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The Visual Lounge

TechSmith Corporation

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Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money. The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with your students, or a mark ...
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The internet’s relationship with visuals and video has been a rocky ship over the past few years, constantly pivoting and evolving. And most creators are either playing catch up or are stuck playing by the same old rules with limited success. But luckily, we have Andy Crestodina, Co-Founder and CMO of Orbit Media Studios, on the show to share his c…
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Need to create an e-learning presentation but don’t have an eye for good visuals? This episode is for you! We revisit a great past episode with Diane Elkins, instructional design pro and owner of Artisan Learning. There’s so much solid advice in this episode on what works, what to avoid, and how visuals impact the learning experience (probably more…
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It’s time to ditch the lectures. The secret to creating powerful learning content that people actually pay attention to and use in their daily lives is all about action. Dr. Karl Kapp introduces us to action-based learning in this episode – his go-to tactic for making learning more engaging, useful, and practical. Karl is a Professor of Instruction…
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How do some people just seem to command attention the moment they walk into a room? They’ve nailed their personal brand. Dr. Dustin York, who's worked with everyone from the Obama campaign to Nike, breaks down the science behind personal branding and shares actionable tips you can start using today. Today he’s a Professor at Maryville University of…
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What if all that time you spent learning Python on YouTube or mastering Photoshop through online tutorials could actually count toward formal education credits? For this episode, we’re at the U.S. Distance Learning Association’s (USDLA) latest conference, to talk with Dr. Joe Sallustio, veteran higher ed expert and Co-Founder and Host of The EdUp E…
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What makes you click away immediately from a video vs. stay glued to the screen? Maybe it’s overwhelming background music or cursor movements that make you feel seasick. We’ve all seen videos that don’t quite click for us (and perhaps made a few of them ourselves). So, in this episode, we look at common instructional video mistakes to avoid to keep…
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Learning and development isn’t just up to the folks in the L&D department anymore. In this episode, we hear how modern workplace communication and learning extend to the wider organization, thanks to technology breaking down barriers in visual communication. Host Matt Pierce sits down with David Kelly, former Chairman and CEO of The Learning Guild,…
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Want to know the secrets of the L&D content pros? Become an even better visual designer today with these simple, quick tips for improving your approach to creating content. We hear from three visual design and learning strategy experts in part two of our special 250th episode celebration. Hear how to escape the “curse of knowledge” from Abbey Cooke…
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We like to ask anyone who joins The Visual Lounge, what’s your one take you want to give our audience? It’s an open-ended question so we always get a good variety of unique answers and love hearing the advice, life lessons, and mindset changes we can apply to using video and images in our work. To celebrate our 250th episode milestone, we bring tog…
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Is video always the best way to teach something? Video has transformed the world of workplace learning and still makes up a huge part of it today. Just about any workplace, big or small, can create training videos with minimal cost. But it doesn’t always make it the right tool for the job. In this throwback episode of The Visual Lounge, host Matt P…
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In just a few short years, AI usage has boomed in the content creation world. Not just that, it’s also changed a LOT, and in ways many of us never predicted. In this episode, Matt Pierce takes us back to 2023 when many of us were still experimenting with AI and had bold predictions about its future. He asked the audience on LinkedIn for predictions…
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Have you ever felt a little out of your depth when making an extra complex or brand new video type? Maybe AI could help. Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including bud…
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What’s really holding your learners back from absorbing the information they need? We’ve all been through training at some point that’s either confusing or too broad, or perhaps the kind that puts you to sleep. The truth is that training and learning design are complicated. It’s a balancing act between the learners themselves (how they learn, their…
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You have just five seconds. So hook ‘em in, keep them watching, and make those seconds count. Starting with a clear hook isn’t just for YouTubers looking to make it big. Even if you’re creating instructional videos that people have to watch for their job, you have just a few seconds to grab attention. If you don’t, the video might still play but th…
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Here’s a secret… most people aren’t naturals on camera. For many, it can be daunting and can even hold us back from trying to make videos in the first place. But if you’re running training or making content, video is no doubt a part of your job. So how do you look good on camera? It’s a question we hear a lot, so we pulled this 2022 episode from ou…
