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Welcome to Trust Driven Care Network – your ultimate destination for dynamic healthcare conversations and interactive learning. Our network features two distinct podcasts designed to cater to every aspect of healthcare innovation: • Trust Driven Trivia – Hosted by Dr. Melanie Short, this fast-paced, research-driven game show transforms healthcare learning into a thrilling competition. Medical professionals, researchers, and enthusiasts go head-to-head in trivia battles that challenge assumpt ...
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Nerd Reich is a podcast about power—who holds it, how they use it, and how their unchecked influence threatens democracy. Hosted by journalist Gil Duran, Nerd Reich investigates the rise of Silicon Valley’s ruling class, the Network State cult, and the crypto-fueled push to undermine democratic government. From billionaire-backed disinformation to AI-driven control systems, we expose how tech elites are reshaping society in their image—concentrating wealth, destabilizing institutions, and er ...
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Explore the forefront of EMS leadership with Rob Lawrence on the ”EMS One-Stop” Podcast. Tackling critical issues like staffing, service delivery and operational challenges, each episode delves into the latest in patient care enhancement, EMS technology advancements; and emerging trends like AI, telehealth, quality improvement and alternate destinations with industry experts. Rob Lawrence brings to the table his extensive expertise from decades of service spanning the American Ambulance Asso ...
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Your Creative Chord Podcast Empowering Your Creative Flow & Inspired Living Welcome to Your Creative Chord, the podcast for creatives, artists, musicians, caregivers, and anyone seeking to nurture their creative spark, build creative confidence, and live with more intention, resilience, and joy. I’m Jenny Leigh Hodgins—creative empowerment coach, author, poet, pianist, composer, and longtime creativity mentor. This podcast helps you rebuild trust in your unique creative process with practica ...
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This podcast is designed to help and Coach leaders while giving individuals a relevant perspective of motivating them to do better and make the appropriate changes to be better in all that they do. Rodney looks to disperse knowledge from his expertise, training and education in leadership to the masses by equipping individuals to experience their full potential in their everyday lives. He also addresses subjects like leadership, individual leadership coaching and executive coaching. Our goal ...
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Medvale is America's most impactful health delivery network. We connect and support leaders who can make a difference to make a bigger difference — individually and collectively.
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Simple, Interrupted is a podcast about how to evolve in the ever shifting landscape of veterinary medicine and practice management. In each episode you’ll hear from host Mary Schwartz and passion-driven individuals on their ideas, best practices and stories on surviving radical vet industry changes. What’s most important? Having compassion and giving good quality care to your clients. We will provide you with actionable tips on adopting a CareFirst Approach.
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Stand Tall & Own It - Empowering Purpose-Driven Women to Lead with Authenticity and Impact
Andrea Johnson
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"Just be you!" they say. But for high-performing women, "just being you" hasn’t always felt safe or practical—whether it’s at work, school, church, or even at exclusive networking events. For purpose-driven women and founders, holding back can limit your impact and undermine your authenticity. Even in a world that’s more welcoming to strong female leaders, feeling truly "safe" in your own skin is still a challenge. To lead with clarity and confidence, you must first understand your value, em ...
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Strong Leaders Serve with Teri Schmidt
Teri Schmidt | Leadership Coaching & Teambuilding | Creating More Just & Compassionate Workplaces Through Leadership
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The leadership podcast for people who are in leadership not for the status and power, but instead to use that status and power to turn potential into performance for positive change. Hosted by Teri Schmidt, Leadership Coach & CEO of Strong Leaders Serve. Each week we focus on supporting leaders who are dealing with the overwhelming realities of transitioning into and operating in roles where their success isn't just defined by their performance, but by the performance of their team. Roles wh ...
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Twice-weekly conversations with top executives and thought leaders at the intersection of business, technology, and innovation. Each episode of Technovation explores the technology trends that are transforming business, and the leaders driving digital change inside their organizations. Produced by Metis Strategy and hosted by firm President Peter High, Technovation is the premier podcast for IT and technology professionals with the largest collection of interviews with elite CIOs, CTOs, and ...
