Best Stellar Effect Podcasts (2025)

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320 How to Create a VIP Customer Strategy for Your Farm Part 2 45:22

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4h ago45:22

45:22

Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gi…

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820: Studying the Molecular Information Cells Use to Move Through Their Environments - Dr. Michelle Starz-Gaiano 36:14

2d ago36:14

36:14

Dr. Michelle Starz-Gaiano is Professor and Chair of Biological Sciences at the University of Maryland Baltimore County (UMBC). Michelle’s research uses fruit flies to examine how cells in the body go to the right place at the right time. Understanding why and how cells use their genetic information to move through the body is critical because if th…

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319 How to Create a VIP Customer Strategy for Your Farm Part 1 31:44

7d ago31:44

31:44

Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and …

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819: Making Great Leaps Studying the Ecology and Evolutionary Biology of Tropical Frogs - Dr. Maureen Donnelly 49:41

9d ago49:41

49:41

Dr. Maureen (Mo) Donnelly is a Professor of Biology and Associate Dean for Graduate Studies in the College of Arts and Sciences at Florida International University (FIU). She is also a Research Associate in the Department of Herpetology at the American Museum of Natural History in New York City. Mo studies amphibians like frogs and toads. These org…

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318 How Farmers Can Use July 14 to Create Buzz and Sales 22:11

14d ago22:11

22:11

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to …

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818: Shining Light on the Exciting Capabilities of Quantum Computing - Dr. Mark Saffman 35:07

16d ago35:07

35:07

Dr. Mark Saffman is a Professor in the Department of Physics at the University of Wisconsin-Madison. He received is B.Sc. with honors in Applied Physics from the California Institute of Technology. Mark’s research focuses on quantum computing. He and his colleagues are trying to build a new kind of computer called a quantum computer that can solve …

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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week 1:13:33

21d ago1:13:33

1:13:33

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets …

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817: Creating New Cancer Models and Advancing Regenerative Medicine - Dr. Luiz Bertassoni 43:00

23d ago43:00

43:00

Dr. Luiz E. Bertassoni is the founding director of the Knight Cancer Precision Biofabrication Hub and Professor in the Division of Oncological Sciences at the Knight Cancer Institute, where he is also co-section head for Discovery and Translational Oncology. He is also faculty in the Department of Biomedical Engineering, the Cancer Early Detection …

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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained 29:23

28d ago29:23

29:23

Have you ever noticed how your mid-tier product seems to sell the best? That’s not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much. There’s a fasc…

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816: Deciphering Genetic Variations in Bacteria that Lead to Disease - Dr. Shannon Manning 35:55

1M ago35:55

35:55

Dr. Shannon Manning is a Michigan State University (MSU) Foundation Associate Professor in the Department of Microbiology and Molecular Genetics. The goal of Shannon’s research is to understand how pathogens (bacteria or viruses) cause disease in people. How likely a person is to get sick may be due to the different types of pathogens they are expo…

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315 What's a Thank You Page in Farm Marketing? 54:00

1M ago54:00

54:00

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..."…

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815: Fascinated by the Effects of Material Properties on the Form and Function of Fishes - Dr. Adam Summers 50:02

1M ago50:02

50:02

Dr. Adam Summers is a Professor in the School of Aquatic and Fisheries Sciences and Department of Biology at the University of Washington, and he conducts research in his lab within the Friday Harbor Laboratories there. With a background in engineering and mathematics, Adam works on applying engineering and physics principles to living systems. He …

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314 The Power of a Beta Test in Marketing 41:09

1M ago41:09

41:09

Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept …

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814: Uncovering the Secrets of Ancient Creatures By Studying Fossils and the Fossilization Process - Dr. Sarah Gabbott 51:23

1M ago51:23

51:23

Dr. Sarah Gabbott is a Professor of Palaeontology in the School of Geography, Geology, and the Environment at the University of Leicester. She is also Director of Green Circle Nature Regeneration CIC, a non-profit organization in the UK, and she is co-author of the recently released book Discarded: How Technofossils Will be Our Ultimate Legacy. As …

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Episode 13 - Greg Hawks - Do Your Office Plants Know Too Much? - Shifting Perspective 22:19

2M ago22:19

22:19

Send us a text What does it mean to shift perspective? And what in the world do vandals have to do with that? Are you sharing too much with your office plants and not giving yourself enough room to shift? Guest Host - Greg Hawks Real Estate Investor For 25 years, I’ve owned and managed single-family investment properties. That responsibility shaped…

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313 Building Systems and Automations into Your Farm Business Using Zapier 1:13:31

2M ago1:13:31

1:13:31

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from…

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813: Investigating the Impacts of the Gut Microbiome on Immunotherapy Cancer Treatments - Dr. Jennifer Wargo 35:18

2M ago35:18

35:18

Dr. Jennifer Wargo is an Associate Professor in the Department of Surgical Oncology at The University of Texas MD Anderson Cancer Center and a Stand Up To Cancer researcher. Jennifer is a physician scientist, and this means she splits her time between providing care to patients and doing research to find better ways of treating disease. Specificall…

