Best WIIFM Podcasts (2026)

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Bonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy Zuelsdorf 29:56

Play Pause

10M ago29:56

29:56

Send us a text Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships. Throughout the episode, we discuss th…

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Episode 5 - Have I Got Something Special Just for You 7:02

11M ago7:02

7:02

Send us a text In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect en…

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Season 1 Episode 4 Three Tiers and a Hanging Sign 5:33

11M ago5:33

5:33

Send us a text Getting to the point Chapter two of Trade Show Tidbits focuses on messaging Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you. We’ll also star…

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Bonus Content: A Room with Many Doors - a conversation with brand expert Carol Phillips 20:41

11M ago20:41

20:41

Send us a text A Room with Many Doors A conversation about your brand with Carol Phillips Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, d…

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Trade Show Tidbits Episode 3 Quick Start Guide - When and Where 6:36

11M ago6:36

6:36

Send us a text In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, …

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Trade Show Tidbits Episode 2 Quick Start Guide - Who and What 3:46

12M ago3:46

3:46

Send us a text In this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast. Like pee…

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Season 1 - Trade Show Tidbits Episode 1 Why 4:21

12M ago4:21

4:21

Send us a text Episode 1 Why Marketer Morsels with Steve Smedberg Season 1 - Why In this episode we dive into the essential question. Why? Why do a podcast? (answer: to share out what we’ve already figured out so you can branch out ) Why are we going to this trade show? Good question, we dive into that a bit, too, right here in this episode. ▶️ Sea…

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Episode 0 - The Promo 2:47

12M ago2:47

2:47

Send us a text Marketer Morsels with Steve Smedberg debuts January 22, 2025. Focused on sharing out expert sales, marketing, and business development knowledge in bite sized chunks, episode zero introduces you to Steve and the show Support the showBy Stephen J Smedberg

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Forget About The Audience To Do Your Best Work 4:49

1+ y ago4:49

4:49

Do you think about the audience whenever you're doing something? Most of us do. Does constantly worrying about what our audience is thinking about us helps us? Of course not. In this episode, I talk about my thoughts in this subject area and what we can do instead.By Asif Rehmani

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How Are You? 2:26

1+ y ago2:26

2:26

We hear this question all the time: How are you? How do you answer this question? Do you complain or do you just say the word "good" like most people do? Is there a formula to what we can follow going forward? That's what I explore in this episode.By Asif Rehmani

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Reset Yourself 1:46

1+ y ago1:46

1:46

Sometimes we all just need to reset. Take a moment to get back into position and Not go for it.By Asif Rehmani

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One Song Workouts 1:37

1+ y ago1:37

1:37

Having a hard time finding time to work out but you know you need to? Obviously, you know that you're not alone. Almost everyone struggles with this. I found one particular method that has been truly helpful. Listen to this episode and see if this might work for you as well.By Asif Rehmani

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The Story of Training Office Workers in Chicago 4:02

1+ y ago4:02

4:02

This is the story of an experience I had back in 2009 when I was training office workers of a 30 person company in Chicago.By Asif Rehmani

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Five Steps to Achieving Sustainable User Adoption of Your Web Applications 15:27

2y ago15:27

15:27

You want your work, your initiative, your applications to be sticky to users. The actual usage of your applications makes it all worth it, right? But the reality is that this doesn't happen to even the most beautiful looking applications. There is no one magic bullet for digital adoption (also referred to as user adoption). So what's the answer..? …

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Reading Between the Clicks - User Actions Speak Louder Than Survey Responses 6:06

2y ago6:06

6:06

Do you enjoy filling out surveys? Most of you will say no. Yet we still expect our employees to fill out surveys to provide us feedback or input on something "we" care about. Why would they do that? What's in it for them? Surveys don't usually get filled out until an employee gets super frustrated and starts ranting about their issues on a survey. …

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Use the Conscious Mind to Program the Unconscious 3:03

2+ y ago3:03

3:03

Many times things we do just feel like they are automatically happening. But were they always automatic? Didn't we have to learn those things at some point? So then can we convert other things intentionally from being conscious actions to unconscious ones and make them automatic as well? That's the argument that I make in this episode.…

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Tune Into Radio WIIFM 4:18

2+ y ago4:18

4:18

Tune into radio WIIFM of others otherwise they will tune you out. Understand that tuning in means empathizing with others and matching their station's frequency.By Asif Rehmani

