We (John and Daniel) are co-founders of a small software development agency. This is a recording of our weekly "state of the company" call where we discuss the nitty gritty details of running our business day-to-day. Want to work with us? Reach out at thunk.dev
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John got star struck on Easter. Daniel got a new couch. We got a big new client. John is working nights and weekends on the Laracon game, and it's awesome. Daniel is working on the client app. We review OKRs.By Daniel Coulbourne & John Drexler
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John is locked in, and made a playlist so you can lock in too. We are in silly season, but we have an excellent new PM who will get us through. We lost a client, but for good reasons. We recap what we learned. John is grinding on the new game, and Daniel gives technical guidance. We try to diagnose what's wrong with tv writing. The Iranian film mak…
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John's Macbook air is having problems. We made a bonus episode. We have a new trick for finding the decision maker at a prospective client. Always negotiate. We LOVE Adolescence. Finally, we talk politics :(By Daniel Coulbourne & John Drexler
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Bonus Episode: PHP × NYC Chaos-Cast™
1:11:21
1:11:21
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1:11:21At a PHP x NYC event, we realized we had a critical mass of Laravel podcasters. Apologies for the audio problems.By Daniel Coulbourne & John Drexler
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Spring is here. John was on the Over Engineered podcast to discuss running product processes on small teams. We are sunsetting Papercuts. We do a quick retro about why, and what we learned. John did a heroic refactor on the new client app. Daniel is making home improvementsBy Daniel Coulbourne & John Drexler
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John got married. We got paid by a delinquent client. John spoke at PHP x Philly. The client management app is getting really good, which can now invoice clients. Finally, John thinks tv is maybe bad.By Daniel Coulbourne & John Drexler
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You need to build vertically, not horizontally. Also: Point Break is a good movie (Broey Deschanel's analysis). We helped a client dismiss a scammy wordpress agency. Squarespace is good. Daniel bought a suit. John is making a DJ set, and thanks Daniel for being the reason he learned to do that.By Daniel Coulbourne & John Drexler
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Why do old special effects look good? Pennsylvania needs better websites. John wants to speak a lot more. We are building our PM business, but don't have an obvious blueprint to follow.By Daniel Coulbourne & John Drexler
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53: Be a great place to work (empaneling Bossman Chris)
1:18:23
1:18:23
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1:18:23We empanel Bossman Chris. Daniel and Chris survived Philly's Super Bowl celebration. We recap Laracon EU, and give high praise to Amsterdam. Chris counsels us on how to be a great place to work.By Daniel Coulbourne & John Drexler
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52: Coaching clients to have more urgency
57:39
57:39
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57:39We talk retro video games. Daniel is wiring up his whole home. John preps for his Laracon talk. We recap what we learned from an uncomfortable client moment. We finalize our OKRs. John was on Joe Tannenbaum's podcast talking about games. John talks about doing jiu jitsu against the Dutch.By Daniel Coulbourne & John Drexler
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51: John built the client management app 🤫
42:55
42:55
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42:55John built the MVP client app! Daniel watched Survivor. We brainstorm what we want out of our 2025 OKRs.By Daniel Coulbourne & John Drexler
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We talk about how it will work to have another PM around, the paradox of project scoping, good interview questions, and the power of learning from retros. On a less businessly note, we also talk Survivor, Pecking Order, gas leaks, soothing YouTube videos, cable management, and trying to feed our notes into ChatGPT.…
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We do a little vision casting for what a great year would look like. We have some disagreements about sales, plan to remove ourselves as individual contributors from many clients, and to get better at scheduling / planning.By Daniel Coulbourne & John Drexler
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Daniel is moving, and we have some business logistics to figure out. We want to hire a junior PM. We do a roundup of our OKR results. We also talk game of the year, John is about to release a digital game, and get into the weeds testing a board game.By Daniel Coulbourne & John Drexler
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John saw Hamilton. Daniel is moving. We are finally building the client management app that we've long resisted. We talk through the requirements and speak ill of Harvest.By Daniel Coulbourne & John Drexler
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We watched good movies this weekend. We re-learn that good management is mostly about un-blocking people. John's journey into React led him back to Livewire and Alpine. John is speaking at PHP x NYC. And finally, we discuss the (probably terrible) idea of buying a small business / product.By Daniel Coulbourne & John Drexler
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Daniel played Colossi. We make a checklist of all the things that have to happen when we bring on a new client. Thunk wants to buy a small business??By Daniel Coulbourne & John Drexler
