Best Supplement Funnels Podcasts (2025)

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What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years 55:45

Play Pause

5h ago55:45

55:45

"Send me a text" In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own sav…

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The Rising CAC Opportunity: Why Higher Customer Acquisition Costs Signal Growth in Supplement Businesses 35:54

5d ago35:54

35:54

"Send me a text" This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships. Explores how higher CAC (Customer Acquisition Costs) can: Unlock premium marketing channels Attract higher-quality customers Create competitive advantages Enable faster scaling Improve market …

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How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke) 38:14

12d ago38:14

38:14

"Send me a text" This episode explains: How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers Why higher AOV customers typically have higher lifetime value due to increased commitment How higher AOV improves cash flow for faster scaling The concept that CAC is an investment, …

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Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever) 39:58

19d ago39:58

39:58

"Send me a text" Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.) Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things. Learn how to actually reach MORE of the RIGHT people an…

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Email Marketing TIps for Supplement Brands 32:04

28d ago32:04

32:04

"Send me a text" Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing. Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth t…

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In The Supplement Business Your Moat Is Made of Quality 21:13

1M ago21:13

21:13

"Send me a text" The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with …

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Unlock Higher Profits with the Supplement Supersize Strategy 17:57

1M ago17:57

17:57

"Send me a text" Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table. If you…

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How to Use Emotion Driven Marketing for Dietary Supplements 12:14

2M ago12:14

12:14

"Send me a text" Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace. Key Takeaways: Why supplement purchases sit between…

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How to Sell Your Supplement Brand for a Lucrative Exit 55:00

2M ago55:00

55:00

"Send me a text" Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a pro…

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The Hidden Tradeoff in Supplement Marketing 24:47

2M ago24:47

24:47

"Send me a text" Why Chasing LTV Alone Is Costing You More Than You Think n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer succes…

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Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins 33:02

2M ago33:02

33:02

"Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics: Customer Acquisition Cost (CAC) Payback Period Contribution Margin Kaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow…

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How Top Supplement Brands Win Authority Through Content Marketing 34:25

3M ago34:25

34:25

"Send me a text" This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products. Key T…

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Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements 24:55

3M ago24:55

24:55

"Send me a text" Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers? The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions. Most…

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Innovation Strategies for Beauty from Within Supplement Brand 1:15:11

3M ago1:15:11

1:15:11

"Send me a text" Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets throu…

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The Hidden Path to Building a Fulfilling and Profitable Health Business 22:35

3M ago22:35

22:35

"Send me a text" Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage. Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formul…

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Off-Amazon Playbook: Diversify or Die 19:28

4M ago19:28

19:28

"Send me a text" Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created…

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The Real Cost of Starting a Supplement Business 19:53

4M ago19:53

19:53

"Send me a text" In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase y…

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Supplement Discounting Strategy 28:33

4M ago28:33

28:33

"Send me a text" Finding the Right Balance Between Promotions and Everyday Pricing. After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to imp…

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How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode) 56:11

4M ago56:11

56:11

"Send me a text" Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-…

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Understanding Supplement Buyer Segments To Get More Sales 33:06

4M ago33:06

33:06

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying …

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Supplement Business: Inventory and Cash Flow Management 30:14

5M ago30:14

30:14

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying …

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The Ultimate Funnel: Customer Referrals 13:24

5M ago13:24

13:24

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying …

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The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode 32:17

5M ago32:17

32:17

"Send me a text" After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creati…

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The Growing Sports Supplements Market: Trends, Opportunities, and Insights 11:11

5M ago11:11

11:11

"Send me a text" In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, includin…

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7 Key Ways To Market Supplements To Women Over 40 16:34

6M ago16:34

16:34

"Send me a text" If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart mess…

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Marketing Multi-Functional Supplements 15:34

6M ago15:34

15:34

"Send me a text" The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is proj…

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Foundation of a High-Converting Supplement Brand 23:39

6M ago23:39

23:39

"Send me a text" In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope. If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.c…

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Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode) 39:22

6M ago39:22

39:22

"Send me a text" Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativ…

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0 to $1 Million: Lessons from a Supplement Brand’s Explosive Growth 26:59

7M ago26:59

26:59

"Send me a text" Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. The success story of this supplement brand offers valuable insights into what it takes to achieve explosive growth in a competitive industry. If you want to work with me one-on-one to improve your supplement…

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Marketing Supplements to Baby Boomers 22:35

