Best Stephany Yoder Podcasts (2025)

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How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride 29:15

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18h ago29:15

29:15

What could go wrong when using AI to scale your content? Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in conte…

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Chamber Chat – Jane Bartho and Rice County Habitat for Humanity, 9-8-25 33:40

16h ago33:40

33:40

Northfield Area Chamber of Commerce President Jane Bartho welcomes Jodi Wagner and Erin Clark from Rice County Habitat for Humanity to discuss more on the Chamber’s ambassador program, the organization’s current projects, and upcoming events with the Chamber.By Jane Bartho and Rich Larson

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On Marketing #70: Christine Bekyir 32:25

1d ago32:25

32:25

Meet Christine Bekyir 👋 And to be honest, this episode shouldn't be I connected with Christine on LinkedIn and then met her for coffee After chatting, I realized she knew a good amount about marketing She spent six years as a Paralegal for Brown County And is now an executive assistant at NWTC for the last 3 years While also launching her consultan…

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S3, Chapter 21: A Bounty of Books 58:30

5d ago58:30

58:30

Send us a text Hello, friends! Sadly, we are not discussing school-themed books as we promised (for reasons discuss in the show). Instead, we are gushing about some of the books we've read recently that won't make it into our upcoming Quarterly Review but still deserve lots of love. We hope you find at least one book to add to your TBR pile. Julia'…

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AI, SEO, and the New Rules of Relevance with Chris Raulf, Boulder SEO Marketing 32:53

15d ago32:53

32:53

What does it mean to optimize for search in a world reshaped by generative AI? Chris Raulf, international AI SEO expert and founder of Boulder SEO Marketing, joins Nicole to explore how search behavior, SEO methodology, and content creation are evolving fast, and what marketers need to do to stay ahead. He shares how AI has shifted both the tools a…

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S3, Chapter 20: These Books Sound SO Good! (August - December 2025) 49:20

20d ago49:20

49:20

Send us a text Hi, friends! There are so many interesting books coming out in the next few months that we just had to choose a few and share them on the show. It's all fiction today, ranging from historical fiction to fantasy and everything in between. Join us as we blow up our TBRs. Hopefully, we'll blow up your TBR, too. Books Mentioned Julia: Fi…

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Chamber Chat - Rachel Trnka and Randy Yoder on the Chamber of Commerce's Ambassador Program, 8-11-25 27:09

25d ago27:09

27:09

Northfield Area Chamber of Commerce's Director of Engagement Rachel Trnka and Chamber Ambassador Randy Yoder discuss the Chamber's Ambassador Program, which aims to help promote connections between new and potential Chamber members.By Jane Bartho and Rich Larson

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How Digital PR Powers Smarter, AI-Driven Content with Cristina Huré, ContactMonkey 36:20

29d ago36:20

36:20

What happens when content marketing, internal comms, and AI all converge in one role? Cristina Huré, Sr. Communications & Content Marketing Manager at ContactMonkey, joins Nicole to discuss the evolving expectations for today’s content leaders. From her roots in journalism and PR to navigating sales enablement and product marketing, Cristina shares…

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S3, Chapter 19: In Which We Discuss a Few of Jane Austen's Heroines 57:03

1M ago57:03

57:03

Send us a text This year marks Jane Austen's 250th birthday anniversary. To celebrate the momentous occasion, we're taking time to gush (and gripe) about the heroines in our favorite Jane Austen novels. Books Pride and Prejudice by Jane Austen Sense and Sensibility by Jane Austen Mansfield Park by Jane Austen Emma by Jane Austen Persuasion by Jane …

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On Marketing #69: Stephanie Yoder 31:03

1M ago31:03

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Meet Stephanie Yoder 👋 If you want to master content, you need to listen to her She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly I love her grounded takes on marketing, content, and especially AI I hope you enjoy :) 📺 Click to watch on YouTube 📹 Recorded on May 23rd, 2025 // …

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Adapting Your Content Strategy for the AI Search Era with Kaylee Peterson, Compose.ly 31:32

1M ago31:32

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In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve? Kaylee Peterson, Director of SEO at Compose.ly, joins Nicole to talk about the evolving landscape of AI search and content strategy. They discuss how Google’s increasing reliance on AI is changing the game for SEO and content cr…

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S3, Chapter 18: Beach Bag Books 2025 59:12

2M ago59:12

59:12

Send us a text Hi, friends! We're headed to the beach and wanted to share the books we are most looking forward to reading with our toes in the surf. We have some sci fi, dystopian, romance, mystery and historical fiction to share. Let us know your thoughts on our choices through the text link on our website. Books Mentioned Julia: The Lost Book of…

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Chamber Chat – Jane Bartho discusses upcoming Northfield events, 7-14-25 26:35

