Best SkyeLine Studio Podcasts (2025)

1
A Spoonful of Fear: The Microplastics Messaging Machine 8:49

10h ago8:49

8:49

Why are we suddenly afraid of microplastics (something scientists have known about since the 1970s)? It’s not the data. It’s the drama. In this episode, I break down how a single terrifying stat, “you eat a credit card’s worth of plastic every week,” turned a niche environmental concern into a growing national panic. But this isn’t just about plast…

1
Why Netflix Took Elmo from HBO (And Why It Actually Matters) 8:59

4d ago8:59

8:59

What does it mean when Elmo parts ways with HBO and lands on Netflix? On the surface, it’s just another licensing deal, but it’s actually a masterclass in brand alignment, strategic partnerships, and earning consumer trust. I explain how HBO’s decision to let go of Sesame Street isn’t a loss but a smart refocus on its core identity. Meanwhile, Netf…

1
Is OpenAI Building the iPhone of AI? 18:54

11d ago18:54

18:54

What happens when the world's best designer teams up with the most powerful AI company? We’re about to find out. OpenAI just announced a partnership with legendary Apple designer Jony Ive, and it could signal a shift as big as the launch of the iPhone. I break down why this matters, what it means for the future of devices, and why Apple should be n…

1
No Targeting, No Creative, No Strategy?! Meta’s Shocking AI Plan 8:01

18d ago8:01

8:01

In this episode, I’m breaking down something Mark Zuckerberg said that should’ve shocked every marketer, but barely anyone’s talking about it. He just laid out a vision for AI-powered advertising that doesn’t need strategy, creative, or even an understanding of your audience. I unpack what he said, why it’s a huge deal for marketers, and what we ca…

1
Why The Ice Bucket Challenge Went Viral (And Came Back) 13:29

25d ago13:29

13:29

In this episode, I’m breaking down one of the most iconic charity marketing campaigns of all time and why nearly every attempt to copy it has failed. We’ll revisit the Ice Bucket Challenge, explore the emotional and social dynamics that made it explode, and look at its 2025 reboot aimed at mental health. I share lessons for marketers and non-profit…

1
Should You Let Clients Know You’re Using AI? | Listener Questions 17:16

1M ago17:16

17:16

AI is changing everything - but how much should you say about using it? In this episode, I’m answering listener questions about the messy world of marketing with AI: ethical dilemmas, burnout, client fears, and the pressure to be perfect (and fast). From freelancers losing work to AI to internal teams unsure how to position their AI-assisted work, …

1
Why Most Podcasts Fail: And What I Learned After 50 Episodes 15:05

2M ago15:05

15:05

Most podcasts don’t make it past episode three. 90% of the rest quit before episode 20. So, how did Frustrated By Your Marketing? hit episode 50? And what did I learn along the way? This isn’t a victory lap; it’s a breakdown of what it takes to create consistent content, why YouTube nearly killed the show, and how podcasting became my personal test…

1
Retirement Is a Marketing Scam: AI Will Make It Worse 12:12

2M ago12:12

12:12

We’ve all been told that retirement is the goal - the reward after decades of hard work. Save up, slow down, and finally enjoy life. But what if that entire idea is just a well-packaged marketing campaign? In this episode, I break down why the concept of retirement was invented, how it’s been sold to us for decades, and why the rise of AI is only m…

1
Is WordPress Falling Apart? Inside the CEO Power Struggle 15:34

2M ago15:34

15:34

Most people think WordPress is a stable, community-driven platform. And for the most part, it is. But behind the scenes, a bitter power struggle is threatening everything that makes it great. In this episode, I break down the escalating feud between Matt Mullenweg, the CEO of Automattic, and WP Engine, a billion-dollar WordPress hosting company. Fr…

1
AI Images Changed Everything: The Creative Economy Is Just Beginning 17:44

2M ago17:44

17:44

Most people think AI is killing creativity. I think it’s doing the opposite. In this episode, I explore ChatGPT's new image generation features and why it’s sparking panic in the design world. From Studio Ghibli-style portraits to South Park selfies, the line between inspiration and copyright violation is getting blurry fast. But here’s the twist: …

1
AI Will Replace Jobs: But Most People Still Aren’t Using It 14:42

3M ago14:42

14:42

Most people still don’t use AI consistently in their work, but the job market is already shifting. With Bill Gates predicting a two-day workweek and AI creeping into everything from education to healthcare, the clock is ticking. In this episode, I break down: Why I think Gates is (mostly) right, and how it will impact your career How AI will reshap…

1
MegaLag vs. Honey: Is Independent Journalism at Risk? 7:34

3M ago7:34

7:34

The YouTuber who exposed the PayPal Honey scandal has vanished, and many think he was forced to disappear. After racking up 17 million views and triggering policy changes at Google, MegaLag promised a follow-up… and then went completely silent. In this episode, I break down: What’s changed since the Honey affiliate link scandal first broke How Goog…

