Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.
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Survey Methodology Podcasts
We talk to political scientists about what field research looks like on the ground. In each episode, we bring on expert guests to discuss different ethical and logistical aspects of the field research process, based on the book we co-edited with the same title: Stories From the Field: A Guide to Navigating Fieldwork in Political Science (Columbia University Press, 2020).
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A series of conversations with Survey Methodologists about the challenges they face and how they are trying to solve them. Author - ESRA, ODISSEI
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If you love the show, please become a paid subscriber here. Reversing Climate Change is a podcast that bridges science, technology, and policy with the richness of the humanities. From the forefront of carbon removal and climatetech to explorations of literature, history, philosophy, and geopolitics, we dive deep into the people, ideas, and innovations shaping a better future for the planet and its inhabitants.
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357: Making Graphite from Carbon Removal for Lithium-Ion Batteries—w/ Makoto Eyre, Founder & CEO of Homeostasis
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43:40We primarily talk about pulling carbon dioxide out of the atmosphere and ocean and storing it. But there are some places where we should actually be using it productively. Is graphite for lithium-ion batteries one of those places? Makoto Eyre is the Founder and CEO of Homeostasis, a Tacoma-based company making graphite from carbon dioxide. In the f…
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356: The World's First International Transfer of Carbon Removals Between Countries Under the Paris Agreement—w/ Victoria Harvey, CDR Strategy Lead at ClimeFi
45:28
45:28
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45:28When you think of Article 6 of the Paris Agreement, you probably aren't thinking about carbon removal. But should you be? Today's guest is Victoria Harvey, CDR Strategy Lead at ClimeFi. ClimeFi just structured the world's first Article 6.2 international transfer of durable carbon removal credits between Norway and Switzerland, and there's a lot to …
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355: Is a Carbon Credit Registry Creating Methodologies an Inherent Conflict of Interest?—w/ Peter Minor, Co-Founder & CEO of Absolute Climate
1:00:31
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1:00:31Many a business was launched in carbon credits trying to fix a conflict of interest problem. Has Absolute Climate cracked the code? Should registries get out of the methodology development business? Peter Minor, CEO and Co-Founder of Absolute Climate, is on the show today to talk about the many issues of trying to create an ultimate standard in car…
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354: Why You Should Fill Out the 2025 CDRjobs Salary Survey: Tales of HR, Compensation, & Paradoxes of Fairness
22:14
22:14
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22:14Salary is touchy. It's tied up with shame on all sides: are we being underpaid? Did we overpay for someone that is unfair? Is it too late to fix it?! Today, host Ross Kenyon monologues about the 2025 Salary Survey from the folks at CDRjobs (which you should go fill out right now!), and shares some lessons he learned about designing HR policies the …
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353: Winning the Carbon Removal XPRIZE: Mati’s Enhanced Weathering in the Global South—w/ Shantanu Agarwal, CEO & Founder of Mati Carbon
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43:33The Carbon Removal XPRIZE has been a major focal point of the CDR industry for years. And Mati Carbon just won the $50M Grand Prize. How did they do it, and how did their surprising and counterintuitive approach to enhanced rock weathering win over so many other contestants? Shantanu Agarwal is the Founder and CEO of Mati Carbon, and he's on the sh…
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An Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific Rigor
58:24
58:24
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58:24In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stanford University who has advised the U.S. Census Bureau, led national studies on voting behavior and climate change, and published …
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352: How Cities Will Lead on Carbon Removal: Embedding CDR in Sub-National Political Units—w/ Christiaan Gevers Deynoot, Founder of City CDR Initiative
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54:40Everyone thinks of national and international governments leading or failing on climate change. But what about cities and smaller political entities? How can they lead on climate and carbon removal when larger entities may be focused elsewhere? Since carbon removal infrastructure is likely to end up at least partially within urban or periurban envi…
