Best SplitMetrics Podcasts (2026)

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#251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics 23:27

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17d ago23:27

23:27

For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth but rarely deliver clarity. Now, with 2026 on the horizon — and budgets tightening even further — one question keeps resurfacing: How do you drive confident, profitable app growth in the year ahead? In…

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#253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube 22:34

12d ago22:34

22:34

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid and organic together as a single, feedback-driven system. In this episode, we’re sharing an App Talks interview with David Quinn, VP…

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#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube 12:50

10d ago12:50

12:50

In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave untapped conversion sitting on the table simply because the storefront experience isn’t aligned with how users actually arrive. To get clarity on wha…

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#250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads 15:02

24d ago15:02

15:02

As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: connected TV. What used to be dismissed as “just a brand play” is now becoming a measurable, high-intent driver of installs and in-app actions — especia…

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#249: "The Modern UA Funnel: From Acquisition to Unstoppable Retention" App Promotion Summit NYC panel 22:47

2M ago22:47

22:47

You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line. In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whether a user becomes a one-and-done trial or a compounding revenue cohort. In this special episode, we’re…

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#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd 13:55

2M ago13:55

13:55

As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable. Beyond those walled gardens lies a vast, often overlooked landscape — the open internet — where opportunities for user acquisition remain untapped. In this App Talks special of the B…

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#247: "AI & App Engagement" App Promotion Summit NYC panel 31:14

2M ago31:14

31:14

What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus. They unpack how AI is transforming app engagement — from personalization at scale to the rise of 100,000-message permutations. You’ll hear where AI make…

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#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla 29:21

2M ago29:21

29:21

Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, developers are rethinking how they monetize and engage their players directly. In this episode, Chris Hewish, President of Xsolla, breaks down the rise of Direct-to-Consumer (D2C) transactions and how Xs…

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#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox 33:07

3M ago33:07

33:07

September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation. But while hardware dominates headlines, we’re zooming in on a quieter, yet equally game-changing shift: the migration of payments from app stores to the …

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#244: Boost app revenue: intelligent pricing & payment with Andrew Davies, Chief Innovation Officer at Paddle 32:13

4M ago32:13

32:13

September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK, not for kids but for app brands and developers, we want to share yet another App Talk interviewcon…

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#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand 21:03

4M ago21:03

21:03

Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand. At the interview, Rui brilliantly laid out the state of programmatic advertising for mobile apps. He touched on th…

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#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise 22:59

4M ago22:59

22:59

We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lacks consciousness, the distinction between the two would be a topic for a separate conversation on ano…

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#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat 30:27

5M ago30:27

30:27

When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded subscription app market, you can’t just set a price, launch, and hope for the best. You need to understand your users, their behaviors, and the subtle le…

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#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp 20:37

5M ago20:37

20:37

OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app’s ad creatives?” Yes, today we’re featuring another App Talk interview that covers how creative drives app growth. It was taken by our Peggy Anne Salz with Megan Evans, Creative Director at Consu…

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#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream 20:37

5M ago20:37

20:37

How is your summer so far? I hope you’re listening to this episode lying somewhere in a shadow on a beach, and with a breeze keeping you relaxed. I also hope that you are in a company of people you love to hang out with - be it your family or friends. Why? It’s because we all belong to a community, right? Yes - this is the moment when I’m tying in …

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#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io 23:38

6M ago23:38

23:38

In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment. We’ll…

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#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io 32:16

7M ago32:16

32:16

All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line. So, today we have Reed on the show to help us skip some of…

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#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant 35:47

7M ago35:47

35:47

If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerged, marketers came up with the solution - web to app user acquisition channel. Rather than sending users directly to an app store, marketers now route …

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#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel 46:11

7M ago46:11

46:11

What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven d…

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#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel 46:09

8M ago46:09

46:09

It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more. We had several hundred folks from all corners of the world listening and learning fr…

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#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai 23:13

