The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just start ...
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Sellercandy Podcasts
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The Missing Piece in Scaling Your Amazon Business
21:01
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21:01Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepren…
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The Product Data Mistake Killing Amazon Sales
16:49
16:49
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16:49In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They cover…
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How to Build an Aligned Brand Without Burnout
25:37
25:37
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25:37What if scaling your business didn’t mean burning yourself out or disconnecting from who you are? In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneurship after realizing her career was no longer aligned with her values. Daphne shares how tools like human design, a…
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Start a US Business From Anywhere: DOOLA CEO Explains Everything
11:47
11:47
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11:47In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces. If you’ve ever wondered: • Do I need a US LLC as a non-US seller? • How do I open a US …
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Why $0–100K Is the Most Important Stage for Amazon Sellers
21:36
21:36
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21:36In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversati…
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Struggling with Amazon catalog management or listing update issues?
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15:15In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting. You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro. Key Topics Covered: ✅ What Amazon Catalog…
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Is This the End of Amazon Dominance? | Why Sellers Are Losing Margin
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15:04Is Amazon’s golden era for third-party sellers coming to an end? In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen. We dive into: 💡 W…
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SEO for Amazon Sellers in 2025: Surviving Google’s AI Overviews
8:58
8:58
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8:58Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast? John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands. Dive deep into ✅ Whether SEO is still worth investing in for your brand site ✅ The 5 essential technical SEO fixes every sel…
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Your Brand Deserves More Than Just Amazon | SEO Strategies That Actually Build Longevity
22:00
22:00
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22:00Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight? In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business. Discover how to: ✅ Ba…
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Ranking Tactics Amazon Doesn’t Want You to Know
7:08
7:08
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7:08RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account. They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and …
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Are Sellers Leaving Amazon? Real Talk with BrandExpand
28:42
28:42
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28:42Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces. From early seller…
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Amazon’s AI: Friend or Foe? What Every Seller Needs to Know
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7:40Amazon’s AI: Friend or Foe? What Every Seller Needs to Know Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔 In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it fa…
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This is Better Than ChatGPT for Your Amazon Business
36:35
36:35
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36:35Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔 In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advance…
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Amazon Listing Not Converting? Proven Fixes Every Seller Needs
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18:17
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18:17Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings. Vincenzo shares the proven framework his 70-person agency uses to dramatically incr…
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15 Years of Amazon & eComm Success in 1 Video
33:21
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33:21In this episode, John Cavendish sits down with Andrew Morgans, founder of Marknology, to uncover the strategies that helped him go from an unfulfilling corporate job to building a thriving Amazon brand agency. You’ll learn: ✅ How to build a profitable, sustainable Amazon business ✅ The future of e-commerce with TikTok & short-form video ✅ How to co…
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Fixing Amazon Ads in 2025: PPC Strategy Mistakes Sellers Still Make
27:30
27:30
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27:30Still not seeing results from your Amazon ads? You’re not alone. In this episode of The Amazon Strategist Show, host John Cavendish sits down with Noemi Bolojan, co-founder of Scale Wave, to reveal what’s really holding your PPC performance back—and how to fix it. 👉 Whether you're running Sponsored Products, Brands, or Display, this conversation di…
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Part 2: The #1 Skill Amazon Sellers Need to Scale (It’s Not More Tools)
24:33
24:33
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24:33The #1 Skill Amazon Sellers Need to Scale (It’s Not More Tools) If you get hit by a bus and your business falls apart—you don’t own a business, you own a job. In this episode, Will Christensen, founder of Entrepreneur's Apprentice and DataAutomation, reveals why the real unlock for Amazon and e-commerce sellers isn’t more tools or another COO—it’s …
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PART 1: The $10K Rule You’re Ignoring: How to Automate & Delegate Smarter as an Amazon Seller
17:55
17:55
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17:55In this episode, we're joined by automation wizard Will Christensen—Founder of Seller Labs, Entrepreneur's Apprentice and DataAutomation. Will drops pure gold on how to stop wasting time and start scaling smarter with his no-BS framework: the 15.1.1.5 Rule. Whether you're drowning in repetitive tasks, managing multiple businesses, or considering hi…
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Amazon Account Suspended… Again?! How to Protect Your Business in 2025