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351: The Virgin Earth Challenge & the Early Days of Carbon Removal: Lessons of Curiosity, Discipline, & Grace—w/ Dave Addison, Founder of Planetary Practitioners
1:13:35
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1:13:35Carbon removal isn't that old. So for someone who's been involved in it for almost fifteen years... that's an elder. And today he's bringing the wisdom he earned the hard way. Dave Addison is formerly the Virgin Earth Challenge Manager, an effort he began working on in 2010. That's about six years before I had even heard of CDR, so a long time inde…
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350: Robert Höglund Presents: The Many Perils of Being Catalytic in a Carbon Accounting World
1:04:33
1:04:33
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1:04:33Should every dollar spent in carbon removal be maximally catalytic? Or is it okay to try to get a really good deal for your net-zero target? What even is this industry for?! Joining the show today—somehow for the first time ever—is Robert Höglund, a long-time CDR-watcher and writer; Co-Founder of the carbon removal's data repository-of-record, CDR.…
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349: How Will Carbon Dioxide Removal Fit into Compliance Markets?—w/ Mike Azlen, Carbon Cap Management LLP
1:00:32
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1:00:32Everyone's focused on carbon credit offtakes and Voluntary Carbon Market purchases, but the compliance markets represent the vast majority of carbon assets in circulation. How do these markets work, and how might carbon removal interact with them in the future? Mike Azlen is the CEO and CIO of Carbon Cap Management LLP, a firm which trades within v…
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348: Is a Lack of Open Science Holding Carbon Removal Back?—w/ Freya Chay & Tyler Kukla of CDRXIV & CarbonPlan
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47:49
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47:49Seemingly everyone in carbon removal says they want more data transparency and the sharing of scientific results. Why isn't open science more present, and how can we get more of it? Could a pre-print server for CDR be part of the solution? Today is the official launch of CDRXIV ("cee-dee-archive"), a new initiative from CarbonPlan that aims to spur…
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347: This Entrepreneur Holds the Record for Two Exits in Carbon Removal. What Does He Think Is Next for CDR?—w/ Jim McDermott, Rusheen Capital Management LLC
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49:39Carbon removal only has a few exits. Today’s guest was involved in two of them, and he’s bringing his lessons. Jim McDermott is the founder and CEO of Rusheen Capital Management, LLC, an investment firm that makes a few early-stage bets and works with companies much more closely than most investors do. He's had a long and storied career in energy a…
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346: How Structure Climate Financed Carba’s Biochar Offtake Agreement with Microsoft—w/ Andrew Jones of Carba & Matt Schmitt of Structure Climate
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1:00:40In carbon removal, landing a major offtake agreement—like Microsoft’s purchase of 44,000 credits from Carba—is often seen as the holy grail. But what happens next? How does the money flow, and can debt financing bridge the gap between signature and scale? In this episode of Reversing Climate Change, host Ross Kenyon unpacks the deal between Microso…
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345: Why Too Many TV Antiheroes May Be Bad for the Climate
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48:02Fair warning: this episode spoils a lot of (older) media. Antiheroes make for great television. But why are we obsessed with them? Why are they in nearly all prestige dramas? Is this a result of our cultural beliefs, or is it (re)producing a culture of cynical realism? What impacts might it have for politics and climate change? This ascendancy of t…
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344: The Optimal Number of Travel Deaths Is Non-Zero: Carbon Removal Trade-Offs in Scale & Quality
25:47
25:47
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25:47It's a jarring phrase. There's an even more jarring version of it in this episode. You've been warned. Economists are well-known for gnomic sentences that can sound cruel. For some, that's one of the job's many perks. But that doesn't mean that there isn't some truth in representing decisions as trade-offs. Today is a bonus monologue episode where …
