Best Ton Dobbe Podcasts (2025)

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From Commoditized to Premium: The Remarkable Effect with Ton Dobbe 33:21

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5d ago33:21

33:21

Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Effect, where he explores what makes products stand out and command premium prices. And he's a keynote speaker and podcast host himself. In this episode, Ton shares his insights on how SaaS companies can…

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🌍 From Local to Global: Ton Dobbe on SaaS Expansion with The Remarkable Effect 41:45

1d ago41:45

41:45

How do B2B SaaS companies expand internationally without falling into the “just translate it” trap? In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, s…

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Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark 32:41

1h ago32:41

32:41

Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obligatory stint at Simon Kutcher Partners. In this episode, Ian challenges common misconceptions about AI pricing, explaining why cost-plus pricing is st…

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AI and International Marketing: Finding the Human-Tech Balance with Charlotte Jaakola 25:56

4h ago25:56

25:56

How do you build a global B2B marketing strategy that actually works? 🌍In this episode, Nicola Calabrese sits down with Charlotte Jaakola, CCO of Advance B2B, to unpack the real challenges and opportunities SaaS companies face when expanding internationally. Together, they explore:✨ Market entry done right — why defining your Ideal Customer Profile…

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Blogcast: Why Empathy Is Your Most Underrated Pricing Tool 5:36

2h ago5:36

5:36

This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-empathy-is-your-most-underrated-pricing-tool/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with M…

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378 - How Ray Meiring built fanatical customers by choosing exactly who to ignore 41:24

3d ago41:24

41:24

A story about passing lucrative deals to competitors—and building something users refuse to give up This episode is for SaaS founders exhausted from chasing every opportunity—and wondering if extreme focus actually works. Most SaaS companies don't fail because of bad tech. They fail because they can't stop building. Ray Meiring, CEO of QorusDocs, d…

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Blogcast: Two Buyers Talked … and Nothing Bad Happened 4:20

4d ago4:20

4:20

This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/two-buyers-talked-and-nothing-bad-happened/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark St…

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377 – How Joao Marques became Portugal's home services market leader in 2 years 56:53

3d ago56:53

56:53

A story about turning impatience into competitive advantage. This episode is for SaaS founders tired of building "professional" products nobody remembers—and anyone wondering if controversy beats convention. Most SaaS companies fail because they try to please everyone. They play it safe with every decision. Joao Marques, CEO of Oscar, took a differ…

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Let Your Customers Help You Price with Scott Kelly 18:15

22h ago18:15

18:15

Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He's the host of VC Fast Pitch and he has about a dozen companies with the name Blackdog in them. Scott has taken 3 companies public and raised $5 billion throughout his career. In this episode, Scott explains how important it is for entrepreneurs to list…

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Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It. 4:31

19d ago4:31

4:31

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/everyones-talking-about-ai-almost-nobodys-using-it/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with…

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Episode #376 – How Dinakara Nagalla turned aircraft mechanics into his biggest fans and built a successful exit 48:37

8d ago48:37

48:37

A story about building a cult following in the unglamorous world of aviation maintenance This episode is for SaaS founders exhausted from building "nice-to-have" solutions. Most SaaS companies don't fail because of bad tech. They fail because they prefer to solve sexy problems instead of expensive ones. Dinakara Nagalla, CEO of EmpowerMX (acquired …

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AI SEO and the Future of Brand Discovery with Bryan Phelps 27:52

8d ago27:52

27:52

Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he's been running for 17 years. He's been working in digital marketing and SEO since college and recently served as a juror in a murder trial (though we don't discuss that). Bryan specializes in helping B2B tech companies and professional services firms navigate the evolvin…

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Blogcast: Product-Market Fit Is Overrated for Pricing 5:22

11d ago5:22

5:22

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-market-fit-is-overrated-for-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark S…

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#378 - How Samy Dindane achieved total business freedom by choosing who NOT to serve 45:42

13d ago45:42

45:42

A story about finding freedom by solving problems others ignored—on purpose. For SaaS founders tired of feature bloat—and wondering if serving fewer people better might be the smarter path to freedom. Most SaaS companies fail because they try to please everyone. They fail because they spread themselves across every platform, every feature request, …

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Why Pricing Deserves a Seat at the CEO Table with John Norkus 31:37

15d ago31:37

31:37

John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft engineer before transitioning into business, bringing his analytical mindset to understanding the behavioral economics of pricing decisions. In this ep…

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Blogcast: When Pricing Becomes Sleazy Manipulation 6:26

18d ago6:26

6:26

This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/when-pricing-becomes-sleazy-manipulation/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiv…

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#374 - How Chad Rubin helps Amazon brands escape the pricing race to the bottom 43:37

20d ago43:37

43:37

#374 - How Chad Rubin helps Amazon brands escape the pricing race to the bottom A story about moving from being a cost center to becoming the profit engine—by challenging assumptions no one else dared to question. This Episode is for SaaS founders who are tired of customers seeing their solution as just another expense—and those questioning whether…

