For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams. Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it's like therapy, but for marketers. Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
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Tegrita Podcasts
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From Weekly Resignations to Zero Turnover: A Case Study in Team Transformation
26:37
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26:37This week on Revenue Rehab, Brandi Starr is joined by Lorraine Ball, an accomplished entrepreneur and marketing leader. Together, they break down how Lorraine transformed a marketing department plagued by constant resignations and instability into a high-performing, fully retained team. They discuss Lorraine's decisive strategies, including team re…
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The CMO Role Should Be Replaced By CRO. #ChangeMyMind
35:08
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35:08This week on Revenue Rehab, Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they're here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead making the case that a…
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Outbound Sales Success Requires Complicated Systems. #ChangeMyMind
39:23
39:23
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39:23This week on Revenue Rehab, Brandi Starr is joined by Gabe Lullo, a sales and recruiting expert, and Rolly Keenan, CRO of Tegrita and seasoned revenue leader, who argue that outbound sales is failing not because of lazy reps, but because it's become far too complex for its own good. They challenge the conventional wisdom that ever-growing tools and…
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Download Numbers Don't Matter #ChangeMyMind
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35:33This week on Revenue Rehab, Brandi Starr is joined by Jonas Woost, media entrepreneur and co-founder of Bumper. He believes that "more downloads do NOT equal more business value" and is ready to prove it. In this episode, Jonas challenges the industry's obsession with podcast download numbers, making the case that B2B revenue leaders should focus o…
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AI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.
33:33
33:33
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33:33This week on Revenue Rehab, Brandi Starr is joined by Dr. Julie Donley, a leadership expert and workplace stress researcher with nearly 30 years of experience, who believes AI isn't easing the burden for leaders—it's fueling burnout and quietly setting revenue teams up to fail. In this episode, Dr. Donley challenges the widespread assumption that A…
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Excluding People Isn't a Creative Choice. It's a Strategic Mistake.
35:09
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35:09This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes "Accessibility isn't charity—it's untapped market access," and he's ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere "nice…
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Revenue Starts with Brand. Brand is Marketing + HR.
29:05
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29:05This week on Revenue Rehab, Brandi Starr is joined by Sherry Grote, creator of the Harmony Hero framework and a B2B marketing leader with 25+ years transforming brands and driving revenue. Sherry believes marketing and HR hold untapped power as revenue accelerators—but only if their voices are amplified beyond traditional roles and given real influ…
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AI Search Isn't 'Coming' — It's Already Rewriting the Way Buyers Find You
24:38
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24:38This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he's ready to prove it. In this episode, Buckbee challenges the industry's Google-first mindset and argues…
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Strategic Foresight Is The CMO's Real Job. Everything Else Is Execution.
34:56
34:56
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34:56This week on Revenue Rehab, Brandi Starr is joined by Laura Patterson, a data-driven growth strategist and co-founder of VisionEdge Marketing, who believes strategic foresight—not campaign execution—is the CMO's real job, and she's here to prove it. In this episode, Laura challenges the industry's fixation on activity and trend-chasing, arguing tha…
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When Your Buyers Are Ready to Engage You're Dropping the Ball
43:24
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43:24This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes "the real risk isn't in the dark funnel—it's failing to deliver when the buyer finally raises their hand." In this episode, Maddie challenges the industry's obsession with "speed to lead," urging revenue leaders to prioritize "speed t…
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The Real AI Readiness Test: Is Your Data Clean Enough to Matter?
45:10
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45:10This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that "AI is useless if your customer data is a chaotic mess"—and they're here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data…
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Treating Marketing Ops Like a Cleanup Crew is Killing Your GTM
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32:02This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes "treating ops like a cleanup crew is killing your go-to-market"—and she's ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing …
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Turning Booth Buzz into Closed Deals: A Case Study in Pop-Up Podcasting
35:44
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35:44This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving "pop up podcast" experience—turnin…
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Stop Sending SDRs to Do a Marketer's Job: The Case for MDRs
23:20
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23:20In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critica…
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Misalignment Isn't the Problem. Broken Communication Is.
32:38
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32:38This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren't caused by structure or strategy, but by broken internal communication—and she's ready to prove it. In this episode, Brittany challenges the common industry belief that misalignments can b…
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The World Doesn't Need Your Company. It Needs Movements That Matter.
