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Shocking Capture Method Podcasts
Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers ...
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Designing for Toughness: How to Specify & Achieve the Right IK Rating
36:40
36:40
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36:40It's episode 300! Host Adrian and Sofeast head of NPD Paul Adams dig into IK ratings, what they measure (impact energy in joules), why they matter for real-world product abuse (drops, kicks, tool strikes), and how to connect use-case, environment, materials, and system-level design choices (wall thickness, ribs, radii, gate location) to hit targets…
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Who’s Responsible? EU & UK Product Compliance Explained (AR, Importers & Dropshipping) [Feat. Roberth Jonsson of 24HourAR]
36:25
36:25
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36:25In episode 298, Renaud talks with Roberth Jonsson (24HourAR) about what “compliance” really means in the EU/UK. Industrial products, consumer goods, dropshipping; if you sell in the EU/UK under your own brand, you’re legally the manufacturer. That means CE testing alone won’t save you. You need the right directives/standards, a complete technical f…
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When Wearables Fail: Swelling Rings, Cracked Watches, and Failing Earbuds
47:21
47:21
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47:21In episode 297 of China Manufacturing Decoded, host Renaud is joined by Sofeast reliability specialist Andrew Amirnovin to unpack why smart wearables so often fail in the field, and how to stop it. They break down real cases across rings, earbuds, watches, and smart glasses (think swollen cells, failing mics, cracked displays, and weak straps), the…
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BONUS: China rare-earth export controls vs. U.S. 100% tariff threat + what it means for manufacturers
10:35
10:35
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10:35Renaud breaks down this week’s one-two punch in the U.S.–China trade saga: Beijing’s new export controls on key rare-earth minerals (notably neodymium for high-strength magnets) and the White House’s counter-threat of a 100% tariff on made-in-China imports from November 1. He unpacks the “small yard, high fence” strategy, how China is now mirroring…
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From Sketch to Factory: Industrial Design For Manufacturers (Feat. Vera Roldan)
30:14
30:14
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30:14In this episode of China Manufacturing Decoded, host Adrian is joined by Vera Roldan, head of the design department at Sofeast, to unpack how industrial design links user needs, aesthetics, and manufacturability. Vera outlines the practical workflow: research, mood boards, sketches, 3D CAD, renders, and tight collaboration with engineering and supp…
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Getting PR Right and Trade Fair Tips for Hardware Startups
18:49
18:49
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18:49In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverag…
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Fail‑Safe by Design: Avoiding Catastrophic Product Failures
28:52
28:52
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28:52In this episode, Adrian is joined by Renaud Anjoran to explore fail-safe design principles: essential thinking for anyone developing most kinds of products. Through real-world examples ranging from Tesla doors to Boeing and consumer electronics, they highlight how designers must ask: “If this fails, what happens to the user?” They break down why it…
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Choosing the Right Polymer Processing Method
36:18
36:18
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36:18In episode 293 of China Manufacturing Decoded, Adrian is joined by Sofeast’s Head of New Product Development, Paul Adams, for the final part of their trilogy on polymers. When people think of plastics, they usually picture injection molding. But it’s far from the only available process. We'll break down the major polymer processing methods, includi…
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Plastic Playbook: Choosing The Right Polymer
44:19
44:19
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44:19Choosing the right polymer for your plastic parts can significantly impact the success of your product. In this episode, Adrian and Paul Adams from Sofeast explore the most common polymers used in manufacturing, from everyday workhorses like ABS to high-performance engineering plastics and sustainable bioplastics. They cover the strengths, weakness…
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BONUS: China’s Oct 1 Export Overhaul: What Every Manufacturer Must Do Now
9:12
9:12
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9:12Starting October 1st, 2025, the Chinese government is enforcing stricter export compliance rules that could significantly disrupt supply chains. Exporters will need to disclose the manufacturer’s identity and prove that every component was purchased the formal way, with aligned flows of materials, contracts, and tax invoices. In this short bonus ep…
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Prototype to Production: 7 Sneaky Pitfalls to Avoid
37:18
37:18