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343: Two Climate People Talk about Their Feelings: Heidi Lim’s New YouTube Channel
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1:10:17You should know about my friend Heidi Lim. She's a leading voice of carbon removal on TikTok. She's been making short-form content for ages but today's show is her first foray into long-form. I have the honor of being her first guest and co-releasing the episode. It is my sincere honor to help Heidi launch her new content on YouTube! We get real in…
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How I Got Into Climate Work and Carbon Removal
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2:44If only there were a podcast that broke down all of the ways climate professionals broke into their industry... Michael Gold is a communications expert and consultant at Word Clouds Consulting and the host of the new podcast, Climate Swings. This show traces guests' stories and explains how they landed a job working on one of humanity's most signif…
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342: Carbon Removal & Appropriations: The US Budget During Trump 2—w/ Erin Burns, Executive Director of Carbon180
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1:01:19Sometimes, we skip right over the life stories of guests. Othertimes, it's everything. Today, it's everything. Returning to the show after several years is Carbon180's Executive Director, Erin Burns. Erin grew up in a coal mining family in West Virginia, got her start in Joe Manchin's Senate office, and has had a long and impactful career in carbon…
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341: The War Below: Critical Minerals, YIMBY for Mining, & the Trade War—w/ Ernest Scheyder, author & journalist
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26:38
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26:38The clean energy transition sure needs a heck of a lot of mining. What do we do when there are environmental or spiritual costs to getting the materials we need for EVs and batteries? Ernest Scheyder is a Reuters reporter covering critical minerals, and the author of The War Below: Lithium, Copper, and the Global Battle to Power Our Lives. His repo…
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In this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various projects including the 2000 U.S. Census, some of his favorite projects, my dissertation survey, the application of the Tailored Design Method on a wide variety of cultures, and…
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The Keynesian Beauty Contest: Product-Market Fit in Climatetech & CDR
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13:33Nearly a decade ago, I was introduced to the concept of the Keynesian Beauty Contest. It is one of those concepts that I keep coming back to time and time again. I recently participated in a two-month Product-Market Fit workshop led by Peter Nocchiero of Alternate Future and Koray Parmaks of Carbon Zero Capital. So I've been living and breathing PM…
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340: The Outlaw Ocean: Ocean Iron Fertilization, Seasteading, & the Chilling of American Journalism—w/ Ian Urbina, The Outlaw Ocean Project
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46:12
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46:12I first heard the idiom "worse things happen at sea" in Monty Python's Life of Brian, and it's true. Ian Urbina has made a career of telling stories of the ocean. From piracy, illegal fishing, and sea slavery to seasteading and rogue carbon removal experiments, he's covered the gamut. How does one continuously report on topics of concern to relativ…
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339: A Good Drink: In Search of Sustainable Spirits—w/ Shanna Farrell, author
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55:24
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55:24For fans ages 21 and up! It's often hard to know how sustainable or ethical an alcoholic drink is. Very little disclosure is required on most labels, and many of the recipes are proprietary. What is a conscientious drinker to do? Shanna Farrell wrote A Good Drink: In Search of Sustainable Spirits in order to answer this exact question. She and host…
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338: Carbon Security & the Geopolitics of Carbon Removal—w/ Sarah Godek
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50:34What is geopolitics, and has it returned? Did it ever really leave? And how will this affect the future prospects of carbon removal? Today's guest is Sarah Godek, a Washington DC-based international relations researcher. She and Grant Faber co-wrote an article on Carbon-Based Commentary called, "Carbon security and the geopolitics of carbon removal…
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I Made AI-Generated Art and Now I’m Wondering What Is Art Even for?