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How can data, AI and advanced analytics accelerate health innovation? Which new technologies hold the most promise? What are the biggest roadblocks to progress? How can we solve endemic problems? Join us for The Health Pulse podcast series as we explore fresh perspectives on digital transformation in health care and life sciences. With a special guest expert on each episode*, we’ll tackle the most pressing issues affecting the delivery of health care and therapies worldwide. All presentation ...
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Therapists of New York offers compassionate and results-driven couples therapy tailored to the unique challenges of relationships in NYC. This team of licensed, experienced therapists specializes in fostering connection, improving communication, and addressing conflicts with care and expertise. Whether you're navigating relationship stress, rebuilding trust, or strengthening your bond, their evidence-based approach ensures measurable progress. Conveniently located in the heart of Manhattan, ...
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Navigating parenting challenges with trust and an open heart. Tune in for our parenting journeys through the lens of developmental science and stay for interviews with our amazing guests. Find guest bios, video clips and transcripts as well as our webinars and course here Music by ManLikeChez
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The Feel Good Effect is a wellness podcast with a mission to unpack what it really mean to be healthy, with conversations and solo episodes themed around an effective, gentle approach. Hosted by Robyn Conley Downs, founder of mission-driven media and education brand, Real Food Whole Life, the show is about leaning out of wellness as another set of impossible standards, and leaning into self-trust, powerful mindset shifts, and radically simple strategies & habits that really work.
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Introducing The Lazy Overachiever Show with Naketa Ren Thigpen—a fresh space where we break more than boxes. Unlike our flagship show, Balance Boldly, which focuses on building legacies with intentional relationships and work-life balance, The Lazy Overachiever Show hones in on innovative self-care practices and sustainable growth strategies designed for founders & leaders determined to evolve beyond the status quo. This podcast dares you to break free from outdated norms, embrace intentiona ...
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Are you ready to tackle your biggest goals and create your dream life so that you can move forward in Confidence? It’s time to ask yourself the question you’ve been avoiding, How do I create my dream life? How do I set goals and achieve them? How do I make money doing what I love? How do I reach my Health and Business goals? Am I ready to leave my Job? How do I develop Confidence? Am I prepared to change? How can I set achievable goals? And the biggest question of all is, can I really achiev ...
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Welcome to The Holistic Horsemanship and Husbandry Podcast where your hosts, Laura & Cindy are coming together to alchemize hearts and horses for a more connected life. We're two horsewomen from vastly different backgrounds, united by our profound experiences with horses and the life lessons they've taught us. Our goal for this podcast is to empower you to look beneath the surface of your horsemanship journey to find a deeper connection, more meaning, and more confidence to do whatever you d ...
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In a world where the definition of masculinity is rapidly evolving, men today face unique challenges. Lower average testosterone levels and weaker handshakes compared to previous generations are just a few of the physical changes men are experiencing. However, true masculinity transcends physical strength—it's about fulfilling responsibilities towards family, spouse, and society with sincerity and determination. Welcome to Joel Gandara's podcast that’s not about weightlifting or steroid use, ...
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🎙️ Welcome to The Coaches Network Podcast — your go-to destination for expert insight, real conversations, and practical strategies to elevate your coaching game. Hosted by CoachYas, a leading voice in coach and athlete development, each episode brings you powerful interviews and rich discussions with some of the biggest names in sport — from Shaquille O’Neal and Jack Wilshere to Sol Campbell and beyond. Tune in every Friday for exclusive stories, lessons learned, and actionable takeaways th ...
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Discussing public engagement in research into assistive living technologies. The podcast series comprises conversations between health services researchers, Museum experts and community members on wide-ranging topics relating to assistive living technologies including living with disability, ageing, conservation and ethics. Studies in Co-Creating Assisted Living Solutions (SCALS) is a five-year research programme (2015-2020) funded by Wellcome and led by Professor Trisha Greenhalgh of the Nu ...
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Are you ready to adapt and reinvent yourself for the most disrupted and digital workforce in history? Learn more at: https://www.thedisruptedworkforce.com/. It is estimated that over 1 billion people will need reskilling by 2030, and AI will impact more than 300 million jobs. Work, identity, and what it means to be human are rapidly changing. What would it feel like to belong and not get stuck? Join hosts Nate Thompson and Alex Schwartz and the top voices in the Future of Work to uncover how ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Trust Driven Trivia #3 | Malpractice, Miscommunication & Medicine – Who’s Most at Risk?
