy of service and leadership in the fire service.…
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Sherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations. Let’s Talk PR & More!, hosted by Sherry…
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Alexia Netto has been proudly serving as a volunteer firefighter with the Hempstead Fire Department’s Southside Ladder 2 for the past seven months. Firefighting runs in her family, as her grandfather once wore the same gear, but her own passion was born from powerful personal experiences. After witnessing a fire near her home and later watching her…
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Sherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the aw…
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Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that imp…
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🔥🚒 The Firehouse on WRHU 88.7 FM is powered by Proper No. Twelve Irish Whiskey, who’s committed more than $300K to firefighters in 2025 alone.🥃 Tap in 👉 propertwelveoneforall.com 💻✨Support those who support us 🙌💯 William “Cheech” Herrera has proudly served 37+ years with the Hempstead Fire Department, Victory Engine #4, where he became the departme…
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John “Chappy” Sandiford- A Firefighter with 22 years of service. He has served with the Syosset FD, Jericho FD, and North Lindenhurst FD, where he also held the rank of Ex-Lieutenant. A two-time state champion with the Piston Knockers Drill Team, John proudly continues a family tradition in the fire service dating back to 1933 with the Jericho FD.…
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Sherry Goldman's guest is Amy Cosper, head of content for Bizee. Sherry and Amy discuss the opportunities and challenges of becoming an entrepreneur. Their conversation covers steps for starting a business and/or consultancy, including business, operational, and communications/marketing efforts. Let’s Talk PR & More!, hosted by Sherry Goldman, pres…
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James Fehling has dedicated over 35 years to the fire service. He began at 18 with the Wantagh Fire Department, later serving in Levittown and Sound Beach before joining the FDNY, where he spent nearly 20 years in companies including Ladder 112 in Brooklyn and Engine 260/Foam 260 in Long Island City. His career was marked by responding to the Fathe…
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Sherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement,…
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Josh Ganshaw joined the Bethpage Fire Department on September 6, 2011—the same day he started at Hofstra University—after spending two years in the department’s Juniors program. Assigned to Ladder Company 3, he worked his way up through lieutenant and captain before becoming the department’s youngest assistant chief, where he focuses on leadership …
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Sherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainab…
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Canaan Crayton serves with Brookside Engine Company 2 of the Uniondale Fire Department and works with FDNY EMS, proudly protecting both his local community and New York City. Fire service runs in his blood — with family in the department, it was always something he aspired to do. He began his journey early as a Captain in the Uniondale Juniors, whe…
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Sherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he fou…
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Sherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities. Let’s Talk PR & More!, hosted by Sherry Gol…
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Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact age…
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Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasin…
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Sitting with me in the Firehouse is Sean Hendrickson. Sean is originally from Long Island, New York. He left Long Island in 2015 to serve in the United States Navy. After his service, he settled down in St. Mary’s County Maryland, where he is currently a volunteer firefighter and a Police K-9 officer one county away. Sean has been around the volunt…
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Sitting with me in the Firehouse is Chris Drummond. Chris is a 22-year-old firefighter with five years of experience, currently serving with Brookside Engine Company 2 of the Uniondale Fire Department. His journey in the fire service has taken him from North Carolina to upstate New York and now to Uniondale. He is also a proud U.S. Army veteran and…
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Sherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their w…
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Sitting with me in the Firehouse is Dominic Guida. Dominic is in his 11th year as an EMS provider - 9 as an EMT and now over a year and a half out of Medic class. Before EMS he worked as an advocate for a disability law firm and as a social worker in various Group and Mental Health settings. Dominic then switched from Social Work to Full Time EMS w…
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Sitting with me in the FireHouse is Phil Falco. Phil is a 34-year volunteer firefighter with the Central Islip Fire Department, and a 20-year career Firefighter/EMT with Long Island MacArthur Airport Crash Fire Rescue. He also serves as the Central Islip Fire Districts Safety Officer and is a member of the Islip Town Haz Mat team. The fire service …
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Sherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales. Let’s Talk PR & Mo…
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Sitting with me in the Firehouse is Kristen Keller. Kristen Keller joined the Lakeland Fire Department in 2007 and currently serves as EMS Chief, a role she also held in 2020, 2021, and again in 2024. Over the years, she has held several leadership positions within the department on the EMS side, and is the Department’s Corporation Secretary. Krist…
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Sherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness. Let’…
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Sitting with me in the Firehouse is Evan Schatzberg. Born into a family of firefighters, Evan Schatzberg has fire service in his blood. As the Deputy Chief of the Plainview Fire Department, Schatzberg has dedicated 27 years of his life to protecting his community. Following in the footsteps of his father, who has been with the department for an imp…
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Born in Hicksville but raised in East Northport, Carolyn Schatzberg has dedicated over a decade of service to the Plainview Volunteer Fire Department. As President of the Ladies Auxiliary since 2010, Carolyn plays a vital role in supporting the department's operations and community efforts. Under Carolyn's leadership, the Auxiliary has evolved to m…
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Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and a…
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Sitting with me in the Firehouse is Francisco Soto. Answering the call to serve, Francisco Soto has dedicated the last 14 years of his life to the Uniondale Fire Department. As a member of Engine Company No. 2 in Brookside, Francisco's journey began when a close friend encouraged him to visit the firehouse. What he discovered was an unbreakable bro…
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Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, no…
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Sitting with me in the Firehouse is Jehanne Roy. Fearless and always ready to spring into action, Jay Roy is a true hometown hero. As a 5-year member of the Roslyn Rescue Hook & Ladder Co # 1, Jay has risen through the ranks, now serving as the 1st EMS Lieutenant since 2023. When she's not battling blazes, Jay applies her lifesaving skills as a Reg…
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Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are…
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Sitting with me in the Firehouse is Bobby Tolley. Bobby Tolley's life has been defined by a deep commitment to service. Growing up in a military family, he followed in their footsteps, serving twice in the military over 13 years, including a decade in the special operations world. But tragedy struck when his brother William, a notable firefighter, …
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Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all a…
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