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37:18In episode 290 of China Manufacturing Decoded, Renaud Anjoran is back and joins Adrian to explore seven common pitfalls that can derail manufacturing projects during the critical transition from prototype to production. A working prototype may look and feel like the final product, but moving from prototype to mass production is a far more complex j…
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When To Sign Off On Injection Mold Tooling — Inside the Journey from DFM to T0→T2
31:26
31:26
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31:26Episode 289: Adrian is joined again by our head of New Product Development, Paul Adams, to explore the complexity of plastic injection mold tooling and what it takes to go from tooling design to mass production of plastic parts. They explore the full journey, from DFM and tool design through trial runs (T0, T1, T2) to final sign-off and mass produc…
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Traffic Lights for Product Success. How Phase Gates Save Time & Money
37:40
37:40
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37:40Adrian is joined once again by Paul Adams, the Sofeast Group’s Head of New Product Development, based at Agilian Technology, our contract manufacturer, to discuss the importance of phase gate (or stage gate) reviews in new product introduction (NPI). When developing and manufacturing a product, rushing forward without checks at key stages can lead …
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Tariffs, Trade War, and the Factory Floor: Buyer Risks in 2025
38:33
38:33
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38:33Tariffs, shifting trade policies, and unpredictable order patterns are creating a “stop–go” manufacturing environment in China. For buyers, this means unexpected quality issues, capacity crunches, and supply chain instability. In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down the real-world i…
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562: AnnaHELL: The Real Story Behind The Conjuring
36:38
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36:38The true story of The Conjuring and the death of Dan Rivera. 👉 Join our next livestream @ https://patreon.com/talkmurder Content warning: the true crime stories discussed on this podcast can involve graphic and disturbing subject matter. Listener discretion is strongly advised. Fair use disclaimer: some materials used in this work are included unde…
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Pilot Runs: Crucial for Manufacturing Success
32:21
32:21
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32:21Jumping into mass production without a pilot run is like launching a rocket without a test fire, risky, costly, and likely to go wrong. In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down what the pilot run process really is, why it's non-negotiable in any serious manufacturing project, and wha…
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India Overtakes China in US Smartphone Shipments: What It Really Means
33:55
33:55
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33:55Adrian and Renaud explore a significant shift in global electronics production: India surpassing China as the top smartphone exporter to the USA. The discussion covers why this change happened so fast, how Apple and other big tech firms adapted, what this means for SMEs, and how Sofeast is now expanding its own manufacturing footprint in India. Sho…
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Q&A: Invention > Marketplace, Shorter Manufacturing Timelines, China V West Biz Culture Differences, etc.
34:31
34:31
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34:31In this diverse episode of China Manufacturing Decoded, hosts Adrian and Renaud cover several thought-provoking topics based on listeners' questions. They will discuss: How to transform an initial idea into a market-ready product. Cultural differences in business practices between Chinese and Western companies. Shortening manufacturing timelines, s…
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The Rise and Struggles of Smaller E-Commerce Sellers: Lessons from 2015 to Now
45:14
45:14
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45:14Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has be…
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Retail vs. Amazon FBA vs. D2C: Logistics & Product Prep Clarified
31:41
31:41
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31:41Welcome to episode 282 of the China Manufacturing Decoded podcast from Sofeast where we take a deep dive into the logistics and product preparation differences across three major e-commerce and sales channels. Adrian and Kate from Sofeast break down how to optimize supply chains depending on whether you're shipping to retailers, selling through Ama…
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Vietnam-US Trade Deal: Trump’s Tariff Tactics & Transshipment Troubles
24:52
24:52
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24:52A major shift just occurred in global trade. On July 2nd, the United States and Vietnam announced a new trade agreement that sets a 20% tariff on Vietnamese exports and 40% on goods deemed to be transshipped (often Chinese-origin products rerouted via Vietnam). In this episode, Adrian and Renaud break down what this means for importers using Vietna…
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China's Rare Earth Monopoly: A Looming Supply Chain Crisis?
