Best Stn Podcasts (2025)

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2025 in Review: Top STN Online Articles 51:08

Play Pause

3d ago51:08

51:08

Tony, Ryan and Taylor discuss the most-read online articles from stnonline.com during 2025, which focused on illegal passing incidents, school bus driver misconduct and students injured or killed. Training is needed for students, parents and drivers. Read all our latest news. Episode sponsor: Transfinder.…

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2025 in Review: Top STN Magazine Articles 45:45

9d ago45:45

45:45

Tony, Ryan and Taylor discuss the most-read School Transportation News magazine articles from 2025, which focused on student safety, operational efficiency and technological advancement. STN also recognized outstanding individuals and teams in the industry through programs like Innovator of the Year, Garage Stars, Rising Stars and Transportation Di…

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End of Year Review: Safety & Technology Trends of 2025 54:45

16d ago54:45

54:45

The school bus industry focuses on safety and service amidst students killed by both passing motorists and their own school buses as well as federal shifts in funding and changes to the Department of Education. Plus, we revisit the 2021 murder of a school bus driver and school bus security. From routing to training, Transfinder President and CEO An…

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This Is My Path: Washington State's Youngest Transportation Directors 49:43

30d ago49:43

49:43

Analysis on the annual National School Bus Loading and Unloading Survey which found six students were killed by school buses over the 2024-2025 school year, a safety PSA in the works around the upcoming Super Bowl, and new plans to dismantle the Department of Education. We are joined by the two youngest transportation directors in Washington state,…

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Always Something to Learn: Special Needs Takeaways from TSD 2025 50:54

1M ago50:54

50:54

Tony, Ryan and Taylor recap the lessons, experiences and takeaways from the Transporting Students with Disabilities & Special Needs (TSD) Conference and Trade Show last week. It covered evacuation training in a smoke-filled school bus, legal issues like onboard sexual assaults or objectionable clothing, tips to promote good student behavior, an in-…

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Onsite at TSD 2025 (Part 2/2): Solution-Driven Partners + TD of the Year Interview 1:02:30

1M ago1:02:30

1:02:30

EverDriven CEO Mitch Bowling reviews how the alternative transportation company prioritizes safety standards and promotes collaborative brainstorming to provide safe service to the ever-growing population of students with special needs. AlphaRoute CEO John Hanlon shares real-life stories about districts that have optimized daily operations by lever…

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The #1 WNBA Team on Social is... 38:03

1M ago38:03

38:03

This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph's James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving …

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Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar 1:10:04

1M ago1:10:04

1:10:04

Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults. They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of tex…

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Onsite at TSD 2025 (Part 1/2): Mission-Critical Partners for Special Needs Transportation 42:52

2M ago42:52

42:52

Marty Savino, national account manager for School-Radio, shares how reliable bus radios support student safety and provide dependable communication services for school bus operations. For the three-year anniversary of the founding of FirstAlt by First Student, Vice President Gregg Prettyman addresses common misconceptions about alternative transpor…

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Catalyst for Change: Electric School Bus Safety, Inspired Texas Rising Star 1:11:31

2M ago1:11:31

1:11:31

Discover the new STN Transportation Director of the Year featured on our November issue cover. Other headlines include a NHTSA investigation after a driverless Waymo car illegally passed a stopped school bus and NTSB recommendations on seatbelts following a Texas school bus crash. Frank Girardot, senior communications director for RIDE, discusses t…

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StubHub's Secret To Breaking The Internet 1:03:17

2M ago1:03:17

1:03:17

Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment. They walk through the exact moments that broke the internet—from the Kendri…

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Nuts and Bolts: Transportation Director of the Year Talks Data-Focused Oregon Ops 57:27

2M ago57:27

57:27

After a year of being STN's Transportation Director of the Year, Craig Beaver of Beaverton School District in Oregon joins us to discuss the ins and outs of running a large mixed-fleet school bus operation, pushing the limits with technology and data, navigating current federal changes, and looking to the future of the industry. Read more about ope…

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7 Sports Sponsorships that Sports Fans Loved 26:23

2M ago26:23

26:23

Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron's viral Prime Day tease to Nike's emotional Asia Wilson ca…