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What do you need to know about the L&D space in 2025? The L&D Global Sentiment Survey is now in its 12th year and records the trends, attitudes, top challenges, and priorities in the L&D space. This year, over 3,000 voters from almost 100 countries participated in the research, sharing their experiences and thoughts on L&D today. We invited the aut…
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Can using AI in visual design ever be truly creative? This week’s guest would go one step further and call AI the “future of creativity.” Mike Parkinson, Principal of 24 Hour Company and Owner of Billion Dollar Graphics, joins us for a special live show of The Visual Lounge, hosted at Training 2025, a conference and expo produced by Training Magazi…
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A while back, we sat down with Edie Clarke, Virtual Video Producer and Editor and YouTube Strategist, to talk about why simpler is often better when it comes to video creation. And guess what? That advice still holds up. So, we’re bringing this episode back for another listen. With AI changing the way we create and edit videos, there’s never been a…
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The medium of video transformed drastically since it was first invented, but there’s one thing that hasn’t. Regardless of whether you’re creating entertaining or training content, storytelling is at the heart of video. The CEO of Cinécraft, Dan Keckan, heads up a learning solutions company that’s been around since 1939! As one of the first corporat…
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Storytelling is the golden ticket to understanding how we communicate and absorb information. It’s already a big focus in the marketing world. But what about learning design and training content? Can we (and should we) use storytelling to get key messages across? Spoiler: yes! And this episode is all about how to do it. Christy Tucker is a learning…
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Take your mind back to 2023. Generative AI was still relatively new on the scene, and we were all curious about how it would impact the world. Would it be a short-lived trend or would it signal a new age of tech? From content creation to data analysis, the potential of AI skyrocketed in just a few years and the technology and tools show no sign of …
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Rarely do we get the chance to hear the C-suite side of things when it comes to content and learning design. What do they really think about the training content they see out in the wild? But in this episode, we hear from business transformation expert and former Chief Learning Officer Christopher Lind on adapting your content creation process for …
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Get to the point. That’s the way you entice audiences and ensure they stay. While front-loading instructional videos with the ‘why’ is tempting, it’s the ‘how’ that audiences have tuned in for. Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quali…
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Training videos have a reputation for being dry and boring, but it doesn’t have to be this way! By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to? In this episode of The Visual Lounge, Matt Pierce discusses widespread belief…
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Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production. But just because those features are there doesn’t mean you have to use them… Sometimes less is more. Matt Pierce dives into the art of simplicity in video production in this week’s epi…
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The success of any instructional piece of content is in how well the information is retained, memorized and actioned. After all, we want the lessons we teach to have an impact. So, if you want to level up your instructional design skills, you need to know how people actually learn first and foremost. In this episode, we revisit a fascinating discus…
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Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind! He also teases an upcoming video mastery workshop at DevLearn in Las…
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Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com. Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive …
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You asked, and we’re here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos. Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expe…
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Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success. But what do people want to see in videos? The good news is you don’t have to guess! We l…
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Let’s face it, talking to a camera is not something that comes naturally to anyone. And it can be daunting to look at that lens and come up with something coherent, energetic, and valuable to say once you hit record. But just like many things in the world of video, it’s a skill you can learn and this episode breaks down how to improve your on-camer…
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Let’s get those creative muscles working! The secret to great learning content is just as much about creativity in your messaging as the content itself. How you deliver your content is key to that information being absorbed and remembered, so don’t be afraid to get a little creative. In this episode, host Matt Pierce sits down with Tim Slade, Found…
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Did you know that humans process visual information 30 times faster than blinking? And that we’re far more likely to remember things we see than things we hear or read? In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, unde…
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What does it take to design a software certification program that remains relevant even when that software gets a fresh update? In this episode of The Visual Lounge, Jeff Batt, the Owner and Content Author of Learning Dojo, shares his journey to create Camtasia's certification program. Jeff talks about the challenges of maintaining a certification …
