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Fact is scarier than fiction. Subscribe to Casefile Premium to receive ad-free episodes released one week early, along with access to bonus Q&A’s, our exclusive show ‘Behind the Files’, and more. Hosted on Acast. See acast.com/privacy for more information.
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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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We conduct interviews of local business owners and leaders in the business community. We'll be asking questions about their business. What it is exactly that they do (a chance to plug their product/services). How they got started. Things they've learned along the way. Advice they would give to a new entrepreneur and more.
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It’s confession time! Super “successful” people have super sh***y moments. These moments are often the fire starter for a life and business that is more on purpose than ever before. These are “GFR Moments” and they are the necessary grit for the mission-driven entrepreneur. Hear from savvy successful business owners who are ready to share their darkest (and sometimes embarrassing) turning point stories. Why? So you are inspired to keep going in spite of the crap trying to keep you down. You ...
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This is a business podcast/show all about real stories from real entrepreneurs keeping it real. No huff, no puff no fluff. @SimonTefula speaks to people pursuing their entrepreneurial, personal development and growth journeys. The aim is to inspire you to pursue your own entrepreneurial, personal development and growth journey. He interviews entrepreneurs and creatives to find out How they got started. What inspired them to pursue their entrepreneurial journey? How have they overcome obstacl ...
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When cities, sports, and tourism leaders align, powerful things happen. In this episode, Adam Stoker talks with former Arlington mayor and The Unity Blueprint author Jeff Williams about how unity helped turn Arlington into a thriving sports and tourism destination, and what DMOs and city leaders can learn about building momentum, creating jobs, and…
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With Casefile on a short break, we thought this would be a great time to shine a light on some of the shows that may have flown under the radar for many of you. These are shows we've put our hearts into and are really proud of. Today, we’re sharing another one of those shows — Searching for Sarah MacDiarmid. On 11 July 1990, 23-year-old Sarah MacDi…
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In this episode, Adam Stoker is joined by Yomand Brown, VP of Marketing, Sales, and Communications at the College Football Hall of Fame, to explore how major attractions and DMOs can work together to create seamless visitor experiences. From personalization and AI-driven guest engagement to event sales collaboration and preparing for mega-events li…
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AI is changing how travelers plan trips—and destination websites can’t afford to fall behind. In this episode, Adam Stoker sits down with Michelle Donogan, CMO of Mindtrip, to discuss how conversational AI is reshaping the visitor experience, why AI should be woven into the entire website (not tucked into a corner), and how destinations can use tra…
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With Casefile on a short break, we thought this would be a great time to shine a light on some of the shows that may have flown under the radar for many of you. These are shows we've put our hearts into and are really proud of. Today, we’re sharing another one of those shows — The Vanishing of Vivienne Cameron. Back in 2018, we covered this case as…
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Virginia Tourism President Rita McClenny joins Adam to discuss the enduring strength of the Virginia is for Lovers brand and how it continues to drive collaboration, major events, and statewide success. From sports tourism to innovative partnerships, Rita shares what makes Virginia stand out—and how destinations everywhere can elevate their own mar…
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In this episode, we sit down with Mohannad Sahyouni, the owner of Jerusalem Cafe in Mobile, Alabama. Mohannad shares his inspiring journey from growing up in Kuwait to becoming a successful restaurant owner in the United States. He discusses his educational background in graphic design, his initial jobs, and the influential lessons he learned in th…
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In this episode, Adam Stoker sits down with Ryan Jones, Head of Client Impact at Brand Revolt, to unpack how both marketers and agencies need to evolve for the future. Ryan shares his journey from SEO writer to executive leader, talks about how saying “yes” to new challenges and speaking up (even when it’s uncomfortable) accelerated his career, and…
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With Casefile on a short break, we thought this would be a great time to shine a light on some of the shows that may have flown under the radar for many of you. These are shows we've put our hearts into and are really proud of. Today, we’re sharing another one of those shows, The Detective’s Dilemma, which is narrated by me. The Detective’s Dilemma…
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In this episode, Adam sits down with Karen Strgacich, Veronica Rivera, and Suzy Kay to share the origin story of the California DMO Alliance—how a few pandemic-era check-ins grew into a powerful, grassroots coalition helping destinations across the state collaborate, share leads, and strengthen California’s position in the meetings market. Along th…
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In this episode, Adam Stoker welcomes world traveler and television host Denella Ri’chard, who shares her remarkable journey from growing up in Louisiana to studying abroad in Southern Africa during the Mandela era, working in global hospitality, and ultimately launching her travel show during the height of COVID. Danella explains her “living list”…
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Bio Hafsa Mustafa – Decolonial MEL Strategist - is a researcher, writer, and data expert with more than 20 years of experience in the field of learning and evaluation. Hafsa's perspective is rooted in both professional expertise and personal history. Her career spans grassroots movements, philanthropy, impact investing, and academia, where she has …