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Encourage, not Discourage: NY Top Transportation Team Talks Work Culture 1:06:49

2M ago1:06:49

1:06:49

Headlines on "The Lost Bus" movie set during recent California wildfires, a school bus Wi-Fi solution for fiscal year 2025, a $10 million Ohio safety grant for seatbelts, and a Maryland school bus driver union sending flyers home with students to gain parental support of a strike. Gregg Fox, transportation director for Franklin Square Union Free Sc…

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The New US Only TikTok App 4:30

2M ago4:30

4:30

It's official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle. But here's what's still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled gard…

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Expert Advice: Special Needs Legal Spotlight, Technology & Top Teams 1:04:57

2M ago1:04:57

1:04:57

Headlines include federal restrictions on undocumented workers obtaining CDLs and an investment into education technology. Transfinder President and CEO Antionio Civitella shares how the company's technology tools support students with special needs and discusses the value in participating in the free annual Top Transportation Teams program. Specia…

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Make the System Better: Safety Leadership Training & D.C. Insider on Disability Supports 1:08:36

3M ago1:08:36

1:08:36

Analysis on upcoming TSD Conference education, National Association for Pupil Transportation election results, the Federal Brake for Kids Act and the Federal Communications Commission revoking E-Rate eligibility of school bus Wi-Fi. Jeff Cassell, president of the School Bus Safety Company, discusses the need for safety leadership training, removing…

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Cowboy Stuff: NC Bus Operation & Garage Stars Weather Hurricane Helene 1:12:49

3M ago1:12:49

1:12:49

More federal and legal wrangling over school bus Wi-Fi and emissions regulations, plus bus manufacturing updates. Read the new October issue of School Transportation News magazine and watch our recent webinars. Jeremy Stowe, director of transportation for Buncombe County Schools in North Carolina, transports us into the story of when Hurricane Hele…

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Teamwork & Innovation: Alabama Top Transportation Team & Exclusive Zonar Interview 1:04:38

3M ago1:04:38

1:04:38

The struggle continues over E-Rate funding for school bus Wi-Fi, the NCST addresses the omission of alternative transportation in its national specs manual, and NASCAR star power boosts a school bus illegal passing PSA in Michigan. Just announced: the Zonar Bus Suite, an all-in-one routing ecosystem. During July's STN EXPO West in Reno, Nevada, STN…

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How BetMGM Is Winning the Sports Betting War 52:48

3M ago52:48

52:48

In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigat…

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Can I Make a Difference? Tips From Top Transportation Team & Technology Super User 52:47

3M ago52:47

52:47

Headlines on tragic violent incidents, electric endeavors, drug testing, a bus fire and more. Sean Hollas, interim transportation director for Goddard Public Schools in Kansas and a 2025 Top Transportation Teams Award winner, discusses fostering positive workplace culture and leveraging technology for efficiency. Take a look behind the operational …

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Supportive, not Punitive: Collaborating for Improved Student Rider Behavior 52:45

4M ago52:45

52:45

Dive into school bus safety, technology and data security in the new STN September issue. We also analyze a Canadian study on electric bus equity and the school bus industry's lobbying efforts in the U.S. Lisa Navarra, certified child behavior specialist, author and upcoming TSD Conference keynote speaker, discusses bringing together education and …

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The Marketing Powerhouse Behind Caitlin Clark, Fever & the Pacers' Rise 1:07:43

4M ago1:07:43

1:07:43

🔥 The Indiana Fever and Pacers are out-engaging major brands—and they're doing it without relying on follower count. David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes i…

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Overcoming Tragedy: Newtown School Shooting Creates Classroom, Bus Safety Advocate 57:21

4M ago57:21

57:21

Headlines on the 2025 National Association for Pupil Transportation award winners, a new study on the financial savings of electric school buses, and the clean fuel choices districts are making. "Our work is nowhere near done." Mother and educator Michele Gay joins us for a heartfelt conversation about her daughter with special needs, losing her in…

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A Lot of Uncertainty: IC Bus VP & GM Discusses What Customers Need to Know 47:34

