Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.
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Sync Beast Podcasts
Hosts Dave Baker and Andrew Price walk you through the ins, outs, and the nitty gritty of an astonishing story from pop culture or history that you won't believe you've never heard before.
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The Carpet People of New York City | Case File #233
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1:25:02BACK OUR PATREON! https://bit.ly/deepcutspatreon CHECK OUT OUR NEW YOUTUBE CHANNEL! https://bit.ly/mysterytreehouse -- Who are the Carpet People? They’re two separate guys - Kevin Carpet and Georgio the Human Carpet - who have nothing to do with one another, yet they each inexplicably wrap themselves up in carpet to lie down in New York nightclubs,…
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Kalachi, the Town That Couldn't Stop Sleeping | Case File #232
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1:01:22So, who are the people of Kalachi, Kazakhstan, and why did an entire town just decide to nap for days on end? Well, they didn’t exactly “decide” – but, in a phenomenon that still has people confounded years later, hundreds of villagers in Kalachi started randomly falling asleep for days. And by that, we don’t mean they got extra comfy on the couch;…
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William Banks, Performance Artist Cult Leader | Case File #231
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2:05:39Who is William Banks? He’s a New York-based artist and comedian who specializes in avant garde performance art This includes forming his own cult, going to jail, breaking out of jail, committing a crypto scam, and donating all the profits from said scam to Palestinian charities. Cults, weird comedy, and financial scams? William Banks might just be …
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The Sex Raft Experiment | Case File #230
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1:21:50What is the sex raft experiment? In the extremely insane pantheon of insane 1970s science experiments, right next to dolphin handjobs and psychic spoon-bending, there lies one forgotten maritime debacle more Love Island than thesis. It was called the "Acali Experiment," but history remembers it by a better name: The Sex Raft. -- Written by Adam Smi…
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The Forest Child Who Couldn't Stop Hijacking Planes | Case File #229
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1:25:29What happens when a teenager turns small-time theft into a nationwide manhunt? In this episode, we dive into the wild story of Colton Harris-Moore — better known as The Barefoot Bandit. From stolen planes to high-speed boat chases, Colton’s two-year crime spree captured headlines around the world and turned him into an unlikely folk hero. -- Writte…
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The Mob Boss Who Pretended to Be Crazy For Decades | Case File #228
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1:23:26Vincent “The Chin” Gigante was a crime boss infamous for two pretty stellar feats. One: sounding like a Dick Tracy villain. And two: feigning mental illness in order avoid prosecution for a lifetime of crime. Most surprisingly, he almost pulled it off. -- Written by Adam Smith -- Join our Discord server! https…
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Milli Vanilli Lip Sync Scandal | Case File #227
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1:18:49Today we unravel one of the most infamous scandals in music history – the story of Milli Vanilli, the duo that rose to global stardom only to become the ultimate cautionary tale of pop culture. This is the tale of manufactured fame, kayfabe, and a lie that grew too big to sustain. -- Written by Adam Smith -- Join our Discord server! …
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The Magazine That Killed the Comics Industry | Case File #226
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1:39:54
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1:39:54Who is Gareb Shamus? He’s the founder of Wizard Magazine, an influential resource of comic book news in the ‘90s that contributed to the comic speculation market and subsequent crash of that era. And while he helped push the medium of entertainment news forward initially, more recently, you can find him hocking … NFTs? -- Written by Mike Bedard -- …
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Roar, the Most Dangerous Movie Ever Made | Case File #225
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1:47:17What is Roar? It’s a 1981 movie starring Noel Marshall, Tippi Hedren, and Melanie Griffith about a family that gets attacked by dozens of big cats. However, the movie itself isn’t all that interesting compared to the story behind it because throughout production, as many as 70 people were injured from those cats, making it one of the most dangerous…
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The Dolphin House Experiments | Case File #224
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1:23:20The Dolphin House, the story of a flooded home, a scientist’s dream, and a dolphin named Peter who showed us all how important connection and *contact* can really be. -- Written by Adam Smith -- Join our Discord server! https://bit.ly/deepcutsdiscord -- Pick up some Deep …
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The Chimpanzee That Saved the Today Show | Case File #223
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1:16:03Who is J. Fred Muggs? He was the chimp co-host of The Today Show who helped save the show from an early cancellation, much to the dismay of his co-host, who went to ridiculous lengths to get Muggs kicked off the show, including putting drugs in his drinks. -- Written by Mike Bedard -- Join our Discord server! …