8M ago23:13

23:13

The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT and other similar AI chatbots are everywhere; people use them for work and leisure all the time. Sometimes, it feels like at some point generative AI chatbots will be joining team meetings not to take …

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#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch 30:44

9M ago30:44

30:44

One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It’s about how profitable and sustainable your app is. Now, if you are one of the die-hard Pink Floyd fans, you gotta love their song The Wall. If you are an app marketer, your wall is the p…

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#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK 23:29

9M ago23:29

23:29

Ok, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked on last week or which segment they’re in. But user needs change moment to moment. And when apps fail to adapt, users just leave. The next evolution isn’t about personalizing based on identity - it’s a…

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#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel 45:58

10M ago45:58

45:58

I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summit Berlin 2024. Why? Well, the physical space in the venue in Berlin was obviously limited and it’s not like you can fly to Berlin to visit the summit on a whim - time and money aren’t always there when yo…

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#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel 41:28

10M ago41:28

41:28

Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have. Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin. This panel covers a wide range of topics, including user acquisition strategies, in…

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#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel 42:27

10M ago42:27

42:27

Another week - another bonus episode for you. There is no other way to put it - data is the fuel that powers current economy. When we look at the mobile industry, we see that it is the absolutely essential part of the picture. You know it so well - acquiring app users was never easy but these days it is a real challenge. To win the game, you need t…

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#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured 23:25

11M ago23:25

23:25

AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Generated Content), creative testing at scale is no longer a challenge—it is an opportunity. Today, I’m joined by Andy to explore how their partnership with HeyGen is unlocking new possibilities for mobile…

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#226: “User Acquisition in 2025” App Promotion Summit Berlin panel 44:31

11M ago44:31

44:31

Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025. The panel covered a wide range of topics, including optimizing ad channels, the shift from attribution to incrementality, exploring new growth channels, and mor…

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#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs 26:56

11M ago26:56

26:56

Today, we begin with another trivia question for you - can you think of the best case for A/B testing? Are you thinking about a particular app, service, or product? No - it’s bigger than that, I’m talking about the evolution of life on this planet. No, there is no a girl or a guy, sitting with a MacBook Pro and running A/B tests for all flora and f…

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#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth 27:08

12M ago27:08

27:08

In the future, history textbooks will be telling the story of how, at the beginning of the second decade of the 21st century, we all collectively jumped into the world of mobile apps. Now, you may be super excited about the growth of the mobile ecosystem or shake your head about its externalities, unintended consequences, but it’s undeniable - mobi…

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#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel 40:34

1y ago40:34

40:34

The holiday season is practically around the corner. We can all hear The Jingle Bells singing and some nice gifts from Amazon are waiting underneath the Christmas Tree. Anyway, this week, we have yet another exclusive bonus episode for you, featuring the panel discussion from the App Promotion Summit San Francisco 2024. As you know, we organize the…

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#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust 37:12

1y ago37:12

37:12

Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you’ve been part of the app industry for all these years, you saw the sea of change in app marketing. We all remember the exponential growth of both stores, and the moment when they hit the ceiling. We witnessed the rise of freemium and subscription models, the intro…

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#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine 27:18

1y ago27:18

27:18

A quick trivia question - what was significant about the year 2008 technology-wise? It was the year when Bitcoin was introduced, and Spotify was launched. Am I missing something here? Right - both the Apple App Store and Google Play stores were launched that year. It was about the introduction of the new software distribution model for developers. …

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#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo 15:58

1y ago15:58

15:58

One of the staples of app marketing is understanding of your customer. If you understand her needs, her likes and dislikes, her behavior, you can build a winning strategy to connect your app with people who will be your loyal users. Now, do you think people behave rationally, logically? Sometimes they do but way more often their behavior is influen…

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#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel 44:08

1y ago44:08

44:08

This week, we are pleased to offer an exclusive bonus episode. As you know, we organize the App Promotion Summit several times a year to bring together app marketing, growth, product, CRM, and revenue executives. These events feature panels where industry professionals share their experiences and insights on emerging trends that significantly impac…

