Best Seo Migration Strategy Podcasts (2025)

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The Importance of URL Structures in SEO and Migrations 2:50

Play Pause

5h ago2:50

2:50

Business Information: Name: CTO Migrations, a website migration service by Charles Taylor Online LLC Website: https://www.charlestayloronline.com/ Why URLs and SEO Cannot Be Separated Search engines read a site’s architecture through its URLs. When a business undergoes a website migration, the URL structure becomes the backbone of whether rankings …

1
The 5 Questions That Prevent Email Migration Disasters 22:17

8h ago22:17

22:17

Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email …

1
When Automation Experts Struggle with Their Own Systems 40:35

13d ago40:35

40:35

Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her apart: instead of forcing you into complicated project management tools you'll hate, she works with wha…

1
The SEO Risks of an Unexpected Website Migration 2:33

1M ago2:33

2:33

A website migration can be one of the most critical and risky events in a site’s lifecycle. While planned migrations—where every redirect, URL update, and structural change is mapped out—can protect your rankings, an unexpected migration can cause significant damage to your organic visibility. One of the most common issues occurs when a domain’s st…

1
Why Your SEO Foundation Determines AI Visibility 32:55

1M ago32:55

32:55

Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+…

1
Team Alignment vs. Team Building: What Actually Drives Revenue Performance 26:40

2M ago26:40

26:40

You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources…

1
Does Changing Your Website URL Affect SEO? Here’s What You Need to Know 2:08

2M ago2:08

2:08

In this episode of The SEO Migration Podcast, Charles Taylor; aka The SEO Migration Guy, dives into one of the most common and critical questions in SEO: Does changing your website URL affect SEO? Spoiler alert: it absolutely can. But the good news is, with the right process in place, you can protect your rankings, traffic, and authority. Charles b…

1
Why People Won't Join Your Service Club - And How To Fix It 25:02

2M ago25:02

25:02

The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in …

1
Recovering SEO Traffic After a Website Migration | Migration Study Breakdown 3:26

2M ago3:26

3:26

How long should it take to recover SEO traffic after a migration? In this video, SEO veteran Charles Taylor breaks down the latest migration study by Dan Taylor (no relation) from Search Engine Journal. With over a decade of Enterprise SEO experience, Charles reviews a comprehensive analysis of 892 domain migrations and what it really takes to reco…

1
Why AI Resume Filters Are Eliminating Your Best Candidates 25:40

2M ago25:40

25:40

Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach? In Part 2 of our series with Frederic Lucas-C…

1
Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success 14:50

3M ago14:50

14:50

Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederi…

1
Why Hiring Former CEOs as Consultants Backfires 31:52

3M ago31:52

31:52

When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In this conversation, we explore why seasoned executives often struggle to transition into consulting, the critical …

1
Why Your Local SEO Strategy Is Probably Wrong 30:06

4M ago30:06

30:06

Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-…

1
The Vibe Coding Advantages: Build Faster, Earn More 27:15

4M ago27:15

27:15

I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I knew I had to get him on the show immediately. We're talking about taking your stream-of-consciousness ideas and b…