4M ago47:34

47:34

Tony and Ryan discuss regulatory updates, the importance of vendor partnerships, a sensationalized incident involving a Texas school bus, and this year's Garage Stars. Charles Chilton, vice president and general manager of IC Bus, discusses his engineering and school bus driver background, navigating the uncertain clean bus market, and supporting I…

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Not Just a Job: Hear From Dick Fischer School Bus Safety Scholarship Award Winner 48:16

4M ago48:16

48:16

More EPA regulatory changes in the truck and bus market prompt continuing clean fuel conversations. Also, learn more about the crucial training at the upcoming Transporting Students with Disabilities & Special Needs Conference and Trade Show. Kara Sands, transportation lead trainer and driver at Hanover Community Schools Corporation in Indiana, was…

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Legacy & Leadership: Award-Winning Suffolk Transportation Talks NY Operations 1:01:57

4M ago1:01:57

1:01:57

Ryan and Taylor evaluate a U.S. Department of Energy report questioning electric grid safety and share breaking news on the TSD Conference. New York contractor Suffolk Transportation was recently honored with the National School Transportation Association's Contractor of the Year award. Assistant Vice Presidents Joseph and Johnny Corrado, along wit…

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Learning Curve: EPA Surprise, Young Michigan Asst. TD Talks Leadership 1:11:07

5M ago1:11:07

1:11:07

Big news as the U.S. Environmental Protection Agency looks to eliminate greenhouse gas regulations. How will school bus manufacturers and school districts respond? Also read the new August issue of STN magazine. Nashawn Craig, assistant director of transportation and fleet at Taylor Schools in Michigan, discusses aspects of leadership including bei…

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How Social Has Changed in the Last Decade 8:02

5M ago8:02

8:02

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview. They dive into: How agency life has evolved—from hero graphics to real-time shareable content Why embracing change…

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I Believe in This: Illegal Passing Drops & Michigan Pupil Transportation Leader Speaks 52:35

5M ago52:35

52:35

A deep dive into the National Association of State Directors of Pupil Transportation Services' 13th National Stop Arm Violation Count as well as updates on the Environmental Protection Agency's Clean School Bus Funding program and electric bus manufacturer LION. Hear from Katrina Morris, who is the transportation director for West Shore Educational…

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Why Every Fortune 500 Seems to Be Investing in Sports Culture 16:23

5M ago16:23

16:23

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media. 👀 Highlights: How lived experi…

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The #1 Mistake Brands Make on Social Media 13:56

5M ago13:56

13:56

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agencies still don't get) The rise—an…

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Recap STN EXPO West: It All Comes Back To Safety & Training 50:13

5M ago50:13

50:13

Magic tricks, Wi-Fi updates, an OEM panel, data security, leadership advice, evacuation training in a smoking bus and more! Tony, Ryan and Taylor discuss highlights from STN EXPO West that wrapped up last week in Reno, Nevada. Read more STN EXPO West coverage. Episode sponsors: Transfinder, School-Radio, RIDE.…

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Why Most Brands Fail With Athletes 16:49

5M ago16:49

16:49

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: The real reason some athlete-brand deals fall flat Why followers are …

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She Makes Athletes Go Viral on Social 16:55

5M ago16:55

16:55

🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies…

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Onsite at STN EXPO West: Innovations & Partnerships for School Transportation Success 55:21

5M ago55:21

55:21

David Weber, business development manager for School-Radio, analyzes new bus radio and communication technology solutions that can optimize district operations. Regional Sales Manager James Holtz gives us a glimpse of the innovative new electric school bus Blade Battery from RIDE. Amidst rapid developments in the clean fuel school bus market, Franc…

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They Bet Big on Women's Sports and WON! 12:46

5M ago12:46

12:46

🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. 📺 In this episode: T…

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The #1 Sports Team on Social is... 33:33

6M ago33:33

33:33

Who's really winning on social media in sports? David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth. 📊 In this episode: The top team across the Big 4 leagues (based on real …

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How Winning Sports Brands Stay Ahead (Panel) 39:10