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Welcome back to Trust Driven Trivia – where healthcare communication takes center stage! How much does communication really matter in healthcare? In Episode 3 of Trust Driven Trivia, our panel dives into the surprising links between doctor-patient communication and malpractice. Discover how miscommunication can spark lawsuits, why a doctor's tone m…
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184. Leading with Cultural Humility with Dr. Joel Pérez
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What if leadership wasn’t about having the right answers, but about asking better questions? In this episode, Dr. Joel Pérez shares how cultural humility—not just cultural competency—can transform how we lead, build inclusive teams, and create lasting organizational change. We explore why humility is a leadership strength, how to move beyond perfec…
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Safe streets for all: MVC care funding in action
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In this episode of the EMS One-Stop podcast, host Rob Lawrence sits down with returning guest Chief Robbie MacCue of Colonie EMS (New York) to explore the transformative potential of the Safe Streets and Roads for All (SS4A) federal grant program. Funded by the Infrastructure Investment and Jobs Act, SS4A aims to prevent roadway fatalities and enha…
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Self-Care Is Leadership: Set Boundaries, Prevent Burnout, Lead with Clarity
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Feedback or Questions? Send us a text! 1 BIG IDEA Self-care isn’t a reward for good behavior—it’s the foundation of sustainable leadership. When you lead from your Core Values, boundaries become decisions, not defenses—and burnout becomes preventable. 5 WAYS TO APPLY THIS Build a rhythm of honest, identity-rooted reflection Use your Core Values as …
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#30 When We Know Better But Don’t Do Better
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The Secrets to The Horse Human Experience You've Always Wanted (Free) In this episode, we talk about cognitive dissonance. Unfortunately, we see it every day in the horse industry. We start by exploring where it shows up in our lives - our self-care and fitness routines. Things we rush that we know would be better if we were present. Then we move i…
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How Dun & Bradstreet Drives Risk Intelligence Through Data & AI Labs with Chief Data & Analytics Officer Gary Kotovets
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“We don’t just deliver data—we deliver trust.” In this episode of Technovation, host Peter High speaks with Gary Kotovets, Chief Data & Analytics Officer at Dun & Bradstreet, a global leader in business decision-making data and analytics. Gary shares how he oversees the company’s end-to-end data strategy, from acquisition and normalization to advan…
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In this episode, The Coach guides listeners through the value of incorporating diverse perspectives into the collaborative process. Embracing diversity not only promotes innovation but also leads to more robust problem-solving. By understanding and valuing everyone’s unique contributions to the team, listeners will discover how to unleash the full …
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Episode 362 - Professor Andy Abraham | The Art of Professional Judgement in Coaching
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🎙 Episode 362 - Professor Andy Abraham | The Art of Professional Judgement in Coaching In this follow-up episode, Coach Yas reconnects with Professor Andy Abraham to dig deeper into the nuanced world of coaching, professional judgement, and decision-making. Andy expands on the idea of coaches making "bets"—calculated decisions based on their percep…
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164. Start Where You Are: Building a Purpose-Driven Business from the Ground Up
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Send us a text In this powerful episode of the 90 Day Wins Podcast, Coach SandyB speaks with her brother Monty Graham a dynamic entrepreneur who turned a simple idea into a purpose-driven business rooted in sustainable agriculture and legacy building. From launching a line of exotic snacks in Ghana to becoming one of the first African American-owne…
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How P&G’s AI Factory is Powering Scalable Digital Transformation with CIO Seth Cohen
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“We start with capability, not technology.” Seth Cohen, Chief Information Officer of $84B consumer goods leader Procter & Gamble, joins Peter High on Technovation to share how P&G is transforming through data-driven innovation, a robust AI factory, and end-to-end supply chain visibility. Seth, who previously held CIO roles at PepsiCo and Reckitt Be…
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5. Silicon Valley's Scary New Tech Religion: TESCREAL
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In Episode 5 of The Nerd Reich, Gil Duran, Rev. Otis Moss III, and Dr. Emile Torres unravel the terrifying rise of a new techno-religion sweeping Silicon Valley: TESCREAL — a powerful and unsettling fusion of Transhumanism, Extropianism, Singularitarianism, Cosmism, Rationalism, Effective Altruism, and Long-termism. This episode exposes how these i…