1
CEO & Consultant Relationships: Who Owns What? 31:27

4M ago31:27

31:27

Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk…

1
Your Email Is Your First Impression – Why Branded Email Matters 17:06

5M ago17:06

17:06

In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or un…

1
Data That Matters: Creating Impactful Real Estate Marketing Visuals 12:58

5M ago12:58

12:58

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex…

1
Human at the Helm: A Content Creator's Journey with AI Tools 33:01

5M ago33:01

33:01

Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…

1
Updated Chamber Systems and Technology Strengthens Member Businesses 26:43

5M ago26:43

26:43

Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…

1
From $119M to $600M: Mark Cleve's Fashion Business Growth Strategies 42:03

6M ago42:03

42:03

Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." Fr…

1
Budget-Friendly Audio Marketing: Making Every Dollar Work Harder 20:28

6M ago20:28

20:28

We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - h…

1
America's Trusted Companion: Leveraging Radio's Intimate Connection for Real Estate Success 15:49

6M ago15:49

15:49

Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued…

1
After You Hire: 5 Critical Steps to Welcome New Team Members 35:06

7M ago35:06

35:06

What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That…

1
Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members 30:28

7M ago30:28

30:28

Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the…

1
Jolene, Fonts, and First Impressions: What’s in a Typeface? 15:35

7M ago15:35

15:35

Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trust…

1
Choosing the Right Tech Tools: The Art of Discernment 25:49

7M ago25:49

25:49

Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to e…

1
Evergreen Excellence: Your Guide to Your Content Bank 22:55

8M ago22:55

22:55

Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and …

1
Does your creative team have a hit-by-a-bus plan? 6:47

8M ago6:47

6:47

Great title, right? But you need a plan. We partner with outside contractors, even our own team - are they documenting what they are doing for you, the project, the client in a way that would allow anyone else to pick up the project and continue on? Is the logic in place for the programming or creative decisions? ASK THEM. This quick episode gives …

1
Beyond the Hustle: Why Peace Matters in Business and Life 32:41

8M ago32:41

32:41

This episode of Rooted in Revenue takes an enlightening turn in a world that often pushes us to look outside ourselves for validation and success. Join host Susan and her guest, Chris Champion, as they explore how starting each day with intention and finding your inner peace can transform not just your personal life but your business success as wel…

1
AI Risk Management: A CMO's Guide to Tool Selection and Governance 34:41

9M ago34:41

34:41

Susan Finch sits down with Patty Parobek from Mod Op to explore the strategic implementation of AI in business. They discuss the concept of an "AI Playground" - a structured approach for organizations to test and evaluate AI tools before full deployment. The conversation covers essential topics, including developing responsible AI use policies, for…

1
Domain Ownership and Renewal Tips - Part 1 11:06

10M ago11:06

11:06

Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor re…

1
Digital Consistency is King: Your Professional Presence Audit 18:52

10M ago18:52

18:52

Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital …

1
Digital Asset Checkup: Start with Your Domains, SSL, and Your Digital Depot 20:06

11M ago20:06

20:06

Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping b…

1
Better Clients, Better Revenue: Client Intake Systems That Drive Growth 29:22

11M ago29:22

29:22

Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake syste…

1
IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets 21:41

11M ago21:41

21:41

Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, busi…

1
Artisan Engagement: Mastering Regional Show Interactions 27:45

12M ago27:45

27:45

In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance …

1
The Power of Reflection: Leveraging Your Past for Future Success 24:11

12M ago24:11

24:11

Rediscovering your forgotten skills and experiences can be a game-changer for personal and professional growth. In this insightful episode of Rooted in Revenue, Lany and Susan dive deep into the importance of reflecting on your past accomplishments and leveraging them for future success. They share personal anecdotes, practical tips, and actionable…

1
Tech Audits: Avoiding Costly Business Software Mistakes 17:04

12M ago17:04

17:04

In this continuation of their discussion on managing your online presence, Lany and Susan hit you over the head with the importance of conducting thorough tech assessments and making informed decisions about your business software. They emphasize the value of consulting with experts before making significant changes to your tech stack and warn agai…

1
Tech Disasters and Compliance Meltdowns: A No-Filter Episode 17:17

1y ago17:17

17:17

Susan and Lany are fired up in this episode, tackling the infuriating world of tech blunders, compliance nightmares, and security fails that plague businesses. From email marketing mishaps to clickbait disasters, they're not holding back on the ways people unknowingly sabotage their operations. This is part one of their conversation, so prepare for…

1
11 Essential Tips for Engaging Podcast Guests and Creating Compelling Content 10:23

