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Tony Shepphard Podcasts

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It's Your Loss

Tony Sheppard & Johnny Custer

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Retail is evolving, and so is the game of loss prevention. Gone are the days when LP was just about catching shoplifters. Today, it’s about data, strategy, and staying ahead of crime before it happens. Join Tony Sheppard and Johnny Custer—two industry veterans with over 30 years of experience each—as they break down the latest trends in retail risk, asset protection, and total loss prevention. With a mix of expert insights, real-world case studies, and the occasional pop culture reference, t ...
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In this episode of It’s Your Loss, Tony and I sit down with industry heavyweight Rhett Asher—SVP of Partnership Development at Alto and a lifelong retail pro with one of the most unique resumes in LP. From his early days loading trucks at Roses to shaping loss prevention education and advocacy at RILA, NRF, FMI, and the LP Foundation, Rhett’s story…
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In our very first episode of It’s Your Loss, Tony and Johnny kick things off with a raw, hilarious, and honest conversation about how we both stumbled into the world of loss prevention—and why we stuck around. From getting dragged by getaway cars and chasing down thieves with zero training, to discovering the power of data, margin protection, and i…
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