You're listening to Figuring It Out, a podcast designed to help entrepreneurs, creatives, leaders, and marketers master their crafts, grow their businesses, and find a balance between their personal and professional lives. Join host Kevin England, a proud father, lifelong entrepreneur, and the CEO of Vonazon, as he explores a variety of topics while sharing stories from himself and other amazing guest speakers. Now, let’s dive in and figure it out together.
…
continue reading
Vonazon Podcasts

1
How to Successfully Market Your Small Business
16:20
16:20
Play later
Play later
Lists
Like
Liked
16:20In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - …
…
continue reading

1
Data Privacy & Digital Targeting: What You Need to Know
16:13
16:13
Play later
Play later
Lists
Like
Liked
16:13Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet. Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible th…
…
continue reading

1
An Introduction to Mobile Marketing: Concept, Types, and Benefits
15:33
15:33
Play later
Play later
Lists
Like
Liked
15:33In today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages. Did you know that 71% of marketers believe that mobile marketing is the core of their business? Stick around because in this episode, I’m going to tell you why. Let’s dive…
…
continue reading

1
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
18:14
18:14
Play later
Play later
Lists
Like
Liked
18:14Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face. In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with you…
…
continue reading

1
How to Strengthen Your Corporate Identity and Gain a Positive Brand Perception
14:55
14:55
Play later
Play later
Lists
Like
Liked
14:55Successful businesses are those that embody a strong and recognizable identity. Is your business or company one of them? In today’s episode, I’ll break down corporate identity— what it is, how your company can improve their public perception and/or corporate identity, and examples of those who have already mastered it. Let’s dive right in and figur…
…
continue reading

1
2022 Marketing Trends and AI Advancements: Your New Year’s Forecast
16:49
16:49
Play later
Play later
Lists
Like
Liked
16:49In today’s podcast we will be discussing some of the projected sales and marketing trends of 2022, some of the technological AI advancements that are already generating a lot of buzz, and how you and your business, company, and/or team can prepare for these upcoming industry game-changers. Let’s dive right in and figure it out together! Subscribe t…
…
continue reading

1
How A Smart CRM Process Can Increase Revenue and Customer Satisfaction
15:38
15:38
Play later
Play later
Lists
Like
Liked
15:38Being the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today. Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. And, in order to effectively meet these expectations, you…
…
continue reading

1
Mastering the Art of Effective Digital Communication
16:22
16:22
Play later
Play later
Lists
Like
Liked
16:22A true leader understands that in order to gain respect, they have to connect with their audience through effective in-person communication, as well as through today’s digital channels. In this episode, we explore the ways that you can hone your communication skills so you can become a talented communicator, on and off the screen! Join me, as I bre…
…
continue reading

1
A Beginner's Guide to e-Commerce Affiliate Marketing
15:49
15:49
Play later
Play later
Lists
Like
Liked
15:49Join me for this new episode as I discuss the many aspects of affiliate marketing—what it is, why it’s become so popular amongst today’s digital youth, what qualifies as affiliate marketing, and how companies and consumers are utilizing affiliate marketing in 2021. We will talk about: The three parties that make up affiliate marketing The most popu…
…
continue reading

1
The Marketing Impact of Digital Influencers
13:45
13:45
Play later
Play later
Lists
Like
Liked
13:45In this episode, I discuss a marketing phenomenon that in recent years has swept all over the web–––influencer marketing on social media. Like most things in life, there are positives and negatives to social media influencer marketing, and it may not be as straight forward as you think. So, let’s dive right into today’s topic and figure it out toge…
…
continue reading

1
How to Maximize the Benefits of Your PPC Campaigns
18:57
18:57
Play later
Play later
Lists
Like
Liked
18:57In this episode, I will be discussing PPC ads, and how you can ensure the success of your next campaign. Learn How To: - Effectively revise, identify, and expand your keywords - Successfully integrate customer reviews within your display ads - Utilize geotargeting to display your ads within a specific location - Properly review your client and pros…
…
continue reading