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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business 1:12:20

2M ago1:12:20

1:12:20

What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? In this episode, I sit down with Beth DeClerq, a self-taught homesteader who started out just wanting to be self-sufficient—and ended up creating a profitable farm business that’s now helping her family bu…

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812: Studying the Evolutionary Diversity of Squishy Sea Creatures - Dr. Joseph Ryan 38:00

2M ago38:00

38:00

Dr. Joseph Ryan is an Assistant Professor of Biology at the Whitney Laboratory for Marine Bioscience at the University of Florida. Joe studies DNA from squishy marine invertebrates like ctenophores (e.g. comb jellies), cnidarians (e.g. jellyfish), tunicates (e.g. sea squirts), and sea cucumbers. His goal is to understand how different types of anim…

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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!) 1:21:34

2M ago1:21:34

1:21:34

May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset …

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811: Investigating Clams with Photosynthetic Algae, Parasites in Mud Shrimp, and Other Species Interactions that Shape Evolution - Dr. Jingchun Li 42:59

2M ago42:59

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Dr. Jingchun Li is an Associate Professor in the Department of Ecology and Evolutionary Biology at the University of Colorado Boulder, and she is the Curator of Invertebrates at CU Boulder’s Museum of Natural History. She is also a Packard Foundation Fellow and a National Geographic Explorer. Jingchun studies how different species interact with eac…

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310 Selling Flowers to Florists with Abundant Blooms Flower Farm 1:11:16

2M ago1:11:16

1:11:16

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consi…

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810: Studying Social Behavior, Reproduction, and Health in Female-Dominant Species - Dr. Christine Drea 42:15

2M ago42:15

42:15

Dr. Christine Drea is the Earl D. McLean Professor of Evolutionary Anthropology, as well as Professor in the Department of Biology, the University Program in Ecology, and the Duke Institute for Brain Sciences at Duke University. Research in Christine’s lab examines animal behavior from an integrative perspective. She and her colleagues are investig…

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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks 1:03:31

3M ago1:03:31

1:03:31

Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had…

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809: Bright Researcher Studying Exoplanets and their Stars and Developing New Astrophysics Technology - Dr. Kevin France 33:53

3M ago33:53

33:53

Dr. Kevin France is an Assistant Professor in the Department for Astrophysical and Planetary Sciences as well as an investigator within the Laboratory for Atmospheric and Space Physics at the University of Colorado, Boulder. Kevin’s research focuses on improving our understanding of planetary systems outside of our own solar system. His research he…

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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days 51:27

3M ago51:27

51:27

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went fr…

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Episode 12 - Brent Rempe - Becoming A Character In The Member Journey 23:17

3M ago23:17

23:17

Send us a text 🎙️ Join me and Brent Rempe, President & CEO of First Alliance Credit Union in Rochester, Minnesota, as we dive into what storybook lending really means — and how to become a main character in your member’s journey. This isn’t a fairytale. It’s the real magic of credit unions. 💫📖 Brent Rempe's Bio: I’m an accomplished, mission-driven …

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808: Unraveling How Mitochondria Can Be Used to Reverse Aging and Treat Age-Related Diseases - Dr. Keshav Singh 51:31

3M ago51:31

51:31

Dr. Keshav K. Singh is the Joy and Bill Harbert Endowed Chair and Professor of Genetics, Dermatology and Pathology at the University of Alabama at Birmingham. He is also the founding Editor-in-Chief of the Mitochondrion Journal. In addition, Keshav is the founder and Chief Scientific Officer of the company Yuva Biosciences. Research in Keshav’s lab…

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307 Five Signs It's Time to Raise Your Farm Prices 42:54

3M ago42:54

42:54

Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because…

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807: Conducting Cool Science on Conservation in Arctic and Subarctic Ecosystems - Dr. Luise Hermanutz 57:00

3M ago57:00

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Dr. Luise Hermanutz is a Professor in the Department of Biology at Memorial University in Canada. Her work is dedicated to solving the puzzle of how organisms survive and adapt in their environments. She is interested in how plants and animals interact and how that shapes the world around us. Most of Luise's work focuses on northern boreal forests …

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306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!) 55:40

3M ago55:40

55:40

Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting fir…

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806: Creating Two-Dimensional Material Structures to Investigate Novel Quantum States of Matter - Dr. Jia "Leo" Lee 30:07

3M ago30:07

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Dr. Jia "Leo" Li is an Associate Professor of Physics at Brown University. He is a condensed matter experimental physicist, and his research involves stacking different layers of two-dimensional (2D) material together to discover new electronic properties that could revolutionize future technology, including the next generation of computers and ele…

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305 Top 5 Places to Advertise Your Farm’s Lead Magnet 33:39

4M ago33:39

33:39

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest …

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805: Creating Cell-Free Gene Editing On A Chip For Cancer Diagnosis and Treatment - Dr. Eric Kmiec 44:34

