There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.
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Underlay Podcasts
Exploring the intersection of digital infrastructure and the humans who depend on it. https://underlay.show
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Ever feel like you’re doing “fine” on the outside, but stuck or disconnected on the inside? You’re not broken, you’re just living above the surface. The Underlayer is a podcast for mid-life professionals navigating fear, identity, and personal growth, especially when success no longer feels fulfilling. Hosted by keynote speaker and podcast host David Young, each episode goes beneath surface-level advice to explore the deeper stories shaping how we show up at work, in relationships, and in ou ...
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Why Suppressed Anger Shows Up in Midlife (and What It’s Telling You)
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1:00:25
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1:00:25Ever feel anger rise up and wonder, “Where did that come from?” Explore why anger isn’t the problem, and what it’s been trying to protect all along. In this episode of The Underlayer, host David Young is joined by Carolyn Warsham for a deep, honest conversation about anger, emotional health, and personal growth, especially in midlife. Together, the…
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Why Timber Is Back: Breaking the Myths around Timber Flooring
36:11
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36:11In this episode of The Underlay, Matt sits down with Clever Choice Flooring Queensland Sales Manager Greg Harvey for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing th…
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Scared to Speak Up? How Childhood Fear Shapes Your Voice in Midlife
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28:16
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28:16In this solo episode of The Underlayer, host David Young explores how childhood fear, especially around visibility and public speaking, quietly shapes our lives well into midlife. David shares personal stories from growing up as the quiet kid in the back of the classroom, including a painful public speaking experience at age 14 that influenced how …
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EP 5: Lisa De Nicola on The Hidden Patterns Linking Love, Work, And Self
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51:45
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51:45Episode — The Real Story Beneath Your Relationships with Lisa De Nicola What if the relationships you’re struggling with aren’t the problem, but the old patterns running beneath them? In this episode of The Underlayer, leadership and executive coach Lisa De Nicola takes us below the surface to uncover how childhood strategies shape the way we speak…
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EP4: Sheila B. Robinson talks Stop Cramming, Start Remembering: Your Brain Called And It Wants Practice
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45:15
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45:15Episode 6: Learning That Actually Sticks — Why Your Brain Loves the Easy Stuff (and Why It Fails You) with Sheila B. Robinson What if the way you think you learn is the very thing keeping you from learning at all? In this episode of The Underlayer, I sit down with teaching and learning expert Sheila B. Robinson to unravel one of the biggest lies we…
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ATFA Expo 2025: Training, Trends and the Future of Flooring
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49:21In this special episode of The Underlay, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of instal…
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Bonus EP: Everything Is Funny Eventually: Tech Confusion, Teen Drivers & a Rogue Latte
32:39
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32:39Bonus Episode — The Comedy Hidden Inside Everyday Life with David Young What if the funniest set you’ve ever heard was hiding inside ordinary life? In this special bonus episode of The Underlayer, I took on a dare to create 30 minutes of standup from nothing but real stories. TV dinners, botched Jeopardy guesses, stubborn tech, parenting misfires, …
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EP 3: Lauren Ammon on Human Design For High Achievers: Decisions, Energy, And Deconditioning
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55:21
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55:21Episode 3: Human Design, Frequency, and the Decisions Your Body Already Knows with Lauren Ammon What if your best decisions aren’t made in your head? In this episode of The Underlayer, I sit down with Human Design coach and practitioner Lauren Ammon to explore a simple, liberating shift: your body already knows the truth, your mind is just louder. …
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Michael Dempsey From Dream Flooring: "Making Flooring Fun"
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51:17
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51:17In this episode of The Underlay, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, Micko from Dream Flooring. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded indu…
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EP 2: How Authentic Swag Builds Real Relationships And Standout Brands
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39:35
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39:35Episode 2 — How Authentic Swag Builds Real Relationships And Standout Brands What if your branded merch could actually mean something? In this episode of The Underlayer, I sit down with Amanda Hoffman, CEO and co-founder of Go To Market, to uncover how authenticity and choice are reshaping the world of branded merchandise. We go beneath the surface…
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EP 1: The Cost of Chasing Goals You Don’t Want
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23:21
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23:21Episode 1 – When Your Decisions Don’t Match Your Dreams Ever follow the “smart” path and end up miles from what you actually want? In this debut episode of The Underlayer, I unpack the real story behind my zigzag career. From dreaming of broadcasting to majoring in biology, selling pharmaceuticals, and climbing corporate ladders that never felt rig…
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Preview of The Underlayer | Where the Real Story Lives.
