Best WMR.FM Podcasts (2025)

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The Recognizing What We're Losing Edition 1:10:20

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13d ago1:10:20

1:10:20

The search industry mourns the loss of foundational SEO Jill Whalen. Jill's impact on the earliest decades of SEO set the template for the industry we know today. Every old school SEO was directly touched by her in some way, most of us learning how to think about content through her and the High Rankings forum. We also learned to form a strong sens…

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update 21:01

13d ago21:01

21:01

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, e…

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The Recognizing the Great Decoupling Edition 1:34:41

20d ago1:34:41

1:34:41

Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, part…

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates 34:13

21d ago34:13

34:13

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and m…

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The AI Affected Circus Effect Edition 1:45:11

27d ago1:45:11

1:45:11

SMX Advanced is back. The show is happening live, for the first time in public since the pandemic, in Boston this week. Hosts Jim Hedger and Kristine Schachinger recall the traveling circus atmosphere of the early conference circuit. Meanwhile Google is trying to reduce redundant Googlers in the Search and Ad units with a voluntary exit buyout prog…

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The They'll See You When You're Sleeping Edition 1:10:33

1M ago1:10:33

1:10:33

What do you get when you mix a web that remembers everything with software that can mine the depths of that everything to draw a frighteningly accurate picture of everyone, everywhere, all the time? You get what we're all going to get with the Trump administration using Peter Thiel's Palantir platform to create meta-files on every American citizen …

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SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger 43:00

1M ago43:00

43:00

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what …

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SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management 31:28

1M ago31:28

31:28

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strate…

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SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights 1:10:13

2M ago1:10:13

1:10:13

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews. We share personal insights and stories that highlight our growth and connection with you, our loyal listene…

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The Google Goes AI Everything While X Marks the Grok Edition 1:24:12

2M ago1:24:12

1:24:12

Google AI Overviews are expanding test markets in Europe to Turkey, Sweden, and the Netherlands in advance of Google I/O. Google launched a free Generative AI Certification training program with the actual certification exam costing $99US. Google introduced "Discussions" in beta. Discussions is meant to replace Reddit as a primary source of livetim…

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The Truth about Badger Licking Edition 1:09:02

3M ago1:09:02

1:09:02

Google is fast approaching the FIND OUT stage of its multiple anti-trust cases with the US Department of Justice and EU regulatory bodies. It is very possible the DOJ could order Google to sever its relationship with its Chrome browser in coming months. That leads to speculation on what other decisions might be coming down and how throwing spanners…

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Mikkel deMib Svendsen, SEO Master of Course 29:08

3M ago29:08

29:08

Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued prac…

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The Ad Strength and Some Levity Edition 1:14:19

3M ago1:14:19

1:14:19

Google introduced its new Ad Strength Best Practices Guide which got hosts Kristine Schachinger and Jim Hedger to pine for the days when the SEO world used cool names like "Ad Strength" to describe stuff. Google has again been declared a monopoly by yet another US court while, just to keep up, a UK based class action over Google's search dominance …

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SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies 22:56

3M ago22:56

22:56

In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI…

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SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt 21:17

3M ago21:17

21:17

In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text. Advertising Inquiries: https://redcircle.com/brands Pri…

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The Technically Speaking is More Fun Edition 1:15:01

3M ago1:15:01

1:15:01

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome …

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SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews 19:01

3M ago19:01

19:01

In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and compares selling on marketplaces versus your own website, offering practical tips to enhance your online presence. Tune in for expert advice! Advertisin…

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SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors 29:29

4M ago29:29

29:29

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators. Adver…

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The Education is the System that Fixes Bugs Edition 1:47:09

4M ago1:47:09

1:47:09

The March 2025 Core Update continues to roll out though early indicators are showing in search console. Google Business had a reverficiation bug that caused chaos for a few days that appears to be fixed. The White House announced it was going to order a dramatic downsizing of the department of Education and a French scientist was denied entry to th…

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SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility 31:44

4M ago31:44

31:44

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evol…

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The Beware the Ides of March Edition 1:28:46

4M ago1:28:46

1:28:46

Traditionally a warning to tyrants and rogue emperors, todays middle of March madness opened with news of Google Core Update rollout, a major vulnerability in a popular WP SEO plug-in, and signs American search users are indicating they're thinking about being in a very sour mood. We also note it is the 15th anniversary of the week Rhea Drysdale sa…

