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Wear Wag Repeat: From Passion to Profit in the Pet Industry

Tori Mistick | Pet Business Growth Expert, WWR Society Founder

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Ready to transform your pet passion into a thriving business? The Wear Wag Repeat podcast is your roadmap to building a sustainable, profitable pet business without the overwhelm. Hosted by Tori Mistick, digital marketing expert and founder of Wear Wag Repeat Society, each episode delivers actionable strategies specifically for independent pet entrepreneurs who want to stand out online and create meaningful impact. WHAT YOU'LL DISCOVER: 🐾 Monthly Expert Interviews: Deep-dive marketing worksh ...
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Award-winning image consultant, author and personal branding pioneer Jon Michail spent over 32 years helping executives, entrepreneurs and changemakers to build, grow and monetise their personal brands. As he helped them, now it's time to help YOU with this podcast. This platform will introduce leading-edge concepts and tools to maximize your career, business and personal life. The show has two types of episodes: one based on conversations with personalities that will share their stories and ...
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If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too. You’ll hear why old launch tactics just aren’t cuttin…
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After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat. Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return …
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My next topic will focus on the perimeter of the home. I’ll begin by describing why the perimeter of the home should be inspected, then what to look for and do. Hello and welcome to EBC Home Hints, the podcast dedicated to making your home a safer place, one episode at a time. I'm your host, Paul Rochette, and today we're diving into the world of d…
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Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petprene…
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Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to …
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Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your soc…
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Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it…
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Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If…
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Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode:…
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Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What yo…
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Discover how to align your personal brand with impactful leadership in this episode. Jon shares four actionable steps to define your values, lead with integrity, and harness the power of storytelling. Learn how to build trust, inspire change, and leave a lasting legacy. Ready to elevate your brand? Tune in now! Do you want Jon's help to elevate you…
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Join Jon as he dives deep into the Psychology of First Impressions, uncovering the science and strategies behind how we’re perceived in those critical first moments. From the pillars of image consulting to actionable tips for aligning your appearance with your goals, this episode is packed with insights to help you craft a congruent and compelling …
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At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality…
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In this episode, Jon explores how your wardrobe shapes your professional presence in today’s hybrid world. Learn practical tips for aligning your style with your personal brand, adapting for virtual and in-person settings, and using the psychology of colors to leave a lasting impression. Do you want Jon's help to elevate your personal brand? Get in…
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Is your personal brand ready for the future? In this episode, Jon dives into the difference between change and transformation, showing how internal growth fuels career success. Discover how to define your value, adapt to trends, and lead with authenticity. With 75% of professionals calling personal branding essential, it’s time to future-proof your…
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You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clie…
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In this episode, Jon delves into the captivating topic of staying original in the age of AI. As tools like ChatGPT and Gemini revolutionize content creation and branding, how do you maintain authenticity and ensure your personal brand stands out in a sea of AI-generated content? Discover now! Do you want Jon's help to elevate your personal brand? G…
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Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: February is a shor…
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Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit …
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In this episode, Jon explores the intersection of AI and personal branding, revealing how technology is transforming the way leaders build trust and influence in today’s digital age. Discover how AI tools can enhance your personal brand, streamline your messaging, and help you connect with your audience in more authentic and impactful ways. Do you …
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Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platf…
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In this episode, Jon explores the rise of the Influence Economy and how entrepreneurs are monetizing authenticity in today’s post-pandemic world. Tune in now to learn strategies for thriving in this new era! Do you want Jon's help to elevate your personal brand? Get in touch here: https://www.imagegroup.com.au/contact-us/ ------ Let's connect: Webs…
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Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how m…
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Start the year with purpose! In this episode, Jon shares how to set intentional goals that align with your personal brand. Discover strategies to focus your efforts, stay authentic, and create meaningful progress toward building the brand you want. Do you want Jon's help to elevate your personal brand? Get in touch here: https://www.imagegroup.com.…
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As the year winds down, Jon shares insights on evaluating your personal brand with authenticity and intention. Learn how to reflect on your progress, identify areas for growth, and ensure your brand aligns with your goals for the year ahead. Tune in now for practical tips to start your next chapter stronger than ever! Do you want Jon's help to elev…
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When was the last time you formed a connection that truly mattered? In this episode, Jon challenges the shallow, numbers-driven approach to networking with his "Anti-Networking Strategy." Learn how to build genuine, meaningful relationships that stand out in today’s transactional world and discover why quality connections can unlock more opportunit…
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In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter he…
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In this episode, Jon dives into the art of Polarity Branding—using strong, authentic, and sometimes controversial opinions to stand out in a crowded world. Discover how embracing your values, even when they ruffle feathers, can transform your personal brand into a magnet for engagement and loyalty. Do you want Jon's help to elevate your personal br…
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In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025.…
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In this episode, Jon challenges the idea that a powerful personal brand requires an overflowing wardrobe. Instead, he reveals how focusing on a few high-quality, versatile pieces can make a bigger impact. Discover how intentional wardrobe choices can elevate your confidence, save time, and align with your brand—all while keeping your budget and sus…
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In this episode, Jon explores the Psychology of Clothing in Personal Branding. It’s not just about looking good—it’s about communicating who you are and reinforcing your personal brand. Discover how the clothes you wear can impact your confidence, focus, and how others perceive you. Tune in now! Do you want Jon's help to elevate your personal brand…
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In this episode, Jon explores how you can go beyond credentials to build a personal brand that resonates with your unique values and expertise. Whether you're looking to establish yourself as a thought leader or engage more authentically with your community, Jon provides the insights you need to elevate your presence in academia. Tune in now! Do yo…
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In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Min…
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Tune in to this episode to discover why authenticity matters in leadership, how to align your personal brand with your company's mission, and the power of storytelling in building trust. Learn key strategies to express your leadership brand consistently and empathetically. Listen now! Do you want Jon's help to elevate your personal brand? Get in to…
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This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helpin…
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In the competitive tech industry, building a personal brand that highlights your unique skills and expertise is essential. In this episode, Jon shares strategies to help tech professionals build a memorable and impactful personal brand that not only sets them apart but also helps them thrive in their careers. Tune in now! Do you want Jon's help to …
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Whether you're an artist, writer, designer, or musician, building an authentic personal brand is essential. But when your identity is so closely tied to your work, it can feel tricky to balance staying true to yourself while also making a living. So, how do you do it? In this episode, Jon shares 3 powerful strategies to help you stand out in a crow…
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In this episode, Jon explores how continuous learning shapes your personal brand—it's not just about formal education but adopting a growth mindset that keeps you adaptable, curious, and resilient. Learn practical tips to integrate lifelong learning into your busy life and discover why staying authentic and evolving is key to standing out! Do you w…
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In this episode, Jon explores essential strategies for managing time effectively in a fast-paced world. Learn how prioritizing tasks, batching work, and taking breaks can help you stay focused and boost productivity. Tune in now to start optimizing your schedule and building a more intentional professional reputation! Do you want Jon's help to elev…
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desir…
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Do you ever feel like you’re not good enough, even though you’ve worked hard to get where you are? You’re not alone. Imposter syndrome affects everyone from top CEOs to rising stars in their careers. It’s not about whether you feel like an imposter sometimes, but how you handle those moments that define your success. Tune in now to learn how to ref…
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