7M ago22:35

22:35

"Send me a text" Baby Boomers take longer to decide when buying supplements. They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available. Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional f…

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8 Emerging Trends Reshaping the Supplement Industry in 2025 26:25

7M ago26:25

26:25

"Send me a text" Exploring the Next Big Things in Supplements: 2025 and Beyond The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evol…

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The Fastest Growing Supplement Category - Part 2 20:09

1y ago20:09

20:09

"Send me a text" Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential. I'll also discuss the challenges and opportunities that come with this growth and how b…

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What is the Fastest Growing Supplement Category? Part 1 17:58

1y ago17:58

17:58

"Send me a text" In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a…

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Secrets to Effective Marketing Campaigns for Nutritional Supplements 19:41

1y ago19:41

19:41

"Send me a text" In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market. Whether you'r…

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Where is the Best Place to Advertise Supplements? 21:50

1+ y ago21:50

21:50

"Send me a text" Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement inf…

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Marketing Funnel Audit Followup - Luke The Lion 27:34

2y ago27:34

27:34

"Send me a text" The Remarkable Turnaround of Luke the Lion's Supplement Business Key Points Discussed: Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health. Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recen…

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Coaching Episode: Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit) 1:00:33

2y ago1:00:33

1:00:33

"Send me a text" Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected] In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight succ…

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Is SEO Worth it for a Supplement Business? 45:13

2y ago45:13

45:13

"Send me a text" Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps - [email protected] If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com…

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Simple and Powerful Alternative to a Clinical Trial to Build Trust And Sell Supplements 28:03

2y ago28:03

28:03

"Send me a text" Dean Lilley [email protected] https://headsuphealth.com https://headsuphealth.com/blog/case_studies/mode-method Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology. Mode+Method needed a device-agnostic flexible software solution that could automatically capture the health dat…

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Is a Supplement Business Profitable? 11:56

2y ago11:56

11:56

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertisi…

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Supplement Marketing Plan 15:11

2y ago15:11

15:11

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertisi…

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Avoiding Pitfalls in Your Supplement Business - Tips and Tricks 36:02

2y ago36:02

36:02

"Send me a text" How to avoid pitfalls no matter where you are in your supplement business journey My guest today is Brian Yam from Blue Ocean Regulatory And the YouTube channel - Mighty Startup Sign up for the Supplement Startup Essential Training (SET) to Launch Your Dietary Supplement Brand RIGHT, Gain A Competitive Edge, and Keep FDA At Bay! Br…

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A Path to Success for any Supplement Business 17:23

2+ y ago17:23

17:23

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertisi…

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Who is buying supplements? 22:51

2+ y ago22:51

22:51

"Send me a text" Who is buying supplements? And how can you niche down to maximize sales in your supplement company? If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supp…

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Two Types of Supplement Businesses, Which One Is Best? 13:04

2+ y ago13:04

13:04

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid adv…

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Supplement Label Design: Best Practices That Help You Stand Out 33:27

2+ y ago33:27

33:27

"Send me a text" In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :) Learn what your label needs to stand out in today's crowded marketplace. Your supplement bottle label design is crucial for sales. The right design will be visually appealing and provide perceived value …

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Using Trade Shows to Market Supplements 41:11

2+ y ago41:11

41:11

"Send me a text" This episode is all about how to use trade shows to market supplements. I sat down with Jim Cermak from Trade Show University Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos! Every episode is like a Master Class in …

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2023 Predictions For Marketing Supplements Direct to Consumer 22:11

2+ y ago22:11

22:11

"Send me a text" How can supplement companies grow in all this turmoil? I predict there will be a shift toward other digital marketing platforms in 2023, specifically… Email. Youtube. and Google shopping. You’ll notice social ads are not on my list. It’s difficult to cut out social ads altogether because they own such a large market share and eyeba…

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Inside a blood sugar supplement company 25:14

2+ y ago25:14

25:14

"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website http://www.creativethirst.com Reach out to Dr. Burd via email at [email protected] Lysulin website https://lysulin.com Wonderspray website https://www.drburdwonderspray.com Insulin resistance: https://www.youtube.…

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Supplement Ingredient Trends With Gene Bruno 1:02:16

3y ago1:02:16

1:02:16

"Send me a text" If you're looking to add a new supplement product or start a new supplement brand this episode is for you. In this episode, Gene Bruno from NutraScience Labs and I sit down and discuss up and coming supplement ingredients in today's market. NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning …