Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how ...
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Get practical tips from top wellness experts to be resilient, vibrant and strong at every age, and in every season. Curated with busy women in mind, episodes are less than 30 minutes—so you can get daily wellness hacks while you commute, walk or enjoy your favorite hobby.
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Welcome to Kindness in Action, a podcast hosted by Cate Royer, a first grader with a big heart and a passion for helping others! Join Cate as she interviews volunteers and nonprofit champions to hear their inspiring stories of service, the challenges they’ve overcome, and the funny, heartwarming moments that keep them going. With her curiosity and youthful spirit, Cate reminds us that anyone—no matter their age—can make a difference. Tune in for uplifting conversations that celebrate kindnes ...
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50. Let’s Pay Less: Do I Need to Pay for a Pinterest Course?
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11:04Pinterest is one of the best sources of organic traffic for your website, but it can also be intimidating when best practices seem to shift all the time. Does that mean you need to invest in a Pinterest course? Let’s chat about whether or not this is the best use of your business budget. Episode Highlights: Pinterest Course Outcomes What You Can Le…
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49. How to Safely Ramp Up Your Back-to-School Pinning
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9:44You’re ready to go all-in on your back-to-school pinning strategy, but how much pinning is TOO much? Let’s chat about how you can safely increase your pinning so you can get the most out of back-to-school season without triggering spam filters and tanking your account. Episode Highlights: Why You Can’t Just Blast Back-to-School Pins The Safe Way to…
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You know that timing is important on Pinterest, but when is the right time to start pinning back-to-school content? Pin too early and people might not be interested. Pin too late and you’ll miss the wave. Let’s chat about how you can know exactly when to start pinning your back-to-school content for maximum reach and engagement. Episode Highlights:…
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107: My Journey Through Burnout, Biohacking Myths, and Dopamine Recovery
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41:18In this deeply personal solo episode, I’m pulling back the curtain on what’s really been going on in my body, brain, and energy over the past few years. I share the unfiltered truth about my experience with chronic exhaustion, the surprising results from advanced hormone and neurotransmitter testing, and why popular biohacking advice actually made …
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47. How to Prep Your Best Content for Back-to-School Season
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12:59Now that you’ve identified your best back-to-school content from last year, it’s time to put that data to work! Let’s chat about how you can prep your top content so it’s fresh, optimized, and ready to perform even BETTER on Pinterest this back-to-school season. Episode Highlights: Optimizing the Post for Pinterest Traffic Consider Fresh Content Cr…
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46. How to Find Your Top Back-to-School Content from Last Year
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12:59As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year. Episode Highlights: Why Last Year’s Content Matters (and Why It’s Hard to Find) How to Find Your Top Back-to-Sc…
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45. Let's Pay Less: Do I Need to Pay for Premium Plug-Ins?
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8:55One of the benefits of blogging on Wordpress is the comprehensive plug-in library. But do we need to shell out money for premium plug-ins? Let’s chat about it! Episode Highlights: What is a “Premium” Plug-In? Pros and Cons of Premium Plug-Ins Alternatives to Premium Plug-Ins Resources Mentioned: Episode 44 - SEO Spring Cleaning Tasks If you enjoyed…
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Could your website SEO use a little bit of spring cleaning? Let’s chat about some quick wins you can add to your to-do list this season to make sure your website is in tip-top shape by the time back to school season rolls around. Episode Highlights: Checking for Broken Links Checking Plug-Ins Check for Orphan Pages Resources Mentioned: Broken Link …
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43. The Value of a Content Audit with Jaime Miller
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23:13Jaime shares her experience with hiring out a content audit in today's episode. She talks about the value that it added to her business and how she knew it was time to take this step. Connect with today's guest: https://aspoonfuloflearning.com/ https://www.teacherspayteachers.com/store/a-spoonful-of-learning https://www.instagram.com/aspoonfuloflea…
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The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We’re going to chat about what to do with old blog content that might be cluttering up your website. Episode Highlights: What is a Content Audit? 3 Questions to Ask About Old Content …
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41. Let’s Pay Less: Do I Need to Pay for Website Maintenance?
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10:57Running a website can be complicated and intimidating! That’s why so many people pay for ongoing website support. But is this the right business expense for YOU? Let’s chat about it! Episode Highlights: What is Website Maintenance? Pros of Website Maintenance Cons of Website Maintenance If you enjoyed this episode, please leave a review on Apple Po…
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40. Are Display Ads the Best Choice for Your Blog?
