Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Valuecreation Podcasts
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Ep. 223 - -Jack Krevitt: Waiting For Perfect Timing Kills Momentum
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47:17In this episode of Test. Optimize. Scale, we sit down with Jack Krevitt, co-founder of Zen Rock and principal at 50T, to break down why waiting for perfect conditions is one of the fastest ways founders lose momentum. Jack shares how his background in traditional finance shaped his view of timing, execution, and decision-making, and why speed often…
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Test. Optimize. Scale. Episode #222 Brian Mac Mahon: Make The Call Most Founders Delay
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43:15Most founders wait too long to make the hardest decision. Brian Mac Mahon explains why delay is often more dangerous than failure. In Episode 222 of Test. Optimize. Scale: Jason Fishman sits down with Brian Mac Mahon, founder of Expert Dojo, to unpack the decisions founders avoid and the consequences of doing so. Drawing from 300+ startup investmen…
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Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It.
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50:51In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leading management, sales, and strategy for organizations and his own ventures, John shares real-world lessons from …
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Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing
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51:08Too many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action. You'll hear how to identify a niche that actually works, how to turn a community into a real audience engine, and how to develop a personal brand people rememb…
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Ep. 219 - Marty Tate:The Biggest Misconceptions Founders Still Have
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53:55Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum and marketing ultimately determine whether your rais…
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Ep. 218 - Brian Korn: How Regulation Crowdfunding Really Works
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1:01:22Most founders think Regulation Crowdfunding is a quick way to raise capital — but it's far more strategic. In this episode of Test. Optimize. Scale, Jason Fishman sits down with Brian Korn, Head of FinTech & Blockchain at Manatt, Phelps & Phillips, and board member of the Crowdfunding Professional Association, to unpack how Reg CF and Reg A+ really…
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Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks
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52:17Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy to managing nine-figure sales organizations, explaini…
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Ep. 216 - Greg Burke : The Shocking Reason Most Crowdfunding Campaigns Miss Out on Millions
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1:05:38Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a key compliance issue in Regulation Crowdfunding: failu…
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Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives
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54:30Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in repositioned assets, Dr. Van has proven that purpose…
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Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding.
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38:14Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of leading teams ranked #1 in revenue, percent to plan, and …
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Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way.
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51:31Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow healthier crops with less damage. In this episode, we …
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Ep. 212 - Jason Brents: From California teacher to film producer raising millions.
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55:35In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in Hawaii. We discuss how Jason applied his business ski…
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Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets.
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52:09This week's guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for Fortune 500 companies, Andrew brings a rare blend of corpo…
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Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy
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50:46This week's guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who's transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed media placements, protecting content integrity, and s…
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Ep. 209 - Doug Wilmore: This Carbon Forestry Project Scaled 25x
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51:26This week's guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber practices to sequester carbon, protect native ecosystems, and generate long-term returns for investors, all while s…
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Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
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40:59From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successf…
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T.O.S Podcast EP #206: "Lead with value, not promotion." W/Michael Schreiber
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44:18I'm joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he's at the forefront of helping businesses and individuals leverage content to grow their brands and…
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T.O.S Podcast EP #205: "Your Purpose Is Your Vision." w/ Daniel Kooman
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49:46This week's guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He's passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-qu…
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Podcast EP 204: "Use your experience to build something new." w/ Devin Melnyk
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48:04This week's guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada's legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada's premier cannabis cultivators, Devin has a proven track record…
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T.O.S. EP #203 "What did we get right? What did we get wrong? What can we change?" W/Kevin Drolet
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55:29This week's guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He's the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevi…
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T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
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46:05My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy build…
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T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
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48:48My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its produ…
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T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
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46:06My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global change…
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Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector
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44:29My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires,…
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Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider
