CTO Migrations, helps SEOs, webmasters, and site owners retain and recover organic traffic during high-risk website changes; whether it's a migration, redesign, domain switch, or platform/CMS change. Founded by Charles Taylor, a veteran SEO and website migration expert, CTO Migrations offers strategic guidance, tactical planning, and hands-on support to ensure smooth transitions with minimal disruption to search visibility. We believe that no migration should come at the cost of your hard-ea ...
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Seo Migration Services Podcasts
Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.
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What’s the First Step in a Website Migration?
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1:38Business Information: Name: CTO Migrations, a service from Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ ❓ What’s the First Step in a Website Migration? ❓ Before touching code, launching redirects, or flipping the switch, you need one thing above all else: A plan. That means: ✅ Mapping out all existing and l…
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Business Information: Name: CTO Migrations, a service from Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Does Redesigning a Website Affect its SEO? The answer: It shouldn’t...but it can. A redesign is often about fresh visuals, updated branding, and a better user experience. But if SEO isn’t factored into th…
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Will My Website Go Down During a Domain Transfer
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1:49Business Information: Name: CTO Migrations, a service from Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ ❓ Will My Website Go Down During a Domain Transfer? ❓ Short answer: It shouldn’t. A properly managed domain transfer (or domain migration) does not require your site to go offline. But downtime can happen…
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SOPs - Your Business's Secret Weapon Against Chaos
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39:47Stop drowning in business chaos - your SOPs are the life raft you need. In this game-changing episode, Susan Finch and Lany Sullivan expose why your team's knowledge hoarding is sabotaging growth and share their proven system for creating procedures that actually get used. They reveal why writing at a 5th-grade level isn't dumbing down - it's smart…
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Does changing your domain have an impact on SEO
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1:07Business Information: Name: CTO Migrations, a service from Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ ❓ Does changing your domain have an impact on SEO❓ YES - absolutely! A domain change is one of the riskiest types of website migrations. You’re asking Google to trust that all your site’s history, authori…
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You Earned It, Now Flaunt It: Marketing Your New Professional Designation
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9:57You earned that certification. Now what? If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your LinkedIn profile. Sound familiar? In this episode of Rooted in Revenue, I'm sharing the exact 14-day l…
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Migration Study About Website Traffic Recovery
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1:44Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/ What the Research Reveals About SEO Migration Domain changes, platform shifts, and large-scale site restructures carry long shadows in search visibility. A January 2025 study from Search Engine Journal analyzed hundreds o…
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Pre-Conference Marketing: Stand Out Before You Show Up
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15:09Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Lear…
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Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/ Why SEO Migration Recovery Takes Time Every SEO Migration disrupts the way search engines understand a site. When domains, URL paths, or platforms change, Google must crawl, test, and re-learn the structure. Charles Taylo…
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Business Information: Name: CTO Migrations, an SEO Migration service by Charles Taylor (veteran SEO expert) of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ What to Expect in an SEO Migration Every SEO Migration creates a short-term disruption. Search engines must re-crawl the domain, evaluate redirects, and…
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How Long Should It Take for SEO Traffic To Return After a Migration
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2:40Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why Migration Traffic Loss Happens Even flawless execution cannot prevent a dip in visibility. During SEO Website Migrations, search engines must re-learn domains, platforms, and URL structures. This recali…
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Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent
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26:28By Susan Finch & Lany Sullivan
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Mistakes and Hiccups During a Website Migration
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2:02Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why SEO Website Migrations Rarely Run Flawlessly Website migrations involve hundreds of moving parts—URL structures, redirects, content updates, technical frameworks, analytics configurations. Even when exe…
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How to Recover SEO Traffic After a Website Migration
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2:27Business Information: Name: CTO Migrations, an SEO website migration service by Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why SEO Website Migration Recovery Matters A flawed migration can devastate organic visibility. Rankings vanish, traffic collapses, and business pipelines stall. Yet recovery is possi…
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The Importance of URL Structures in SEO and Migrations
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2:50Business Information: Name: CTO Migrations, a website migration service by Charles Taylor Online LLC Website: https://www.charlestayloronline.com/ Why URLs and SEO Cannot Be Separated Search engines read a site’s architecture through its URLs. When a business undergoes a website migration, the URL structure becomes the backbone of whether rankings …
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The 5 Questions That Prevent Email Migration Disasters
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22:17Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email …
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When Automation Experts Struggle with Their Own Systems
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40:35Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her apart: instead of forcing you into complicated project management tools you'll hate, she works with wha…
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The SEO Risks of an Unexpected Website Migration
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2:33A website migration can be one of the most critical and risky events in a site’s lifecycle. While planned migrations—where every redirect, URL update, and structural change is mapped out—can protect your rankings, an unexpected migration can cause significant damage to your organic visibility. One of the most common issues occurs when a domain’s st…
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Why Your SEO Foundation Determines AI Visibility
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32:55Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+…
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Team Alignment vs. Team Building: What Actually Drives Revenue Performance
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26:40You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources…
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Does Changing Your Website URL Affect SEO? Here’s What You Need to Know
