We show you the systems to start, maintain and scale your very own online business
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SystM Podcasts
Knowledge is Power. For endurance sports like cycling, running, and multisport the more you know about your training the more goals you will reach. Training can be complicated and sorting through all of the training information out there can be daunting but it does not need to be. The Knowledge is a new podcast from Wahoo. It provides straightforward, science-based, useful information from world-class experts to help endurance athletes maximize their performance. Sports scientists Neal Hende ...
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Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast! Sign up for the CRAFTED. newsletter 👉 crafted.fm
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Discover innovators around the world who are leading us into the workplace of the future. Hosted by MultiPass founder Sarah Schlafly.
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21st Century Television is a news magazine featuring leading corporate executives and industry experts, as well as informative field reports. 21st Century Television is independently produced by Multi-Media Productions USA, Inc., and is distributed worldwide on CNBC as paid programming and the Fox Business Network as paid programming, the Health and Science Television Network (HSTN), Long Term Care Network (LTCN), Asia Television and multiple Medical Universities throughout the US.
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How to Grow Your Startup. Featuring “Growth Levers and How to Find Them” Author and Startup Advisor Matt Lerner (Founder & CEO, SYSTM) | Rebroadcast
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33:33“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?” Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Fin…
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Would you have wanted Steve Jobs's life? (Famous & Gravy cross-post)
1:07:33
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1:07:33A guest episode from Famous & Gravy. On each episode, host Michael Osborne and guests look at the life of a famous dead celebrity and ask themselves if it's a life they would've wanted. The show gets into all sorts of things you will not in that person's official obituary or biography. I'm a fan. Here's how they describe today's episode: This perso…
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Whiskey Web and Whatnot: Drinking In the Future of Podcasting | Dan's Guest Spot on WWW
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51:19This week I'm the guest and my friends at Whiskey Web and Whatnot are the hosts. And they're great hosts, because they send their guests a bottle of whiskey before talking web and whatnot... As we head into the holidays I hope you'll raise a glass with us and enjoy this very laid back episode... Chuck and Robbie hosted me a year ago and I love that…
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Startup Funding Is Weird Right Now: Carta's Head of Insights on AI's Impact | The Startup Podcast (cross-post)
1:06:10
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1:06:10Looking to fund your startup? If you're new to the process, fundraising can be difficult to navigate. Not only are there a myriad of ways to go about it, but it can be hard to tell whether the tips, tricks, and advice floating around are based on any evidence at all. [This week, I'm turning the mic over to my friends at The Startup Podcast. featuri…
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Thanksgiving Special: "What is my actual impact on society?" Legendary technologist Kelsey Hightower on the power we all have
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13:36** I'd be so grateful if you'd take five minutes and answer our annual survey. It'll help me make the show better for you! ** Hey folks, it's Thanksgiving weekend here in the US and it's the time of year when we think about what we're grateful for, so today I'm re-sharing some words from perhaps the most grateful person I've ever had on the show. K…
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The Roboticist Using AI to Fix How We Pick Startups — Live from Web Summit with Chris Coomes
18:32
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18:32In this special live Web Summit edition from Lisbon, roboticist, investor, and founder Chris Coomes shares how and why he built X1 Pipeline, an AI platform that evaluates startups the way he would — only much, much faster. It's something he wishes he had when looking for early stage robotics startups while at Google and Amazon. We also talk about t…
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AI’s Got It “Good Enough” (and That Ain’t Good) — A Web Summit Debrief, Live from Lisbon!
