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The Branding Fix | Francesca Podcasts

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The Branding Fix

Francesca & Victoria

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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.
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What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (bot ...
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In this episode of The Branding Fix we share our five essential blogging tools to save time and grow our blogs effectively. We also discuss the vital role of each tool, starting with Canva for creative design, Notion for content planning, ManyChat for automated social media engagement, Descript for quick video and audio editing, and CapCut for on-t…
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Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help…
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Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results. In this episode, I share a simple 5-minute weekly monitoring system tha…
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Join us as we create a personalized curriculum tailored for bloggers and YouTubers for the fall semester. We break down essential strategies from repurposing content to seasonal marketing, original photography, SEO tips, and community building. Learn how to breathe new life into your existing content, engage your audience, and what trends to focus …
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Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships. In this episode, I break down why spammy tactics…
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Are you starting a blog or looking to grow your existing one? Don’t make these 10 blogging mistakes we made! Learn from our mistakes because we're sharing the biggest pitfalls we’ve encountered (and still see others making) so you can set your blog up for success—especially in the age of AI. 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real …
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We're revealing the one thing holding you back from making money with your blog! Discover why overthinking your blog's design might be stalling your success and learn 9 amazing steps to fix it. This episode covers the pitfalls of comparison, the importance of starting over perfection, and practical tips like limiting your color palette, using globa…
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You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?" Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only …
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Feeling like your blog is outdated, slow, or just not growing? Before you hit the delete button, we are sharing the signs that indicate it's time to start fresh. Discover if your blog's setup is holding you back and learn the steps to restart without losing all your hard work. So join us as we cover everything you need to know to give your blog a c…
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In this video, you'll learn how to conduct keyword research for your blog without spending a dime on expensive tools. We'll explore free methods using Google, Pinterest, YouTube, and social media platforms like Instagram and TikTok to find what real readers are searching for. Follow along as we use a baking and lifestyle blog as our example, coveri…
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You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar? In this episode, I reveal the psychology behind why some content stops people dead in their tracks whi…
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Learn how to customize and design your homepage, about page, and contact page using WordPress and Kadence blocks. We will also set up a dedicated blog page. This tutorial takes you step-by-step through the design process, including setting background colors, adding images, adjusting text, and ensuring everything looks great on mobile devices while …
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In this WordPress for beginners tutorial, we'll guide you step-by-step on how to customize your blog's single post page, archive page, and create a sidebar for a better user experience. Learn tips to improve website speed, boost SEO, and increase your blog traffic and revenue using the customizer for a more aesthetic and functional blog layout. Don…
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In this WordPress blog post tutorial for beginners, we're guiding you through the process of creating and optimizing your first blog post. We start by setting up the blog post with a personal origin story and then walk you through detailed steps on how to draft and structure your content. We cover essential SEO practices, including the use of headi…
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Are you tired of creating content that feels like you're starting from scratch every single time? In this episode, I reveal the strategic content batching system that transforms scattered, chaotic posting into connected marketing that builds authority and drives results. I share the exact methodology successful entrepreneurs use to create content t…
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Understanding WordPress categories and tags is crucial for your blog's success. Learn how these elements help search engines understand your site's structure, making your content more discoverable and increasing your traffic and income. In this video, you will learn the differences between categories and tags, how to use them effectively without ov…
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Welcome to our WordPress Tutorial for Beginners series! In Part 3 of our course, we are sharing the essential WordPress plugins to supercharge your site and get your blog set up for success so you can make money online. We share 9 essential plugins you need to start your blogging journey on the right path and ensure your site is optimized, secure, …
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In our WordPress tutorial for beginners, part 2, we are customizing your website and blog using the Kadence theme and free starter templates. We'll guide you step-by-step through installing the Kadence theme, importing a free blog template, and how to quickly clean up unnecessary pages, plugins, posts, and media from your installed template. Then w…
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Ever wondered why some businesses seem to grow effortlessly while others struggle despite working just as hard? In this episode, I reveal why your marketing might feel like you're starting from scratch every month - and how to change that. I walk you through the three stages every successful business goes through: the frustrating foundation stage w…
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In this WordPress tutorial for beginners, we're sharing a step-by-step guide to get your money-making blog set up using WordPress.org. First, we'll discuss the significant differences between WordPress.com and WordPress.org, especially in terms of hosting, customization, cost structures, monetization, scalability, and performance. Then we'll show y…
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If you're wondering if blogging is dead after ChatGPT and other AI platforms and advancements, especially if you want to start a blog to make money, that's a fair question. In this video, we explain how blogging and SEO are more alive than ever! If you want to start blogging to make money, we share insights on what can help, what to avoid, and how …
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This clear roadmap is perfect for blogging beginners who are interested in setting up a blog to make money! We provide a step-by-step guide to help bloggers set up their blog and publish their first blog post in just 60 minutes. The process includes selecting a domain name, setting up hosting, installing WordPress and the Kadence theme, removing un…
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Are you posting everywhere and getting nowhere? If your Instagram posts get no engagement, your emails go unopened, and your LinkedIn posts are met with silence, you're stuck in scattered marketing - and it's not working. In this episode, I reveal why posting on every platform can actually weaken your authority, as well as draining your energy, and…