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183. Inefficiency by Design: Creating Impact & Ownership with Luke Mickelson
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When it comes to leadership, efficiency isn’t always the goal—especially if it means leaving people out of the process. In this episode, CNN Hero and Sleep in Heavenly Peace founder Luke Mickelson shares how “inefficiency by design” became a powerful strategy for building both beds and belonging. We explore what it means to lead through service, wh…
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Building Trust with Data: Inside Indiana DWD’s Governance Journey
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Data governance depends on data management and vice versa. You need both working together to make data reliable, usable, and secure. In this episode, Jess Carter talks with Diana Barrett and Stephanie Semaan from the Indiana Department of Workforce Development (DWD). With data management already in place, they recognized the need for data governanc…
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Leadership Lounge: The Art of Succession: How to Identify Tomorrow's Leaders Today
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Identifying and developing the next generation of leadership talent is critically important. No decision will have a bigger impact on the performance of an organization and its enduring legacy. Yet, many leaders struggle with effective succession planning. In this episode of Leadership Lounge, we talk to three of our trusted advisors—James Diggines…
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How Chiropractic Care Transforms Your Health – Beyond Pain Relief with Dr. Gena Bofshever
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Healing Naturally with Dr. Gena Bofshever | Chiropractic, Nervous System Health, & Holistic Wellness In this episode, we sit down with Dr. Gena Bofshever, a passionate chiropractor and wellness expert, to explore the transformative power of chiropractic care beyond just pain relief. Dr. Gena shares how she got into chiropractic, the philosophy behi…
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Want Brave Teams? Build This Kind of Confidence First
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Feedback or Questions? Send us a text! 1 BIG IDEA Internal confidence isn’t just for you—it’s the key to building safe, trust-filled environments where your team can show up, speak up, and grow. 5 WAYS TO APPLY THIS Reconnect with your Core Values to create clarity and confidence Shift from judgment to curiosity when reflecting on leadership habits…
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Facebook Co-Founder Chris Hughes on Marketcraft and the Future of the American Economy
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“Marketcraft isn’t left or right—it’s a method,” says Chris Hughes, co-founder of Facebook and author of Marketcrafters. In this episode, Hughes and host Peter High explore how governments have shaped U.S. markets over the past century. They discuss economic history, policy strategy, and the role of institutions like the Federal Reserve and RFC in …
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Episode 361: Andy Abraham | Evolving Coach Education, Judgement, and Trust in Development
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🎙️ Episode 361: Andy Abraham | Evolving Coach Education, Judgement, and Trust in Development In this episode, Coach Yas sits down with Professor Andy Abraham, Head of Subject for Physical Education & Sports Coaching at Leeds Beckett University, to explore the shifting landscape of coach education, professional judgement, and what it really takes to…
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163. Fear to Freedom: When Women Trust Themselves to Evolve
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Send us a text Fear to Freedom: When Women Trust Themselves to Evolve Ep.163 In this powerful Women of Influence episode, Coach SandyB sits down with Melanie Alveranga—TEDx speaker, former clinical perfusionist, and transformational coach—to explore the courage it takes to choose yourself and evolve. Melanie shares her journey of reclaiming her wor…
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How St. Jude CIO Keith Perry Uses Digital Innovation to Transform Pediatric Care
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“If St. Jude doesn’t do it, who will?” That mission-driven mindset fuels innovation at St. Jude Children’s Research Hospital. In this episode of Technovation, host Peter High speaks with Keith Perry, Chief Information Officer of St. Jude, about how he is leveraging technology to enhance the patient journey and accelerate research into pediatric cat…
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182. Efficiency vs. Resilience with Tom Geraghty
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Ever wonder if squeezing every ounce of efficiency from your team could actually leave you vulnerable when the unexpected strikes? In this episode, Teri welcomes back Tom Geraghty for a candid look at the critical—and often overlooked—tension between efficiency and resilience. Together, they unpack why hyper-optimization can lead to burnout and bri…
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Trust Driven Trivia #2 | Malpractice, Patient Trust & The Placebo Effect
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Welcome back to Trust Driven Trivia – the ultimate healthcare research showdown! In Episode 2, our expert panel tackles six intense, research-driven medical trivia questions that will push the limits of your healthcare knowledge: • Discover why patient trust is the #1 predictor of healthcare success • Uncover what percentage of patients prefer disc…