42:13
42:13
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42:13This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she's ready to prove it. In this episode, they challenge the notion that category creation is prohibitively expensive and slow, arguing instead that a bold vision and…
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Chasing New Logos Is Stunting Your Business
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43:14This week on Revenue Rehab, Brandi Starr is joined by Steve Nolan, a high-energy executive with a knack for scaling businesses and driving strategic revenue growth, who believes focusing solely on new client acquisition is a costly mistake—and he's ready to prove it. In this episode, they challenge the obsession with acquiring new logos, arguing th…
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Aligning Teams for Revenue Growth: A Strategic Sales-Marketing Case
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28:00This week on Revenue Rehab, Brandy Starr is joined by Jamie Walsh, a seasoned expert in go-to-market strategies with over 10 years in B2B SaaS. Together, they break down how a company overcame the entrenched challenge of sales and marketing misalignment, turning a reactive and fractured go-to-market approach into a proactive, revenue-aligned engine…
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MQLs Aren't Dead—But Your Definition Might Be
26:50
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26:50In this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL definitions, she contends that the real problem lies in the lack of clarity and alignment between sal…
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From Messy Data to Measurable Impact: A Case Study in Lead Management
38:18
38:18
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38:18This week, our host Brandi Starr is joined by Mehak Chowdhary, a dynamic leader in marketing, growth, and brand strategy. With 15 years of experience under her belt, Mehak has successfully scaled businesses across diverse sectors like sports, climate tech, SaaS, and E-commerce, working internationally from Europe to Asia. In this episode of Revenue…
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AI Is Making Marketing Specialists Obsolete
38:23
38:23
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38:23This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ. Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million inv…
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This week on Revenue Rehab, our host Brandi Starr is joined by two powerhouse guests, Sharon Nyangweso and Anna Radulovski. Meet Sharon Nyangweso, the innovative founder and CEO of Quake Lab. Sharon champions a radical problem-solving approach with an equity lens that is measurable, strategic, and grounded in design thinking. Her work revolves arou…
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From Doubt to Confidence: Mastering the C-Suite Journey
23:30
23:30
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23:30This week on Revenue Rehab, host Brandi Starr takes the mic for an insightful solo episode in celebration of episode 149. Join Brandi as she reflects on the journey of Revenue Rehab and the evolution it sets to embark upon with its upcoming format relaunch. Brandi opens up about the podcast's inception, conceived during the pandemic as a dynamic al…
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The Future of Operations: Harnessing AI for Predictive Insights
27:52
27:52
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27:52This week our host Brandi Starr is joined by Tracey Fudge, the visionary behind AI by Thrive. Meet Tracey Fudge, a dynamic leader revolutionizing the intersection of marketing and artificial intelligence. With a career dedicated to untangling the complexities of marketing operations, data analytics, and AI, Tracey bridges gaps that stagnate revenue…
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Transformative Leadership: Building Resilience in Revenue Teams
31:38
31:38
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31:38This week our host Brandi Starr is joined by Michael Allison, CEO of the Adversity Academy Leadership Development Company. Meet Michael Allison, a U.S. Marine Corps Veteran, Purple Heart recipient, and leadership expert with over 20 years of experience transforming lives and organizations. As a globally recognized keynote speaker, Michael has deliv…
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AI with a Human Touch: Empowering Leaders to Lead with Authenticity
38:46
38:46
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38:46This week on Revenue Rehab, host Brandi Starr is joined by the innovative Mona Bavar, founder of Blu Apples.AI and DLISH.. Mona is a trailblazer in the intersection of technology, creativity, and human connection, leveraging her expertise to help entrepreneurs integrate AI to amplify creativity and streamline operations. She is known for her work w…
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Navigating AI: Unlocking Growth with Intelligent Agents
32:17
32:17
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32:17This week our host Brandi Starr is joined by Lillian Pierson, a trailblazer in AI-driven growth and strategic marketing. Meet Lillian Pierson, a global authority on leveraging AI for business success. With over a decade of experience, she has not only empowered 10% of the Fortune 100 companies but also served as a fractional CMO for high-growth tec…
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Unlocking Data Potential: Streamlining Your Infrastructure for Revenue Growth
41:17
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41:17This week on Revenue Rehab, our host Brandi Starr is joined by Emmanuel Billy Gillis-Harry, Founder and Chief Data Officer of Terra Bullion. Meet Emmanuel, a dynamic leader with over six years of expertise in analytics, data science, and AI. With a proven track record in transforming businesses into data-driven powerhouses, Emmanuel leads Terra Bul…
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Mastering Marketing Attribution: Uncovering the Secrets to Revenue Impact
34:02
34:02
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34:02Brief Description of Episode This week, our host Brandi Starr welcomes Zeke Camusio, the innovative mind behind Data Speaks. Meet Zeke Camusio, a seasoned entrepreneur and founder of an AI-powered analytics platform that's revolutionizing how companies interpret data to drive growth. With a robust background in economics and data science, Zeke has …
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The Consumer Connection: Unlocking Insights for Authentic Marketing
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33:07
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33:07This week on Revenue Rehab, our host Brandi Starr is joined by Sunny Dublick, the award-winning marketing specialist and founder of Sunny Dublick Marketing. Sunny Dublick, a marketing revolutionary from New Jersey, has an impressive career spanning over 15 years with high-profile clients like the Philadelphia 76ers and Hanes brands. Known as the pi…
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Rethinking B2B Sales: Adapting to the Digital Native Buyer
41:14
41:14
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41:14This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer. Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from investment banking to SaaS software. Despite the varied roles, one constant shines through: his deep passion for stor…
