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Things I Forgot Were Good For Me

Things I Forgot Were Good For Me

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‘Things I Forgot Were Good For Me’ is the podcast that helps you remember, relearn, and be inspired by others about what might be good for you in your day to day life – what might bring you more joy, a sense of groundedness, and a stronger sense of your own unique life purpose – never more needed than the world we find ourselves in at the moment.
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It's a Schur Thing

It's A Schur Thing

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Jason and Jeremy are rewatching projects associated with Michael Schur. He collaborated on The Office, Parks & Recreation, Brooklyn Nine-Nine, and The Good Place. Our first series rewatch takes us to the delightful town of Pawnee, Indiana. If you love Leslie, Ann, Ron, Tom, Donna, April, Andy, Ben, Chris, Jerry, Gerry, Larry, Terry, Gerry, as much as we do, then please join us on this audio journey.
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Keep It Moving

Alison Bell, Melissa Arlena

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Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to re ...
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We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting…
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We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business c…
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We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real va…
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We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-…
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We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content a…
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We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that prote…
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Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. We're talking to Melanie of Melanie Foster Photography who as switched this year to IPS …
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We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired o…
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We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids. Key Takeaways: Do quarterly reviews Finding the right associate takes time Plan ahead for time off Melissa's SEO services and Blogging Club help photographers build sustainable onl…
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_*]:min-w-0"> Ever scramble to throw together a mini session at the last minute and then hate your life while trying to market it? Yeah, we've all been there. And honestly? It's exhausting, stressful, and completely avoidable. _*]:min-w-0"> Marketing your photography business doesn't have to feel like a constant fire drill. In this episode, Melissa…
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Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether? I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your…
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If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle. The truth is, we've all been there: busy season hits in the fall, we get cau…
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What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving. We're talking about content that literally works while you sleep – posts that continue to…
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Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution. Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "…
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Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it. So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basica…
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Hey there! While Alison and I are soaking up those summer vibes until September, I'm not leaving you hanging. I'm sharing some of my favorite guest appearances from this past year – the ones that had you frantically taking notes and diving into implementation mode. This week, I'm bringing you my conversation with Colie James from the Business First…
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AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025? Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing …
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Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished? We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too -…
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Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business. The 80/20 rule isn't some made-up business…
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Re-Airing: Our Chat with Colie James About Marketing That Actually Works We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally ab…
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Y'all, can we talk about the elephant in the room? That pile of receipts sitting on your desk, the QuickBooks notifications you've been ignoring for months, and that sinking feeling every time tax season rolls around? Yeah, we're going there today. This week, we're bringing you Melissa's actual bookkeeper, Jenny Vazquez from Foxtrot Bookkeeping, to…
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Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity. What You'll L…
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Melissa is putting Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower. 3 Key Takeaways: • "Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to wor…
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On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many listeners struggle with - email marketing for photographers. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuri…
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In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at …
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In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring. Key Takeaways: Start small - Begin with just one repeti…
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In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By re…
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Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process. In this episode we get: Colie's preferred CRMs and why What emails to send every inquiry What to put in EVERY. SINGLE…
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You're probably doing this and don't even know it! Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries? This week's episode is all about that crucial first step during inquiries into clients with a system! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to G…
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Are you using video in your business? And not just for social media? Showing your face will connect with your clients from the get go. We're talking about how we use video on the back end of our businesses for inquiries, clients, and email communication. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Meli…
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This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate! It can be scary at first when you forget what you've emails or tasks you've automated, or when they don't fire correctly. For the love, slow roll into this! Don't try to do it all at…
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Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram! Kayla is moving again for the 5th time in 3 years! And no, she's not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan…
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Face it. You have to look and talk about your finances. Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. If you're putting off logging expenses for you annual taxes.. listen to this episode! Lin…
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How do you make sure you're consistently marketing your business? How do you avoid the feast/famine cycle? We're talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don't need to do everything, but you do need to be consistent. Links: Leave a review in Apple or on Spotify Mo…
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If you've ever given a side eye to the importance of copy writing or brand messaging, this episode is for you! Kristin Korn is a brand and marketing master. She's the owner of multiple businesses including CORE Brand Marketing. On this episode Kristin demystifies branding - it's so much more than colors and a logo! We're getting into unique value p…
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We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What's being searched? We're sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you. Listen to Episo…
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Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving! Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a…
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No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let's get back to the basics … YOU. What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there's much more than just your work to share about! And believe us, people want to know…
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On this episode we're avoid mental fatigue and greater efficiencies with time blocking. There's two approaching to time blocking - Taking personal days off for work/life balance Batching work tasks & projects We're giving you all the details on how we use time blocking in our businesses, and the tools we use to automate it. Tool Time - TidyCal Link…
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A new year of our own personal business updates! We're going to walk through what did or didn't work for Q4 - how we pivoted, adjusted and notes we're taking for next year. And we're sharing our plans for the current quarter and beyond. Get ready bc if you haven't already planned your marketing for the spring and summer, ITS TIME! Tool Time: Kat Sc…
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Are you financially ready for the slow season? How does that even happen? Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business. Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional bac…
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How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end! On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time. Topics we discuss:…
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Mini mentoring is a series where we chat with a real life business owners about the challenges they're facing. We get into the nitty gritty of what's profitable, what's working and what's not. In the end we share 3 (or more!) actionable steps to keep their business moving! On this episode we have Meredith Maag chats about she's making it work with …
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Are you making these mistakes right now?! There are so many seemingly insignificant details that could be hurting your SEO performance right this minute. From missing alt text to huge user experience flaws…or just not using your website appropriately! We've surveyed dozens and dozens of websites between the two of us and we're sharing the top 5 mos…
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The first step before any major business change is to evaluate what is working and what is not. This is a longer episode where Alison & Melissa deep dive all the aspects of your business and personal life that need to be evaluated before you launch anything new - new locations, new niche, new offers, anything. Your personal life matters greatly her…
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Its that time of year again for the military community - orders are starting to roll out! Even if you don't know WHERE you're moving to, the idea of ripping out everything you've built is terrifying. You've worked so hard. You've spent so much time on it. We've done this 9 times between the two of us - Melissa twice, Alison 7 times. She knows first…
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This is an early episode that deserves proper attention. Keywords are the crux of all good, well-performing SEO. Whether you're writing webpages or blog posts, you need to know: WHAT keywords to use WHERE to use each keyword WHY keywords matter. HOW to figure it all out for your business and location. Alison & Melissa both rely on SEO & keywords to…
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The week before Christmas, most people are traveling! Weather by car, plane or train, you could probably use some recommendations for what to play in your earbuds. On this episode, we're share our favorite business books that have made a difference for us and why we like them so much. Alison & Melissa's Top Biz Books Picks: Profit First: Transform …
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Another episode on money, Profit First is a financial framework both Alison & Melissa use in their businesses. Weather you're new in business, struggling to make a profit or a seasoned pro, Profit First is bound to have some insight on organizing, saving, and creating profit in your business. And, if you're making any of the money mistakes from las…
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The top 5 money mistakes we see photographers making all the time - and ones we have made ourselves! We're talking about paying yourself, saving for your business, and taxes. Learn from our experience but keep in mind we're not CPAs, accountants or tax professionals. Let us know if this was helpful! Send us a DM on Instagram: @‌keep.it.moving.podca…
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