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44: Clarifying roles for Silly Season v2
1:07:08
1:07:08
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1:07:08John went jet skiing at the Statue of Liberty. We love Bluesky. Tech bros keep getting one-shot by psychedelics. Business is great right now. We clarify our roles, headed into silly season. Daniel dreams up where Verbs will go in the long run.By Daniel Coulbourne & John Drexler
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43: Getting personal about working styles
1:00:57
1:00:57
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1:00:57John used to be a choir boy. We remember being terrible at college, and wish we could have a second try. We talk working styles, and where we could do better. John brings up some important feedback from recent retros about how we work. John is writing a game in React! Daniel still insists that John start playing Deadlock.…
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(sorry for the terrible quality. SOMEONE forgot to record. We'll let you guess who). How to write a good email. John went to the Texas State Fair. We hit $1M in revenue, and Daniel bought John a gift. We touch briefly on the Wordpress drama. Joker 2 looks awful but fun. Finally, we review OKRs.By Daniel Coulbourne & John Drexler
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41: Un-profitable software that helps people
57:58
57:58
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57:58Daniel survived a terrifying storm. We are building software to support Asheville. John is speaking at Laracon EU! We're in sales mode for Papercuts. We are making slow progress getting better at client communication. John watched THREE good movies.By Daniel Coulbourne & John Drexler
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We've changed our pricing model again to solve a couple important problems. So far it is going great. We also talk about movies and games. It's an un-serious podcast!By Daniel Coulbourne & John Drexler
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39: Aaron said to put it out no matter what
49:46
49:46
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49:46Daniel's talk is out! Go watch it. We plan out future talks and screencasts. John talks about game projects he has in the works, and pushing Verbs to new levels of complexity. We talk about the killer future feature of Verbs: analytics.By Daniel Coulbourne & John Drexler
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We share all the gory details about shipping (and almost failing to ship) our game and Laracon talk. Here is a video of the fun we had. And here's a full blog post about it. We also go deep on game design, jiu jitsu, and more. This is an unserious episode.By Daniel Coulbourne & John Drexler
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We plan the rest of our 2024 goals / OKRs. We're making t-shirts. We're shilling Verbs. John has intrusive thoughts and a therapy moment. There's a little something for everyone in here.By Daniel Coulbourne & John Drexler
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36: Thunk Pyramid Scheme (the super secret Laracon project)
44:30
44:30
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44:30We built a game for Laracon, and it rules. Also, John released his board game Colossi! Finally, we get started on our OKRs for the second half of the year.By Daniel Coulbourne & John Drexler
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John did a bunch of Papercuts interviews, and now has a way clearer sense of what problem we're solving. He talks about his process as a PM. And we talk through all the problems we won't solve with Papercuts. At least not yet.By Daniel Coulbourne & John Drexler
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Our new Saas app Papercuts.io is up, and it is in Alpha testing. If it sounds useful to you, go sign up and we'll reach out shortly! We also talk about the future of where this app might go. If you work at an agency or run an agency, please reach out to [email protected]. We want to talk.By Daniel Coulbourne & John Drexler
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We accidentally talk about movies for 15 minutes. Then we talk about calmly riding the waves when bad things happen (a bad thing happened). Finally, we review all of our OKRs from the first half of the year. Spoiler: we made good money, and made ourselves unhappy doing it.By Daniel Coulbourne & John Drexler
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We took some time off. Papercuts is good now. Verbs is still good. We had an uncomfortable moment with a client, and learned some good things from it. Then Daniel discovers we might owe the state of New York $11,000.By Daniel Coulbourne & John Drexler
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We're working fewer client days, but it costs us a lot of money to do that. So what are we getting for that money? We make a plan for what we can do with this extra time to invest in the future.By Daniel Coulbourne & John Drexler
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30: Strategy brainstorm (empaneling Luke Roush)
57:05
57:05
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57:05Luke Roush is the Co-CEO and Co-Founder of Sovereign's Capital. John worked for Luke for 4 years. If John ever says anything smart, there's a 40% chance he's just quoting Luke without giving him credit. Luke loves nothing more than brainstorming how to make a business tick. Apologies for the sound quality, we had a little snafu.…