28:56
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28:56In this special live Web Summit edition from Lisbon, I sit down with Tom Haworth, founder of B13.ai, to talk about why “good enough” AI might actually be one of the most dangerous places we can get stuck. And you’ll hear Tom say it’s time for the leaders of vibe coding platforms (e.g. Lovable, Replit, Cursor) to acknowledge that they’re great when …
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AI coding agents: overhyped, amazing, or both? Interesting reactions to the Anonymous CTO episode
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6:38Hey everyone. I've gotten so much interesting feedback on last week's Halloween episode featuring the anonymous CTO saying spooky things about AI and coding agents that I thought I'd share a quick solo voice memo style episode with you. The feedback ranges from people saying he's spot on about the insidious problems that AI coding agents create whi…
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Why This CTO Says AI Coding Agents Are “Insidious”, Overhyped, and Nowhere Near Replacing Human Engineers
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25:07AI coding assistants promise to write your code, speed up your sprint, and maybe even make engineers obsolete. But what if the people building with them every day see something very different? In this special Halloween edition of CRAFTED. — which also marks the show’s third anniversary! — a masked CTO shares what he can’t say publicly: that these t…
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PopTech 2025: FetusGPT, De-extinction, Shade-as-a-Service, and More Crazy (but Real!) Ventures
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37:19Here’s a jaunty debrief from PopTech, a notoriously hard conference to describe, that always features obscenely talented entrepreneurs and changemakers. In this episode, Kwaku Aning, Sarah Rose Siskind, and I share some of the great stories and great vibes from this year's conference, including: FetusGPT, Sarah’s madcap experiment to train an AI on…
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Optimism In Spite of Chaos: A Debrief from Climate Week
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9:02A quick debrief from Climate Week / UN General Assembly week, including: How seemingly normal everything felt, in spite of [...you know...] everything AI will destroy the climate? AI will solve climate change? AI will kill us all? (If Anyone Builds It, Everyone Dies) A call for AI Red Lines The UN takes action on AI A plea to “stay in the game” (ev…
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Did anyone actually read that MIT AI study that made the market swoon? (I did!) Also: The latest on AI in schools and Melania’s robot paranoia
35:48
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35:48What’s up with “the MIT study” that claims 95% of all AI pilots fail? Did anyone actually read it beyond the headline? (Dan did—and he has thoughts.) Also: the good, the bad, and the quietly dystopian side of putting AI in kids’ classrooms. And… are robots really the thing Melania should be worrying about? That’s just some of what Kwaku Aning, retu…
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The Deep Tech Innovations That Could Save the World | Pablos Holman (Inventor & Investor) [Rebroadcast]
36:20
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36:20Software is eating the world, right? We've all heard this phrase by now, but inventor and investor Pablos Holman has something important to add: “The world can't eat software.” That’s why Pablos focuses on “deep tech”, i.e. how to invent new solutions to real world problems like energy, water, waste, construction, and sanitation. Pablos says we’re …
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Is AI a New Form of Colonialism? | Empire of AI Author Karen Hao (Rebroadcast)
35:21
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35:21As AI models grow larger and more powerful, they promise incredible capabilities — but at what cost? Karen Hao is an AI journalist and her new book, Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI, is a New York Times bestseller. We discuss whether the largest AI models are worth their hefty footprint: They consume massive amounts of ele…
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AI Voice Generation Is Crazy Good! Rapid Prototyping Audio Creative With Wondercraft Co-founder Oskar Serrander
21:54
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21:54AI-generated voices aren’t just realistic — they’re changing how brands, creators, and agencies bring ideas to life. In this episode, Wondercraft co-founder Oskar Serrander demonstrates how their “Canva for audio” is unlocking rapid prototyping for high-quality audio ads, content, and storytelling. You’ll learn: How Wondercraft enables you to go fr…
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Building an AI-native Podcast App to Turn Listening Into Learning | Kevin Smith (Co-founder, Snipd)
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24:51Kevin Smith is building a totally new kind of podcast app. Snipd is an AI-native podcast app and building it required a few mindset shifts. First, what even is a podcast? The way Kevin sees it, podcasts are knowledge. So where most podcast players are, as Kevin calls them, "repurposed music players", Snipd is designed to help you learn. As people l…
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Inspiring the Next Generation to Build Great Money Habits (Whatever Those Are) | Tim Hong (CPO of MoneyLion)
30:59
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30:59What is a good money habit in 2025? And how do you actually help someone build one—without boring them, shaming them, or losing them in the first five seconds? Chief Product Officer Tim Hong shares how MoneyLion designs for emotion and creates content and products that inspire people to take action. MoneyLion is a personal finance platform used by …
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3 years in a row! The Webby Awards say we're a top tech podcast! Here are some show highlights...