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How Many Agents Should Pricing Software Have? with Steven Forth 27:06

22d ago27:06

27:06

Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be available for broader use. In this episode, Steven discusses his recent research comparing agent strategies across four major pricing software compani…

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Blogcast: The Secret Link Between Market Segments and the “Will I” Decision 5:26

1M ago5:26

5:26

This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-secret-link-between-market-segments-and-the-will-i-decision/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact.…

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#373 – How Davit Baghdasaryan built the world's best voice AI by solving problems others ignored 47:41

27d ago47:41

47:41

A story about turning personal frustration into breakthrough technology—and why great products come from pain you actually feel. This Episode is for SaaS founders struggling to identify their real target audience—and wondering how to separate urgent problems from nice-to-have features. Most SaaS companies don't fail because of bad tech. They fail b…

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How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta 28:54

29d ago28:54

28:54

Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce, and subscription businesses. Starting his career at Anheuser-Busch (as the company's only non-drinker), Ashish has led businesses from startup to eight-figure valuations, gi…

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Blogcast: Why Pricing AI Is So Hard 3:53

1M ago3:53

3:53

This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-pricing-ai-is-so-hard/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark…

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#372 – How Hikari Senju built a hockey stick by preparing for the moment others missed 40:13

1M ago40:13

40:13

A story about preparation beating speed—when you know what's coming. For SaaS founders tired of rushing features to market—and wondering if there's a smarter way to build lasting competitive advantage. Most SaaS companies don't fail because they move too slow. They fail because they chase shortcuts instead of building what customers actually value.…

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How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson 25:45

1M ago25:45

25:45

Craig Wilson, Director of Pricing and Packaging at Moody's Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career in financial analysis at a Scottish car retailer after his soccer dreams didn't materialize, Craig discovered his natural strengths in numbers and analytical tools,…

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Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B? 3:04

1M ago3:04

3:04

This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/jobs-to-be-done-vs-problems-and-results-whats-more-useful-in-b2b/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact.…

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COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard 36:32

2M ago36:32

36:32

Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of Subscription Strategy at Zora. He's an investor in and mentor to several startups, and he started his career in consulting at companies like Deloitte and SAP, so he knows a lot. In this episode, Steven …

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Blogcast: Value Is Not the Same as Willingness to Pay 4:02

2M ago4:02

4:02

This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-not-the-same-as-willingness-to-pay/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark St…

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#371 – How Eli Portnoy turned a frustrating pattern into his biggest opportunity 38:12

2M ago38:12

38:12

A story about staying connected to customers while everyone else scales away from them. For SaaS founders who feel increasingly disconnected from their customers as they scale—and anyone questioning whether growth has to mean losing touch with what made you successful in the first place. Most SaaS companies don't fail because of bad product decisio…

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How to Benchmark Your Pricing Like AI Models with Steven Forth 35:20

2M ago35:20

35:20

Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the forefront of developing intelligent agents that help businesses understand and communicate value more effectively. His work focuses on the intersection…

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Jobs to Be Done: Understanding Your True Competition in Global Markets 31:28

2M ago31:28

31:28

🌍 Unlock the secrets to international success in the latest episode of The Multilingual Content Podcast! 🎧 Join host Nicola Calabrese as she dives deep into the art of pricing strategies with industry expert Kris, co-founder of Valueships. Discover how to leverage market research, understand purchasing power, and adapt your pricing models to conque…

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Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them 4:12

2M ago4:12

4:12

This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buyer-asks-and-how-to-design-your-product-and-pricing-around-them/ If you have any feedback, definitely send it. You can reach us at [email protected]…

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#370 – How Richard White built infrastructure to bully competitors out of business 46:15

2M ago46:15

46:15

A story about choosing technical battles that create unbeatable unit economics—while competitors bleed money. This episode is for SaaS founders tired of chasing short-term monetization—and wondering if there's a smarter way to build something customers actually fight to keep. Most SaaS companies fail because they take technical shortcuts. They outs…

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How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander 32:25

2M ago32:25

32:25

Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his impressive career began in 1994 when Tom Nagle hired him after Alan excelled in Nagle's "Strategy and Tactics of Pricing" course. He also held key roles at Ellucian and Simon-Kucher & Partners…

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Blogcast: Markets Don’t Segment By Industry; Buyers Segment By Problem 2:20

2M ago2:20

2:20

This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/markets-dont-segment-by-industry-buyers-segment-by-problem/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Conne…

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#369 – How Marne Martin turns "boring" expense software into competitive gold 48:20

2M ago48:20

48:20

A story about choosing overlooked markets—and winning by design. For SaaS founders who feel stuck chasing trendy markets—and anyone wondering if there's more money in solving unglamorous problems than building the next shiny thing. Most SaaS companies chase crowded markets because they seem exciting. They fail because they're fighting for scraps in…