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40:37My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven s…
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Test. Optimize. Scale. #196 "Fail fast. Learn faster." W/Chris Van Dusen
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45:53
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45:53My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked acros…
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Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar
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40:42My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven succes…
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Test. Optimize. Scale. #193 "You can't scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow
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53:12My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President …
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Test. Optimize. Scale. Episode #192 "The foundation of success starts with step one" W/Tom Winter
54:58
54:58
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54:58My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech …
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Test. Optimize. Scale. Episode #191 "Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores
49:21
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49:21My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey…
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Test. Optimize. Scale. Episode #190 "The act of trying something new is the key to success" W/Andrew Geisel
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43:19My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia's premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-back…
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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble
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50:55This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watchi…
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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it's not scalable" W/Jeff Carlton
47:29
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47:29My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes…
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Test. Optimize. Scale. Episode #186 "Understand What Success Looks Like" W/Simon Penson
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49:20My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two di…
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Test. Optimize. Scale. Episode #185 "Be Creative with Connecting to People" W/Jenny Kassan
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54:06My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without s…
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Test. Optimize. Scale. Episode #184 "Go out there and experience how beautiful life truly is." W/Eddie Tobler
52:59
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52:59My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly speciali…
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Test. Optimize. Scale. Episode #183 "There's Less Pain Asking For Help than Finding Out you Need it Later." W/Karl Dakin
52:02
52:02
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52:02My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Metho…
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Test. Optimize. Scale. Episode #182 "Why are people investing, and what are they excited about?" W/Brian Belley
58:43
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58:43My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democ…
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Test. Optimize. Scale. Episode #181 "I was proud we stayed true to ourselves" W/Ryan Schwartz
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57:30My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and…
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Test. Optimize. Scale. Episode #180 "Draft your message to connect with your community" W/Devin Thorpe
59:56
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59:56My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonp…
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Test. Optimize. Scale. Episode #179 "Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones
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48:45My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups…
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Test. Optimize. Scale. Episode 178 "Remain honest and authentic to what you're doing" W/Michael Marquardt
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57:30My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losi…
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Test. Optimize. Scale. Episode 177 "Customer Care is all About Serotonin" W/Seymour Segnit
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1:02:29Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we're excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, …
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Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine
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57:30My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has exper…
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Test. Optimize. Scale. Episode 175 "The best person to pitch your story should be you." W/Marcus Laun
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50:00My guest is Marcus Laun! With over 15 years in finance, Marcus has experience working in public and private equities as well as venture capital. He is known in the finance community as a straight shooter, trustworthy and a visionary leader. Previous work includes serving as Vice President at both Chardan Capital Markets and Brean Murray & Co, Inc. …
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Test. Optimize. Scale. EP #174 "Building and Fostering Trust with Investors is Key" W/ Danielle Godfrey and Zuraiz Chaudhary
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55:26My guests are Danielle Godfrey and Zuraiz Chaudhary from SetApart Financial Services! Danielle and Zuraiz are the leading providers of audit, review, tax, and accounting services to startups engaged in crowdfunding Regulation CF and Regulation A fundraising in United States. Social and Website: Website: https://www.setapartfs.com/ Linkedin: https:/…
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Test. Optimize. Scale. EP #173 "Have an Open Mind and Leave Your Ego at the Door" W/ Peter Cimoroni
41:12
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41:12My guest is Peter Cimoroni! Peter is a serial entrepreneur that has also assisted dozens of local and national companies in strategic growth, brand development, and acquisition negotiations. Peter founded and heads two companies, one a marketing firm specializing in new product development and charity fundraising, the other offering customers a sin…
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Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar
53:24
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53:24My guest is Chirag Sagar! Charig co-founded Mission Matters Media, a multi-faceted media company serving enterprises, entrepreneurs, and experts. The company has published 300+ authors, launched 200+ podcasts, and serves 650+ clients. Sagar also co-founded Digital Luxury Agency, working with 3000+ companies including Virgin and Bank of America. Pre…
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Test. Optimize. Scale. #171 "Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix
52:39
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52:39My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded…
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Test. Optimize. Scale. #170 "You got to get to the crowd. The crowd isn't coming to you." W/ Esmond Goei
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53:59My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his divers…
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