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The Time Howard Stern Drove a Woman to Suicide | Case File #222
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1:41:22While Howard Stern is now a reputable figure of pop culture, it’s easy to forget how truly shocking his ascent was. And in the case of his fame making feud, how dark it really was. -- Written by Adam Smith Edited by Lewis Poggie -- Join our Discord server! https://bit.ly/deepcutsdiscord…
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The Stupidest Scam Of All Time | Case File #221
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1:46:39Who is Charles Ingram? He was a contestant on the British version of “Who Wants To Be a Millionaire?” who ended up winning the grand prize of one million pounds.. But he went home with nothing after producers caught him cheating in a major scandal that caused him and his wife to live on in British infamy. -- Written by Mike Bedard Edited by Lewis P…
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The Ghost Hoax That Caused a Death | Case File #220
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1:09:58What was Ghostwatch? It was a paranormal investigation broadcast on Halloween night by the BBC. Presented by highly renowned British journalists and famous TV personalities, this ninety minute special horrified eleven million viewers. With disturbing footage of a family besieged by infernal presences, and an ending so shocking it elicited a nationa…
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What is Birds Aren’t Real? It’s a satirical conspiracy theory designed to poke fun at legitimate conspiracies, spearheaded by Peter McIndoe. Since 2017, it’s gained a massive online following, with plenty of people getting in on the joke while others harassed the founder. But even though it’s all clearly meant to be satirical performance art, what …
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Coca Cola Worked With the Nazis | Case File #218
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1:14:55What is Coca-Cola? I mean, do you really need an introduction? It’s the most popular soda in the world that helped launch a soft drink empire to the point where estimates suggest 2.2 billion servings of Coca-Cola products are consumed every single day. But where did it all begin, and why don’t more people talk about how Coca-Cola worked alongside t…
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The Netflix Show That Caused a Murder | Case File #217
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1:38:18What is The Three Body Problem? It’s a sprawling and brutalist sci-fi saga that’s as much an ideological stress test as it is a story. It was also the obsession of a tech guru cum filmmaker Lin Qi that would ultimately end in one of the most bizarre and chilling murders in modern entertainment history. -- Written by Adam Smith Edited by Lewis Poggi…
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Lord Gordon Gordon, Conman Who Almost Caused a US/Canadian War | Case File #216
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55:02Who was Lord Gordon Gordon? He’s one of the most infamous con men of the 19th century, who once pulled off a grift so massive, it nearly caused a U.S. military invasion of Canada. -- Written by Mike Bedard Edited by Lewis Poggie -- Join our Discord server! https://bit.ly/deepcutsdiscord…
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Breatharians, Cult of Breathing as Food | Case File #215
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1:03:43Who are The Breatharians and why do they sound like the villains in an 80s barbarian cartoon? Because they kinda could be. While it’s a universally acknowledged truth that humans require food to live there is a very curious subset of individuals who are convinced they’ve evolved beyond such mundane necessities. They call themselves the Breatharians…
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How the 'Die Hard' Director Went to Prison | Case File #214
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1:21:53Who is John McTiernan? He’s one of the most prolific Hollywood action directors of all time, helming such hits as Predator, Die Hard, and The Hunt for Red October. However, his career came to a screeching halt when he was sent to federal prison for lying to the FBI and despite getting released back in 2014, hasn’t directed a movie since. -- Written…
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HQ Trivia, Tragic Game Show App | Case File #213
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1:01:16What was HQ Trivia? It was a once popular and highly controversial game app that allowed its users to win actual cash. With a live TV game show vibe, millions of players were asked a series of tough questions to hit a low stakes jackpot. But was the heyday of HQ Trivia actually worth anyone's time? Or were those paltry prizes a sign of the many dis…
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Dave, Hillsmer, and Zero head to Space Hell to find Spandrew and Freddie. But will they save Andrew from the Bad Devoted Eye Fisher and the clutches of death itself? Find out in this thrilling season finale of Deep Cuts! -- Written by Spandrew and Dave Edited by Spandrew Spice and Lewis Poggie Music written and performed by Spandrew Spice Vocals on…
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Intergalactic Battle of the Bands | Case File #211
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57:36It was supposed to be a relaxing vacation in deep space for the Mystery Treehouse gang. But the...universe had other plans. -- Written by Spandrew and Dave Edited by Spandrew Spice and Lewis Poggie -- Join our Discord server! https://bit.ly/deepcutsdiscord -- Pick up some Deep Cuts T-Shi…
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Freddie tries to adjust to life on the surface. -- Written by Spandrew and Dave Edited by Spandrew Spice and Lewis Poggie -- Join our Discord server! https://bit.ly/deepcutsdiscord -- Pick up some Deep Cuts T-Shirts and other merch! https://bit.ly/deepcutsmerc…