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Mastering AI in Marketing: From Junior Colleague to Revenue Generator
38:47
38:47
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38:47This week our host Brandi Starr is joined by Steven J. Lewis, Founder of the Sydney-based marketing agency, Taleist. Meet Steven J. Lewis, a pioneering force in direct response copywriting and AI integration. From developing innovative techniques to using AI for audience research and content creation to delivering copy that's 80% ready for publicat…
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Deliverability Dynamics: Navigating Email's Ever-Changing Landscape
32:24
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32:24This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise extends far beyond just crafting compelling email campaigns; they're an industry thought leader frequently…
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The Digital Dilemma: Adapting to Multi-Generational Audiences
32:04
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32:04This week, our host Brandi Starr is joined by Emanuel Rose, CEO of Strategic E Marketing. Meet Emanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emanuel's expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He's also the…
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Haircut vs. Tattoo: Mastering Decision-Making Strategies
32:41
32:41
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32:41This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock. Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience transforming teams and shaping agile strategies, Jurriaan is a sought-after consultant and thought leader. He co-founded U…
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Leadership at the Helm: CEOs' Role in Unifying Revenue Teams
39:36
39:36
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39:36This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales an…
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Mastering Market Diagnosis: The Key to Effective Communication Strategy
42:02
42:02
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42:02This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness. Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations an…
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Banish Cold Outreach: Innovative Approaches to Boost Client Trust
31:21
31:21
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31:21This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema. Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at Idea Rocket to authoring acclaimed books on sales strategies, Dan has seen it all. In this episode of Re…
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Inclusive Innovation: The Economic Imperative for Diverse Sales Teams
42:50
42:50
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42:50This week on Revenue Rehab, our host Brandi Starr is joined by Janice B. Gordon, Founder of Scale Your Sales. Meet Janice B. Gordon, a trailblazer in customer growth and sales innovation with over 20 years of experience. Named one of LinkedIn Sales' 15 Innovating Sales Influencers, Janice bridges the gap between people and processes to fuel revenue…
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My Journey with Rachel Minion: From Side Hustle to Six Figures
29:58
29:58
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29:58This week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon. Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing s…
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Human-Centric Branding: How Authentic Connections Drive Success
36:27
36:27
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36:27This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win…
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Budget-Friendly Breakthroughs: How Research Drives Revenue
28:41
28:41
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28:41This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing. Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related …
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Mastering Conversion Rate Optimization: Closing the Gaps in Your Funnel
32:26
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32:26This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights fro…
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Unlocking Growth: Building a Marketing Ecosystem for Lasting Success
35:27
35:27
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35:27This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive. Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has carved out a unique niche, creating sustainable marketing strategies that drive significant business gro…
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Pipeline Mastery: How Owning the Pipeline Number Transforms Marketing Leadership
33:21
33:21
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33:21This week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights. In this episode of Revenue Rehab, Brandi an…
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Visionary Leadership: The CMO's Market-Driven Journey to CRO
40:41
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40:41This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the industry. As the Chief Revenue Officer at 6sense, she oversees Marketing, Sales, Customer Success, Partnerships, and Professional Services, driving the co…
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Evolving SDR Roles: The Future of Personalization and AI in Sales
38:32
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38:32This week our host Brandi Starr is joined by Laura Zwahlen, Co-Founder of Zwalen Bennett Rescue Ranch and Chief Revenue Officer at NextRoll. Dive into the world of high-growth tech and animal rescue with Laura Zwahlen, who boasts over 25 years of driving startups to acquisition or IPO in the tech sector. Laura and her husband traded the hustle and …
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Visual Impact: Crafting Presentations That Speak Louder
32:43
32:43
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32:43This week our host Brandi Starr is joined by Emily Schneider, a specialist in presentation design and visual storytelling. Meet Emily Schneider, an expert in translating complex content into engaging visuals. With nearly two decades of experience in marketing and branding, Emily knows how to tailor specific conversations to facilitate informed and …
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Content Creation Revolution: 30 Days of Material in Just 90 Minutes
31:09
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31:09This week our host Brandi Starr is joined by Aaron Witnish, Co-founder of Content Only. Meet Aaron Witnish, a trailblazer in the realm of digital marketing. With over a decade of experience, he's built two successful marketing agencies and amassed a following of over 15,000 across LinkedIn, Facebook, Instagram, and YouTube. Having collaborated with…
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From Generalist to Specialist: The Ultimate Guide to Vertical Focus
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39:52This week our host Brandi Starr is joined by Corey Quinn, Best-Selling Author and Expert in Agency Growth. Meet Corey Quinn, an industry maven with a wealth of experience in guiding agencies beyond founder-led sales. With an extensive tenure in agency management and a best-selling book to his name, Corey has dedicated his career to helping agencies…
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