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14:47If you’re looking for a low-effort way to increase revenue for your business, adding display ads to your website can be a great option. But is it the BEST option for YOU? Let’s chat about it. Episode Highlights: Display Ad Options Pros and Cons of Display Ads Are They Right For You? Resources Mentioned: Journey by Mediavine Referral Link: https://m…
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39. Making the Most of Amazon Affiliate Links with Yari Aguilu
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26:19Today we are joined by Yari from Sweet Tooth Teaching. Yari has a lot of experience with sharing Amazon affiliate links on her blog and on social media. She has generously agreed to share some tips and strategies that she’s learned over the years to make the most of this income stream. I hope by the end of the conversation, you’ll have some great t…
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38. Are You Making These Mistakes with Amazon?
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13:26One of the most common methods of affiliate marketing is the Amazon Associates program. However, there are many hurdles that can get in the way of seeing results for your business. Let’s chat about some mistakes you want to avoid with affiliate marketing through Amazon. Episode Highlights: Link Dropping Ignoring User Intent Not Using the Products Y…
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We know how helpful a blog can be in bringing you more traffic and sales for your TPT store. But could it be doing even more for your business? Are you leaving money on the table? Episode Highlights: The Importance of Diversification My Three Favorite Types of Monetization Are You Leaving Money on the Table? Resources Mentioned: Bring Your Own Traf…
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Cate talks with Evansville's Mayor, Stephanie Terry, about her experiences with volunteering and her role as a community leader. Mayor Terry shares her passion for mentoring young girls through the YWCA, the impact of small acts of kindness, and her journey as the mayor of Evansville. She reflects on her time at the Children's Museum and emphasizes…
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36. Let’s Pay Less: Do I Need to Pay for Tailwind?
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11:00With everything on your plate as a teacher business owner, you’ve likely been tempted to open your wallet for time-saving tools. But do you really need to pay for a Pinterest scheduler like Tailwind? Let’s chat about it! Episode Highlights: What is Tailwind? Pros of Tailwind Cons of Tailwind Resources Mentioned: Bring Your Own Traffic Course - http…
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Knowing how much and how often to pin is one of the hottest topics in the world of Pinterest marketing. Let’s chat about how you can find a pinning frequency that works for you AND helps you see results. Episode Highlights: Pinning Routines Aren’t One-Size Fits All Decreasing Frequency Increasing Frequency Resources Mentioned: Pragmatic Pinning Int…
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106: Break Free From The All-Or-Nothing Mentality
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22:35In this episode of Well to the Core, we’re diving into a mindset that holds so many of us back: the all-or-nothing mentality. Whether it’s fitness, nutrition, or wellness goals, many women feel they have to do things perfectly or not at all—but this way of thinking only leads to guilt, shame, and burnout. Join me as we explore how to embrace progre…
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34. How Being a Pinterest User Makes You a Better Pinterest Creator
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8:56When was the last time you actually logged into Pinterest as a user? Believe it or not: Taking time to actually use the platform can help you see more results for your business. Let’s chat about it! Episode Highlights: Prevent Burnout Spot Glitches and Algorithm Changes See What’s Working You might also enjoy these related episodes: Episode 33: How…
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In this conversation, Kyhle Moers shares his experiences with volunteering at River City Youth Baseball, an organization that provides free baseball opportunities for kids in Evansville. He discusses his motivations for getting involved, the joys and challenges of volunteering, and the personal growth he has experienced through his work. Kyhle emph…
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33. How (and Why) to Shake Up Your Pin Templates
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10:41Are you sick of using the same tired templates when it’s time to make pins? Let’s chat about what makes a great pin so you can update those templates and see more results! Episode Highlights: Switch Up Your Pin Size Switch Up Your Fonts and Colors Vary Your Word Count Resources Mentioned: Bring Your Own Traffic course: https://stephanieroyer.podia.…
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In this conversation, Brittany Nutt discusses her experiences with volunteering, particularly in challenging weather conditions, and the impact of donations on local youth. She shares the joy of giving back to the community, the growth of the Cars and Coffee events, and the inspiration behind her community service efforts. Brittany also offers advi…
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32. Let's Pay Less: Do I Need to Pay for Keyword Opportunities?