10:46
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10:46Fun news! The Webby Awards have honored CRAFTED. for the third year in a row as a top tech podcast. Thank you — yes, you! — for listening! This episode features the highlight reel we gave the Webbys. It features great moments from 2024 episodes, including (listed in the order mentioned): Powering the World’s Hackathons | Brandon Kessler (Founder & …
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We're Still in AI's “Fart App” Era… And Other Deep Thoughts from SXSW, With Rob Kenedi
16:36
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16:36On a rooftop at SXSW, fellow startup advisor and podcaster Rob Kenedi joins me as we discuss why: AI models are becoming commodities… AI companies need to differentiate at the application layer, with brand, and by earning trust… B2B creators are all the rage Podcasts are so intimate and how video changes things We’re in the “fart app” era of AI… En…
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Why the "Mary Poppins of Computing" Says We Must Change the Way We Teach Tech | Linda Liukas (Author of "Hello Ruby")
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29:24Linda Liukas is a programmer, children’s book author, and the creator of Hello Ruby, a whimsical series that teaches computing concepts through stories and play. She’s also the force behind a one-of-a-kind playground in Helsinki—designed to teach kids how computers work without them ever touching a screen. In this episode, Linda shares why, especia…
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Quantum & Coffee: SXSW 2025 Impressions, With Kwaku Aning
15:32
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15:32Educator, innovator, super-connector, and conference champion Kwaku Aning and I have coffee and discuss a few things that struck us at SXSW, including: Why we’re in a “pre-mainframe” moment in quantum computing — and why you should prepare for what comes next Bioengineering: are we headed for a Westworld-style mix of human musculature and AI? Robot…
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How Google Built a Moonshot Factory — And How You Can, Too | Astro Teller (Captain of Moonshots at X, The Moonshot Factory)
30:27
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30:27How do you build a system for turning wild ideas into world-changing innovations? Astro Teller, Captain of Moonshots at X, The Moonshot Factory, has spent over 15 years leading Google’s audacious innovation lab—the birthplace of Waymo, Google Brain, and other breakthrough projects. In this special episode, recorded live in Austin at SXSW, Astro sha…
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Big Drones, Big Dreams: Elroy Air’s Quest to Revolutionize Air Delivery (David Merrill, Co-founder)
24:17
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24:17What if we could deliver supplies anywhere, no roads or runways needed? Elroy Air has built a really big drone. One that can carry 300 pounds of stuff 300 miles or more. And it takes off like a helicopter, but flies like a plane, meaning it can get in and out of all sorts of hard to reach places. In this episode, we sit down with David Merrill, co-…
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AI, Psychedelics, the Gut-Brain Axis, and New Frontiers in BioTech | From SXSW's Next Stage (Re-release)
42:33
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42:33CRAFTED. host Dan Blumberg will be at SXSW this year. Will you? If so, please reach out! DM me on LinkedIn or go to crafted.fm where you can email me. Let's get a taco! — Software, hardware, and biotechnology are playing an increasingly transformative role in our mental health and wellness. On this episode of CRAFTED., recorded live on the “Next” s…
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The Deep Tech Innovations That Could Save the World | Pablos Holman (Inventor & Investor)
36:09
36:09
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36:09Software is eating the world, right? We've all heard this phrase by now, but inventor and investor Pablos Holman has something important to add: “The world can't eat software.” That’s why Pablos focuses on “deep tech”, i.e. how to invent new solutions to real world problems like energy, water, waste, construction, and sanitation. Pablos says we’re …
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1
AI, Deepfakes, and How Technologists Can Help Us Trust What We See and Hear | Sam Gregory (Exec. Dir. of WITNESS)
28:20
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28:20Deepfakes are getting easier and easier to make. So, how will we be able to believe that what we see and what we hear is real? And what can software makers do to help? Sam Gregory is an expert on deepfakes, AI, and trust. He advises governments and tech companies on how they can protect human rights and how we can preserve our shared reality. Sam i…
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Crafting Puzzle, Challenging QuickBooks, and Helping Startups Grok Their Financial Health | Sasha Orloff (Co-founder & CEO of Puzzle)
28:52
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28:52Accounting may not be the sexiest part of running a business, but according to Sasha Orloff, it’s the key to understanding your company’s financial health—and ultimately, its success. At his previous two startups, Sasha was frustrated that he didn’t have a real-time view into his company’s financial health. And he realized the problem wasn’t accoun…
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Design for Emotion. Leverage AI. Be Curious. | Design Better’s Co-founders on Building Great Products
30:22
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30:22AI democratizes things. It's enabling designers to be developers, and developers to be designers… And in this episode, Aaron Walter and Eli Woolery explain how AI “changes the game” for designers. As co-founders of Design Better, Aaron and Eli advise companies on how to incorporate AI into their design process. We’ll explore how AI can help designe…
