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Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
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What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to gr…
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Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s worki…
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In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sel…
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David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.By Sreenath Reddy
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Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads. AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads. In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlig…
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John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor. In this podcast, Ghiorso talks with Sreenath Reddy about how agency leaders should brace themselves for an increasingly competitive landscape, how they should be thinking about differentiating themselves, and why the future of B2…
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Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back o…
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You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface? In this podcast, Chris Moe, CEO of Cartograph, explains the granular takeaways from Prime Day—from badging to price matching to measuring profitability, and so much more. Here are all of the most impor…
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After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down. He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of ha…
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Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform. In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for …
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This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much mo…
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Bojan Gajic has spent the last two-decades scaling technology businesses within the e-commerce industry, including Helium 10, where he served as CEO. He’s now CEO of AVASK, a firm of indirect tax experts, with a well-reputed specialism in global e-commerce expansion, international taxation, accountancy, business advisory and consultancy services.…
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Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon. They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP. In this episode, you’l…
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Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clie…
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Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years. As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven ac…
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