The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses! Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze. From the latest industry trends to tried-and-true business tactics, Seran breaks down the essential ...
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Seran Glanfield Podcasts
Pilates Teachers' Manual is your guide to becoming a great Pilates teacher! I discuss everything about being a Pilates teacher, from certification, class preparation, and scheduling, to working in studios, gyms, and in clients' homes, online and beyond! This podcast is for YOU if you are a current Pilates instructor, an aspiring Pilates instructor, or anyone who wants to learn more about the world of teaching Pilates!
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. W ...
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Inside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRND
33:47
33:47
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33:47Ever wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition…
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Stop the Seasonal Slump: How Smart Studios Stay Profitable Year-Round
24:26
24:26
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24:26Is your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without res…
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The wonderful Keisha Brown joins me on the show today! Keisha is a Master Trainer for Club Pilates, and a Pilates teacher at several Club Pilates studios in Chicago. She shares her journey from watching Mari Winsor DVDs in the early 2000s to healing her body through movement, and now leading teacher trainings in the Midwest United States. She offer…
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The 5 Key Traits of Wildly Successful Studio Owners (That Most People Overlook)
22:53
22:53
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22:53In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, finan…
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Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545
45:22
45:22
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45:22In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesiv…
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Profit Isn’t a Dirty Word: The Financial Foundations for Studio Success
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25:22In this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances. If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foun…
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Late Cancel Fees: How to Protect Your Studio Without Losing Loyal Clients
24:16
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24:16In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and com…
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Movement Diversity Makes Better Pilates Teachers
12:25
12:25
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12:25Are you a Pilates teacher feeling confident in your craft? This episode is for you! We're diving into why exploring movement outside of Pilates can make you an even better instructor and enrich your personal life. Discover how trying new forms of movement can deepen your understanding of the body, build stronger connections with your clients, and p…
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Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544
31:11
31:11
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31:11In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding s…
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Why 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness Memberships
18:33
18:33
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18:33In this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or wh…
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Meaningful Careers in Pilates with Olivia Bioni
32:18
32:18
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32:18In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their pass…
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Seran Glanfield, owner of Spring Three and host of The Pilates Business Podcast, joins me on the podcast this week! We discuss the evolution of Seran's work in the past four years, highlighting her experience coaching Pilates studio owners and the growth of her podcast. Seran shares insights into her Thrive coaching program, which helps studio owne…
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AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543
24:59
24:59
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24:59Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder an…
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The Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)
22:50
22:50
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22:50In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy. Seran breaks down the rea…
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3 Metrics That Predict Studio Success (And You’re Probably Ignoring Them) with guest Tessa Thomas
38:18
38:18
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38:18On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline ope…
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Olivia & Mara on Pilates Teachers' Manual: The Book
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26:55This is the second part of a crossover episode with Mara Sievers of Pilates Encyclopedia discussing Olivia's Pilates journey, how she's grown as an instructor, and all about writing Pilates Teachers' Manual: The Book! Check out the first part here: https://youtu.be/E3CZIxyaQyQ I want to hear from you! Share your thoughts and follow the podcast on I…
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The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542
33:42
33:42
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33:42Become an FBP Insider! Learn more on Patreon. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling e…
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The Truth About Time Management No One Tells Studio Owners
26:11
26:11
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26:11In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your sched…
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This week's episode looks at the various ways we can offer corrections to our clients during group classes. We explore the importance of consent, the purpose of a hands on correction, and how you may be able to achieve the same outcome with a hands off correction. Tune in! I want to hear from you! Share your thoughts and follow the podcast on Insta…
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How to Launch a Profitable Video-On-Demand Platform for Your Pilates Studio with Daniel Kosmala from UScreen
35:33
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35:33In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares ex…
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Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541
32:43
32:43
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32:43Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-perform…
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Why Your Marketing Isn't Working — And How to Fix It with the StoryBrand Framework
28:41
28:41
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28:41In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting. If you’ve ever felt like you're doin…
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The Beliefs That Are Silently Sabotaging Your Studio
20:20
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20:20In this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨ While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience work…
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This week's episode examines what makes a Pilates class popular, from the environmental factors we can't control to the personal factors we can control. Beyond meeting the minimum expectations of being a capable and competent Pilates instructor, I explore the secret sauce making the best impression, motivating our clients, and building a community.…
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Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540
43:17
43:17
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43:17Become a Patreon member! Start here. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio own…
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Mastering the Art of Upselling: Increasing Revenue Without Being Pushy
20:02
20:02
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20:02In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkw…
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🛑 Stop the Chaos! Here’s How to Streamline and Scale Without Burning Out
26:17
26:17
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26:17In this episode of The Pilates Business Podcast, host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it’s held together with duct tape and your to-do list never ends, thi…
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Prioritizing Patience & Reframing Tough Situations
23:22
23:22
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23:22This episode discusses the importance of remining patient while teaching Pilates, even when you find yourself in a difficult situation. We explore the the role of Pilates teachers, the lasting impact of getting frustrated while teaching, and steps teachers can take to stay positive. Tune in! I want to hear from you! Share your thoughts and follow t…
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This $0 Marketing Tactic Can Bring You Clients for Years
24:26
24:26
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24:26In this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering wit…
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Still Doing It All Yourself? Here’s Why That’s Sabotaging Your Success
22:09
22:09
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22:09Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO. You’ll lear…
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All About Pilates Teachers' Manual: The Book
14:03
14:03
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14:03Today's episode dives into my newly released book! Tune in to learn who this book is for, what's included in the book, some fun behind the scenes info and where to get your copy! I want to hear from you! Share your thoughts and follow the podcast on Instagram and Facebook @pilatesteachersmanual. Full show notes, episode transcription, and chapter m…
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Gratz Pilates: An Inside Look with Co-Owner John Riccitello
33:21
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33:21If you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand? In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz …
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Lead Generation Strategies: How to Attract More Clients into Your Boutique Fitness Studio
24:22
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24:22Relying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio. Listen in as Sera…
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Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539
39:48
39:48
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39:48Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Ban…
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Are You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels Growth
24:59
24:59
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24:59In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand po…
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It's March Matness and there's so much to love about mat Pilates! I share podcast updates and to learn how the flexibility, adaptability, creativity, realism, and historical importance of the mat repertoire make mat Pilates a joyful adventure for clients and Pilates teachers alike. Tune in! I want to hear from you! Share your thoughts and follow th…
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The Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasiya Goers
39:06
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39:06Your digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the…
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Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538
39:42
39:42
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39:42As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering w…
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Why Clients Leave (and How to Get Them to Stay for Years!)
21:59
21:59
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21:59The Secret to Retaining Clients & Growing Your Studio In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, …
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Today's episode has some exciting announcements, namely that Pilates Teachers' Manual: The Book will be available soon! I have been working hard these past couple months and the book's launch date is just around the corner. Check out the sample chapters from the book here! I want to hear from you! Share your thoughts and follow the podcast on Insta…
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Why Cookie-Cutter Business Advice Won’t Grow Your Studio 🚫
19:44
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19:44Do you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won’t necessarily work for yours. In this episode of The Pila…
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Rebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537
51:36
51:36
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51:36Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a…
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