1
Bitly’s Big Mistake: Why Their Free Plan Is Now Useless 9:54

3M ago9:54

9:54

Bitly just made a huge change to its free plan, which could spell the end of Bitly as the go-to link shortener. If you’re using Bitly’s free service, your links will now show a preview page with ads before sending users to their final destination. In this episode, I break down: What’s happening with Bitly’s new terms of service Why this shift is a …

1
Moving? These Marketing Lessons Apply to Any Business 14:58

3M ago14:58

14:58

Moving is stressful - financially, emotionally, and physically. But while packing boxes and staging my home, I was reminded that marketing is everywhere. The same principles that help sell a home can make any brand more successful. Here are four key marketing lessons I saw in action: People can feel perfection. Even if they can’t explain why. Small…

1
Your Video Went Viral… Now What? 6:54

3M ago6:54

6:54

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores what really happens when a video goes viral. Will your business instantly be flooded with sales? Not necessarily. Jim breaks down the three types of viral content—and why only one leads to actual revenue. Using a recent restaurant client’s unexpected viral moment…

1
AI Burnout Is Real: Here’s How to Avoid It 12:34

4M ago12:34

12:34

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores the surprising reality of AI burnout. AI is supposed to make work easier, but a recent study found that 77% of employees say AI has actually increased their workload—leading to frustration, stress, and unrealistic productivity expectations. Jim connects this mode…

1
The dAImond Theory: When AI Becomes Too Perfect 12:16

4M ago12:16

12:16

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the rapid advancements in AI and what they mean for marketers. With new AI models coming out almost every month, how can businesses keep up—and more importantly, how will consumer behavior shift in response? Jim introduces his dAImond Theory, exploring why hum…

1
$8 Million for That? Breaking Down This Year’s Super Bowl Ads 11:45

4M ago11:45

11:45

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the biggest hits and misses from this year’s Super Bowl commercials. With brands spending up to $8 million for a 30-second spot, the stakes are high—but did they deliver? Jim unpacks why some ads nailed their message (Coors Light’s clever product tie-in) while…

1
Walmart & Jaguar’s Logo Redesigns: Pointless or Brilliant? 10:21

4M ago10:21

10:21

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco takes a deep dive into two of the most controversial recent logo redesigns—Walmart and Jaguar. At first glance, both updates seemed unnecessary, even misguided. But could they actually be marketing brilliance? Jim unpacks why Walmart’s barely noticeable tweaks might be mo…

1
TikTok, Trump & Social Media’s Future in 2025 10:16

5M ago10:16

10:16

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco dives into TikTok’s dramatic 12-hour shutdown, the political chaos surrounding its U.S. ban, and what this all means for the future of social media in 2025. From President Trump’s surprising role in TikTok’s return to rumors of Elon Musk and MrBeast buying the platform, J…

1
Angry Facebook Is Back: The Marketing Impact of Meta’s Free Speech Policies 13:03

5M ago13:03

13:03

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco unpacks Meta’s surprising new free speech policies and what they mean for marketers. He explores Mark Zuckerberg’s decision to ditch fact-checkers, embrace community moderation, and bring back controversial discussions on the platform. Jim examines the potential risks for…

1
The Honey Scam: How It’s Changing Marketing Ethics Forever 14:53

5M ago14:53

14:53

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco discusses the Honey scam exposed by YouTuber MegaLag. He details how the company misleads consumers and steals commissions from influencers. He explores the ethical implications of these practices, their potential impact on the marketing industry, and the importance of in…

1
You’re Using AI Wrong – Change This ONE Thing 8:23

7M ago8:23

8:23

Are we selling AI short by calling it an “assistant” or “intern?” In this episode, I challenge the way we frame AI in marketing and offer a new perspective on unlocking its full potential. Instead of treating AI as a subordinate, think of it as an extension of your own capabilities—your personal “Iron Man” device. I share real-world examples of how…

1
The Rise of SearchGPT & What It Means for You 17:14

10M ago17:14

17:14

The search landscape is shifting, and the rise of SearchGPT might be the game-changer we've all been waiting for. But what does this mean for Google, SEO, and your business? In this episode, I dive into the exciting announcement of SearchGPT and explore how this AI-powered search engine will reshape the future of search. From Google’s ad-centric ap…

1
The Secret Formula Behind Iconic Brands: What You’re Missing 36:03

10M ago36:03

36:03

What makes a brand iconic and unforgettable? Brand identity goes way beyond a logo and catchy tagline—it's the very soul of your business. In this episode, I’m joined by Emma Schermer Tamir, CEO & Co-founder of Marketing by Emma, as we dive deep into what truly makes a brand stand out. From Apple to Liquid Death, we analyze the big players and extr…