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Boy Bands and Blimps: The Crimes of Lou Pearlman | Case File #209
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2:00:03Who was Lou Pearlman? He was the manager behind some of the biggest boy bands of the ‘90s and 2000s, including the Backstreet Boys and *NSYNC. However, following the post-boy band boom, he was outed for screwing over many of the artists he worked with out of their hard-earned money before getting arrested for one of the largest Ponzi schemes in Ame…
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The Murder Mystery Novelist That Really Murdered Someone | Case File #208
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1:07:12Who was Anne Perry? She was a prolific author known for writing historical detective fiction, a career that began in 1979. But she harbored a dark secret in the early part of her career, namely that she was involved in murdering a friend’s mother when she was only 15 years old in one of the most famous murder cases in all of New Zealand’s history. …
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The Tragic Story of the Cat Dancers | Case File #207
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51:13Who were The Cat Dancers? They were a trio of performers who embellished their dance routines with captive big cats. Originally a duo, Ron and Joy Holiday teamed up with Chuck Lizza and embarked on a thirty year odyssey of fame, love, and devastating loss. Because when they added a white tiger named Jupiter into their orbit, the dance troupe paid t…
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Cliff Twemlow, History's Forgotten Action Movie Auteur | Case File #206
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1:24:53Who is Cliff Twemlow? He began his career writing songs and serving as a bouncer in Manchester clubs before realizing his true dreams of creating movies. From the 1980s until the early ‘90s, he wrote, produced, and starred in many of his own films, rarely making any money from them but capturing the public’s attention for his gusto attitude toward …
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The Man Who Agreed to be Eaten By a Cannibal | Case File #205
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1:13:58Who is Armin Meiwes? He is a self-confessed cannibal who was convicted of one of the strangest and most gruesome cases in the annals of true crime history. Currently serving a life sentence in his home country of Germany, Armin Meiwes’ trials have been the source of much controversy. As Germany’s first cannibalism court case, the story of Armin Mei…
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The Man Who Shot Himself 100s of Times to Get Rich | Case File #204
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56:47Who is Richard Davis? He’s the inventor of the modern bulletproof vest, who demonstrated his product’s efficacy by shooting himself a reported 192 times. He became an icon to police departments around the country, making amateur movies starring the cops who were saved with his vests. But it all came crashing down when his bulletproof vests suddenly…
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Hiroo Onoda, the Solider Who Kept Fighting WWII | Case File #203
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58:52Who is Hiroo Onoda? He was a second lieutenant in the Japanese Imperial Army during World War 2. But instead of ending his fight following Japan’s surrender, he kept on fighting for 29 years after the war had ended. And throughout those three decades, he initiated guerilla warfare against a Philippine island, killing up to 30 civilians in the proce…
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Peter Scott-Morgan, The Man Who Became a Cyborg | Case File #202
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1:12:17Who was Dr Peter Scott-Morgan? The short of it would be a death defying madman who took risk after risk as an act of both hubris and self-preservation. But that sounds a little too much like Evel Keneval or anyone from Jackass. No, Dr. Peter Scott-Morgan was a robotics scientist who in the face of a terminal illness decided to take everything he le…
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The South African Cop Who Robbed Banks | Case File #201
1:07:42
1:07:42
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1:07:42Who is André Stander? For much of his life, Stander was an unassuming citizen who nonetheless rose to the rank of Captain in the South African Police during the era of apartheid. As the folk legend usually goes, he grew disillusioned with this racist regime and began robbing banks as a way to stick it to the system. But was he actually a freedom fi…
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The Road Trip From Hell | Case File #200
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1:13:36
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1:13:36Dave, Spandrew, Hillsmer, Zero, and Freddie must stop the Bacon and Leggs reboot from being made! And sing about it! -- Episode edited by Spandrew Spice & Lewis Poggie Written by Spandrew Spice and Dave Baker Music by Spandrew Spice -- Starring Dave, Spandrew, Hillsmer, Zero, Freddie, and Chelsea Waimaraner Special Thanks to Kelly Bohart and Faith …
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027: how people less talented than you crush it in sync
19:23
19:23
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19:23In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder. Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competiti…
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026: the choice paradox and how limiting your focus gets more wins