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The To Get AGI Be a 60 Hour Mule Edition 1:22:56

4M ago1:22:56

1:22:56

Olesia Korobka joins us to talk about the SEO Charity Conference taking place online on March 27 for the Ukraine Animal Relief charity SEO for Paw founded by Anton Shulke. Before Olesia jumps in, we talk about Tuesday's State of the Union address in which, among other things, the CHIPS Act was threatened in a weirdly long ramble about bad deals. We…

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SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes 31:44

4M ago31:44

31:44

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and new image search capabilities. They discuss the impact of local listings on organic results, the benefits of audio versions for SEO, and review count bu…

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The D.O.G.E. Did What with What Edition 1:08:53

4M ago1:08:53

1:08:53

A quick but hardly deep dive into what Elon Musk's D.O.G.E. is doing and the technologies they're abusing to do it starts a conversation about the newest outrages of the week from around the Oval Office. We also talk about OpenAI4.5, a delay in data from the GSC API, CoPilot flying folks into the wrong repositories, the Chegg vs. Google case, Bing'…

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The Chaos of Bugs, Layoffs, Changes, Cheats, & Targeting in a time of a Tyranus Rex Edition 1:08:31

5M ago1:08:31

1:08:31

The American president declared himself a king this week. In the meantime, Meta is laying off thousands of people and deleting a number of old live broadcast recordings. TikTok is restructuring towards laying offs too. Google Reviews and Google Business are fixing bugs while Google's Business Profiles support team is absolutely backlogged. Whoddath…

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SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes 37:56

5M ago37:56

37:56

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to enhance user experience, and address a recent bug affecting local reviews. Tune in for insights on these critical SEO developments and their implications…

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The Compliance is a Buggy Feature Edition 1:07:09

5M ago1:07:09

1:07:09

Google fixes a few bugs, gives a quick "how-to" around tabbed navigation, advises about on-page hash-links, and provides a great tutorial on using GA4 and GSC together. Google also increases its results return-speed by 67milliseconds. That's the good stuff this week however it wasn't a good week from a classic "Don't be Evil" perspective. This week…

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The Ironies of DeepSeek Edition 1:24:43

5M ago1:24:43

1:24:43

The sudden appearance of DeepSeek, an AI developed in China at a micro-fraction of the costs of American AIs has driven conversation this week as its very existence drove down the valuations of the techogiants who thought they had the lock on development of AI models. Gavin Klondike, our resident AI expert, joins us to explain the 5Ws (who, what, w…

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The AI and CTRs and Elon Musk's Massive DataCoup Edition 1:15:40

5M ago1:15:40

1:15:40

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being t…

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SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates 29:08

5M ago29:08

29:08

In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews offering coding assistance. Tune in for essential SEO insights! Advertising Inquiri…

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SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging Benefits 26:13

5M ago26:13

26:13

In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results and explores the importance of blogging for authority and fresh content, along with best practices for optimizing your website. Advertising Inquiries:…

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A Triumphant and Trumphlephant Technoligarchy Edition 1:13:45

6M ago1:13:45

1:13:45

The power of the Billionaires' businesses mixed with the powers of The State. An image from the inauguration showing Mark Zuckerburg, Jeff Bezos, Sundar Pichai, Elon Musk, Larry Ellison, and other tech giants in the very front row showed us how clearly and forcefully the new Technoligarcy is taking charge. That is the very definition of fascism in …

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SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and Insights 32:22

6M ago32:22

32:22

In this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on search rankings. They also explore the features of ChatGPT Search now available to free users, highlighting its usefulness for research and its limitations for…

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The Start of the Endless Storm Edition 1:05:40

6M ago1:05:40

1:05:40

Matt Mullenweg is seeing more legal resistance to his WP-Emperor schtick and reacting like a manbaby about it. In a similar universe, the outgoing President warns of the coming transition to an oligarchy run by big-tech. Meta moves to the far right by removing fact checking and allowing the racist and multi-phobic content back on its platform as al…

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The Burning the Bridge Between Our Rise and Fall Edition 1:15:34

6M ago1:15:34

1:15:34

The world itself is burning as hosts Jim Hedger and Kristine Schachinger talk through the sudden and sweeping changes coming to search results pages in 2025. While AI-faked images of the Hollywood sign burning are posted as news on partisan websites we talk about the sudden drought of fresh content for LLMs to train on now that everything ever writ…