25:39
25:39
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25:39What if your entire Amazon business could be protected before disaster strikes? In this episode, John sits down with Rohit Nair, e-commerce veteran and founder of Seller Defender, an insurance-backed solution built to protect Amazon sellers from the nightmare of account and ASIN suspensions. Rohit gets real about the emotional and financial toll of…
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Can You Really Remove Amazon Reviews? What Sellers Need to Know in 2025
32:50
32:50
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32:50Can You Really Remove Amazon Reviews? What Sellers Need to Know in 2025 Bad reviews can tank your listing. But what if you could actually do something about it? In this episode of The Amazon Strategist Show, John sits down with Danan Coleman, Co-Founder of eCom Triage to uncover the truth about Amazon review removal. From legit (but complex) method…
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The Hidden Risks of Selling Only on Amazon in 2025
25:57
25:57
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25:57Selling exclusively on Amazon? It might be time to rethink that strategy. In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks o…
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You Can’t Just Google a Great Amazon Supplier. Here’s how to do it in 2025
24:40
24:40
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24:40Think you can just Google your way to a reliable supplier? Think again. In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025. From navigating cultural differences to the power of factory visits,…
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Thinking about cashing in on your Amazon business? 🚀 In this episode of The Amazon Strategist Show, John sits down with Andy Allaway, CEO of Empire Flippers, to talk exit strategies, deal structures, and what buyers actually care about in 2025. With over 2,400 deals closed and $520M+ in transactions, Empire Flippers knows a thing or two about getti…
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Why Most Amazon Sellers Get Suspended (And How to Protect Your Account in 2025)
22:27
22:27
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22:27What’s really putting your Amazon business at risk? In this episode of The Amazon Strategist Show, John Cavendish sits down with Debi Slaver, Sales & Marketing Director at SPCTEK, to break down the hidden pitfalls that lead to seller suspensions—and what you can do to avoid them. From account health metrics to the realities of order defect rates, D…
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The #1 Reason Amazon Ads Fail (It’s Not Budget)
32:14
32:14
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32:14What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond. From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shar…
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Bold Offers or Fancy Tech? The Ecom Growth Truth
23:04
23:04
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23:04On this episode of The Amazon Strategist Show, John sits down with Daniel Budai, CEO & Founder of Budai Media, to unpack what really drives growth in e-commerce today (spoiler: it’s not just AI and flashy tools). Daniel shares tried-and-tested growth strategies, from conversion rate optimization to bold offer crafting, and dives into the underrated…
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The Freight Forwarding Secrets Amazon Sellers Need to Know
26:40
26:40
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26:40In this episode of The Amazon Strategist Show, host John Cavendish sits down with Burak Yolga, Co-Founder and VP of Sales at Forceget Digital Freight Forwarder, to break down the logistics challenges that every Amazon seller needs to master. From hidden landed costs to cash flow struggles and customs compliance, Burak shares insider tips on how to …
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How To Beat Competitors LEGALLY On Amazon!
40:26
40:26
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40:26In this episode, John Cavendish talks with Paul Rafelson, Founder of @SellerBasics and Rafelson Law Firm, about how Amazon sellers can beat competitors legally while safeguarding their businesses. As an expert in e-commerce law, Paul shares invaluable insights on leveraging intellectual property (IP) to protect your brand, avoiding costly mistakes,…
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Amazon’s Review Rules Keep Changing… Here’s How to Win
21:50
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21:50Amazon sellers, are your reviews at risk? With Amazon’s ever-evolving policies, what worked yesterday might get you flagged today. In this episode, John Cavendish sits down with Greg Reynolds, CEO of ZonSupport, to break down the latest in Amazon review management, customer service strategies, and how to future-proof your business. 💡 Key Takeaways:…
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Amazon Profits & Exits EXPOSED by an Expert!
31:53
31:53
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31:53In this episode of The Amazon Strategist Show, host John Cavendish sits down with Tyler Jefcoat, founder of Seller Accountant and The Seller Roundtable mastermind. Tyler shares his expert insights on maximizing profitability, financial management, and preparing for a successful business exit—crucial knowledge for every Amazon seller. 💡 Key Takeaway…
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Comparing Walmart and Amazon: Insights from an Expert
32:48
32:48
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32:48In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm. David shares insights on optimizing listi…
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Join John and special guest Norm Farrar in this game-changing episode of The Amazon Strategist Show. They dive into the future of e-commerce and how building a strong community can take your brand to the next level. Norm shares his insights on using AI tools to engage audiences, why trust and loyalty are the foundation of any successful online busi…
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Unlock Amazon's European Market: Compliance Secrets They Don't Want You To Know!
21:31
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21:31John speaks with Amazon expert Alex Karagiannis, Founder & CEO of Lezzat, about his journey from being an Amazon seller to founding his agency. They discuss the differences between the US and EU markets, compliance challenges for US sellers looking to expand into Europe, and strategies for launching products in these new marketplaces. Alex emphasiz…
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Do you know why most Amazon Sellers fail?