4M ago44:34

44:34

Dr. Eric Kmiec is Director of the Gene Editing Institute of the Helen F. Graham Cancer and Research Institute at Christiana Care Health System. He also holds faculty appointments at the University of Delaware and the Wistar Institute. Eric and his colleagues are working to develop new ways to treat cancer by destroying the genes that cause cancer c…

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304 How to Document Your Farm Promotions So You Can Recycle Them Easily 36:37

4M ago36:37

36:37

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. I…

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Episode 11 - Jessica Sharon - Reaching Beyond Your Credit Union Walls - Community Impact 24:39

4M ago24:39

24:39

Send us a text Why should we reach beyond our credit union walls and what kind of impact does that have on our internal culture? Join us for episode 11! Jessica's BIO: Jessica Sharon has led Pelican’s financial outreach efforts for the past sixteen years. In her role as VP of Impact and Advocacy, she orchestrates the implementation of Pelican’s adu…

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804: Studying How Dryland Ecosystems Respond to Changes in Water Availability - Dr. Andrew Felton 46:07

4M ago46:07

46:07

Dr. Andrew Felton is an Assistant Professor in the Department of Land Resources and Environmental Sciences within the College of Agriculture at Montana State University-Bozeman where he is Principal Investigator of the Felton Lab there. Andrew splits his time between teaching and his research lab. His research focuses on dry land ecosystems, which …

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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate 57:46

4M ago57:46

57:46

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without …

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803: Conducting Research on Complex Marine Microbial Communities - Dr. Ed DeLong 49:03

4M ago49:03

49:03

Dr. Edward DeLong is a Professor in the Department of Oceanography at the University of Hawai’i Mānoa as well as a Visiting Professor in the Department of Civil and Environmental Engineering at MIT. Research in Ed’s lab brings together a variety of disciplines to study microbial communities in the ocean. He is interested in their ecology, evolution…

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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets 48:47

4M ago48:47

48:47

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing y…

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802: Using Remote Sensing to Study Space Weather and the Earth’s Natural Space Environment - Dr. Emma Spanswick 43:22

4M ago43:22

43:22

Dr. Emma Louise Spanswick is an Associate Professor and a Natural Sciences and Engineering Research Council Tier II Canada Research Chair in Geospace Dynamics and Space Plasma Physics in the Department of Physics and Astronomy at the University of Calgary. Emma studies the Earth’s natural space environment, which is connected to our upper atmospher…

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301 Creating Marketing Peaks – The Secret to More Predictable Sales 53:56

4M ago53:56

53:56

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer actio…

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801: Using Gene Editing to Create Enhanced Cell Therapies - Dr. Kyle Cromer 56:01

5M ago56:01

56:01

Dr. Kyle Cromer is an Assistant Professor in the Department of Surgery at the University of California, San Francisco School of Medicine. In his lab, Kyle takes gene editing a step further beyond just modifying “the typos” in DNA to correct them back to what the code should be. He uses genome-editing approaches to introduce new functions into cells…

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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business 46:11

5M ago46:11

46:11

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview …

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800: Protecting Children's Health from Toxic Hazards and Environmental Exposures - Dr. Philip Landrigan 41:45

5M ago41:45

41:45

Dr. Philip J. Landrigan is a pediatrician and a public health doctor. He is Professor of Biology, Director of the Program for Global Public Health and the Common Good, and Director of the Global Observatory on Planetary Health at the Schiller Institute for Integrated Science and Society at Boston College. He is also Professor Emeritus of Pediatrics…

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Episode 10 : Jenni Speth - NCUF - A Little More WOO-HOO, A lot Less Side-Eye 25:56

5M ago25:56

25:56

Send us a text Join Nanci from Luminate with special guest-host Jenni Speth from the National Credit Union Foundation in a chat all about the Wegner Awards, celebrating one another, and making each day a mini-awards ceremony. Jennifer Speth Bio: Jenni Speth is the Engagement Director for the National Credit Union Foundation. Working side by side wi…

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299 Unlock the Power of Product Collections in Your Farm Business 45:16

5M ago45:16

45:16

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm …

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799: Protecting the World's Most Peaceful Primates - Dr. Karen Strier 57:54

5M ago57:54

57:54

Dr. Karen Strier is the Vilas Research Professor and Irven Devore Professor of Anthropology at the University of Wisconsin-Madison. Karen is a Primate behavioral ecologist. She is working to understand the biological basis of human behavior, evolution, and adaptation by studying our closest living relatives. Research in Karen’s group involves obser…

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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) 1:24:41

5M ago1:24:41

1:24:41

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about…

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798: Researching the Regulation of Circadian Rhythms - Dr. Joseph Takahashi 39:03

5M ago39:03

39:03

Dr. Joseph S. Takahashi is Professor and Chair of Neuroscience and the Loyd B. Sands Distinguished Chair in Neuroscience at the University of Texas Southwestern Medical Center. He is also an Investigator in the Howard Hughes Medical Institute. Joe and his lab members are trying to better understand the biological clocks in our bodies that control o…