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2:08In this episode of The SEO Migration Podcast, Charles Taylor; aka The SEO Migration Guy, dives into one of the most common and critical questions in SEO: Does changing your website URL affect SEO? Spoiler alert: it absolutely can. But the good news is, with the right process in place, you can protect your rankings, traffic, and authority. Charles b…
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Why People Won't Join Your Service Club - And How To Fix It
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25:02The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in …
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Recovering SEO Traffic After a Website Migration | Migration Study Breakdown
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3:26How long should it take to recover SEO traffic after a migration? In this video, SEO veteran Charles Taylor breaks down the latest migration study by Dan Taylor (no relation) from Search Engine Journal. With over a decade of Enterprise SEO experience, Charles reviews a comprehensive analysis of 892 domain migrations and what it really takes to reco…
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Why AI Resume Filters Are Eliminating Your Best Candidates
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25:40Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach? In Part 2 of our series with Frederic Lucas-C…
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Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success
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14:50Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederi…
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Why Hiring Former CEOs as Consultants Backfires
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31:52When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In this conversation, we explore why seasoned executives often struggle to transition into consulting, the critical …
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Why Your Local SEO Strategy Is Probably Wrong
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30:06Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-…
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The Vibe Coding Advantages: Build Faster, Earn More
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27:15I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I knew I had to get him on the show immediately. We're talking about taking your stream-of-consciousness ideas and b…
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CEO & Consultant Relationships: Who Owns What?
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31:27Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk…
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Your Email Is Your First Impression – Why Branded Email Matters
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17:06In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or un…
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Data That Matters: Creating Impactful Real Estate Marketing Visuals
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12:58Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex…
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Human at the Helm: A Content Creator's Journey with AI Tools
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33:01Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…
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Updated Chamber Systems and Technology Strengthens Member Businesses
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26:43Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…
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From $119M to $600M: Mark Cleve's Fashion Business Growth Strategies
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42:03Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." Fr…
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Budget-Friendly Audio Marketing: Making Every Dollar Work Harder
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20:28We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - h…
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America's Trusted Companion: Leveraging Radio's Intimate Connection for Real Estate Success
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15:49Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued…
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After You Hire: 5 Critical Steps to Welcome New Team Members
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35:06What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That…
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Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members
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30:28Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the…
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Jolene, Fonts, and First Impressions: What’s in a Typeface?
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15:35Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trust…
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Choosing the Right Tech Tools: The Art of Discernment
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25:49Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to e…
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Evergreen Excellence: Your Guide to Your Content Bank
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22:55Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and …
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Does your creative team have a hit-by-a-bus plan?
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6:47Great title, right? But you need a plan. We partner with outside contractors, even our own team - are they documenting what they are doing for you, the project, the client in a way that would allow anyone else to pick up the project and continue on? Is the logic in place for the programming or creative decisions? ASK THEM. This quick episode gives …
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Beyond the Hustle: Why Peace Matters in Business and Life
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32:41This episode of Rooted in Revenue takes an enlightening turn in a world that often pushes us to look outside ourselves for validation and success. Join host Susan and her guest, Chris Champion, as they explore how starting each day with intention and finding your inner peace can transform not just your personal life but your business success as wel…
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AI Risk Management: A CMO's Guide to Tool Selection and Governance
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34:41Susan Finch sits down with Patty Parobek from Mod Op to explore the strategic implementation of AI in business. They discuss the concept of an "AI Playground" - a structured approach for organizations to test and evaluate AI tools before full deployment. The conversation covers essential topics, including developing responsible AI use policies, for…
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Domain Ownership and Renewal Tips - Part 1
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11:06Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor re…
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Digital Consistency is King: Your Professional Presence Audit
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18:52Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital …
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Digital Asset Checkup: Start with Your Domains, SSL, and Your Digital Depot
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20:06Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping b…
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Better Clients, Better Revenue: Client Intake Systems That Drive Growth
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29:22Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake syste…
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IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets
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21:41Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, busi…
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Artisan Engagement: Mastering Regional Show Interactions
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27:45In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance …
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