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Inside the EMS Compact: How REPLICA transforms disaster response, licensing & leadership
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In this episode of the EMS One-Stop podcast, host Rob Lawrence kicks off a special series spotlighting national EMS associations, beginning with a deep dive into the EMS Personnel Licensure Interstate CompAct (REPLICA). His guest, Donnie Woodyard Jr., executive director, Interstate Commission for EMS Personnel Practice, brings decades of EMS experi…
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From Research to Patient Care: Bridging the Gap
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What is a learning health care system, and how close are we to achieving it? According to Dr. Marc Berger, we have a long way to go, but there’s plenty of cause for optimism. Berger is a physician, scientist and researcher who spent much of his career in clinical and outcomes research in the pharmaceutical industry. Now semiretired and consulting, …
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How Resilient Leaders Show Up in the Fire
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Feedback or Questions? Send us a text! 1 BIG IDEA Resilient leadership isn’t about having all the answers — it’s about showing up with clarity, steadiness, and grace when everything feels uncertain. When you pair resilience with responsibility, you don’t just survive the pressure — you create trust, stability, and growth. Resilience builds capacity…
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#29 How to Help Abused and Neglected Horses Heal
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The Secrets to The Horse Human Experience You've Always Wanted (Free) Helping abused and neglected horses is a huge topic in the horse world. In this episode, we share stories of working with traumatized horses. We dive into how they can teach us about trust, healing, and forgiveness. We talk about what it takes to rehabilitate a horse with trauma—…
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How Novant Health’s CDIO Is Scaling AI and Future-Proofing Healthcare
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Transforming healthcare through digital innovation and AI. In this episode, Peter High speaks with Onyeka Nchege, EVP and Chief Digital and Information Officer at Novant Health, a $10B healthcare network with over 900 locations across the southeastern United States. Onyeka shares how his team is building a future-ready digital infrastructure to sca…
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EP 206 - Clear Communication The Art of Collaboration 05072025
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Effective communication is essential for any successful teamwork, and in this episode, The Coach, Rodney R. Payne, delves into the core components of clear communication. Listeners will gain insights into how to express ideas, listen actively, and encourage feedback to ensure everyone is on the same page. By honing communication skills, teams can e…
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Episode 360 – Fishbowling & Unlocking Coaching Potential with Russell Earnshaw
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🎙️ Episode 360 – Fishbowling & Unlocking Coaching Potential with Russell Earnshaw Welcome back to The Coaches Network Podcast! In this special episode, Coach Yas is joined once again by the ever-insightful Russell Earnshaw – known to many as Rusty – for a rich conversation exploring what it truly means to coach with purpose, flexibility, and curios…
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162. Using AI, Mentorship & Networking to Build Wealth in Business
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Send us a text Using AI, Mentorship & Networking to Build Wealth in Business Ep.162 In this powerful episode of the 90 Day Wins Podcast, Coach SandyB sits down with Dr. Jimmy Davies, founder of Every.Black, a thriving support network for Black entrepreneurs. Dr. Davies shares his inspiring journey of entrepreneurship and the lessons learned from ye…
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How Stanford HAI Defines Human-Centered AI
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How should global leaders govern artificial intelligence responsibly without stifling innovation? In this episode, Russell Wald, Executive Director at Stanford HAI, joins Peter High to explore how universities, policymakers, and industry must collaborate to keep AI human-centered. Wald shares takeaways from the AI Index, explains how China is narro…
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Insights, actions and the future of EMS: The 2025 ESO EMS Index
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In this special data-driven edition of the EMS One-Stop podcast, host Rob Lawrence is joined by Dr. Brent Myers, chief medical officer, ESO, and Dr. Remle Crowe, ESO’s director of clinical and operational research, to unpack the newly released 2025 ESO EMS Index. This annual report provides a powerful, real-world snapshot of national EMS trends — d…
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181. When Leaders Can’t Turn Off: Breaking the Cycle of Constant Doing
