Two guys discussing all that is good and bad in the world of high tech.
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Tech Renegades Podcasts
Ranked among the top podcasts for B2B CMOs, Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their ongoing success. Host Drew Neisser, an award-winning marketer himself, keeps the conversations lively and insightful.
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This is the Driving Alpha, where we feature our friends, the out-performing investors, who demonstrate their path to driving alpha, or out-sized investment returns. We’re Alpha Partners, where we partner with a thousand early-stage venture firms as their opportunity capital to invest in their best companies.
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Family Gaming Podcast with Loz Guest and Andy Robertson on the Game People website
Andy Robertson and Loz Guest
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The Family Gaming segment from Loz Guest's Kerrang Radio show with Andy Robertson and Loz Guest.
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473: Data Sync or Sink: How Does Your Tech Stack, Stack Up?
35:48
35:48
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Think your tech stack is working for you? Think again. After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what’s broken, what’s bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO …
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474: Go for Launch: How CMOs Drive Market-Ready Products
49:46
49:46
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Every product launch is a countdown to liftoff. High stakes. High visibility. High chance of failure if systems aren’t in sync. Misaligned messaging, unready sellers, vaporware promises. There are endless ways to completely blow it. In this episode, Melanie Marcus (Surescripts), Kevin Brooks (Surescripts), and John Hale (Consilio) join Drew to dig …
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How Ira Weiss from Hyde Park Venture Partners built Midwest VC success with ShipBob & Audit Site
44:40
44:40
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Can a PhD in accounting build a top-tier VC firm in the heartland, and beat the coastal giants? Ira Weiss did just that. As founding partner of Hyde Park Venture Partners and a professor at Chicago Booth, Ira has quietly helped turn the Midwest into a serious startup engine, backing breakout companies like ShipBob and Audit Site before they were ho…
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472: AI’s Impact on B2B Marketing Strategy
51:43
51:43
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There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what’s actually changing inside B2B marketing departments? What’s working, what’s still hype, and where should CMOs focus? In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew t…
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From Techstars to AI trends: Brad Feld of Foundry VC on building enduring legacies
58:27
58:27
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Brad Feld isn’t just a name in venture capital; he’s one of the architects behind the startup ecosystem as we know it. From launching Techstars to mentoring hundreds of founders and fund managers, his legacy is rooted in building, not boasting. Here’s a glimpse of what you’ll learn: 00:48 Introduction to Driving Alpha 01:38 Brad Feld's Journey and …
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471: Dear CEO: This Is What Marketing Actually Does
50:51
50:51
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Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned expectations, marketing often gets boxed in as a support function instead of the growth driver it is. If marketing is going to lead, CEOs need to understand what it can really do and what to look for …
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From Google to Geek Ventures with Ihar Mahaniok: backing immigrant founders in AI & Robotics
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What happens when a Google and Facebook engineering leader turns his focus to helping immigrant founders dominate in AI and robotics? Ihar Mahaniok, Founder and Managing Partner of Geek Ventures, has invested in over 100 startups, including five unicorns, and is now channeling his experience into backing the next generation of world-changing entrep…
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470: The CMOs Playbook for the Coldest Seat in the C-Suite
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The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up until it threatens to topple over. Drew calls it the coldest seat in the C-suite. It is also the most dynamic, the one that rewards clear thinking, fearless collaboration, and a readiness to shake up the pl…
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469: GenAI Video & Audio: Tools, Tradeoffs & Lessons
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53:00
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53:00
It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt writing, script timing, voice cloning, and the realities of working inside tools that promise …
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The third convergence: Stewart Alsop of TK MediaTech Ventures on media tech’s next big wave
27:55
27:55
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What happens when decades of media and venture capital experience converge? Stewart Alsop, co-founder of TK MediaTech Ventures and a VC since 1996, brings a journalist’s clarity and an investor’s vision to the evolving landscape of media technology. Here’s a glimpse of what you’ll learn: 00:48 Introduction and Guest Welcome 01:02 Early Career and F…
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468: Demand-Side Sales: The Forces Behind Every Yes
50:20
50:20
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Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appears as a possibility. But if you lead with features or force-fit personas, you'll miss the real energy behind their decision. That's why Bob Moesta starts with struggle. In this episode, he joins Drew to…
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How Renegade Partners builds breakout startups with Renata Quintini & Roseanne Wincek
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Renata Quintini and Roseanne Wincek are the powerhouse duo behind Renegade Partners, a venture firm purpose-built to guide startups through the critical "teenage years" of growth. With prior roles at Felicis, Lux, Canaan, and IVP, they’ve helped scale some of today’s most iconic companies and are rewriting the playbook on early-stage investing. Her…
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AI tools. CDPs. DAMs. Shiny objects everywhere. It’s easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. Martech only performs when every platform has a purpose, every user is accountable, and every dollar spent ties back to a strategic outcome. Drew is joined by Kathie Johnson (formerly Sitecore) and Kris…
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Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights. You’ll hear how synthetic research can help you test messagin…
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Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentional placement. Strong brands do the same. They know where they belong and commit. Too many don’t. They drift, hoping the market finds them. You’ve got to stake your spot and give your marketing something to…
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Francisco Gimenez (8VC) on Spotting Biotech Unicorns Others Miss
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Francisco Gimenez, Partner at 8VC, shares his unconventional journey from Stanford PhD to venture capital, where he leads investments in Bio-IT and enterprise AI. Known for his technical background and sharp instincts, Francisco has been pivotal in backing startups pushing the boundaries of biotech and healthcare innovation. Here’s a glimpse of wha…
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464: Turning Analyst Relations into Market Traction
51:11
51:11
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You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category. To trace the full arc of this relationship, Drew is joined by Dan…
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Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table. In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution…
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ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Te…
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461: Pricing Power: Marketing's CFO Currency
51:34
51:34
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Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business stra…
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AI Meets Venture: Ben Orthlieb (Blue Moon) on Outperforming Traditional VCs
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27:43
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What if AI could predict which founders will build billion-dollar companies? Ben Orthlieb, co-founder of Blue Moon, is doing just that, using AI and behavioral science to consistently outperform even the top VC firms. With roots at LinkedIn and Emergence, Ben brings a rigorous, founder-first model to seed investing. Here’s a glimpse of what you’ll …
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460: GenAI Plays CMOs Are Running in 2025
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🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding…
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