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Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey 31:27

3M ago31:27

31:27

Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. With a background that spans from banking and derivatives pricing in the 1990s to coaching the rise of AI monetization product managers today, Gary brings a unique per…

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From Bootstrap to Global Scale: Lessons from Livestorm's Expansion 42:40

2M ago42:40

42:40

In this exciting episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Gilles Bertaux, CEO and co-founder of Livestorm, the leading webinar platform.Gilles shares how Livestorm evolved from a college project into an eight-figure global company. Learn how their focus on small-scale, self-service innovation and smart langu…

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Blogcast: Urgent Pricing Decisions 3:37

2M ago3:37

3:37

This is an Impact Pricing Blog published on May 5, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/urgent-pricing-decisions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark@i…

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#368 – How Alexander Sommer kept what others call economically unviable 46:42

2M ago46:42

46:42

A story about choosing the harder path—and why contrarian infrastructure decisions create unshakeable customer loyalty. This episode is for SaaS founders tired of vendor dependency—and those questioning whether the "obvious" infrastructure choices are actually the smartest business decisions. Most SaaS companies fail because they optimize for short…

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How to Price Products Before You Build Them with Garrick van Buren 32:27

3M ago32:27

32:27

Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they invest heavily in product development. Since 2003, he has been launching and managing businesses that support entrepreneurial organizations. His diverse ex…

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Blogcast: Why I Don’t Use Value Maps 2:43

3M ago2:43

2:43

This is an Impact Pricing Blog published on April 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-i-dont-use-value-maps/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: ma…

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#367 – How Chris Brisson killed his first company to build a messaging platform that scales 49:18

3M ago49:18

49:18

A story about creating something remarkable by choosing to start over - on purpose. This podcast is for SaaS founders who feel stuck chasing feature parity—and anyone wondering if there's a smarter way to build something customers can't live without. Most SaaS founders won't kill a profitable company. They'll optimize it to death instead. Chris Bri…

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How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze 23:27

3M ago23:27

23:27

Fede de la Balze is the Co-CEO at Staff Schedule Care and former VP at Pacific Lake Partners, a unique private equity firm specializing in entrepreneurship through acquisition (search funds). With extensive experience in pricing strategy for small and mid-sized businesses, Fede has been instrumental in developing pricing bootcamps for private equit…

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Vincent Jong on Product-Led Sales and International Expansion 27:57

3M ago27:57

27:57

🚀 Product-led sales meets global growth! In this episode, we sit down with Vincent Jong, former founder of FunnelFox and CPO at Dealfront, to unpack how combining automation with sales teams can accelerate international expansion. 🌍Vincent shares his experience building and scaling B2B SaaS products, the pros and cons of product-led sales when ente…

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Blogcast: Moving Hearts and Minds 3:08

3M ago3:08

3:08

This is an Impact Pricing Blog published on April 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/moving-hearts-and-minds/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark…

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#366 – How Quentin de Quelen built MeiliSearch by choosing what others avoid 48:08

3M ago48:08

48:08

A story about building an open-source search engine that developers actually want to use. This episode is for SaaS founders chasing feature parity with bigger competitors—and those wondering if there's a smarter way to compete with tech giants. Most SaaS companies don't fail because of bad technology. They fail because they try to be everything to …

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Beyond Hiring: Why Private Equity Firms Are Building Pricing Transformation Teams (Not Just Filling Roles) with Jon Jennings and Ryan Walter 35:16

3M ago35:16

35:16

Join Mark Stiving for a unique dual-guest conversation with Jon Jennings, longtime Impact Pricing sponsor and successful pricing recruiter, and Ryan Walter, a pricing veteran with over 15 years of leadership experience who recently transitioned into recruiting. Together, they reveal the insider's view of private equity pricing transformations, from…

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Global SaaS Focus: Why Your SEO Localization Fails (And How to Fix It) 6:41

3M ago6:41

6:41

Going global? Don’t make the classic mistake of copy-pasting your English content. In this episode of Global SaaS Focus, Nicola Calabrese (Undertow) talks with Clément Dumont (The Growth Syndicate) about how to localize SEO with purpose—and avoid the traps that tank performance abroad.🎯 What you’ll learn:Why translating everything is a waste of tim…

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Blogcast: Willingness to Pay Is Not Rational 5:41

3M ago5:41

5:41

This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-is-not-rational/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: …

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#365 – How Dimitri Masin hit $1M ARR in 5 months by refusing to launch early 49:19

3M ago49:19

49:19

A story about creating trust in a skeptical market by choosing quality over speed - on purpose. This episode is for SaaS founders building in regulated industries—and anyone tired of chasing the next quick win. Most SaaS companies fail because they launch too early. Dimitri Masin, Co-Founder & CEO of Gradient Labs, took a different path. He spent 1…