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The Cost of Context Switching 5:58

2+ y ago5:58

5:58

There's a cost we pay for context switching and that cost is in the form of productivity loss. The good news is that there's a flip side of the story as well and we can use context switching to our advantage if we want.By Asif Rehmani

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Discover Existing Champions Instead of Trying to Create Them 6:34

2+ y ago6:34

6:34

How do you get people on your side and become champions of an initiative that you are leading? How do you make the so-called "champions community" in your organization which can support what you are passionate about? There's a hard way and an easy way to do it. The easy way is the more sustainable, long lasting and the organic way. That's what I ta…

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The Story of the Secretary in Tennessee 9:40

2+ y ago9:40

9:40

When discovering the true pain points for people, we have to understand the complete picture - not only what we are seeing but what is actually happening. This episode talks about my experience with a consulting project I was on where we were tasked to make processes more efficient. What I learned talking with the stakeholders on this project was a…

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The Story of the Governance Guy 5:30

3y ago5:30

5:30

Why would people follow the rules and guidelines you have put forward for them if it's too hard to even find the information before they can follow it? What's in it for them? Why should they care? I talk in this episode about the story of the person I refer to as 'the governance guy' and how he tried unsuccessfully to get users to follow some guide…

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My Dad and WhatsApp 3:51

3y ago3:51

3:51

This is a personal story about how my dad. H4 was adamant that he did not need a smartphone until one day when it became an emotional pain point for him not having a smartphone and that's when he realized what's in it for him to have one.By Asif Rehmani

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No Projects Succeed Without Executive Buy-in 3:44

3y ago3:44

3:44

When selling our projects internally, we have to understand how the executives see it. What's in it for them (WIIFM)? In this episode, I talk about the 3 main types of ROI that leaders are looking to prove about any solution. I also describe an example of a dashboard that we use at VisualSP to quantify the ROI for our customers and the specific num…

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What Radio WIIFM is All About 0:47

3y ago0:47

0:47

Are you familiar with radio WIIFM? of course you are it's playing in your head right now. All of us have this radio station playing in our minds Telling us what to do and what not to do . That's how we make our decisions. Even people who are extremely philanthropic… I would argue they still do what they do because they feel good at the end of the d…

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Reviewing Essential Feminist Book Titles with Amanda Chong 41:01

4y ago41:01

41:01

It's been a while since our last episode, but that's because WE'VE BEEN READING! That's right, if you've come across bookstagram, booktube and now booktok, you'd know that reading is IN now. On this episode, we chat with Amanda Chong, lawyer, poet, and co-founder of ReadAble, to discuss some essential feminist reads - except they aren't the usual p…

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Social Media Burnout is Real, We Know You Feel It 38:24

4y ago38:24

38:24

WE KNOW YOU... endlessly scrolling TikTok before bed every night! Social media is a form of entertainment, escapism, and relaxation for many of us, but we all know consuming too much of it is bad. Depression, anxiety, self-absorption, not to mention feeling overwhelmed from the sheer amount of content, are effects that many of us are learning to gr…

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Is it a Toxic Relationship, or Have You Been Groomed Online? 40:33

4y ago40:33

40:33

It usually starts off with a simple "Hello, you're cute", but can quickly escalate to a sexually explicit message. In a generation of tech-savvy individuals, it's hard to imagine that any of us will fall victim to online grooming, and yet two out of three secondary school students in Singapore received unwanted sexual content online, according to M…

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Harassed and Bullied Online, These Influencers Struck Back 39:23

4y ago39:23

39:23

CONTENT WARNING: Death threats "You're FAT!" and "You should kill yourself" are just some of the many nasty comments that Christabel Chua and Mathilda Huang receive on the daily. Cyberbullying and online harassment are real; chances are, you've probably been a target of a nasty comment, an unsolicited picture, or maybe had your information shared w…

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Voyage to the Vulva-Verse V: How to Love and Respect Your Body 33:43

4y ago33:43

33:43

Body positivity started out as a global movement against the oppressive societal standard that small and skinny equals beautiful. These days, brands and influencers alike claim it as a means to market their clothes to women of all sizes, but Beckie Liu from Haikini wants to challenge that. To her, changing your mindset from thinking about what your…

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Voyage to the Vulva-Verse IV: How to Empower Women to Take Charge of their Sexual Health 34:30