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If you're a blogger interested in blogging for money, you need a monetization plan from day one! So in this video, we share the exact strategies you need to start a blog that generates income in the age of AI and ChatGPT. We discuss how to pick a profitable niche, create content, and effectively monetize your blog! 🧠 New episodes weekly. 🛋 Cozy vib…
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Beginner bloggers, listen up! You can start a blog to make money online without spending over $50 per month. The best part is that it includes setting up not just your blog, but also everything you need to start and run your podcast, newsletter, social media, and your YouTube channel too. So, if you think you need thousands to start a blog? Think a…
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This is your ultimate blogging starter kit for beginners where you'll get everything you need to know in one video! So if you're feeling stuck on how to start a blog and looking for tips on blogging for beginners? This ends today! In this video, we provide a no-fluff blogging starter kit to help you start, grow, and monetize your blog the right way…
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Are you stuck in the feast-or-famine marketing cycle? Feeling overwhelmed trying to keep up with what you successful entrepreneurs doing? In this episode, I tackle a question that came up recently during Marketing Mondays: "How do I build a marketing routine that I can actually stick to?" I share why most marketing routines fail (hint: you're compa…
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We're answering the question is blogging dead in 2025! Learn what has changed, what still works, and how to build a thriving blog that connects with your audience and generates income. So if you're a blogger or someone who want to starting blogging, we're sharing practical tips to help your blog stand out and earn and income in the age of AI. In th…
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Struggling with slow audience growth despite consistent posting? You're not alone. In this special bonus episode of our audience growth series, I reveal 10 simple but powerful changes you can make TODAY to rapidly multiply your audience growth - no complicated systems or massive budgets required. Discover why trying to attract everyone actually att…
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Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business. The entrepreneurs w…
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Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platfo…
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Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business. In this week's episode, I'm sharing m…
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What if your blog made you more money than your viral reels? Welcome to The Branding Fix, a podcast and YouTube channel hosted by Francesca and Victoria—two former solo bloggers turned co-creators, sharing what actually works for content creators right now. In this trailer, we break down: ✔️ Why SEO isn't dead, just evolving ✔️ The truth about AI, …
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Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly? You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rathe…
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In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold. If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats inc…
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If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need! I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career…
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In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses. Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing busine…
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In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?" This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is…
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Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients. What makes the difference isn't fancy design, technical complexity, or even…
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In this episode, I'm covering a crucial (and lucrative) element of digital marketing: converting your social media followers into email subscribers. While social media followers represent potential, having email subscribers allows you to control the relationship, something that's increasingly valuable in today's algorithm-driven landscape. This epi…
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I had such an insightful conversation with Phil Pallen on the podcast this week! If you've been struggling to create sustainable content or wondering how to leverage your personal brand effectively, this episode is definitely for you. Phil has branded over 400 people and companies in his 15-year career and has successfully transitioned from pure cl…
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I had such a brilliant chat with Samantha Harman on the podcast this week! If you've been hesitant to use LinkedIn for your business because "it's not for your industry", then this episode will completely change your perspective. Samantha has built an audience of over 20,000 LinkedIn followers as a personal stylist (yes, you read that right!) and g…
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I had such a brilliant chat with Kirsty Hulse on the podcast this week! If you're looking for practical ways to build your confidence as a business owner, this episode is gold. Kirsty shared how she accidentally became an entrepreneur (winning Virgin Atlantic as her first client!) and how she's built her confidence through small daily habits rather…
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Building a personal brand doesn't happen overnight - it takes strategy, consistency, and a bit of courage to put yourself out there! This is exactly what I'm unpacking in this week's episode. Today, I'm sharing the five building blocks you need to create a personal brand that makes you stand out and gets you noticed by your ideal clients. Think abo…
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Email marketing is absolutely one of my favourite strategies, because of the results it achieves. Which is why I'm so excited to share part 2 of this special series with you! After sharing my first five list-building strategies last week, I'm diving into five more effective approaches that leverage relationships and existing content to help you rea…
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📧 Want to know which digital marketing asset I'd save if I could only have one? My email list! In this episode, I'm sharing five proven strategies to find your first, or next, 1,000 subscribers without spending a penny on ads. You'll discover how email marketing delivers an astonishing £42 return for every £1 spent, and how to create lead magnets t…
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In this episode, I tackle one of the most frustrating challenges I hear from smart, hardworking business owners - they're consistently creating content, showing up on all the right platforms, but their phone isn't pinging with enquiries and their inbox remains stubbornly empty! I'm sharing my step-by-step framework that bridges the critical gap bet…
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In this action packed episode of 'From Overlooked to Fully Booked', I tackle the frustrating "implementation gap", which is the chasm between marketing knowledge and action. I reveal why successful business owners aren't necessarily marketing geniuses, but consistent implementers who take action even when they don't feel like it. I share many of th…
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I generated hundreds of qualified leads last year without spending a penny on advertising. In this value-packed episode, I'm pulling back the curtain on five powerful lead generation strategies that cost nothing but deliver serious results. After nearly 30 years in marketing, I've discovered that the most effective lead generation rarely requires a…
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Ready to Transform Your Launch Game? Ever wondered what REALLY happens behind a successful product launch? Dive into this episode where I pull back the curtain on the real-world challenges and victories of launching - sharing honest insights and key learnings from my own latest launch. You'll discover: The "Early Bird" strategy that can make or bre…
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