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15:04My podcasting editing platform Descript informed me of a new integration with ChatGPT where it would make me a custom video. I complied in perhaps the most annoying and meta way possible. That video exists at the end of this podcast, but first, I have thoughts I'd like to share on what this process made me feel and think about. I've heard so many t…
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337: Fired from the Department of Energy: Carbon Removal's DOGE Night of the Soul—w/ Grant Faber, Carbon-Based Consulting
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54:53When you take a major pay cut to work in government, you don't expect unceremoniously fired by the Department of Government Efficiency with a change in administration. But it happened to friend of the show, Grant Faber. Grant Faber was the United States Department of Energy's Direct Air Capture Hubs Program Manager until he was let go as part of th…
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Will You Join the AirMiners Buyers Club?—w/ Adina Mangubat & Tito Jankowski, AirMiners
28:01
28:01
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28:01There are a lot of companies that want to buy carbon removal and don't have the budget to participate in Frontier or Symbiosis. What are they to do? Until now, they either had to pay expensive consultants or vet projects and contracts themselves and stand by their choices alone. No longer! The new AirMiners Buyers Club could not be arriving at a be…
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336: Will Trees Play a Role in the Future of Carbon Removal?—w/ Lisett Luik, Co-Founder of Arbonics
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43:07Seemingly nothing generates hotter passions in carbon credits than forestry. Can credits count against fossil emissions? Is there enough of it to make a difference? What is the appropriate way of funding it? Today's guest is Lisett Luik, Co-Founder and COO of Arbonics, an innovative forestry company in the Baltic that straddles the line between car…
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335: How Nori Created a Direct Air Capture + Storage Methodology: A Case Study—w/ Radhika Moolgavkar & Rick Berg, Supply at Nori
1:22:41
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1:22:41How do registries create carbon removal methodologies? Who should be involved in the process, and to what degree? How does one balance all of the competing attributes and stakeholders? Today's episode is a show in three parts: First, Nori co-founder and host ofReversing Climate Changeintroduces the context for the main segment which was recorded th…
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How You Can Support the Reversing Climate Change Podcast
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4:45Dear listener, Thank you so much for being a fan of the show. You could be listening to anything with your one wild and precious life and I do not take that for granted. From the bottom of my heart, thank you! Now that the show is independent, I am working to make it financially viable. Can I count on you to help support Reversing Climate Change by…
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334: Is Adopting Children a Climate Solution?—w/ Lauren Gifford, Brandon Bowersox-Johnson, & Chris Tolles
1:17:23
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1:17:23It is sometimes claimed that adoption could be a climate solution. After all, if there are kids needing parents and parents wanting kids, adopting might replace the desire to create more children. Is adoption something we should encourage to reduce environmental risk? Today we have four(!) parents of adopted children on the podcast. Each of them te…
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333: Coproduction & Additionality: How Do We Draw the Line for Carbon Removal?—w/ Grant Faber, Carbon-Based Consulting
1:01:46
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1:01:46Additionality is typically considered a major marker of quality in carbon removal. But what do we do when carbon removal suppliers are producing other types of products and services that make them less dependent upon voluntary carbon market revenue? Perhaps even more importantly, how do we have a productive disagreement on this topic? Bringing up s…
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Why You Should Listen to the Reversing Climate Change Podcast: A Reintroduction!
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7:16Of all of the world's climate podcasts, here is why you should, with your one wild and precious life, listen to Reversing Climate Change. The tl;dr is I am a long-time carbon removal and climate tech entrepreneur who comes from the humanities (rather than science) and I am programming shows on climate unlike what you're likely to hear elsewhere. Sh…
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332: If Climate Change Can Impact Behavior, How Much Agency Do We Actually Have?—w/ Clayton Aldern, author of The Weight of Nature
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49:09
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49:09When we think of climate change, we might think of droughts, floods, wildfires, emigration and climate refugees: but what if the call is coming from inside the house? What if it impacts the way we think and act? Today's show is with Clayton Aldern, Senior Data Reporter at Grist and author of The Weight of Nature: How a Changing Climate Changes Our …
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When Heat Makes Us Angry: Free Will, Determinism, and Compatibilism Under Conditions of Stress
10:46
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10:46This is a (Spotify) video excerpt from episode 332 with Clayton Aldern, Senior Data Reporter at Grist and author of The Weight of Nature: How a Changing Climate Changes Our Brains. In this video clip, we discuss how we hold people accountable when the heat has a statistically relevant negative impact on decision-making, impulsivity, etc. If we are …
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331: The Future of Wildfire Prevention: Data, Insurance, & The Los Angeles Disaster—w/ Allison Wolff, CEO of Vibrant Planet
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45:37The wildfires in Los Angeles have gripped the country this past week. How could so much valuable real estate in prestigious zip codes populated at least in part by the rich and famous burn without recourse? Today's Reversing Climate Change podcast sees alumna of the show, Allison Wolff, return to discuss Vibrant Planet and the LA wildfires. We were…
