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Epic By Nature

Vail Resorts

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There are so many heroes in the story of Vail Resorts and in the ski industry as a whole. Those are the journeys that CEO Rob Katz explores on this podcast, while also tackling some tough questions, like crowding, labor, and accessibility. Joined by his Chief of Staff and the occasional guest, Rob dives into the values that guide our company, the decisions that shape our future, and the stories that inspire us to keep pushing forward.
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In 2008, the Epic Pass revolutionized skiing and riding, delivering unmatched value for guests and long-term stability for the industry. But for those who cannot commit to skiing and riding ahead of the season, the rise of season passes left a gap—one that Vail Resorts is trying to bridge with a new lift ticket discount for skiers and riders who pl…
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Who Ryan Brown, Director of Golf & Ski at The Mountaintop at Grand Geneva, Wisconsin Recorded on June 17, 2025 About the Mountaintop at Grand Geneva Click here for a mountain stats overview Owned by: Marcus Hotels Located in: Lake Geneva, Wisconsin Year founded: 1968 Pass affiliations: None Closest neighboring U.S. ski areas: Alpine Valley (:23), W…
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Food is more than just fuel when you’re skiing or riding—it’s a core part of the fun. But as trends and expectations change, so too must the dining experience—which is why Vail Resorts recently announced a series of strategic investments and upgrades to elevate mountain dining across our portfolio. In this episode, CEO Rob Katz talks with two of ou…
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Who Mike Giorgio, Vice President and General Manager of Stowe Mountain, Vermont Recorded on October 8, 2025 About Stowe Click here for a mountain stats overview Owned by: Vail Resorts, which also owns: Located in: Stowe, Vermont Year founded: 1934 Pass affiliations: * Epic Pass: unlimited access * Epic Local Pass: unlimited access with holiday blac…
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The Storm explores the world of lift-served skiing year-round. Join us. Who Lonie Glieberman, Founder, Owner, & President of Mount Bohemia, Michigan Recorded on November 19, 2025 About Mount Bohemia Click here for a mountain stats overview Owned by: Lonie Glieberman Located in: Lac La Belle, Michigan Year founded: 2000, by Lonie Pass affiliations: …
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Who Deb Hatley, Owner of Hatley Pointe, North Carolina Recorded on July 30, 2025 About Hatley Pointe Click here for a mountain stats overview Owned by: Deb and David Hatley since 2023 - purchased from Orville English, who had owned and operated the resort since 1992 Located in: Mars Hill, North Carolina Year founded: 1969 (as Wolf Laurel or Wolf Ri…
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Making skiing and riding more accessible is an imperative for Vail Resorts—and a topic we’ll explore on Epic By Nature from multiple angles. In this first conversation, Rob Katz sits down with three-time Olympic medalist Nick Goepper to tackle one of the more subtle barriers in the sport: the judgments and stereotypes around what people wear on the…
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Who Wes Kryger, President and Ayden Wilber, Vice President of Mountain Operations at Greek Peak, New York Recorded on June 30, 2025 About Greek Peak Click here for a mountain stats overview Owned by: John Meier Located in: Cortland, New York Year founded: 1957 – opened Jan. 11, 1958 Pass affiliations: Indy Pass, Indy+ Pass – 2 days Closest neighbor…
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Who Barry Owens, General Manager of Treetops, Michigan Recorded on June 13, 2025 About Treetops Click here for a mountain stats overview Owned by: Treetops Acquisition Company LLC Located in: Gaylord, Michigan Year founded: 1954 Pass affiliations: Indy Pass, Indy+ Pass – 2 days Closest neighboring ski areas: Otsego (:07), Boyne Mountain (:34), Hans…
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Take 20% off a paid annual ‘Storm’ subscription through Monday, Oct. 27, 2025. Who Jared Smith, Chief Executive Officer of Alterra Mountain Company Recorded on October 22, 2025 About Alterra Mountain Company Alterra is skiing’s Voltron, a collection of super-bots united to form one super-duper bot. Only instead of gigantic robot lions the bots are …
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Take 20% off an annual Storm subscription through 10/22/2025 to receive 100% of the newsletter’s content. Thank you for your support of independent ski journalism. Who Phill Gross, owner, and Mike Solimano, CEO of Killington and Pico, Vermont Recorded on July 10, 2025 About Killington Click here for a mountain stats overview Owned by: Phill Gross a…
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Who Alan Henceroth, President and Chief Operating Officer of Arapahoe Basin, Colorado – Al runs the best ski area-specific executive blog in America – check it out: Recorded on May 19, 2025 About Arapahoe Basin Click here for a mountain stats overview Owned by: Alterra Mountain Company, which also owns: Pass access * Ikon Pass: unlimited * Ikon Bas…
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Who Stephanie Cox, CEO of the National Ski Patrol Recorded on June 3, 2025 About National Ski Patrol From the organization’s website: The National Ski Patrol is a federally-chartered 501(c)(3) nonprofit membership association. As the leading authority of on-mountain safety, the NSP is dedicated to serving the outdoor recreation industry by providin…