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Personalized Learning Is the Future. Here's How Outschool Is Building It | Amir Nathoo (Founder & CEO)
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35:34Amir Nathoo is reimagining the future of education by building products that put students at the center of their learning experience. As the Founder and CEO of Outschool, Amir has created a marketplace for remote, personalized, interest-based learning that’s challenging traditional K-12. In this episode of CRAFTED., we explore how Amir founded and …
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AI, Creativity, and Soul: How Hilary Mason Chooses Her Own Adventure (Co-Founder & CEO of Hidden Door)
35:26
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35:26Hilary Mason is a world-builder. She’s a serial entrepreneur, machine learning expert, and now, as the founder and CEO of Hidden Door, she’s creating immersive experiences where fans can interact with their favorite characters from books and movies. The choose-your-own-adventures style games are an amazing blend of AI and human creativity — and Hil…
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AI: Is Bigger Better? The Environmental and Social Cost of Large Models | Karen Hao (AI Journalist)
35:18
35:18
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35:18As AI models grow larger and more powerful, they promise incredible capabilities — but at what cost? Karen Hao is a journalist and former engineer who writes about the impact of artificial intelligence on society for The Atlantic and other top publications. On this episode of CRAFTED., we discuss whether the largest AI models are worth their hefty …
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How to 3x your output with AI by building a "GPTeam" (From Beyond the Prompt)
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48:48Russ Somers has tripled his productivity by building a “GPTeam” of AI “employees.” In this episode, from Beyond the Prompt, the head of marketing for Quantified reveals how he’s done it, and how you can build your own virtual team to be more productive and creative. Russ’s virtual team helps with tasks ranging from webinar content creation to speci…
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AI and the Future of Medicine | Kira Radinsky (CEO of Diagnostic Robotics and Co-founder of Mana.bio)
36:09
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36:09Kira Radinsky is the CEO of Diagnostic Robotics, which uses AI to make predictions that help patients get better healthcare. She’s also the co-founder of Mana.bio which is using AI to automate drug discovery. On this episode of CRAFTED., Kira will share more on why she believes that, of all the industries that AI will change, it’s those involving c…
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Lending + AI: How Branch Lends to People Banks Won’t Touch | Matt Flannery (Founder and CEO of Branch; Founder of Kiva)
32:28
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32:28Matt Flannery and Branch have done something the banks have not: learned how to profitably lend to people who have little to no credit history. Matt is the founder and CEO of Branch, which issues small loans to millions of people in India, Nigeria, Kenya, and Tanzania. He's also the founder of Kiva, a microfinance pioneer that skyrocketed from a sm…
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Open Source Must Evolve for AI and the Next Generation | Nithya Ruff (Head of AWS Open Source Program Office and Chair of the Linux Foundation)
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33:36Nithya Ruff is an expert on open source. As the head of AWS’s Open Source Program Office and the Chair of the Linux Foundation, she has a wide view on all things open source. On this episode of CRAFTED., we discuss: Why Open Source AI is so tricky, but also so essential, to define How open source needs to evolve for the next generation of developer…
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One Billion Developers! GitHub’s Head of Product Says AI Democratizes How We Build the Future
42:02
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42:02Mario Rodriguez is GitHub's Chief Product Officer. And he believes that Copilot and other AI advances will unleash a wave of creativity and enable a billion people to be software developers. Mario says the definition of “software developer” will have to change as non-professionals discover that they can make apps, too. And the way they do so will l…
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Using AI to Launch Thousands of Startups a Year | Henrik Werdelin (Founder of BARK, prehype, Audos)
41:22
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41:22Henrik Werdelin is on an AI-fueled mission to launch thousands of startups a year. He is the founder of BARK, which went public, and prehype, a studio that has incubated several unicorns. With Audos, Henrik is building AI agents that can coach founders how he would — if he had infinite time to do so. And Audos is not just for the cliche founder loo…
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Sports + AI: It’s Getting Personal | Behshad Behzadi (CTO & Chief AI Officer, Sportradar)
23:41
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23:41Sports, and the way we experience them, is changing. And AI, 5G, 3D, and all the other buzzy acronyms are why. Behshad Behzadi is the CTO and Chief AI Officer of Sportradar and on this episode of CRAFTED., we explore ways sports and technology are intersecting in novel, weird, and amazing ways. Sportradar creates immersive experiences and data prod…
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The Integration Is the Innovation | Jeff Birkeland (SVP of Product at Included Health)
23:52