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10:14It can be hard to come up with topics for fresh blog posts! Paid keyword research tools are often used by bloggers to find ideas for posts. But are they worth the price tag? Episode Highlights: Why (and How) People Pay for Keywords Pros and Cons of Paying for Keyword Opportunities What About the Cheap and Free Tools? Resources Mentioned: Episode 11…
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105: Behind the Curtain of Lindywell - From Scrappy Beginnings to 10 Years Strong
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44:05In this episode, Robin Long reflects on the past 10 years of leading and growing the Lindywell community. From big successes, to challenging stumbles, she shares the journey from starting an in-person Pilates business to a global online wellness platform that has served and supported more than 100,000 women over the past decade. Listen in to: Be en…
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"Heartbeats for Heroes" & The Life-Saving Impact of AEDs with Margaret Musgrave
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8:19In this conversation, Cate Royer interviews Margaret Musgrave about her volunteer work, particularly her role in co-founding Heartbeats for Heroes, an initiative aimed at providing AEDs to the Evansville Police Department. Margaret shares the challenges of raising awareness about the need for AEDs, the rewarding experiences of hearing success stori…
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31. Banking Content Ideas for the Whole Year
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11:54What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it! Episode Highlights: It’s More Than Just Saving Time Where to Find Blog Post Topics Topics Are Just the Beginning Resources Mentioned: E…
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In this conversation, Cate interviews her mother, Dr. Allison Royer, about their experiences with the local Girl Scout troop 414. They discuss the various types of cookies sold, the volunteer work involved in leading a troop, memorable moments from their time in Girl Scouts, and advice for new members and leaders. The conversation highlights the im…
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30. Pivoting to New Products with Lisa Markle
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29:27Businesses ebb and flow over time and Lisa has found a way to use the data from her website traffic to inform her most profitable path forward. If your mind is filled with shiny ideas but you're not sure the best way to choose the right next step, I think you'll love this conversation with Lisa about her organic traffic journey. Resources mentioned…
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Rock the Red Kettle with Mitch Royer (@runwithmitch)
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9:49In this conversation, Mitch shares his experiences with volunteer work, particularly focusing on the Rock the Red Kettle event for the Salvation Army. He discusses the challenges of managing diverse personalities in a volunteer setting, the fulfillment that comes from seeing the impact of fundraising efforts, and offers advice for those considering…
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In this conversation, Steve Hamer discusses his volunteer work with Sleep in Heavenly Peace, a nonprofit organization dedicated to providing beds for children in need. He shares insights into the challenges and rewards of volunteering, memorable experiences, and the impact of giving back to the community. Steve emphasizes the importance of finding …
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In this conversation, Cate interviews Ashley Hammer about her volunteer work with Feed Evansville, a nonprofit organization that addresses food insecurity in the community. They discuss the origins of the organization, the challenges faced by families in need, and the rewarding experiences of volunteering. Ashley shares memorable stories from her t…
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Hospital parking lot cart driving with Ron Mayer
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7:07In this conversation, Cate interviews her grandpa, Ron Meyer, about his volunteering experiences at Ascension St. Vincent Hospital. They discuss the nature of his work, the rewarding aspects of volunteering, memorable stories, and the inspiration behind his commitment to service. Ron shares insights on the impact of volunteering on his life and off…
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Northern Lights Sled Dog Rescue with Dawn Mayer
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11:52In this Episode, Cate Royer interviews Dawn Mayer about her extensive volunteer work with Northern Lights Rescue, a 501C3 organization dedicated to rescuing and rehoming Huskies and Malamutes. Dawn shares her journey in animal rescue, the challenges and joys of her work, and the impact volunteering has had on her life. The discussion also touches o…
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29. Making Time for Your Traffic Goals in 2025
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13:10It’s a new year, which means new traffic goals! Let’s chat about how you can make time to work on your goals so you can make the most of your traffic-building efforts this year. Episode Highlights: Have a Plan Have a Timer Have a Schedule Resources Mentioned: Free BYOT Lesson: https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/207…
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28. Let’s Pay Less: Do I Need to Pay for a Blogging Course?