27:28
27:28
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27:28Adrian and Renaud chat about a timely topic, the complex and critical issue of rare earth minerals, focusing particularly on how the US/China trade war has recently influenced their availability. As China controls over 90% of the refined production of rare earth elements, recent developments in trade policies have significant implications for globa…
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Tesla's Cybertruck Debacle: Reliability, Politics, & Plummeting Sales
34:38
34:38
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34:38In today’s episode, Adrian is joined by Andrew Amirnovin, our reliability expert, and we’re using Tesla’s Cybertruck problems as a case study in what happens when a product skips, or underinvests in, reliability testing. From panels that fall off to cracked windshields and sticky accelerator pedals, it’s clear the fundamentals weren’t locked down b…
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More Than Just A Box: Guide To Making Packaging
31:19
31:19
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31:19"Packaging is more than just a box," a phrase that becomes increasingly true the deeper you get into product development. In this episode of China Manufacturing Decoded, Adrian hosts Kate Oliynykova, Sofeast’s Head of Supply Chain Management, to dive into the often-overlooked yet critical world of packaging. From early-stage design to common pitfal…
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Protect Your IP: Strategies for Safely Sourcing Components
39:55
39:55
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39:55In episode 277 of China Manufacturing Decoded, Adrian and Renaud explore how to avoid leaking your intellectual property (IP) when sourcing components during the product development process. While working with suppliers, especially overseas, is often necessary, it can also pose significant IP risks. This discussion breaks down the real-world scenar…
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Exploring the book: "Apple in China: The Capture of the World's Greatest Company"
33:53
33:53
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33:53Join Renaud on a journey into the fascinating world of electronics manufacturing and how Apple's strategic moves in China transformed it. Our episode is inspired by the book "Apple in China: The Capture of the World's Greatest Company," a book by journalist Patrick McGee, who offers a well-researched exploration of how Apple inadvertently establish…
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Post-Brexit Compliance: Selling in the UK vs the EU
26:10
26:10
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26:10If you're manufacturing products for the EU and wondering how to break into the UK post-Brexit, this episode is for you. Renaud Anjoran sits down with compliance expert Fredrik Grönkvist from ComplianceGate to demystify the increasingly divergent regulatory frameworks between the UK and the EU. Show Sections 01:01 – Guest Introduction – Fredrik fro…
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In this special bonus episode of 'China Manufacturing Decoded,' Adrian and Renaud look into the often misunderstood role of trading companies in the Chinese manufacturing landscape. Ultimately, this episode aims to equip listeners with the knowledge to make informed decisions about engaging trading companies, weighing their potential benefits again…
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Breaking the Mold: How 3D-Printed Tooling Is Revolutionizing Plastic Prototyping
35:47
35:47
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35:47Welcome to episode 273 of the China Manufacturing Decoded podcast. Imagine validating your injection-molded parts using production-grade materials, without waiting weeks or spending tens of thousands. Adrian and Paul unpack the game-changing hybrid tooling process that combines 3D-printed soluble resin inserts with steel molds to accelerate develop…
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China Tariff Reductions (May 12) Breakdown: Temporary Relief for U.S. Companies [BONUS]
13:50
13:50
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13:50Recorded on the evening of May 12th, China time, as the news broke, Renaud breaks down the implications of the tariff adjustments announced by the U.S. administration. With tariffs previously skyrocketing to up to around 150%, recent talks in Switzerland between the USA and China have resulted in a significant reduction, providing a temporary windo…
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Tariffs, Trade Shifts & Tactics: A U.S. Importer's Guide (Feat. Owen Haacke of Supply Chain Shark)
34:03
34:03
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34:03Our guest for this episode is Owen Haacke, co-founder of Supply Chain Shark and a licensed customs broker. Owen is renowned for guiding businesses through the complex landscape of US Customs and tariffs. In this episode, we reconnect with Owen to discuss the evolving nature of import tariffs and the impact of recent regulatory changes on global tra…
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Getting It Right from the Start: Essential Guide to Working with Manufacturers
28:37
28:37
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28:37Are you gearing up to manufacture a new electronic / hard good product? In this episode, Renaud and Adrian break down exactly what you need to prepare before starting with a manufacturer. These insights could save you time, money, and major headaches. Show Sections 00:00: Welcome and Introduction 01:13: Sourcing Existing Products: Know What You're …
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India Rising: Can It Replace China as a Manufacturing Giant?