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How do you know if your video content is genuinely resonating with learners, or is it just another piece of corporate training that gets lost in a busy day? In this episode of The Visual Lounge, host Matt Pierce sits down with Richard Fleming, a seasoned filmmaker and learning designer for his company Sage Media, to dig into what truly makes effect…
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Can AI help you make educational videos? In this episode of The Visual Lounge, host Matt Pierce sits down with AI and L&D expert Josh Cavalier, the Founder of JoshCavalier.ai, to explore how to effectively use AI. Josh is quick to point out that AI isn’t a replacement for our expertise and skills, but it can act as a handy partner to help you strea…
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Did you know that making your educational content more accessible can enhance the learning experience for everyone? In this episode of The Visual Lounge, Matt Pierce sits down with accessibility advocate and CEO of Build Capable, Sarah Mercier, to explore the world of accessible learning design. We hear about Sarah’s journey and insights on making …
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What is “practical video,” and will it become the future of instructional video creation? Practical video involves creating not just video, but also immersive experiences. Debbie Richards, Chief Technology Officer at Creative Interactive Ideas, sits down with Matt Pierce on The Visual Lounge to talk about the practical applications of video in inst…
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Did you know that there are more AI-generated images now than there are photos in the entire history of photography? It’s a mind-blowing stat when you think about how fast things are moving! Join host Matt Pierce on The Visual Lounge as he sits down with Stella Lee, a seasoned expert in education technology at the Learning DevCamp. Together, they e…
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Creating videos can be a lengthy process with many tools and people involved. But when the pandemic hit, TorranceLearning had to adapt fast and figure out a way to make high-quality videos without having a team in the studio all at once. In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how s…
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Do you edit videos with your eyes or your ears? It may sound like an odd question, but hear us out! Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio. Joining this episode of The Visual …
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What comes to mind when you think of workplace communication? Do your eyes glaze over when someone fires up the latest PowerPoint presentation? Sadly, boring workplace comms is pretty common, but it doesn’t have to be that way. In this episode of The Visual Lounge, Matt has a great conversation with Grant Crowell from Design Laboratory Inc, a Senio…
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With over two decades of experience at the crossroads of education and technology, Instructional Designer Ephraim Ross provides invaluable insights on the significance of craftsmanship in your work during his appearance on The Visual Lounge. Hosted by Matt Pierce, this episode dives deep into tips and best practices for creators, focusing on visual…
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How can we create videos that people pay attention to? With many in the content world claiming that attention spans are shrinking, The Visual Lounge host, Matthew Pierce, has a different take… In this episode, Matt explains why he believes that attention spans aren’t the problem. It’s just that there’s so much content battling for our attention (ne…
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Today’s global businesses want to make sure their messages are heard far and wide. But sometimes, that means crossing a language barrier. Whether it’s marketing content or training content, getting your message across quickly and effectively is critical. Poorly translated materials could put a spanner in the works of what you’re trying to achieve. …
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On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it. And having your audience find it is a critical piece of the puzzle! Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and …
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Is AI really coming for your job… or will it enhance it? In this episode of The Visual Lounge, host Matt Pierce discusses the importance and practical uses of AI with Brian Sykes, the founder of AdJourney, plus a seasoned branding and marketing strategist and expert in generative AI. They cover ways to integrate AI into everyday tasks, explore vari…
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“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The legendary quote from Maya Angelou sums up the take-home message of this episode nicely. In this episode of The Visual Lounge, we welcome Anastasia McCune, Instructional Designer for ChalkDust Consulting and eLearning Media C…
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Nowadays, trainers and L&D professionals often turn to the power of video to deliver training. But a video alone doesn’t guarantee your viewers will learn and retain the information. So how do you create a video that provokes true learning? In this episode of The Visual Lounge, we’re joined by Jonathan Halls, the President and CEO of Jonathan Halls…
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As the saying goes, “a picture is worth a thousand words.” Visuals are a quick, efficient, and effective way of getting your message across, so your audience understands and retains key information. But how do you create effective visuals? In this episode of The Visual Lounge, we welcome back Mike Parkinson, keynote speaker and trainer, Principal o…
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