1
Navigating Through Talent Shortages and Increased Employee Demands
16:00
16:00
Play later
Play later
Lists
Like
Liked
16:00In today’s episode, I will be discussing a challenge that many businesses in this current COVID-19 environment are experiencing, LIMITED HIRABLE TALENT. I am sure it comes as no surprise to many of you that the pandemic has completely changed the way in which many of us work, communicate, and even feel. And these feelings have impacted what many em…
…
continue reading

1
The Way of the Future: A Hybrid Workplace Structure
14:04
14:04
Play later
Play later
Lists
Like
Liked
14:04In today’s podcast, I discuss something which I am sure that many of you have personally experienced as a direct result of COVID-19 – hybrid work environments. I’ll dive deeper into what hybrid work environments look like, what they can mean for your company and your employees, and how they might actually be here to stay, even after this pandemoniu…
…
continue reading

1
Thriving in the Digitally Transformative Era
26:10
26:10
Play later
Play later
Lists
Like
Liked
26:10This week, we’re tackling the topic of digital transformation (DX). In this episode, I discuss the questions many brands have been asking in the wake of last year’s dramatic changes to the way we use—or misuse—technology to survive in what my team likes to call the “The Year of the Life Preserver.” The questions I hear and respond to on a daily bas…
…
continue reading

1
Diversity, Equality, & Inclusion: Why DEI Is Much More Than Buzzwords
20:09
20:09
Play later
Play later
Lists
Like
Liked
20:09Diversity, equality, and inclusion (DEI): you've heard these words before, but what exactly do they mean? And how can businesses incorporate them in their everyday operations? Not only is a DEI strategy a socially responsible thing for every company to implement, but it is also an essential step that companies need to take to enhance the success of…
…
continue reading
In this episode, I discuss the questions many brands have been asking, especially in tough times like the past year. Why does being a purpose-driven business matter? Is giving money to a charitable cause enough? Do you have to sacrifice profits to pursue purpose? How can companies and brands step up to impact long-term positive change? Does purpose…
…
continue reading
As we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. Each business is different, and roles are changing as we adapt and grow with each new client, customer, and partner. Having a unified front between your sales and …
…
continue reading
I recently had the pleasure of enrolling in a Stanford University class on Natural Language Processing and Natural Language Understanding related to Artificial Intelligence. I learned so much in this class and through my own research and engagement with AI. In this episode, I outline my main takeaways from the course and discuss some examples of mo…
…
continue reading
In this episode, we will explore the past, present, and future of Artificial Intelligence. If you're anything like me, AI is something that has sparked your curiosity as we've moved into such a digital world. I was fortunate enough to take a recent class at Stanford University to further dive into NLP, NLU, and Artificial Intelligence conversations…
…
continue reading
Welcome to Figuring It Out! In this episode, we will explore how to find your perfect work/life balance. As a lifelong entrepreneur, husband, and father of four, I have personally struggled to achieve this at times in my life. In this episode, I will share some of the practices and self-exploration I have personally utilized to avoid burnout and ac…
…
continue reading
Welcome back to Figuring It Out. Today we are going to talk about the highs and lows of company culture and how to better connect with your team in a variety of ways. I will discuss how to recognize a negative company culture and the steps you can take to turn it around. At the end of the episode, we will be introducing a new concept called our "Mo…
…
continue reading
Hello, and welcome to Figuring It Out. My name is Kevin England, a lifelong entrepreneur and CEO of Vonazon, and I will be your host. This is my first podcast, and so before we embark on this journey, I want to tell you all a little bit more about myself and why I’m doing this. On top of being a successful entrepreneur, I’ve raised four children an…
…
continue reading

1
Creating Emotional Connections in Business
16:50
16:50
Play later
Play later
Lists
Like
Liked
16:50"Before anyone will truly listen to you, you have to establish an emotional connection." In today's episode, we will be exploring the importance of emotional connections, how to create them, and how to cultivate them. These connections may be with your clients, prospects, partners, or even your work community. Let's dive in and figure it out togeth…
…
continue reading

1
Creating Emotional Connections Through Digital Channels
20:15
20:15
Play later
Play later
Lists
Like
Liked
20:15In our last episode, we discussed how to create and cultivate long-lasting emotional connections in business. I want to expand that idea and talk about how we emulate those connections in the digital space. Let's dive in and figure it out together.By Kevin England
…
continue reading