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It's beef season. We have figured out how to not have Daniel on every client, and which roles we play with each client. Then we have a fun conversation about how we spend money, how much we save for the future, and when to take money out of the company. This is a very real peak behind the curtain, and we're slightly awkward. Build in public.…
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28: Short term profit vs. long term strategy
43:09
43:09
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43:09Business is great. But that means Daniel doesn't have time to do strategic stuff. John is pulling back on client hours to figure out how to do outbound sales. We plan out an onsite (or is it offsite?). Finally, we review our OKRs.By Daniel Coulbourne & John Drexler
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27: Silly Season (empaneling Steve Smallman)
58:25
58:25
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58:25Steve is the founder of a well established creative agency called fifteen4. Daniel used to work there! We asked Steve about how you do planning (especially with subcontractors) when you have lumpy sales cycles, and no predictable sales process. But he ended up giving us some free consulting on branding, positioning, and strategy for the target cust…
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The sales strategy worked! Great leads are pouring in, and we're closing new business. We talk about our strategy on sales calls, and disqualifying ourselves quickly from the wrong kinds of leads. Also we are sleepy.By Daniel Coulbourne & John Drexler
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We want to find a long term partner, and we want your help. Then things come completely off the rails and we stop talking about business. John rants about healthcare "markets", we discuss Kendrick vs. J. Cole beef, and recommend tv shows.By Daniel Coulbourne & John Drexler
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We are looking for 2 big, gnarly, interesting projects to sink our teeth into over the next 6 months. And we want your help finding them. We also recap all of the smart little things we've learned from retrospectives in the last couple months.By Daniel Coulbourne & John Drexler
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We have an opportunity to do something big, difficult, and pretty different from our other clients. John went on the Over Engineered podcast to talk about whether sprints and estimates matter. We review our OKRs.By Daniel Coulbourne & John Drexler
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Daniel and John are out on the speaker circuit. John wants to give more developer talks. We want to mentor more programmers, because that has been an amazing source of clients. And we might convince our friend to become a Laravel dev.By Daniel Coulbourne & John Drexler
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21: Our new pricing model (empaneling Joel Clermont)
1:07:07
1:07:07
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1:07:07Joel Clermont joins us for a discussion about our pricing model. Like us, he has tried a lot of models, and walked away from most of them. He gives us feedback on our latest idea.By Daniel Coulbourne & John Drexler
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Papercuts progress. Daniel spent some time with the dutch. Getting busy and landing business. John give talks, Daniel gives talks. Retro-driven company.By Daniel Coulbourne & John Drexler
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Thunk is building a SaaS app. We talk about the plan, where the idea came from, and how it'll work. We also brainstorm ideas for the future.By Daniel Coulbourne & John Drexler
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18: Setting fewer, better goals for 2024
1:10:36
1:10:36
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1:10:36We review our 2023 goals, and set better goals for 2024.By Daniel Coulbourne & John Drexler
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Allison is a former colleague of John's, and we're thrilled to have her on the panel of mentors. She has been a developer, product manager, and executive. She has a lot of good perspective on how developers can think more like PMs, and why that matters. We talk processes, metrics, building teams, living with legacy code, and a lot more.…
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16: Brainstorming our first SaaS product
1:09:16
1:09:16
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1:09:16Also: is programming art or science? John finds reading painful. Daniel finds small to-dos painful. Why are we paying so many Quickbooks fees? The 2024 budget.By Daniel Coulbourne & John Drexler
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15: What kind of clients we do (and don't) want
58:06
58:06
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58:06We reflect on a problem with a client. Then we discuss the importance of learning new patterns, adopting new tools, and sticking to conventions.By Daniel Coulbourne & John Drexler
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After a scheduling snafu, we needed to use our recording slot to have our weekly check-in with Jacob. This is our regular roundup of clients, plus some pleasantries and goofs.By Daniel Coulbourne & John Drexler
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Daniel is jetlagged after returning from Sydney, where he launched Verbs at Laracon AU. We talk about the launch, talk about John's Kickstarter for Colossi, and do a quick catchup on our OKRs.By Daniel Coulbourne & John Drexler
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You can buy John's game on Kickstarter right now! Daniel's new event sourcing package Verbs is nearly complete, and John loves it. Join us as we spend 40 minutes gassing each other up.By Daniel Coulbourne & John Drexler
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