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4:07Join me, your host, David Young, as I outline the vision for this new Podcast, The Underlayer. The Underlayer YouTube Channel: www.youtube.com/@the_under_layer The Underlayer Podcast Website: https://www.theunderlayerpodcast.com/ David's LinkedIn: https://www.linkedin.com/in/david-young-mba-indy/By David Young
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Inside GMK Logistics with Sarah Halpin & Anthony Minuto
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51:01
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51:01The Underlay Podcast continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, cultu…
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Geoff Weir from Carpet Court: Trust, Teamwork, and Timber
50:50
50:50
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50:50In this episode of The Underlay Podcast, hosts Matt White and Michael Roberts sit down with Geoff Weir, Hard Flooring Category Manager at Carpet Court, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business. Geoff shares how he f…
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In this episode of The Underlay Podcast, hosts Matt and Michael sit down with Phil Buckley, the newly appointed CEO of the Australian Timber Flooring Association (ATFA), for an open and insightful conversation about the future of the flooring industry. Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of …
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Inside Project Miriah: From Prep to Perfection
1:17:48
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1:17:48This special episode of The Underlay Podcast takes listeners behind the scenes of Project Miriah, a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA. Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparat…
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The "Project Miriah" Overview: Collaboration, Craft, and Content Creation
27:26
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27:26In this special episode of The Underlay, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of Project Miriah, a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry. Recorded after two inte…
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Courtney Dunn from Master Floors: Family, Flooring, and the Future
47:10
47:10
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47:10In this episode of The Underlay Podcast, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, Courtney Dunn, Director of Master Floors Group. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal…
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Richard Maybank: Driving Success - How GMK Keep Flooring Moving
1:04:08
1:04:08
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1:04:08In this episode of The Underlay, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in r…
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Mark Coetzee from Floorworld: Vinyl, Vision & The Value of Relationships
58:59
58:59
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58:59In this episode of The Underlay, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia. From his humble beginnings in Tasmania to overseeing the operations and store design of one of t…
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Inside the Machine: Michael Roberts on China, QC, and Clever’s Growth
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47:15In this high-energy return episode of The Underlay, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution. T…
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In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders. Joining us in this relaxed, post-conference episode are: Don from ATTAR – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training. Fraser…
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Meet Robert Richardson – From Retail to Regional Rep
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33:07In this episode of The Underlay, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice. They chat about: …
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Laying Foundations: Floorworld CEO Jamie Keyzer on the Future of Flooring
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50:02In this episode of The Underlay, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss. Jamie opens up about his first…
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Shayna Jack: Strength, Style & Starting Fresh
1:03:12
1:03:12
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1:03:12In this very special episode of The Underlay, we’re live from Andersens Coorparoo, hosted by Matt Lugo and the team, in a fantastic collaboration between Clever Choice Flooring and Andersens. Our guest? None other than Olympic and Commonwealth Games gold medallist Shayna Jack. Shayna joins Matt, Michael, and Clever Choice product specialist Greg to…
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Under the Surface: Why Floor Prep is Everything with RLA Polymers
1:08:49
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1:08:49In this episode of The Underlay, hosts Matt and Michael sit down with Matt and James from RLA Polymers, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise. Tune…
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Will Breheny - Flooring Fast-Track: Will’s Wild Start at Floor World
40:43
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40:43In this episode of The Underlay, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a g…
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The Hybrid Evolution: Clever Choice's New Wave of Flooring
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40:10Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design. Segments: Introduction: Matt introduces the …
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Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world. Segments: Introduction …
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Inside Melbourne: The People Powering Clever Choice
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39:05Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up. Introduction to t…
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Trim Talk: Elevating Flooring with Expert Installation
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39:00In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tack…
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New Beginnings: Unveiling Clever Choice's Latest Sales Talent
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30:56Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions,…
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Paul Bevan - The Essence of Relationships in Flooring
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44:03Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures. …
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Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself. Join us as we discuss the following: A Journey Through Time: Sid shares his remark…
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Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement. Some of our discussion points The Melbourne Trip: Dive into the ta…
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Marketing Mastery with Desmond and Gabby from Andersens
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30:12Welcome to The Underlay, where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring. Episode Highlights: The Andersens Brand Identity: Gabby a…
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The Clever Way - Part 2 with Michael Roberts
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44:58In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choic…
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Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. This was a great insight into what it takes to build a multi-generational business an…
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The Hybrid Immortal Chevron with Greg Harvey
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28:06In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron. First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will ch…
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In this inspiring episode of The Underlay, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal st…
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As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective. The journey that Clever Choice is on in Melbourne is an exciting on…
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Apprenticeships: Building the Future of Flooring
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25:37In this episode of The Underlay, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Ka…
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Greg Forte from Delta Floorworld Ballarat
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1:03:28
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1:03:28On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sa…
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Emma from Elliot Lane & Jackie from Spectrum Curtains and Blinds
52:48
52:48
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52:48The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to t…
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Fiona Wischnewski from the FCIA - The Melbourne Tour
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36:43Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry. One of the FCIA's missions is to grow apprentices…
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The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has bee…
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Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change. Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs an…
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Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm." With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.By Resonance Media Agency
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In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its o…
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In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients…
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