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23:52Jeff Birkeland is the SVP of Product and Platform at Included Health, a company that aims to be the app on your phone that you first think of when you have a healthcare need. On this episode of CRAFTED., we explore why “the integration itself is the innovation.” Included Health has more than 2,000 employees across both technology and clinical care,…
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Is It Cake or a Muffin? How to Position Your Product and Drive More Sales | April Dunford (bestselling author and advisor)
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34:50April Dunford is an expert at product positioning. She’s advised hundreds of B2B companies on how they can make their products Obviously Awesome — that’s also the title of her bestselling book on positioning. On this episode of CRAFTED., April shares tips on how you can make your product standout and how you can drive more sales — that’s the focus …
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How Media Is Made Today: AI and a Modern CMS | Matt Monahan, President, Arc XP, The Washington Post
26:29
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26:29Making media is hard. Distributing it to the right audience even more so. GenAI can help. Matt Monahan is the president of Arc XP at the Washington Post. On this episode, we're digging into the core technology of any media company: the content management system (CMS), why they’re so hard to build right and how new GenAI tools can reduce the toil re…
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My AI Teacher: Khan Academy and the Future of Education | Dr. Kristen Dicerbo (Chief Learning Officer)
32:17
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32:17Dr. Kristen DiCerbo is Khan Academy’s Chief Learning Officer, where she sets the company's product, teaching, and learning strategy — with AI at the forefront. Khanmigo is amazing. It’s the GenAI-powered product from Khan Academy that helps students learn and teachers teach — and could revolutionize education. Khan Academy is used by 12 million stu…
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Great Software & Storytelling Is Emotional | Kelsey Hightower (Legendary Developer, Kubernetes Pioneer, Former Distinguished Engineer at Google)
51:54
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51:54Kelsey Hightower is a legend. He regularly gives live software demos in front of tens of thousands of people, improvising them like it’s jazz. He’s a master storyteller and a master craftsman. He helped evangelize and establish Kubernetes and recently retired (at 42!) from Google where he was a distinguished engineer. Kelsey loves to level people u…
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Driving Product-led Growth (PLG) With Customer.io Founder and CEO Colin Nederkoorn
28:16
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28:16Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding and more. When Customer.io was founded in 2011, there…
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Powering the World’s Hackathons | Brandon Kessler (Founder & CEO, DevPost)
28:14
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28:14DevPost powers most of the world’s hackathons. And, according to founder and CEO Brandon Kessler, lately there is one overarching directive: “Executives from the top down are saying: `We need to do hackathons to uncover the value of ai.`” Nearly every one of the 1,200 hackathons DevPost powered last year was AI-centric. On this episode of CRAFTED.,…
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Solving Dinner & Building Wonder | Rich Przekop (VP, Product at Wonder)
29:51
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29:51Wonder aims to be a “super app for mealtime”, with people turning to it for everything from delivery to groceries to meal kits and more... It’s a very ambitious food-tech startup founded by Marc Lore, the legendary founder who previously built, scaled, and sold Diapers.com and Jet.com (to Amazon and Walmart, respectively). Wonder is rapidly opening…
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Listen to Developers! | Justin Cormack (CTO, Docker)
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32:32When Docker restructured, the company went back to its roots: super-serving developers. CTO Justin Cormack says that’s why the company is developer-obsessed, not customer-obsessed: “We really wanted to focus on the fact that it's the developer who loves Docker. It's the developer who is going to be using Docker every day…” Over the past decade, Doc…
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New Frontiers of Health: AI, Psychedelics, the Gut-Brain Axis, and More! | Live from SXSW
43:30
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43:30Software, hardware, and biotechnology are playing an increasingly transformative role in our mental health and wellness. On this episode of CRAFTED., recorded live on the “Next” stage at SXSW, we discuss what investors look for in these new companies and how they separate what’s real — and what’s near-term — from what’s hype. On stage with host Dan…
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How BetterUp Leverages AI + Human Coaches to Help People and Companies Flourish | Gabriella Rosen Kellerman (Chief Product and Innovation Officer)
23:49
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23:49Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coaching that used to be reserved for... executives. On this episode of CRAFTED. we dig into h…
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Making Music With AI – And Doing So Ethically | Diaa El All, Founder & CEO of Soundful
28:05
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28:05Diaa El All is the founder and CEO of Soundful, which enables anyone to create brand new music in just a few seconds with AI. And on this episode of CRAFTED., we are literally making music. We’re also talking about the ethics of using AI to make music. Diaa has been very outspoken about what he sees as the misguided practices of other AI+music comp…
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