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In the second episode of Epic By Nature, Rob Katz takes a hard look at Vail Resorts as it stands today, exploring the challenges, opportunities, and innovations shaping the company. From evolving the Epic Pass to reshaping the guest experience, he reflects on the difficulty of taking stock of what’s already been imagined in order to reimagine it ag…
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Rob Katz returns as CEO of Vail Resorts and revives Epic By Nature, sharing why he came back and what it means to lead the company today. In conversation with his chief of staff, Sara Schwandt, Rob reflects on the challenges, opportunities, and the people who make the mountain experience possible, kicking off a season of stories about leadership, c…
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Who Rob Katz, Chairperson and Chief Executive Officer, Vail Resorts Recorded on August 8, 2025 About Vail Resorts Vail Resorts owns and operates 42 ski areas in North America, Australia, and Europe. In order of acquisition: The company’s Epic Pass delivers skiers unlimited access to all of these ski areas, plus access to a couple dozen partner reso…
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The Storm does not cover athletes or gear or hot tubs or whisky bars or helicopters or bros jumping off things. I’m focused on the lift-served skiing world that 99 percent of skiers actually inhabit, and I’m covering it year-round. To support this mission of independent ski journalism, please subscribe to the free or paid versions of the email news…
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Who Ron Schmalzle, President, Co-Owner, and General Manager of Ski Big Bear operator Recreation Management Corp; and Lori Phillips, General Manager of Ski Big Bear at Masthope Mountain, Pennsylvania Recorded on April 22, 2025 About Ski Big Bear Click here for a mountain stats overview Owned by: Property owners of Masthope Mountain Community; operat…
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The Storm Skiing Journal and Podcast is a reader-supported publication. Whether you sign up for the free or paid tier, I appreciate your support for independent ski journalism. Who Erik Lambert, Co-Founder of Bluebird Backcountry, Colorado and founder of Bonfire Collective Recorded on April 8, 2025 About Bluebird Backcountry Located in: Just east o…
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The Storm Skiing Journal and Podcast explores the world of lift-served skiing year-round. Join us. Who Pete Sonntag, Chief Operating Officer and General Manager of Sun Valley, Idaho Recorded on April 9, 2025 About Sun Valley Click here for a mountain stats overview Owned by: The R. Earl Holding family, which also owns Snowbasin, Utah Pass affiliati…
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The Storm Skiing Journal and Podcast is a reader-supported publication (and my full-time job). To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Chris Cushing, Principal of Mountain Planning at SE Group Recorded on April 3, 2025 About SE Group From the company’s website: WE ARE M…
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The Storm Skiing Journal and Podcast is a reader-supported publication (and my full-time job). To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Joe Hession, CEO of Snow Partners, which owns Mountain Creek, Big Snow American Dream, SnowCloud, and Terrain Based Learning Recorded o…
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Trent Poole, Vice President and General Manager of Hunter Mountain, New York Recorded on March 19, 2025 About Hunter Mountain Click here for a mountain stats …
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Jeff Colburn, General Manager of Silver Mountain, Idaho Recorded on February 12, 2025 About Silver Mountain Click here for a mountain stats overview Owned by:…
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Tyler Fairbank, General Manager of Jiminy Peak, Massachusetts and CEO of Fairbank Group Recorded on February 10, 2025 and March 7, 2025 About Fairbank Group F…
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For a limited time, upgrade to ‘The Storm’s’ paid tier for $5 per month or $55 per year. You’ll also receive a free year of Slopes Premium, a $29.99 value - valid for annual subscriptions only. Monthly subscriptions do not qualify for free Slopes promotion. Valid for new subscriptions only. Who Iain Martin, Host of The Ski Podcast Recorded on Janua…
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For a limited time, upgrade to ‘The Storm’s’ paid tier for $5 per month or $55 per year. You’ll also receive a free year of Slopes Premium, a $29.99 value - valid for annual subscriptions only. Monthly subscriptions do not qualify for free Slopes promotion. Valid for new subscriptions only. Who Stuart Winchester, Founder, Editor & Host of The Storm…
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Erik Mogensen, Director of Indy Pass, founder of Entabeni Systems, and temporary owner and General Manager of Black Mountain, New Hampshire Recorded on Februa…
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. As of episode 198, you can now watch The Storm Skiing Podcast on YouTube. Please click over to follow the channel. The podcast will continue to stream on all audi…