1y ago10:23

10:23

In this episode, Susan shares valuable insights on how podcast hosts can elevate their shows and create more engaging content. Whether you're a seasoned podcaster or just starting out, these tips will help you improve your guest interactions, streamline your workflow, and ultimately produce better content that resonates with your audience. Get read…

1
SEO Pitfalls and Triumphs: A Guide for Small Business Owners 46:42

1y ago46:42

46:42

Susan Finch sits down with Brandon Leibowitz, President of SEOoptimizers.com, to unpack the evolving landscape of search engine optimization. For small and mid-size businesses, especially those in B2C and brick-and-mortar sectors, this conversation is a goldmine of actionable strategies. Brandon and Susan dive into the nitty-gritty of local SEO, di…

1
From Wait-and-See to Revenue: Revolutionizing Your Sales Approach 27:44

1y ago27:44

27:44

Today, we're diving deep into how Amy Franko helps mid-market organizations create exciting futures by transforming their sales strategies, structures, and teams. We'll explore the concept of strategic prospecting and unpack why it's crucial for building a healthy pipeline. Amy's going to share some game-changing insights on how to identify and cul…

1
The Exit Interview Advantage: How to Learn from Lost Customers and Reduce Churn 34:49

1y ago34:49

34:49

Learn how to turn churn into an opportunity for improvement and build stronger, longer-lasting customer relationships. Steve Hazelton from Sturdy.ai joins us for the second half of this conversation. Whether you're running a small business or leading a large corporation, this episode is packed with practical strategies you can implement right away …

1
Retention Reimagined: How Everyone in Your Business Can Create Loyal Customers 35:09

1y ago35:09

35:09

Steve Hazelton, CEO of Sturdy.ai, challenges the norm of churn prevention, advocating instead for organization-wide retention strategies. He introduces Sturdy.ai, a tool that consolidates fragmented customer data into actionable insights. Hazelton reveals counterintuitive truths about customer loyalty, such as why complaining customers often stick …

1
From Met Gala to Monetization: How Chatbots are Bridging Content Creators and Audiences 31:34

1y ago31:34

31:34

When you think of chatbots, you may picture frustrating loops, keyword failures, and overly cheerful automated responses. But what if AI-powered conversations could revolutionize how audiences engage with content and brands? In this episode, Susan Finch sits down with Nick Martin, Co-Founder and CCO of Direqt.ai, to explore the cutting-edge world o…

1
Does your local community know what you do? 11:27

1y ago11:27

11:27

Susan continues her conversation with Pyper and Jarrod, the creative duo behind Joyride Jewelry. This episode delves into the crucial topic of building community, especially for artists and small business owners who have transitioned to a new location or shifted their business model. Pyper and Jarrod share their experiences of moving to a small tow…

1
Pedal to the Metal: Joyride Jewelry's Acceleration from Local to Online 36:36

1y ago36:36

36:36

In the ever-changing landscape of small business, resilience is not just a virtue—it's a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes. Their journey offers valuable insights for any small business owner facing unexpected challenges. We'll explore how …

1
AI vs. Human Intelligence: The Proofreading Showdown 30:09

1y ago30:09

30:09

In this episode of Rooted in Revenue, host Susan Finch sits down with Phil Jamieson, the President of ProofreadNow.com. Together, they unpack the critical role of human proofreading in an era dominated by AI-generated content. They discuss why relying solely on technology for your business communications might be a costly mistake and how the human …

1
Getting Your Hands Dirty: The Value of an In-Person Community and "Peopling" 29:03

1+ y ago29:03

29:03

Are you a service business looking to grow your presence in your local community? In this episode of Rooted in Revenue, hosts Lany Sullivan and Susan Finch explore the power of in-person community building for both personal and business growth. Lany shares her experience with the Art in the Garden event, showcasing how community involvement can ope…

1
Launching Your Brand: The Steps for a Smooth Transition 18:50

1+ y ago18:50

18:50

Creating a company from scratch is exciting, and there is a specific order to tell the world about it. This episode will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on emai…