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#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve 21:41

1y ago21:41

21:41

In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect. Our guest, Gaylord Zach, Head of Mobile Product at Verve, brings his expertise to the forefront, exploring how the advertising industry can adapt to a privacy-first world without sacrificing effectiveness. With regulations like GDPR …

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#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog 30:16

1y ago30:16

30:16

For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t easy, designing an app is not easy either but when it comes to deciding how much money you’re going to charge for an app, it is more complicated then one would think. Charging for an app copy, in-app purc…

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#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard 20:11

1y ago20:11

20:11

This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and so forth. Today, we’re going to touch on something that unfortunately isn’t appreciated as much as it should be. If you ever watched the 2020’s movie…

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#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway 24:18

1y ago24:18

24:18

A busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How can you do both at the same time - truly care about your app users needs, making their life easier and meet your financial bottom line? I’m really glad if you already know the answer or you never encount…

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#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit 26:37

1y ago26:37

26:37

One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online. On today’s web,…

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#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq 19:55

1y ago19:55

19:55

OK, this time my setting the stage begins with a disclaimer - the cookies we’ll be talking about on this episode have nothing to do with the ones you love on your dessert. The Oreo cookies future is just fine, it’s not going to disappear anytime soon:-) No, today I have Ishan to talk about what happens in mobile marketing with the third-party cooki…

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#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe 24:42

1+ y ago24:42

24:42

Running app marketing campaigns, marketers have several goals - I’m sure you know them better than the fingers of your hand. So, it is to find new users for the app, convince them to install the app and…what’s new next? Right - make sure they are engaged with the app and do with it what you expect them to, thinks like placing orders, signing up, su…

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#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso 22:55

1+ y ago22:55

22:55

Think about it - every single day hundreds of millions of people around the world use mobile apps to do something. From checking a weather forecast to booking their next trip, buying something, or less pleasant things like, for instance, paying their taxes. Every app developer wants to keep her or his app users happy. But in real life, your idea of…

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#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak 24:59

1+ y ago24:59

24:59

Your phone has become an extension of your brain. You store a ton of information on it, you use it to get through your day or to plan something in advance. You’re working on it, you are spending your leisure time with it. Every once in a while, when your existing 80-100 iOS apps (this is how much apps we have on our phones these days) aren’t enough…

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#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox 25:06

1+ y ago25:06

25:06

Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquire as much installs for their apps as possible. Pretty much everyone was playing that game. Then came the moment when marketers realized that if they don’t retain their users as they acquire them, they…

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#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat 59:42

1+ y ago59:42

59:42

This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advert…

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#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn 21:09

1+ y ago21:09

21:09

Today, all businesses, brands and marketers are focused on mobile. It is no brainer - people spend two - three hours a day on mobile devices, so much of the action is there. And yet - we still use laptops and desktop computers. Ask yourself - why would Apple introduce the macOS Sequoia iPhone mirroring app if desktop computers weren’t still relevan…

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#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle 30:15

1+ y ago30:15

30:15

I think for all of us this experience is familiar. We download a new app we’ve been looking for to fulfill specific needs and for some time the experience is great. Then your needs may evolve and now you need a new version of the app to cover it. If your updated requirements for the app are more or less in line with what other people need, and if t…

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#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava 24:50

1+ y ago24:50

24:50

The field of app marketing is full of jargon. Just from the top of my head a few acronyms for you - ASO, CPI, CPA, LTV, FBI (sorry the last one was obviously a joke). Here is another one - MMM, which stands for Marketing Mix Modeling. Do you know what it is? Well, in this episode Gary will explain it for you, showing how it works and why it’s impor…

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#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise 21:05

1+ y ago21:05

21:05

How many languages do you know? Would you like learn a new one? Science unequivocally says that it is good for your brain to learn new languages. You will thank us when you’ll be in your 70s or 80s :-) The thing is that on top of immediate benefits, it will help you to keep your brain healthy down the road. Now, today AI is on the path to impact ou…