2M ago26:35

26:35

Northfield Area Chamber of Commerce President Jane Bartho talks summer in Northfield and upcoming events happening all over town.By Jane Bartho and Rich Larson

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On Marketing #68: Ghalib Hassam 34:42

2M ago34:42

34:42

Meet Ghalib Hassam 👋 If you want to master founder-led marketing on LinkedIn, he’s your guy An engineer with a Master of Science turned marketer/entrepreneur He has some of the most distilled and nuanced takes on content and founder-led marketing I hope you enjoy :) 📺 Click to watch on YouTube 📹 Recorded on May 16th, 2025 // GUEST LINKS // Ghalib's…

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S3, Chapter 17: Quarterly Review (April - June 2025) 1:13:07

2M ago1:13:07

1:13:07

Send us a text Spring is over and summer is in full swing. It's time to talk about the best and worst reading experiences of the second quarter of 2025. In this chapter, Julia and Stephany are celebrating (or bemoaning) the reading highs and lows of April, May and June. Julia’s Books: The Women by Kristin Hannah Eragon by Christopher Paolini Daisey…

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Navigating the Changing Landscape of SEO with Kyle Whigham, Luxury Presence 32:07

2M ago32:07

32:07

What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape? Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore the evolving world of content strategy and search. He shares how his journey from entry-level link builder to SEO leader taught him the value of alignment, integrity, and t…

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S3, Chapter 16: 3 Peas in a Pod (Heartless Hunter by Kristen Ciccarelli with Emerald Reely) 1:51:13

3M ago1:51:13

1:51:13

Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Our guest this week is Emerald Reely. She's chosen The Heartless Hunter by Kristen Ciccarelli, a young adult romantasy that has blown up in the b…

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Applying Psychology to Create Marketing Demand with Sheri Otto, Lane Strategies 37:26

3M ago37:26

37:26

What happens when a full-time growth marketer builds a thriving consultancy on the side? Sheri Otto, Founder and CEO of Growth Lane Strategies, joins Nicole to share her nonlinear path—from HubSpot to launching her own boutique firm. She talks about balancing motherhood, marketing, and momentum along the way. In this conversation, Sheri breaks down…

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S3, Chapter 15: Road Trips and Quests 1:01:19

3M ago1:01:19

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Send us a text Hi, friends! In this episode, we're talking about rereading as a way to enhance your reading and your life in general. We'll discuss the benefits of rereading and share some of our favorite books to reread. Text us your favorite rereads through the link above. We'd love to hear your thoughts! Books Mentioned Julia: Harry Potter and t…

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Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact 39:47

3M ago39:47

39:47

What does content marketing look like after 30 years in the business? Amanda Salem, director of content marketing at Constant Contact, joins the show to share her journey from storytelling roots to leading a digital marketing evolution for small businesses. With deep expertise in email, automation, and AI tools, Amanda offers a clear view on how ma…

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Chamber Chat with Jonny Weaver, 6-9-25 31:03

3M ago31:03

31:03

Northfield Area Chamber of Commerce President Jane Bartho talks with Jonny Weaver of Jonny Weaver Storytelling.By Jane Bartho and Rich Larson

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On Marketing #67: Matthew Rawle 30:33

3M ago30:33

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That's Matthew Rawle 👋 An owned media channel consultant Who knows his stuff when it comes to content, owned media, and social He shares some contrarian takes that I couldn't stop nodding to Another LinkedIn connection that turned into a great episode I hope you enjoy :) 📺 Click to watch on YouTube 📹 Recorded on May 2nd, 2025 // GUEST LINKS // Matt…

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S3, Chapter 14: The Joys of Rereading 48:16

3M ago48:16

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Send us a text Hi, friends! In this episode, we're talking about rereading as a way to enhance your reading and your life in general. We'll discuss the benefits of rereading and share some of our favorite books to reread. Text us your favorite rereads through the link above. We'd love to hear your thoughts! Books Mentioned Julia: Inkheart by Cornel…

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Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly 31:56

4M ago31:56

31:56

What happens when a career agency content lead takes their talents in-house? Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Ste…

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Friends of On Marketing #11: Hiba Amin 33:59

4M ago33:59

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📺 Click to watch on YouTube 📹 Recorded on April 18th, 2025 As the first installment of Friends of On Marketing comes to an end I want to touch on something: Not all past guests are (or will become) friends It's the sad reality of business Sometimes it's transactional or can only be personable for a little bit Whether that's because the person glows…

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S3, Chapter 13: An Eclectic Classics TBR 1:01:38