4+ y ago34:30

34:30

A trip to the doctor's to get birth control can be an embarrassing and time-consuming activity for some of us, so the team at Ease Healthcare came up with a solution. Discreet, affordable, and convenient access to birth control, from the comfort of your home and delivered under 4 hours? GOOD THINGS CAN HAPPEN TO GOOD PEOPLE! We chat with Guada from…

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Voyage to the Vulva-Verse III: How Unrealistic Beauty Standards Harm Us 37:01

4+ y ago37:01

37:01

It's 2021… I don't know about you, but we're rejecting outdated notions of beauty society has imposed on us! We take what makes us feel good on the inside, and leave behind what doesn't! Take it from Kate Low, who grew up in the era of Victoria's Secret Fashion Shows (push up bras, flat tummies, long slender legs). She's since built a lingerie bran…

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Voyage to the Vulva-verse II: How Social Media and Pornography Causes Genital Shame 31:30

4+ y ago31:30

31:30

We live in the age of social media, which means, it's hard not to compare every aspect of our lives, our bodies, with others, including how our genitals look. Although many of us feel shame in talking about our genitals, when we're asked to think about what a "normal" vulva looks like, we have an image in our minds: small, pink, hairless, tucked in…

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Ep 063: A Conversation About Race with Singapore's youngest minority MP, Raeesah Khan 34:14

4+ y ago34:14

34:14

IT'S THE FINAL EPISODE OF OUR SEASON! And we have a special one, featuring Singapore's youngest female minority MP, Raeesah Khan. It's been a year since one of Singapore's most iconic general elections, and incidentally also a year since Raeesah was investigated for alleged online comments about race. We speak with her about her journey in politics…

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Ep 062: On Adulting, Love and Health with Narelle Kheng 31:39

4+ y ago31:39

31:39

Narelle Kheng needs no introduction. She's one of the most iconic millennials of Southeast Asia, having made it to the Forbes 30 Under 30 Asia List in 2019. But beyond her luxurious music career and glamorous persona, Narelle is just like any one of us. The outspoken advocate for mental health struggles with everyday adulting problems, like managin…

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Voyage to the Vulva-verse I: How Your Vulva Grows With You 42:00

4+ y ago42:00

42:00

It's curious to note the amount of resources we spend on skin care, but only for the skin on our face. Much like our face, our vulvas go through A LOT of change in our lifetime, but are often neglected; some of us even go through our lives never knowing what things look like down there! But why is it important to care about these changes, if well, …

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Ep 061: Falling in Love When You Have Autism 38:15

4+ y ago38:15

38:15

DATING IS HARD… For people like Michelle who was diagnosed with Aspergers at age two, dating is EVEN harder. At first glance, you'll never guess that someone like her has an autism spectrum disorder (ASD), because of preconceived notions our society has towards people living on the spectrum. One of which is that they are incapable of having romanti…

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Ep 060: Nic Kim Column - Do We Have Unfair Expectations of Men? 36:25

4+ y ago36:25

36:25

"Eh don't pussy la bro, don't be a SIMP." When the director of AWARE, Corinna Lim, called for a "review of national service to weed out toxic masculinity", the internet retaliated. From comments like "NOT ALL MEN", to "Women should do NS too" and even "What about toxic femininity?", the conversation around toxic masculinity was thrown back into the…

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Ep 059: Two Moms, A Daughter, One Family 35:12

4+ y ago35:12

35:12

What does it take to start a family? For same-sex couples in Singapore, the reality is expensive and illegal. But for Brenda and Pearlyn, who have been together for 17 years, they knew from the moment they met each other, that having a child was a priority. Despite naysayers who accuse them of being "selfish" for subjecting a child to a same-sex pa…

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Ep 058: The Fight To End Sexual Violence on Every Street in Indonesia 40:41

4+ y ago40:41

40:41

Two years ago, an Indonesian woman was handed a six-month jail term after reporting evidence against her harasser, highlighting how women in the world's most populous Muslim-majority nation struggles with legal recourse when sexually harassed. Harassment is rife all around the world, Indonesia, a country ranked the most dangerous for women to live …

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Ep 057: Nic Kim Column - The Subtle Forms of Harassment We Ignore 42:02