6M ago39:10

39:10

📍Recorded live at the Gondola Sports Summit 2025 in Denver, Colorado David joined Gondola's Sports Summit 2025 panel: "The Agency Assist: How Various Production Companies and Creative Agencies Are Powering Team Growth." Alongside David Herman (Fresh Tape Media) and Andrew Carter (Two Circles), this panel digs into what it really looks like to bolt …

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Will You Get Sued for Using AI Content? 12:50

6M ago12:50

12:50

Everyone's talking about AI tools. But no one's talking about the lawsuits. In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk. ⚖️ This episode covers: Why the first AI copyright court case just set a major precedent How Getty, The New York…

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Tornado Warning: Illinois Rising Star Discusses Leadership, Operations 58:04

6M ago58:04

58:04

Learn more about STN's Innovator of Year in the new July issue and get excited for STN EXPO West this month. Additionally, Washington D.C. experiments with speed limiters. Christopher Faust, transportation director for Sangamon Valley CUSD #9 in Illinois and a 2024 STN Rising Star, discusses leading a new district, surviving tornadoes and a windsto…

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This One Platform Reaches 90% of $75K+ Earners (and You're Not Using It) 4:32

6M ago4:32

4:32

Sleeping on YouTube Shorts = leaving serious money on the table. In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously. 📊 This episode covers: - Why 90% of $75K+ US earners are on YouTube - The crazy scale of YouTube Shorts (70B+ daily…

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Not an Easy Button: Expert Gives School Bus Routing Technology Tips 54:41

6M ago54:41

54:41

Legislative and geopolitical updates that will affect school bus Wi-Fi, clean fuel decisions, nus manufacturing and more. Kerry Somerville, CEO of Transportation Planning Solutions, shares tips on routing technology, AI and data security. Join him for a deep dive in his "School Bus Routing 101" session at STN EXPO West on July 11, 2025. Read more a…

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The Real Reason Your Content Isn't Going Viral 5:53

6M ago5:53

5:53

Your content isn't going viral because… it's not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn't nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly shareable content - What a sha…

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Assess & Fix: The NJ Transportation Director Managing 63 Contractors 57:54

6M ago57:54

57:54

School districts attempt to navigate the clean fuel struggle between the California Air Resources Board and the Trump administration. Chicago uses multimodal systems to provide student service. Quanika Dukes-Spruill, executive director of transportation services for the Newark Board of Education's Office of Pupil Transportation in New Jersey, discu…

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A Safe Ride: Market Shifts & Child Passenger Securement 1:04:24

7M ago1:04:24

1:04:24

Congress debates green regulations as bus manufacturers and school districts adjust and wait. The Great Seatbelt Debate continues as Illinois moves closer to requiring lap/shoulder belts on school buses. Denise Donaldson is the editor and publisher of Safe Ride News Publications and an instructor for the National Highway Traffic Safety Administrati…

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Beneficial and Safe: Ohio Standouts Talk Safety vs. Reactionary Legislation 58:16

7M ago58:16

58:16

A Colorado school district paid $16.2 million for abuse of a five-year-old student by a bus attendant. Additionally, New York's electric school bus mandate is nearing and questions persist. Read more in STN's June issue, out now. Following the death of an Ohio student near a transit bus stop, safety conversations have reignited. Michael Miller, tra…

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Stop Blaming Gen-Z—Your Content Just Sucks 3:52

7M ago3:52

3:52

"Gen Z just has no attention span." Nope. Your content just sucks. In this episode, David Brickley breaks down why short attention spans aren't a generational issue—they're a boring content issue. If your video isn't grabbing attention, it's not because your audience is too distracted. It's because your content isn't good enough. 🔥 This episode cov…

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12 Things I Learned Running A Business for 12 Years 17:26

7M ago17:26

17:26

12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he's learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment. 💼 This episode covers: The one question that reveals if a team member is in the r…

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Feel the Passion: Debates on Wi-Fi, Technology, Alternative Transportation & Safety 50:02

7M ago50:02

50:02

Is school bus Wi-Fi letting kids get on TikTok as Sen. Ted Cruz claims, or is it a valuable way to extend the classroom and provide students with educational access? Chris Ellison, director of transportation and fleet services at Reynolds School District in Oregon, shares high-level insights from serving as a delegate to the just-completed 17th Nat…