4M ago1:01:38

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Send us a text We love reading the classics! In this episode, we're sharing TBRs of the classics we're most excited about reading in the near future. The show is a little chaotic, but we hope you enjoy the fun book talk! Books Mentioned Julia: Anna Karenina by Leo Tolstoy The Three Musketeers by Alexandre Dumas Peter Pan by J.M Barrie The Jungle Bo…

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The Role of Social in B2B Strategy with Paola Marino, Virtual Intelligence Briefing (ViB) 35:13

4M ago35:13

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When the playbook keeps changing, how do modern marketers stay grounded and effective? Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the show to unpack what it’s really like to market in a lean, high-velocity B2B environment. From running a social agency in Mexico to building full-funnel strategies in the U.S…

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Chamber Chat with Stephanie Hastings of Aurora Pharmaceutical, 5-12-25 28:03

4M ago28:03

28:03

Northfield Area Chamber of Commerce President Jane Bartho talks with Stephanie Hastings, Director of Marketing for Aurora Pharmaceutical.By Jane Bartho and Rich Larson

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On Marketing #66: Fergus Dyer-Smith 27:27

4M ago27:27

27:27

Meet Fergus Dyer-Smith 👋 A true expert in AI and how to apply it to our work He's one of the few voices I listen to in the AI space He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale. Enjoy the conversation :) 📺 Click to watch on YouTube 📹 Recorded on March 14th, 2…

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S3, Chapter 12: The Joys of a Seasonal TBR 53:11

4M ago53:11

53:11

Send us a text Seasonal TBRs are the topic of discussion in this chapter. We dive into the Whys, Hows and Whats of putting together a satisfying and life-enhancing To Be Read (TBR) Pile (or Pile of Possibilities, in Stephany's case) that highlights the unique characteristics of each season. Join us for some fun book talk! Books Mentioned Julia: Ela…

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Standing Out in a Crowded Marketing Landscape with Myles Carter, Trolley 41:46

4M ago41:46

41:46

What happens when a storyteller learns to speak the language of the C-suite? Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing …

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Book Review #2: Day Trading Attention by Gary Vaynerchuk 33:52

5M ago33:52

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Most marketers say they want attention Few know how to day trade it 📺 Click to watch on YouTube 📹 Recorded on April 15th, 2025 In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee This isn't a hype piece (book) It's a reality check for marketers trying to keep up with where attention is moving In the episode, I sh…

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A Little Easter Break 0:48

5M ago0:48

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Send us a text We are taking a break this week to celebrate the Easter holiday. We'll be back on April 30 with a new full length episode to share with you. Thank you from the bottom of our hearts for listening to today’s show. To support The Book Snug Podcast: Write a review and/or rate us on Apple Podcasts or Spotify Follow The Book Snug Podcast o…

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How to Build Engaged Communities and Content that Converts with Adam Robles, Reach Agency 39:49

5M ago39:49

39:49

Is your marketing truly audience-first — or just going through the motions? Kaylee Peterson, Director of SEO at Compose.ly, returns to the show with a soapbox moment about the realities of working with SEO agencies, what clients should expect from partners, and why education and transparency matter more than ever. We’re also joined by Adam Robles, …

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On Marketing #65: Vivek Shankar 40:42

5M ago40:42

40:42

📺 Click to watch on YouTube 📹 Recorded on February 28th, 2025 Meet Vivek Shankar 👋 A content strategist and content writer Who I met through an initial disagreement On when/how we should use AI when writing (which we cover in this episode!) Enjoy the conversation :) // GUEST LINKS // Vivke's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ G…

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Friends of On Marketing #10: Mitch Schoenman and Timothy Wier 43:32

5M ago43:32

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📺 Click to watch on YouTube 📹 Recorded on February 21st, 2025 Marketers need more friends in sales And I think the same is true for salespeople If they want to be more effective That’s why for today's Friends episode: I have Mitch from the sales world And Timothy from marketing Where we chat all things sales, marketing, AI, and the one thing they a…

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S3, Chapter 11: Quarterly Review (January - March 2025) 1:05:31

5M ago1:05:31

1:05:31

Send us a text Can the first quarter of 2025 be over already?? In this chapter, Julia and Stephany are celebrating (or bemoaning) the reading highs and lows of the last three months. Julia’s Books: The Heaven and Earth Grocery Store by James McBride Eragon by Christopher Paolini The Duke and I (Bridgertons #1) by Julia Quinn Emily Wilde's Map of th…

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On Marketing #64: Shannon (Sweeny) Curran 39:33

6M ago39:33

39:33

📺 Click to watch on YouTube 📹 Recorded on February 20th, 2025 Meet Shannon (Sweeny) Curran 👋 A fractional CMO and advisor With a killer track record in marketing, brand, and content And she's also a genuine human who is willing to share her wisdom Enjoy the episode :) // GUEST LINKS // Shannon's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn …

