Best WMR.FM Podcasts (2025)

1
The Monopolists Anti-Accountability Edition 1:05:52

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1h ago1:05:52

1:05:52

A GoFundMe campaign has been established to help pay Alan Blyweiss' family pay for his end of life arrangements and to helping classroom teachers buy school supplies through the Make a Wish Foundation. The August 2025 Spam Update continues to mulch its way through Google's index with few changes reported thus far. The rollout might take several wee…

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Interview with Dixon Jones, CEO of Waikay.IO 41:32

23d ago41:32

41:32

A wide ranging interview with the founder of AI knowledgebase tool, WAIKAY.IO Dixon has been instrumental in the founding and growth of three major SEO / SEM tools, Majestic Links Tool, Inlinks, and now Waikay. We talk to Dixon about AI, what Waikay means, how it works, and we end up talking about the future of search. Support this podcast at — htt…

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SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights 28:43

26d ago28:43

28:43

In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site se…

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The What Does Waikay Know About AI's Views on You Edition 1:49:24

1M ago1:49:24

1:49:24

This was a mostly news episode that ends with an extraordinary interview with Dixon Jones, founder and CEO of AI tool Waikay. We have a long talk with Dixon that lasted about 45 minutes about AI tools, how search has evolved to this point, and thoughts on growth of AI tool sets. We figured we'd stick it on the end of this show and also publish it a…

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The Define AI as it Weirdly Goes Wild Edition 1:05:04

1M ago1:05:04

1:05:04

The AI makeover of everything is well underway and we're at the point where the most obvious problems are becoming more obvious amidst the hype. This week's vibe is partially informed by Kristine's annual visits to the Blackhat and DEF CON conferences where Kristine came across AdHacks by the Russian Mob, ways to subvert Gemini using popular Google…

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SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions 27:52

1M ago27:52

27:52

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and websi…

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The Lord I was Born a Can of Spam Edition 1:05:34

2M ago1:05:34

1:05:34

Google has brought AI Overviews to explain lyrics its users search for. We expect results to be interesting, if not enlightening. Meanwhile, AI Overviews and AI Mode are now live in the UK. There are a couple WordPress vulnerabilities to warn listeners about, Open AI launches "Study Mode", Signing bonuses and huge contracts for AI superstars skyroc…

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SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out 35:37

2M ago35:37

35:37

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommenda…

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SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO 34:20

2M ago34:20

34:20

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages…

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The Zero Click Pew Pew Pew Edition 1:12:50

2M ago1:12:50

1:12:50

A newly released study from Pew Research confirms what SEOs have been seeing for months, search results with an AI Overview or other generative response get far fewer clicks. A vibe coding fiasco sees an AI make a desperate series of mistakes in a self described panic, Trump removes most if not all guardrails from AI development in a major Silicon …

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SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings 33:17

2M ago33:17

33:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation. …

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The Unlike Cloudflare the Ninjas Are Previsible Edition 1:07:12

2M ago1:07:12

1:07:12

Interesting news from the business world. The Internet Marketing Ninjas were acquired by SEO consulting firm Previsible. Founded in 1999 by legendary SEO Jim Boykin, the Ninjas were one of the oldest digital marketing firms in the world. The June 2025 Core Update continues with some suggestions there are minor gains for some lucky sites affected by…

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The Core Update Cometh Back Edition 1:10:10

3M ago1:10:10

1:10:10

We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kristine Schachinger discuss what might be coming in …

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The Recognizing What We're Losing Edition 1:10:20

3M ago1:10:20

1:10:20

The search industry mourns the loss of foundational SEO Jill Whalen. Jill's impact on the earliest decades of SEO set the template for the industry we know today. Every old school SEO was directly touched by her in some way, most of us learning how to think about content through her and the High Rankings forum. We also learned to form a strong sens…

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update 21:01

3M ago21:01

21:01

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, e…

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The Recognizing the Great Decoupling Edition 1:34:41

3M ago1:34:41

1:34:41

Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, part…

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates 34:13

3M ago34:13

34:13

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and m…

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The AI Affected Circus Effect Edition 1:45:11