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This podcast hit paid subscribers’ inboxes on Jan. 23. It dropped for free subscribers on Jan. 30. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Justin Steck, owner of Steeplechase ski area, Minnesot…
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This podcast hit paid subscribers’ inboxes on Jan. 22. It dropped for free subscribers on Jan. 29. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who * Travis Kearney, General Manager * Aaron Damon, Assis…
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The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Max Magill, President of United Mountain Workers and ski patroller at Park City Mountain Resort, Utah Recorded on January 11, 2025 About United Mountain Worke…
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This podcast hit paid subscribers’ inboxes on Dec. 31. It dropped for free subscribers on Jan. 7. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Shaun Sutner, snowsports columnist for the Worcester Te…
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This podcast hit paid subscribers’ inboxes on Nov. 30. It dropped for free subscribers on Dec. 7. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Mike Taylor, Owner of Holiday Mountain, New York Record…
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This podcast hit paid subscribers’ inboxes on Nov. 29. It dropped for free subscribers on Dec. 6. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Susan Donnelly, General Manager of Mount Sunapee (and f…
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This podcast hit paid subscribers’ inboxes on Nov. 25. It dropped for free subscribers on Dec. 2. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: What Indy Pass is a newcomer to the NYC media circuit, host…
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This podcast hit paid subscribers’ inboxes on Nov. 24. It dropped for free subscribers on Dec. 1. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: What There’s a good reason that the Ikon Pass, despite cons…
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This podcast hit paid subscribers’ inboxes on Nov. 23. It dropped for free subscribers on Nov. 30. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: What is this? Every autumn, ski associations and most of t…
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This podcast hit paid subscribers’ inboxes on Nov. 13. It dropped for free subscribers on Nov. 20. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Matt Jones, President and Chief Operating Officer of S…
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This podcast hit paid subscribers’ inboxes on Nov. 12. It dropped for free subscribers on Nov. 19. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Fred Seymour, General Manager of Giants Ridge, Minneso…
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This podcast hit paid subscribers’ inboxes on Nov. 11. It dropped for free subscribers on Nov. 18. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Dustin Lyman, President and General Manager of Copper …
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This podcast hit paid subscribers’ inboxes on Nov. 10. It dropped for free subscribers on Nov. 17. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who John Melcher, CEO of Crystal Mountain, Michigan Record…
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This podcast hit paid subscribers’ inboxes on Nov. 5. It dropped for free subscribers on Nov. 12. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Gary Milliken, Founder of Vista Map Recorded on June 13…
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This podcast hit paid subscribers’ inboxes on Oct. 31. It dropped for free subscribers on Nov. 7. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Geordie Gillett, Managing Director and General Manager …
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This podcast hit paid subscribers’ inboxes on Oct. 17. It dropped for free subscribers on Oct. 24. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: When we recorded this podcast, Norway Mountain’s adult sea…
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This podcast hit paid subscribers’ inboxes on Oct. 14. It dropped for free subscribers on Oct. 21. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Ralph Lewis, General Manager of Pleasant Mountain (for…
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This podcast hit paid subscribers’ inboxes on Oct. 11. It dropped for free subscribers on Oct. 18. To receive future episodes as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Andy Cohen, General Manager of Fernie Alpine Resort, B…
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This podcast hit paid subscribers’ inboxes on Sept. 15. It dropped for free subscribers on Sept. 22. To receive future pods as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Kelly Pawlak, President & CEO of the National Ski Areas …
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This podcast hit paid subscribers’ inboxes on Sept. 13. It dropped for free subscribers on Sept. 20. To receive future pods as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Chip Seamans, President of Windham Mountain Club, New Yo…
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This podcast hit paid subscribers’ inboxes on Sept. 11. It dropped for free subscribers on Sept. 19. To receive future pods as soon as they’re live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below: Who Matt Davies, General Manager of Cypress Mountain, Britis…
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