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11:45In the days where you can find an online course to learn pretty much anything, there can be a lot of temptation to open your wallet and buy a course that will solve your blogging woes. But is that the right move for your business right now? Let’s chat about it! Episode Highlights: Will this course help me reach my current goal? Do I have the time t…
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On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating. Episode Highlights: Celebrating blog content Where to …
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We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025. Episode Highlights: Where is my money already going? What do I need to move forward? Do I need it right now? Resources Mentioned: Episode 15 -…
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‘Tis the season for wishlists and goal setting. No matter the length of your traffic wishlist, there’s one thing that you should keep in mind for 2025. Let’s chat about it! Episode Highlights: What's on your traffic wishlist? The ticket to more traffic in 2025 Let's make that wish come true Resources Mentioned: Episode 18: What’s the Deal with “Fre…
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24. Do I Need to Pay for a Professionally Designed Website?
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15:58As a teacher business owner, you know how important it is to use strong visuals in your branding . It only makes sense that you want to put your best foot forward with a professionally designed website. But is that the best use of your marketing dollars right NOW? Let’s chat about it. Episode Highlights: Why People Choose Professional Website Desig…
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If you want your blog to rank on Google, establishing your authority is one of the most important things you can do. But don’t let imposter syndrome set up shop…I’m going to give you some tips to help you blog with authority. Episode Highlights: Focus on Depth vs. Breadth Don’t Hide Behind Anonymity Build a Brand, Not a Blog If you enjoyed this epi…
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The phrase “content pillar” seems to be a bit of a buzzword these days. What does it even mean? Is it something you need for your blog? Let’s chat about it. Episode Highlights: What are Content Pillars and Why Do They Matter? Setting Up Content Pillars on a Website Blogging with Content Pillars Resources Mentioned: For more support on this topic, c…
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As you set up your blog, you’ve probably discovered that there are decisions to make every step of the way. Some of these decisions, like the way you format your permalinks, can impact the performance of your website. Let’s chat about the best option for structuring the URLs on your blog. Episode Highlights: What is URL Structure? Which Option is B…
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When it comes to creating a blog for your business, the platform you choose is a pretty big decision. Let’s talk about why everyone seems to be using Wordpress and why you might want to do the same. Episode Highlights: What is Wordpress and Why Do I Need It? What’s So Special About Wordpress? Should I Switch to Wordpress? If you enjoyed this episod…
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19. Let's Pay Less for Images: Where to Spend and Where to Save
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18:38As a teacher business owner, you know how important it is to have quality images to use in your marketing. With so many options for how to get these images, it can be difficult to know where to spend and where to save. Let’s talk about how you can make the most of your time AND money. Episode Highlights: Stock Photos, Branding, and Mock-Ups…Oh, My!…
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If you’ve spent time in the Pinterest marketing space over the past couple of years, chances are you’ve heard about the value of creating “fresh pins.” But what does that even mean? Let’s chat about it. Resources Mentioned: Check out episodes 16 and 17 to dive deeper into what's working on Pinterest today. If you enjoyed this episode, please leave …
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There are so many quotes out there about not looking backward and to just keep moving forward. However, if you want to create a Pinterest strategy for your business, it’s important to take a quick look at the history of this platform. Let’s chat about it. Episode Highlights: The Early Days of Pinterest The Glory Days of Pinterest The Stock Market D…
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When you start looking for Pinterest advice, you’ll quickly find that there is no shortage of opinions. However, many things that you might hear about marketing on Pinterest aren’t actually rooted in truth. Let’s sift through the myths so you can create a pinning strategy that’s based on facts. Episode Highlights: MYTH #1 - Pinterest is Social Medi…
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15. Let’s Pay Less: Do I Need Help with Blogging?
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16:16Have you ever been in the middle of writing a blog post and thought: “Life would be so much easier if I could hire someone else to do this.”? After all, a lot of TPT sellers hire people to help with blogging. Let’s chat about whether or not this is something you need to pay for. Episode Highlights: What People Get When They Outsource Blogging Pros …
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14. Taking Your Blog Post Over the Finish Line
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10:56By the time you get a fresh blog post published, you might feel like you’ve just run a marathon. But you’re not over the finish line quite yet. There’s one more essential step to your blogging workflow that you can’t forget. Episode Highlights: The Importance of Marketing a New Blog Post Why Pinning is Essential How to Avoid Posting and Ghosting Re…
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