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S3, Chapter 10: 3 Peas in a Pod (The Women by Kristin Hannah with Jo Hart) 1:16:59

6M ago1:16:59

1:16:59

Send us a text Hi, Friends! We are back in The Book Snug for the newest chapter of our 3 Peas in a Pod series. In this series, we invite a guest to join us on the show to discuss a book of their choosing. Jo Hart is with us again and she has chosen The Women by Kristin Hannah, a wildly popular historical fiction novel about women army nurses servin…

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From Ops to Strategy: The Rise of a Marketing Generalist with Matt Lyman 45:33

6M ago45:33

45:33

Is adaptability the secret to building a strong marketing career? Ana Osuna, Content Partnership Specialist at Compose.ly, discusses LinkedIn’s ban on Apollo and Seamless.ai and its impact on outbound sales. She and host Nicole MacLean explore data ownership and the importance of brand-building in a shifting digital landscape. We’re also joined by …

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Friends of On Marketing #9: Matt Froehlich 47:53

6M ago47:53

47:53

📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 The only reasonable excuse for (almost) releasing this late: Being a dad Which is meta, as this episode is all about fatherhood And DTC, paid ads, and AI Enjoy the episode :) 🗂️ Matt is from Season 3, Episode 1 // GUEST LINKS // Matt's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn…

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Chamber Chat - Jane Bartho and Pete Mergens on Community Market Fair, 3-10-25 29:03

6M ago29:03

29:03

Jane Bartho and Pete Mergens discuss the 2025 Community Market Fair to be held March 29, 9am - 3pm at the Dundas Dome.By Jane Bartho and Rich Larson

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On Marketing #63: Lashay Lewis 28:58

6M ago28:58

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📺 Click to watch on YouTube 📹 Recorded on February 17th, 2025 Meet Lashay Lewis 👋 Queen of BOFU (bottom of the funnel) content She spent a decade as an in-house content strategist Then, she decided to do her own thing with Authority Plug Lashay gets content, and she shares plenty of gems in this convo Enjoy the episode :) // GUEST LINKS // Lashay's…

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S3, Chapter 9: Thrillers, and Mysteries, and Suspense, Oh My! 58:38

6M ago58:38

58:38

Send us a text This episode explores the differences between thriller, mystery, and suspense novels. The labels are often used interchangeably, but they really are distinct genres. We present the requirements of each and offer some suggestions to add to your TBRs. Enjoy, friends! Julia’s Books: Behind Closed Doors by B. A. Paris And Then There Were…

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Using Data to Craft a Compelling Content Story with Jillian Hoefer, UserEvidence 49:52

6M ago49:52

49:52

How do marketers use data effectively without losing authenticity? Mike Leonhard, Founder & CEO of Compose.ly, shares his perspective as a C-suite buyer on why data matters in marketing and how companies can use it to build trust and close more deals. We’re also joined by Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, known for h…

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Friends of On Marketing #8: Diandra Escobar 43:26

7M ago43:26

43:26

📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 From SEO ranches to getting fired by a friend to then building a 6-figure agency Diandra tells it all in this episode And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for If you want to up your content/SEO game, this episode is for YO…

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S3, Chapter 8: Comparing the Couples in Pride and Prejudice by Jane Austen 1:04:50

7M ago1:04:50

1:04:50

Send us a text February is the month of love. We're celebrating in this episode by analyzing all the couples in Pride and Prejudice. Join us as we talk about the good, the bad, and the bizarre relationships in Jane Austen's iconic novel. Books Discussed in the Show Pride and Prejudice by Jane Austen Northanger Abbey by Jane Austen Persuasion by Jan…

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The Power of Audience-First Content with James Furbush, AccessOne 38:12

7M ago38:12

38:12

Is content the key to building relationships at scale in B2B marketing? Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We’re also join…

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Book Review #1: Permission Marketing by Seth Godin (1999) 20:13

7M ago20:13

20:13

📺 Click to watch on YouTube 📹 Recorded on February 12th, 2025 What can we learn from a 1999 marketing book? Surprisingly, a lot Especially when it’s Seth Godin’s Permission Marketing In this new format, I share: - An overview of the book - Caveats on what isn’t applicable - 5 insights still relevant today - 3 questions to ask to apply insights Let …

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On Marketing #62: Neil Stoneman 39:18

7M ago39:18

39:18

📺 Click to watch on YouTube 📹 Recorded on January 17th, 2025 Meet Neil Stoneman 👋 The Director of Content Performance at Velocity Partners A kick-ass B2B marketing agency where he's worked for the last 16 years I've followed Velocity and Neil's work since starting in marketing If it's not clear yet, Neil brings with him earned expertise and experie…