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330: Frostpunk 2: Climate Video Games and Humane Storytelling at 11 bit studios—w/ Maciej Sułecki of This War of Mine, Frostpunk 1 & 2
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47:19Content warning: This episode discusses a scene in a video game that involves sexual assault during war. If you'd like to skip that section, it is from 7:57-8:35. There is a response that discusses the ethical choices in the game beyond that point, but it is more abstract and general about choices. Video games have not historically been amazing at …
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329: The “Faustian Bargain” in Climate Rhetoric: Goethe’s Faust & Modern Occultism—w/ Daniel Backer, author
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48:33In discussions about technology, and maybe especially within climatetech, the concept of the "Faustian bargain" is common. But what does it actually mean, and is it as simple as concept as it is typically considered? In today's special Halloween episode, Reversing Climate Change host, Ross Kenyon, intros the show by giving the necessary historical …
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In this episode, we do a small retrospective on the first season. We also look ahead to see what is to come. We also give a call to action, seeking your support to ensure that this project continues to exist into the future. If you would like to support us, you can do so by visiting our Ko-fi page at: https://ko-fi.com/totalsurveydesign Thank you. …
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Essential Considerations When Creating a Survey
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12:14In this episode, we explore essential considerations for crafting effective surveys. We begin by emphasizing the importance of defining the purpose of your survey, which serves as a guide through each step of its creation. We discuss how understanding your main goal—whether it's measuring customer satisfaction or academic variables—shapes your ques…
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In this episode, we discuss the target population. We emphasize the importance of a well-defined target population, in context of the goal of your survey, and in relation to your sampling frame. We offer examples of target populations of various studies, and offer suggestions for the types of variables that you may want to consider when thinking ab…
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An Interview with James McCall, Survey Methodologist
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28:05In this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a survey methodologist in industry. We discuss cognitive testing, data scripts, and other elements of the art and science of survey design. We also discuss …
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Design Elements - Progress Bars, Back Buttons, Forced Responses, and More!
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27:09In this episode, we explore the key design elements of effective surveys, emphasizing the importance of user-friendly experiences and reliable data collection. But first, in our free talk segment we discuss the compensation structure of the YouGov platform. Then, we highlight practical tips like strategic question ordering, clear language use, and …
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A Conversation About the Trust and Distrust of Surveys
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21:59In this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people distrust surveys and some things we can do to regain their trust. We discuss key issues like sensitive topics, the impact of interviewer identity, and the …
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The Monetary Costs of Conducting Surveys - Part 1
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17:29In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in various survey methods—from internet to mixed-mode surveys which are needed to collect useful data. We explore the astronomical costs of large-scale efforts…
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Sample Design - Part 2. The Sampling Frame
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19:53In our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches the right target population. We discuss the four key elements of an ideal sampling frame: comprehensiveness, accuracy, specificity, and accessibility. A…
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Writing Good Survey Questions - Part 2. Response Options
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9:39This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of well-constructed response options in enhancing data quality and the pitfalls of poorly designed ones that can…
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Writing Good Survey Questions - Part 1. Base Questions
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11:54In this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data quality. Learn practical tips for designing questions that yield accurate and meaningful data, whether for academic research, market analysis, or feedback …
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The Total Survey Design Method - Reducing Costs, Increasing Benefits, and How to Get the Best Data!
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10:55In this episode, we explore the Total Survey Design Method to maximize data quality. Discover how reducing errors, rooted in social exchange theory, can enhance your survey's effectiveness. We'll delve into the three key factors—cost, benefit, and trust—discussing strategies to minimize respondent burden, highlight benefits, and establish trust. Le…
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The introduction of large language models (LLMs) and AI to social science research
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25:40In this episode, Tom Emery and Ethan Busby discuss the implications of the introduction of large language models (LLMs) and AI to social science research. Surveys on extremism, conflict and polarisation are hard to study using surveys due to high sensitivity and sample specificity, but can we use large language models (LLMs) to address these challe…
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