4+ y ago42:02

42:02

Have you ever been stared at by a stranger in public for too long? Or been told a sexual joke by a friend which made you uncomfortable? A study by the UN revealed that 97 percent of women in the U.K. aged 18 to 24 have experienced some form of harassment in public, but over 70 percent endure it. In this episode, Nicole and Kim discuss the difficult…

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Ep 056: Ladies, Let's have a Heart-to-Heart about your Heart 37:00

5y ago37:00

37:00

Did you know, broken heart syndrome is a thing? AND, women are more prone to it. No, this doesn't make us weaker, just that men and women are biologically different. But the differences in heart health between the genders don't just stop there. Enter Dr Low and Dr Laureen, two cardiologists running one of Singapore's first gender-tailored healthcar…

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Ep 055: Sis, You Might Have Cysts ft. Food Entrepreneur Ili Sulaiman 44:41

5y ago44:41

44:41

Malaysian celebrity chef Ili Sulaiman is not shy to share about living with three types of hormonal disorders - polycystic ovarian syndrome (PCOS), endometriosis and thyroid deficiency - conditions that affect at least 1 in 10 women globally. Since opening up about her endometriosis surgery to 127K followers on Instagram last October, she's become …

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Ep 054: How'd You Like Your Eggs? Fertilised or Frozen? 39:11

5y ago39:11

39:11

Egg freezing is the future of women's reproductive freedom and rights. Around the world, companies like Facebook and Apple pay for their employees to freeze their eggs, but in Asia, some governments have made social egg freezing illegal in fear of promoting late motherhood, while others have chosen to leave it unregulated. Enter Juhee An, founder o…

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Ep 053: The Miraculous Story of Takalah Tan 16:30

5y ago16:30

16:30

❗️WARNING: This episode includes recounts of suicide attempts.❗️ It's the last week of what has been a really difficult year, so we want to share a story of hope. In 1994, 24-year-old Tan Kok Liang had everything set out for him - a prestigious job, a loving girlfriend, and had a series of accomplishments to his name. But a tragic accident one day,…

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Ep 052: What Our Interviewees Taught us About Mental Health in 2020, with Our Grandfather Story 14:10

5y ago14:10

14:10

2020 has been a difficult year, but through adversity comes some of the greatest stories. On this episode, Nicole and Wenqi from popular storytelling platform, Our Grandfather Story, take a hike and reflect on some of their best interviews. From speaking with COVID-19 patients and front line workers, volunteers with lower income groups across Singa…

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Ep 051: My Mum and I Consult a Doctor about HPV 31:48

5y ago31:48

31:48

We're sure you've heard of the human papillomavirus (HPV); or at least, you might've heard that you should get protected against it, because it can help prevent cancer and other diseases in both men and women. Uh-oh, the mums are quaking in the corner now… because to her, why do you need to think about HPV prevention, if you're not sexually active …

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Ep 050: Men's Health? That's A Hard One 41:33

5y ago41:33

41:33

Boys... we love them... and that's why we're dedicating an episode to them, for them and about them! We can't really call ourselves feminists, if we don't address the inequalities our boys face, because feminism is about equality of the sexes. On our 50th episode (yay!) we speak with Sean and Darren from Noah, a discreet men's telehealth clinic, ab…

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Ep 049: The Nic Kim Column - The Most Important Relationship is the One with Yourself 36:17

5y ago36:17

36:17

We've spoken to experts and strong women across 40 episodes now, but what about ordinary everyday women like you and I? After three seasons, Nicole is finally inviting a co-host on board. Meet Kimberly, and welcome to the Nic Kim column! On this episode, we discuss what being a 20-something Southeast Asian woman navigating society is like. From mod…

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Ep 048: Erotic Stories About Punjabi Widows and More, with Balli Kaur Jaswal 38:37

5y ago38:37

38:37

There are few things as intimate as listening to a podcast, reading is one of them. On this episode, we speak with Singaporean novelist, Balli Kaur Jaswal, about the role stories play in helping us explore and intimate side of ourselves, in a culture and society that's modern and yet conservative all the same. Balli's international debut novel, Ero…

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Ep 047: The White Paper on Gender Equality 43:49

5y ago43:49

43:49

In early September, Singapore announced plans for a White Paper on gender equality to be published by 2021. To us at Something Private we say: It's about time! But what does this white paper entail, how can we get involved, and most importantly, how does it address the mindset problem our country faces? We speak with Minister of State, Sun Xueling,…