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Are you a leader who wants to rest—but finds yourself reaching for one more task instead? In this episode, we explore why high-achieving, compassionate leaders struggle to truly unplug, even when they think they’re resting. You’ll learn the neuroscience behind this pattern—and how to shift from constant doing to genuine restoration. Looking for a c…
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Where Creativity Meets Data: Inside Asana’s Marketing Strategy with CMO Shannon Duffy
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Marketing is often misunderstood, seen as either all creativity or all data. In truth, it’s both. Great marketing lives at the intersection of bold ideas and sharp analytics, and few leaders navigate that space better than Shannon Duffy, chief marketing officer at Asana. In this episode, Shannon joins Jess Carter to share how she drives marketing t…
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Music with a Mission: Former MTV International Chairman and CEO Bill Roedy on Leading with Purpose
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Many of us have heard the expression “doing good is good for business.” In this episode, Simon Kingston sits down with former MTV International Chairman and CEO Bill Roedy about how he put this concept into practice on a truly global scale. Bill takes us on his journey of how he redefined broadcast television, launching the most channels in televis…
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MEGAPHONE | BRAND WITH PURPOSE: Driving marketing strategy in healthcare - Saul Marquez | Ep 15
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How do you stand out in a noisy healthcare landscape? In this episode of Megaphone, Saul Marquez—founder and CEO of Outcomes Rocket—shares how intentional marketing, AI strategy, and real human connection can drive meaningful growth in healthcare. He talks about how his podcast became a business, why brand clarity matters, and how Outcomes Rocket s…
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The Greatest Secrets to a Lasting Marriage: Insights from Joel and Jessica Gandara
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I’m thrilled to share some highlights from our latest podcast episode, where I had the pleasure of sitting down with my incredible wife, Jessica, to reflect on our 22-year marriage. It was a heartfelt and fun conversation that I believe you'll find both inspiring and entertaining. Here are some key takeaways and memorable moments from our chat: Les…
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The Creativity & Wellness Connection | Ep 75
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Episode 75: A replay of the Creativity Panel Event, hosted inside our Creative Flow & Inspired Living Facebook group. Join me and six panelists as we share expert insights on creativity, wellness, and overcoming blocks, exploring the powerful connection between creativity and wellness! Connect with our panelists: Kathy Tarochione Courtney Bell Webs…
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Mixed Messages Are Killing Your Leadership—Here’s How to Fix It
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Feedback or Questions? Send us a text! Why clear, values-driven communication is your most important leadership tool 1 BIG IDEA Effective communication isn’t just a leadership skill—it’s a leadership responsibility. When your words don’t land, you don’t lead. In this episode, we explore why values-based communication is essential to building trust,…
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How Wolters Kluwer Became a Cloud-First, AI-Driven Enterprise with CIO Mark Sherwood
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In this episode of Technovation, Peter High speaks with Mark Sherwood, Chief Information Officer at Wolters Kluwer, a €6B global professional services and software firm headquartered in the Netherlands. Mark joined as CIO in December 2024 and has helped accelerate the company’s transition from a traditional publishing business to a tech-centric org…
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EP 205 - The Foundation of Collaboration - Building Trust and Respect 05022025
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In this episode of Speaking with One Voice, we examine how trust and respect form the foundation of effective collaboration. Without these key elements, teamwork struggles to thrive. "The Coach" Rodney Payne outlines how leaders and team members can cultivate an environment of trust, fostering genuine connections that elevate collaborative efforts.…
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Episode 359: Creating Coaching Cultures That Care – with Temisan Williams (Coach Accelerator)
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🎙 Episode 359: Creating Coaching Cultures That Care – with Temisan Williams (Coach Accelerator) In this episode, CoachYas is joined by Temisan Williams, founder of Coach Accelerator and a seasoned academy coach with over 15 years of experience across clubs like Tottenham, Southend United, and Fulham. Temisan shares his powerful journey from aspirin…
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Barriers to prehospital whole blood implementation
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In this episode of EMS One-Stop, host Rob Lawrence is joined by Dr. Christine Carico and Dr. Matt Levy to discuss the peer-reviewed paper, “Nationwide Trends in Prehospital Blood Product Use After Injury.” The paper, published in “Transfusion” in April 2025, explores the use of blood products in prehospital trauma care. Despite the proven benefits …
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