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With Casefile on a short break, we thought this would be a great time to shine a light on some of the shows that may have flown under the radar for many of you. These are shows we've put our hearts into and are really proud of. Today, we’re sharing another one of those shows - Matty. Matty was originally released in 2022 as a Spotify exclusive, mea…
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In this solo episode, Adam Stoker reflects on his visit to Visit Mesa and shares why their City Limitless podcast is a masterclass in stakeholder engagement. From seeing how host Ashley Stwertnik built powerful relationships with major partners like Cannon Beach and Revel Surf, Adam reveals the unseen value podcasts create—trust, goodwill, and acce…
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Host Adam Stoker sits down at Visit Mesa with Ashley Stwertnik, the producer-turned-host of City Limitless, to show how a DMO can build real audience by making stories the star and the city the backdrop. Ashley shares the show’s evolution from audio-only to video-first with accessibility, booking high-reach guests (BigDawsTV, Jesse Cole), and the l…
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Bio What happens when Black identity is loved, protected, and defended as we collectively learn about process and change in communities, organizations and programs? This is the question that dr. monique liston unapologetically built a community-engaged intellectual and regenerative life practice around. She is the founder, chief strategist, and joy…
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When 18-year-old Tyler Clementi began his freshman year at Rutgers University in 2010, he was eager to embrace his newfound independence. Before the semester began, Tyler applied for campus housing and was randomly assigned a roommate – another 18-year-old freshman named Dharun Ravi. But within weeks of moving in, their lives would become the focus…
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Tourism Kingston CEO Megan Knott joins Adam Stoker to share how a small Canadian city earned global attention, and a Cannes Film and Media Award, through creative storytelling and collaboration. Megan reveals how Kingston balances rich history with youthful energy, tackles tourism challenges like transportation and seasonality, and builds a sustain…
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*** Content warnings: Child sexual abuse, grooming, domestic violence *** In the early morning hours of Tuesday, March 19 1985, police were summoned to a shocking scene at an ordinary suburban home in Garden Grove, California. 23-year-old wife and mother Linda Brown had been shot twice and killed. The culprit was her 14-year-old stepdaughter, Cinna…
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In this episode of the Destination Marketing Podcast, Adam is joined by Cathy Petersen and Eric Brockman from Destination Dayton to discuss how to turn low customer expectations into outstanding visitor experiences. They explore the core philosophy behind Dayton’s tagline, Discover the Unexpected, and why it perfectly captures what visitors can ant…
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Bio Louise Adongo was born and mostly raised in Kenya but has also lived in various parts of Southern Africa. A bold and grounded leader with close to 20 years' experience in systems change, policy and evaluation, Louise runs the inclusive engagement consultancy, Caprivian Strip Inc (CSI) and is a co-steward in systemic mediation with the Transitio…
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*** Content warnings: Child sexual abuse, sexual assault, self-harm *** When renowned teacher Malka Leifer joined the staff at Adass Israel School in the Melbourne suburb of Elsternwick, she was welcomed by the entire community. For the girls who attended the ultra-Orthodox Jewish school, Mrs Leifer’s warm, outgoing and friendly personality made he…
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In this episode of the Destination Marketing Podcast, Adam is joined by two returning guests, Greg Starr, founder of Driven, and Ed Harris, CEO of Visit Williamsburg. They discuss how tourism professionals can leverage LinkedIn effectively to showcase the value they generate in their communities to stakeholders every day. Maintaining consistent onl…
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On the evening of Sunday, August 22 1982, a Cessna C150 disappeared during a flight to Vancouver, Canada. On board were 19-year-old pilot Jerry Ambrozuk and his 18-year-old passenger, Dianne Babcock. As fears of a crash prompted an urgent search, a close friend of the couple received a mysterious phone call… --- Narration – Anonymous Host Research …
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In this episode of the We Women Writers Podcast, host Jane Jones speaks with indie author Sasha Preston about her writing journey, the importance of creativity, and the empowering nature of storytelling. Sasha shares her experiences of rediscovering her passion for writing, the role of community and support in her creative process, and her decision…
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In November 1999, Bruce Miller, a scrapyard owner in Michigan, was found murdered in what looked like a robbery gone wrong. After three months with no solid leads, investigators feared the case would go cold. But hundreds of miles away in Missouri, the suicide of former detective Jerry Cassaday led to the discovery of a mysterious briefcase – one t…
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In this episode, Adam talks with Catherine Jenkins, the Marketing and Communications Manager for Visit Central Delaware, about how to successfully rebrand a destination with a limited budget. Listen to learn the significance of targeted branding and community engagement for destination marketing professionals, especially during a time of change. Ca…
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Toni (she/her) is a descendant of white settlers, mostly from Britain, Ireland, Wales who was born and raised here, in Treaty One territory, in the heart of the Metis nation in Winnipeg MB, Canada. She is a daughter, sister, wife, parent, friend, community member, and a member of the 2SLGBTQQIA* community. Toni has a deep love for animals and the b…
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In 2010, a user known as Girl Meat Hunter joined The Fetish Network, a website where people with extreme sexual fetishes could connect and interact. On their profile, Girl Meat Hunter described their interests as the “easy A.B.C” – Abduction, Bondage, and Cannibalism. What was only meant to be an online safe space for creative roleplay soon took a …