3M ago1:45:11

1:45:11

SMX Advanced is back. The show is happening live, for the first time in public since the pandemic, in Boston this week. Hosts Jim Hedger and Kristine Schachinger recall the traveling circus atmosphere of the early conference circuit. Meanwhile Google is trying to reduce redundant Googlers in the Search and Ad units with a voluntary exit buyout prog…

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The They'll See You When You're Sleeping Edition 1:10:33

4M ago1:10:33

1:10:33

What do you get when you mix a web that remembers everything with software that can mine the depths of that everything to draw a frighteningly accurate picture of everyone, everywhere, all the time? You get what we're all going to get with the Trump administration using Peter Thiel's Palantir platform to create meta-files on every American citizen …

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SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger 43:00

4M ago43:00

43:00

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what …

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SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management 31:28

4M ago31:28

31:28

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strate…

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SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights 1:10:13

4M ago1:10:13

1:10:13

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews. We share personal insights and stories that highlight our growth and connection with you, our loyal listene…

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The Google Goes AI Everything While X Marks the Grok Edition 1:24:12

4M ago1:24:12

1:24:12

Google AI Overviews are expanding test markets in Europe to Turkey, Sweden, and the Netherlands in advance of Google I/O. Google launched a free Generative AI Certification training program with the actual certification exam costing $99US. Google introduced "Discussions" in beta. Discussions is meant to replace Reddit as a primary source of livetim…

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The Truth about Badger Licking Edition 1:09:02

5M ago1:09:02

1:09:02

Google is fast approaching the FIND OUT stage of its multiple anti-trust cases with the US Department of Justice and EU regulatory bodies. It is very possible the DOJ could order Google to sever its relationship with its Chrome browser in coming months. That leads to speculation on what other decisions might be coming down and how throwing spanners…

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Mikkel deMib Svendsen, SEO Master of Course 29:08

5M ago29:08

29:08

Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued prac…

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The Ad Strength and Some Levity Edition 1:14:19

5M ago1:14:19

1:14:19

Google introduced its new Ad Strength Best Practices Guide which got hosts Kristine Schachinger and Jim Hedger to pine for the days when the SEO world used cool names like "Ad Strength" to describe stuff. Google has again been declared a monopoly by yet another US court while, just to keep up, a UK based class action over Google's search dominance …

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SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies 22:56

5M ago22:56

22:56

In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI…

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SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt 21:17

6M ago21:17

21:17

In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text. Advertising Inquiries: https://redcircle.com/brands Pri…

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The Technically Speaking is More Fun Edition 1:15:01

6M ago1:15:01

1:15:01

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome …

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SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews 19:01

6M ago19:01

19:01

In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and compares selling on marketplaces versus your own website, offering practical tips to enhance your online presence. Tune in for expert advice! Advertisin…

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SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors 29:29

6M ago29:29

29:29

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators. Adver…

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The Education is the System that Fixes Bugs Edition 1:47:09

6M ago1:47:09

1:47:09

The March 2025 Core Update continues to roll out though early indicators are showing in search console. Google Business had a reverficiation bug that caused chaos for a few days that appears to be fixed. The White House announced it was going to order a dramatic downsizing of the department of Education and a French scientist was denied entry to th…

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SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility 31:44

6M ago31:44

31:44

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evol…

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The Beware the Ides of March Edition 1:28:46

6M ago1:28:46

1:28:46

Traditionally a warning to tyrants and rogue emperors, todays middle of March madness opened with news of Google Core Update rollout, a major vulnerability in a popular WP SEO plug-in, and signs American search users are indicating they're thinking about being in a very sour mood. We also note it is the 15th anniversary of the week Rhea Drysdale sa…

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The To Get AGI Be a 60 Hour Mule Edition 1:22:56

7M ago1:22:56

1:22:56

Olesia Korobka joins us to talk about the SEO Charity Conference taking place online on March 27 for the Ukraine Animal Relief charity SEO for Paw founded by Anton Shulke. Before Olesia jumps in, we talk about Tuesday's State of the Union address in which, among other things, the CHIPS Act was threatened in a weirdly long ramble about bad deals. We…