1
The Truth About Relationship Marketing with Scott Grates 48:03

12M ago48:03

48:03

In this episode, Jim DeMicco sits down with Scott Grates, author of the book “Referrals Done Right,” to explore his relationship marketing method. Scott shares his journey from struggling to maintain his business to getting over a thousand referrals for his business every year for the last ten years while significantly reducing his traditional mark…

1
The One Lie You Should Tell in Marketing to Elevate Your Brand 8:03

1y ago8:03

8:03

Using well-crafted lies in marketing can make your brand truly unforgettable. Learn how to strike the perfect balance between creativity and honesty, ensuring you always deliver on your core promise. Discover the magic of storytelling with the powerful 'Flip the Script' method, illustrated by standout examples like the viral Snoop Dogg Solo Stove a…

1
Play By Google’s Rules To Win Local Marketing 56:41

1y ago56:41

56:41

Is your business bending to Google’s will, or are you leveraging its power to your local marketing advantage? In this episode, I discuss the often intimidating world of Google with Mike Blumenthal, the co-founder of Near Media and one of the top names in SEO. Google’s algorithms and policies are tools that, when expertly navigated, can unearth vast…

1
AI Revolution: Will Marketing Jobs Become Obsolete? 20:00

1y ago20:00

20:00

Is AI coming for your marketing jobs? Well, it’s a yes and no situation. Change is inevitable, and while AI is set to transform our industry by automating many tasks, those who are ready to learn and evolve have a unique advantage. I’ve started comparing AI to an excavator to emphasize the importance of expertise in navigating the use of AI. AI wil…

1
The Power of AI in Repurposing Your Marketing Content with Cody Schneider 56:44

1+ y ago56:44

56:44

In this episode, host Jim DeMicco delves into the world of AI content repurposing and the impact of AI on the creator economy. He is joined by Cody Schneider, co-founder and CEO of Swell AI, a company that specializes in repurposing audio and video content into various formats suitable for multiple platforms. The conversation kicks off with a discu…

1
What is Demand Generation Marketing? Insights from Expert Reggie James 52:38

1+ y ago52:38

52:38

In this episode, host Jim DeMicco is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how it can boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of Digital Clarity. Jim and Reggie chat about moving beyond traditional marketing…

1
Unlocking Amazon’s Marketing Secrets: Marketing Strategies for Success with Mike Begg 41:12

1+ y ago41:12

41:12

In this episode, Jim DeMicco interviews Mike Begg, an Amazon expert and the co-founder and CEO of AMZ Advisers, about his marketing strategies for Amazon. They discuss various topics related to Amazon, including growing businesses on the platform, the challenges of selling on Amazon, advertising and SEO strategies, and expanding brands to Latin Ame…

1
The Stanley Tumbler Craze: A Marketing Revolution 30:16

1+ y ago30:16

30:16

In this episode, hosts Jim and Madison delve into the fascinating world of the Stanley Tumbler, a product that has taken the reusable water bottle and marketing industries by storm. They explore the 100+ year history of Stanley and the unexpected shift in its target demographic from a predominantly male audience to a female-dominated one. This pivo…

1
Beyond Focus Groups: Redefining Marketing Research with Justin Chen 46:37

1+ y ago46:37

46:37

In this episode, Jim DeMicco interviews Justin Chen, co-founder of PickFu, a DIY consumer research platform that’s an easy and inexpensive alternative to traditional marketing research focus groups. During the episode, Jim promises to run a PickFu to help choose his YouTube thumbnails (26:46), and the one you are seeing was selected based on that p…

1
How to Hire or Fire a Client with Deevo Tindall 1:01:23

1+ y ago1:01:23

1:01:23

In this episode, host Jim DeMicco sits down with Deevo Tindall, founder of Fusion Creative, for a candid conversation about the art of attracting the right clients and the tough love of letting the wrong ones go. Discover the secrets to building successful client relationships, from identifying those who align with your core values to gracefully pa…

1
Our 2024 Marketing Predictions 42:06

1+ y ago42:06

42:06

In this episode, Jim and Madison discuss their predictions for 2024. Jim predicts that MrBeast will become the number one channel on YouTube, while Madison predicts that Instagram will rework Threads. They also discuss the possibility of a clear winner emerging among text-based social media platforms and businesses doing more politically motivated …

1
Grading Our 2023 Marketing Predictions 34:17

1+ y ago34:17

34:17

In this episode, Jim and Madison review their marketing predictions for 2023 and grade themselves on their accuracy. The predictions cover various topics such as ChatGPT AI integrations in marketing software, more behind-the-scenes content from businesses, YouTube Shorts, the expansion of business loyalty programs, the impact of stock photos on web…