40:50
40:50
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40:50With tariffs rising and China becoming a trickier manufacturing partner, many American importers are looking to India. In this episode, we explore the manufacturing landscape in South India, especially when it comes to sourcing PCB assemblies. You’ll gain first-hand insights from a recent trip and learn what makes India both promising and challengi…
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Toy Safety, Trade Wars, and Tariffs: Why Compliance Matters More Than Ever (Feat. Thierry Bourret)
28:46
28:46
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28:46Ever wondered how non-compliant products sneak into your Amazon cart? In this episode, Renaud and Thierry Bourret, director of Konomocha an Asian business development firm, dive into the loopholes that let toys and other goods bypass EU safety standards—and what new regulations might change the game. From Amazon's drop shipping to digital product p…
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Top 10 FAQs about Chinese Contract Manufacturing: Part 2
35:47
35:47
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35:47We've been asked a lot of questions about manufacturing in China over the years, so Paul Adams, the Sofeast Group's New Product Development head, returns to walk us through the second 5 of his Top 10 FAQs about working with Chinese contract manufacturers (and others). Show Sections [00:00] Introduction & Overview [01:57] FAQ 6: What are the differe…
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Tariffs, Tactics, and Trade Shocks: Breaking Down Trump's ‘Liberation Day’ Policy Blitz (BONUS)
30:42
30:42
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30:42Donald Trump just dropped a major bombshell on global trade—again. In this emergency bonus episode, Renaud breaks down the April 2nd "Liberation Day" announcement and how his new sweeping tariff strategy could shake up global sourcing, hit key allies, and complicate the China manufacturing equation even further. Show Sections [00:00] Introduction &…
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Top 10 FAQs about Chinese Contract Manufacturing: Part 1
39:20
39:20
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39:20Thinking about manufacturing your product in China? In this episode, Paul Adams, the Sofeast Group's New Product Development head, joins us to uncover the secrets to successfully working with Chinese contract manufacturers—how to communicate effectively, manage quality issues, leverage regional strengths for better production, and more. These are P…
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Manufacturing Process Controls = Better Product Quality
33:04
33:04
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33:04Are YOU confident that your manufacturing process delivers consistent quality every time? In this episode, we explore the essential concept of manufacturing process controls—why they matter, how to implement them, and how they can prevent costly quality issues. Join us as we explore practical examples that will help you take control of your product…
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Sicko Commits Fowl Deed: How a Disabled Bird Became America’s Most Unlikely True Crime Victim
37:28
37:28
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37:28When a footless goose in custom Nike sneakers becomes a national symbol of hope, his shocking murder exposes dark undercurrents in a heartland town—forcing a grieving inventor to confront the unthinkable: Who would kill a disabled bird that inspired millions? 👉 Join our next livestream @ https://patreon.com/talkmurder Follow along & evidence photos…
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The Haunting Disappearance of Sudiksha Konanki
38:04
38:04
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38:04When a brilliant pre-med student vanishes during a power outage at a Dominican resort, the man last seen with her provides conflicting accounts of that fateful dawn—leaving investigators to determine whether a Caribbean paradise conceals an accident, a crime, or something even more sinister. 👉 Join our next livestream @ https://patreon.com/talkmurd…
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Quality Inspections Guide: Minimize Risk, Maximize Quality
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30:30Welcome to the 263rd episode of China Manufacturing Decoded! This episode marks a special milestone - four full years of insightful discussions aimed at taking the uncertainty out of manufacturing, quality control, and more in China and Asia. In this episode, we dive into the world of quality inspections. It doesn't matter if you're manufacturing p…
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How Life Cycle Assessments Drive Product Sustainability Changes
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30:17In today’s episode 262, we’re looking into Life Cycle Assessments (LCAs) — a critical tool for manufacturers and product developers aiming to improve sustainability and meet growing regulatory demands. You’ll learn why understanding a product’s entire life cycle — from raw material extraction to disposal — is essential for reducing environmental im…
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The Girl on the Railway Tracks: The Heartbreaking Story of Kiena Dawes
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45:50Today we investigate the landmark case of Kiena Dawes, whose suicide note reading "I was murdered" led to unprecedented manslaughter charges against her abuser. This 2022 case from Lancashire challenges the legal boundaries of criminal responsibility in domestic abuse situations. Join our next livestream @ https://patreon.com/talkmurder Follow alon…
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