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Sew Heidi Podcasts

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This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers, textile designer and beyond) who want more flexibility in their career while still doing work they love. You'll learn how to build a freelance fashion business, so you can do the work you love on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDG ...
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Just because you land a $10K freelance project doesn’t mean it all goes smoothly. Jacqueline’s back to share what *didn’t* go so great—and the one decision she regrets most. We unpack the lessons she’s learning around boundaries, overgiving, and setting clear terms from the start. Whether you’re early in your freelance business or landing big wins …
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You ever wonder what it *actually* takes to land a $10,000+ freelance project in fashion? Jacqueline’s back for her third appearance—and this time, she walks us through how a total stranger found her on Google, filled out her project form, and signed a $10,498 contract without negotiating. We get into the exact pricing strategy, mindset shifts, and…
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You’ve probably been told never to say yes to cheap work. But what if that project could launch your freelance career? That’s exactly what Max Guemto did. With no reviews and a fresh Upwork profile, he got a message from a client offering just $150—and instead of walking away, he saw a smart opportunity. In this episode, Max unpacks the mindset, st…
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What if you could build a thriving freelance fashion business… while raising a toddler at home? That’s exactly what Philippa Cooper—aka Pip—has done, working just two days a week. In this episode, Pip shares how she went from a COVID layoff to building a client roster using platforms like PeoplePerHour and LinkedIn. You’ll hear how she doubled proj…
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What happens after you hit $100K on Upwork? For Afroditi, it meant finally stepping away. In this second half of our in-person interview, she shares how she scaled her freelance business, raised her rates, and built a system that brought clients to her. But she also reveals why she chose to leave it all behind. From pricing mindset to proposal tips…
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What if your first freelance project paid just $15 and took a week to complete... would you keep going? In this first episode of our two-part series, I sit down in person with Afroditi, a Greek fashion freelancer who started on Upwork with no clients and no portfolio. She opens up about landing that first $15 sketch job, the fear and uncertainty sh…
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Could you land a $75/hour freelance gig without even showing a portfolio? Sara Bleske did—and her story might just change the way you think about pitching. After being laid off from her full-time design job, surface and textile designer Sara Bleske didn’t wait until everything was “ready.” Instead, she led with sincerity, curiosity, and a desire to…
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From Zero Reviews to $4K Clients: How Danielle Steman Broke Into Freelance Fashion With Just 8 Pitches Ever wondered how to stand out on Upwork without a single rating, review, or testimonial? Danielle Steman did just that—and banked $4,000 from her first two freelance clients. In this episode, you’ll meet Danielle, a former engineer from The Nethe…
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No degree, no industry connections, no Illustrator skills—and still crushing it as a fashion freelancer! Tabitha Calvin proves you don’t need the "perfect" background to make it happen. Just a year ago, she was a Spanish teacher with a dream—and now she’s designing streetwear collections for clients, including a former NBA player! In this episode, …
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Curious how a self-taught freelancer with zero fashion experience charged 4x the going rate—and landed the client anyway? Fathima’s story is the bold confidence boost you didn’t know you needed. This episode follows Fathima Thasneem’s surprising entrance into the freelance fashion world, where a single LinkedIn message turned into a high-paying opp…
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Learn the powerful mindset shift that took Jolleen from underpaid to unstoppable in fashion freelancing! Tired of feeling stuck, underpaid, or invisible in the fashion world? Jolleen Gabriel’s story will seriously light a fire under you. She went from earning just $18 a day in the Philippines to making over $4,000 a month as a freelance fashion des…
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Discover how Candice Stokes went from undervalued to unstoppable in freelance fashion design! Ever felt stuck in a job where your skills weren’t fully appreciated? Candice Stokes knows that feeling all too well. She spent years questioning if she was “ready” to freelance—if her portfolio was strong enough, if brands would take her seriously. But wh…
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Think you can launch a fashion line with a few thousand dollars? You might want to think again. In this eye-opening bonus episode, Rachel Erickson breaks down the real cost of building a successful fashion brand—and spoiler alert: it’s not cheap. After crunching the numbers, Rachel discovered that $200,000 is the magic number to hit profitability b…
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From Nervous to Thriving: Discover how Alina Sanchez-Lopez transformed trade show nerves into a $12,000 freelance triumph! Ever walked into a trade show feeling completely out of place, unsure of how to approach potential clients? That was Alina—until a few key mindset shifts and strategic moves changed everything. A casual chat at Magic turned int…
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Ever wondered how some freelance fashion designers land dream clients with just a simple email? In this episode, Heidi Herrman breaks down her secret sauce for securing a $3,000 project with a personalized pitch. From using ChatGPT to find niche brands to crafting an authentic, heartfelt message, she shares all the ins and outs of her process. You’…
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Ever wonder how some freelancers land big-ticket clients while others struggle to get responses? Imagine setting up your Upwork profile in just half a day and scoring a $27,100 project just weeks later. Sounds unreal, right? That’s exactly what happened to Carolyn. In this episode, she breaks down the key moves that helped her attract premium clien…
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Ever feel like you’re undercharging for your freelance services? Amy Barnhart shares how a smart pricing shift and one game-changing service helped her nearly double her income in just one year. In this episode, Amy Barnhart, a freelance fashion designer, reveals the strategic decisions that transformed her business, including raising her rates for…
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Discover how Gabriella Bilotta transformed a heartfelt LinkedIn message into a six-figure client! In this episode, Gabriella shares her journey of building genuine connections, landing high-paying clients, and transitioning to full-time freelancing. She dives into her background in lingerie and sustainability, the value of mentorship with her coach…
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Ever wondered what goes on behind the scenes of your favorite podcast? In today's episode, I’m sharing some exciting updates for the Successful Fashion Designer Podcast in 2025 and reflecting on the challenges I faced in 2024. From business hurdles to personal struggles, I’ll dive into what I learned and how those lessons can help you navigate your…
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Walking into a tradeshow with no idea where to start can be intimidating! As a freelancer, having a plan of action for the next fashion trade show you attend can make all the difference. In this episode, I talk live with Andreu David, the Vice President of Sourcing at MAGIC, to get insights from an industry expert on how to make the most of a trade…
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Freelancing in fashion might seem risky, but what if it didn’t have to be? You could replace or even exceed your corporate salary in just one month. In this episode, we will share how Aiden got noticed on Upwork, even without ratings. You’ll learn the negotiation tips that helped her turn a $2,000 offer into a $5,000 win. Aiden will also explain ho…
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How do you compete with low prices on Upwork? Is a bargain the only thing clients will look for? I did an experiment and hired 5 freelancers at 5 different price points to see what you get for a tech pack at each level. The results are shocking and entertaining. Stick with me as I walk through the results, explaining why these low-priced options ca…
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Starting with set package rates might feel tempting, but it’s like trying to sew a wedding dress on your first try—it’s better to start small and build up your skills. In today's episode, I'll share a better strategy for finding your pricing sweet spot and how to handle those tricky conversations when clients think your rates are too high. We'll un…
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Ever had a client respond with, "Wow, that's a bit steep"? If you’re charging you're worth, you’ve probably seen that reaction before. But there are some easy ways to help clients get on board with your deserved rates. Take Alison Pickthorn, for instance. She’s a student in my hands-on coaching program, Fast Track Turbo, and she just landed a $15,0…
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This is Part 2 of my interview with Jonathan Stark. If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz. In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what cli…
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