1
Snoop Dogg Wins Ad of The Year 18:09

1+ y ago18:09

18:09

In this episode, Jim and Madison discuss Snoop Dogg’s recent ad campaign with Solo Stove. They analyze the genius behind the ad and its impact on brand awareness and sales. The hosts were particularly impressed by the clever use of ambiguity and suspense in Snoop Dogg’s social media teasers, where he hinted at giving up ‘smoke,’ a move that sparked…

1
Tips To Avoid Domain Slamming 24:09

1+ y ago24:09

24:09

In this episode, hosts Jim DeMicco and Madison McQuistion tackle the frustrating topic of domain slamming. Jim sheds light on this deceptive practice, stressing the importance of vigilance in domain registration and renewal. He offers actionable advice, urging listeners to use trusted services like Namecheap or GoDaddy and highlighting the signific…

1
Marketing Magic: Memes, AI & Mr. Beast 42:17

1+ y ago42:17

42:17

In this “Junk Drawer” episode, Jim and Madison delve into some recent marketing topics and trends. Join them as they explore Mr. Beast’s remarkable achievement of reaching 200 million subscribers. They also scrutinize the controversial utilization of AI-generated chatbots featuring celebrities like Kendall Jenner and ponder this technology’s far-re…

1
AI’s Impact on Marketing with Paula Phelan 57:18

1+ y ago57:18

57:18

In this episode, Jim DeMicco speaks with AI Expert Paula Phelan to discuss the world of AI and its profound impact on the marketing industry and beyond. Paula is a visionary leader and seasoned entrepreneur and is now the COO of Intelligent Relations. Together, they explore AI’s evolving role, emphasizing its ability to transform the workforce, cre…

1
Marketing Insights from Apple’s 2023 Events 31:58

1+ y ago31:58

31:58

Join Jim and Madison as they delve into the captivating world of Apple’s marketing mastery. They dissect two recent Apple events, unveiling the company’s innovative products, and explore what Apple said and how they said it. Discover the secrets behind Apple’s exceptional presentation skills, emotionally resonant commercials, and the impressive pro…

1
Are You Losing Customers Because of Your Website? 27:09

1+ y ago27:09

27:09

Like it or not, your website often serves as your business’s first impression to customers. And if you’re trying to make it a good one, you need to know the critical aspects that can make or break someone’s interest. In this episode, Jim and Madison delve into everything web design, discussing common pitfalls to avoid and highlighting the importanc…

1
The State of Social Media 36:43

2y ago36:43

36:43

There’s no denying the fact that the social media landscape has undergone immense changes this year. Whether it’s old apps trying to reinvent themselves or new ones emerging on the scene, social media is constantly evolving. Join Jim and Madison as they break down what’s changed and what it means for the marketing industry. Jim and Madison will cov…

1
Mastering Email Marketing 30:10

2y ago30:10

30:10

Email campaigns might not be the latest trend in marketing, but they continue to be one of the best. In this episode, Jim and Madison discuss the ins and outs of email marketing and how it can be a major asset to any brand looking to grow. Whether the purpose is to inform, persuade, or excite, emails can serve as a reminder to customers in a variet…

1
Is AI Outsmarting Us? 13:34

2y ago13:34

13:34

Join Jim and Madison as they dive into what so many people may be wondering: Is AI outsmarting us? In this episode, they unravel what the future of AI will hold, how it will impact different industries, and why ultimately, it won’t replace specific jobs because we crave uniqueness. Jim discusses his prediction for Gen Alpha and how AI is like a cal…

1
Why We Love WordPress 33:11

2y ago33:11

33:11

Join Jim and Madison as they dive deep into the world of WordPress in celebration of its 20th anniversary. In this episode, they unveil the reasons behind the unrivaled popularity of the #1 website-building platform. From personal experiences to favorite plugins, they discuss why WordPress remains their top choice over other platforms. Tune in to d…

1
Books & Bootstrap Marketing 35:34

2y ago35:34

35:34

In this episode, Jim talks to Madison about marketing her upcoming book, The Cipher of Sons. She discusses her inspiration for writing a book and why she used the pen name, Madison Gray. She dives into how she markets her book on TikTok, Instagram, and other platforms and why she chose the self-publishing platform IngramSpark. Jim talks about the i…

1
Master Podcast Marketing with Kayla Wells 54:51

2y ago54:51

54:51

In this episode, Jim and Madison chat with their first guest Kayla Wells, a podcast marketing expert helping podcasters grow their shows since 2019. Kayla has become a go-to resource for businesses and content creators looking to get more attention for their shows. Having started her career in customer service, Kayla switched to podcasting when she…

1
The Junk Drawer: Everything Is Marketing 41:09

2y ago41:09

41:09

In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories. Jim talks about the episode Nosedive from the…

Podcasts Worth a Listen

SkyeLine Studio Podcasts

Podcasts Worth a Listen