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In this episode, Adam is joined by Brand Revolt’s creative director, Camden Bernatz, to discuss modern research—an approach that focuses on observing consumer behavior rather than relying on traditional surveys or focus groups. Because behavior is the most reliable indicator of a visitor's true intent, Adam argues that it has proven to be much more…
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Get to know Chad Jones, owner of Your Choice Senior Care in Mobile, as he shares his journey from a small town in Texas to running a senior care franchise. In this episode, Chad talks about his background, including his high school and college experiences, and how a life-changing injury inspired him to help others. He discusses the hard work and de…
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*** Content warnings: Animal cruelty *** After respected dermatologist Dr David Birkett was found bludgeoned to death in his Middlesbrough home, police struggled to uncover a motive or identify a suspect for what appeared to be a targeted attack. As the months passed by with no arrests, it began to look like the assailant had succeeded in his plan …
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In this engaging episode, Scott Tindle, co-founder of Meducate AI, joins the podcast once again. He shares insights on his evolving career and his current ventures in AI healthcare. Scott discusses the importance of curiosity, meditation, and personal growth. The conversation also explores the implications of AI on future jobs and society, providin…
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Dr. Elizabeth Carlson-Manathara is an Associate Professor in the School of Social Work at Laurentian University. She is a non-Indigenous scholar whose work focuses on the roles of non-Indigenous peoples in decolonization, reconciliation, Treaty, and LANDBACK; and on anti-colonial methodologies and decolonial change through public education and film…
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In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, and plenty of humor, they explore how AI, better metrics, and smarter creative can keep destinations …
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In this conversation, Veronica Medina shares her extensive journey as a medieval fantasy writer, discussing her experiences with self-publishing, the challenges of balancing writing with caregiving, and the importance of personal writing. She emphasizes the need for health and relationships to take precedence over writing, while also providing valu…
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*** Content warnings: Domestic violence, child sexual abuse, sexual assault, animal cruelty*** In mid-1989, in the small New South Wales Town of Taree, local residents and law enforcement alike began investigating a woman named Roseanne Catt. There were allegations that Roseanne was a violent and cruel woman, intent on killing her husband: it was r…
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In this season 3 finale, Gladys pauses in gratitude and looks back across a season filled with stories of disruption, creativity, and community-rooted evaluation. Drawing on the night sky as a guiding metaphor, she reflects on how each conversation this season has been a bright star in a larger constellation of Indigenous resurgence and systems cha…
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For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning, to the importance of risk-taking, Adam shares key lessons learned from 400 episodes and offers a ca…
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*** Content warnings: Sexual assault *** 23-year-old Welsh backpacker Kirsty Jones had her whole life ahead of her when she set out for a two-year trip across Asia, Australia and South America. Tragically, that trip was cut short just two months in when Kirsty was found strangled to death in her room at The Aree Guesthouse in Chiang Mai, Thailand. …
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In this conversation, Kartar Diamond shares her unique writing journey, transitioning from poetry and creative writing to authoring Feng Shui books and a personal memoir about her experiences with her son's mental illness. She discusses the challenges and decisions involved in self-publishing versus traditional publishing, the impact of personal ex…
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In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a competitive edge, teaching her the importance of effective communication and building relationships with everyone she interacts with. Discover how she …
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*** Content warnings: Gun violence *** Early on the morning of Sunday, May 10 2009, corporate attorney Rodrigo Rosenberg Marzano left home to take a bike ride around his neighbourhood in Guatemala City. Within minutes, he’d been shot dead. Rodrigo’s friends and family were left reeling by the violent murder, but their shock would only increase when…
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In this conversation, Karen VanderJagt shares her journey as a writer, discussing her early experiences, the importance of character development, and how personal experiences shape her storytelling. She emphasizes the value of writing groups in providing constructive feedback and fostering growth. Karen also navigates the challenges of traditional …
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In this solo episode, Adam recaps a whirlwind couple of weeks of events and shares valuable lessons for the destination marketing industry. From keynote speaking at MatPra to moderating the inaugural CMO Jam, Adam’s had a busy couple of weeks connecting and learning from others in the industry. Also, tune in for a sneak peek at the 400th episode of…
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*** Content warnings: Child victim *** When doting mother Leanna Harris arrived to pick up her 22-month-old son Cooper Harris from daycare in Atlanta, Georgia, on June 18 2014, she was shocked to find that Cooper wasn’t there. She soon discovered that her husband, Ross Harris, had made a fatal mistake, leaving Cooper to die in the backseat of his h…
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In this engaging conversation, Sharon Poppen shares her journey as a writer, from her childhood storytelling experiences to her development as an author. She discusses the importance of character development, drawing inspiration from her life and family, and how writing has served as a means of personal growth and expression. Sharon emphasizes the …
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In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, shares his unique perspective on the travel industry and continuing education for DMO professionals. He talks about the origins of Learn Tourism, a nonp…
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