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16:05In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing. Key topics covered: How the brain's tendency to seek novelty hinders progress Why sustained attention on single tasks = better quality + faster results The importance o…
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025: how knowing your special sauce gets you further in sync
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17:02
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17:02In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync. Links: …
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The Church That Re-Made Star Wars | Case File #199
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1:09:50Who was Richard Gazowksy? He was a pentecostal minister who, after inheriting his ministry from his mother, made an unconventional decision. After seeing his first feature film when he turned 40 years old, he decided to make a feature film… called Gravity The Shadow of Joseph. He became obsessed with this goal. He convinced his church to fund the f…
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024: live strategy call with Graham inside the SBA
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48:20
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48:20In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects. Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing t…
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Akon City, the Cryptocurrency Wakanda | Case File #198
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1:13:24What is Akon City? Well, it’s a land development and infrastructural project sponsored by the senegalese government in collaboration with the rapper and entrepreneur Akon. Only problem being… despite having ambitious plans on funding the project through Cryptocurrency…. Nothing seems to have actually happened? Despite, Akon taking massive amounts o…
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023: the method acting strategy to making music that brands can find and use
23:21
23:21
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23:21In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.…
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The Great Flamin' Hot Cheetos Lie Ep. 2 | Case File #197
1:03:17
1:03:17
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1:03:17In the late 1980s Richard Montañez, an entry level janitor at Frito Lay, invented the company's most popular product - Flamin' Hot Cheetos. He went on to live the rags to riches story of becoming a top executive at the company. They even made a feature film about his story for Disney Plus. The only problem? The whole thing is a lie. -- Episode edit…
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022: how a failed custom demo helped me write my most valuable sync tracks
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19:40In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world. There’s always a W in an L. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…
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The Great Flamin' Hot Cheetos Lie Ep. 1 | Case File #196
1:16:38
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1:16:38In the late 1980s Richard Montañez, an entry level janitor at Frito Lay, invented the company's most popular product - Flamin' Hot Cheetos. He went on to live the rags to riches story of becoming a top executive at the company. They even made a feature film about his story for Disney Plus. The only problem? The whole thing is a lie. -- Join our Dis…
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Real Couple Who Inspired Beauty and the Beast | Case File #195
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40:00In the late 1800s, a man named Petrus Gonsalvus who was covered in hair due to a condition called hypertrichosis, was forcibly married to a peasant woman as a form of amusement for his aristocratic "owners." They ended up being the real life inspiration for the Beauty and the Beast. -- Join our Discord server! https://bit.ly/…
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In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit. In the fast changing sync licensing landscape, we can’t afford to gamble away our limited cre…
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020: why you need higher standards than everyone else in the new sync landscape
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22:10
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22:10In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably. New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the…
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Nobody Knows Who Played This Song | Case File #194
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45:27In the mid-80s, a teenager recorded a song from a German radio station onto a cassette tape. Years later he uncovered the song and tried to figure out who performed it. His quest to figure out who played The Mysterious Song would end up being decades-long and build a large following of dedicated song sleuths on the Internet. But would they ever fin…
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019: listen to this after you finish your next sync track
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14:06In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it. He also breaks down his process for determining when to attach and detach emotionally during the …
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Georgia Tann, Child Trafficking Grandma | Case File #193
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1:05:01In the early 1920s, one woman created a massive child trafficking network where she kidnapped babies and sold them to wealthy parents. -- Episode edited by Lewis Poggie Written by Armaun Saheli -- Join our Discord server! https://bit.ly/deepcutsdiscord -- Pick up some Deep Cuts T-Shirts and other merch! …
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