27:18
27:18
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27:18Unlock the secrets to Amazon success with Neil Twa, co-founder and CEO of Voltage Holdings, in this insightful episode of the Amazon Strategist Show! Join them as they delve into the art of operationalizing your e-commerce business, mastering risk management, and optimizing sales channels. Discover how to prioritize organic sales, manage inventory …
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Amazon Rufus for Sellers: Everything You Need to Know
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18:55Meet Will Haire, the Co-Founder of BellaVix, a true pioneer in the e-commerce world. With a wealth of experience under his belt, including driving over half a billion dollars in marketplace sales, Will knows the ins and outs of selling on platforms like Amazon and Walmart. Today, he’s here to introduce you to a revolutionary tool: Amazon Rufus AI. …
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Dominate the Buy Box: Expert Amazon Strategies from Seller Snap
18:16
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18:16Join John Cavendish and Adrian Rich from Seller Snap as they dive into advanced strategies for Amazon sellers. Discover how dynamic repricing can optimize your Amazon business, ensuring profitability without sacrificing the buy box. Learn about the importance of Amazon Business and how to tap into this lucrative market segment. Whether you're a res…
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Why Your Amazon Ads Aren't Working (And How to Fix Them)
27:30
27:30
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27:30In this episode of the Amazon Strategist Show, host John Cavendish welcomes Noemi Bolojan, co-founder of Scale Wave, who shares her journey from music production to Amazon PPC mastery. Noemi breaks down her strategic framework for Amazon advertising, emphasizing the importance of holistic thinking over quick fixes. She reveals crucial insights abou…
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Top 3 Strategies For Product Launch And Growth On Amazon
33:42
33:42
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33:42Join Marcel Marculescu, CEO of IntelliRank, as he shares his journey from early challenges to launching over 4,000 successful products on Amazon. In this episode, Marcel dives into strategies for transforming stagnant listings into thriving businesses. Discover how product variations in color, packaging, and multi-packs can boost reviews through Am…
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Dynamic Pricing Tips On Amazon You Need To Implement
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31:32Embark on a journey into the forefront of e-commerce with Chad Rubin, a visionary entrepreneur who has successfully transitioned from the financial world of Wall Street to revolutionizing dynamic pricing strategies on Amazon. Through his remarkable journey, from selling household appliances to co-founding groundbreaking companies such as Skubana an…
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How To Build Stability And Scale an eCommerce Business with Andrew Morgans
33:21
33:21
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33:21Discover the transformative journey of Andrew Morgans, founder of Marknology, as he shares his insights on thriving in the Amazon business ecosystem. From an unfulfilling corporate role to establishing a successful e-commerce company, Andrew's story is one of resilience, passion, and making an impact. In this episode, John and Andrew discuss how pl…
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How to Thrive in eCommerce: Navigating eCommerce Beyond Amazon
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29:15Unlock the secrets to thriving in the evolving e-commerce landscape with insights from Greg Elfrink of Empire Flippers. Greg shares his seasoned perspective on why waiting for another asset bubble could be a mistake and explains how market conditions still offer better opportunities than pre-pandemic times. In a bold take, Greg challenges the over-…
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Transform Your Listings Using Visual Content Techniques
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25:47Unlock the secrets to transforming your Amazon product listings with the expert insights of Rafael Velas from ShareIt Studio. With his unique background in filmmaking and marketing, Rafael dives into the powerful role of visual content in boosting sales and preventing stagnation. Discover why major brands like Coca-Cola continually refresh their ma…
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From Amazon To Target: How To Get Your Products In Retail
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42:51Ever wondered how to get your products from Amazon into actual stores? Join us as John Cavendish sits down with Talor Ofer, the retail guru behind Retail Empire, for a no-nonsense chat about breaking into brick-and-mortar retail. With 25 years of helping brands land on store shelves across America, Talor's sharing everything you need to know: -How …
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Mastering Amazon PPC: Proven Strategies for Clicks and Conversions
32:22
32:22
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32:22In this episode, John and Chris dive into the power of Amazon PPC, exploring how it’s more than just an advertising tool—it's a game-changer for business growth. As Amazon becomes increasingly competitive, they discuss whether it’s now evolving into a pay-to-play platform. They break down the key strategies for Amazon PPC success, focusing on deep …
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Transform Your Amazon Ad Spend With Expert Automation Tips
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20:55Discover the power of Amazon advertising optimization with Nadine Schoepper, co-founder of BidX, in our new episode of the Amazon Strategist Show. Learn about the evolution of Amazon ad campaigns, the importance of day parting, and how to leverage tools like BidX to automate and optimize your advertising efforts. Nadine shares her journey from help…
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Boost Your Amazon Sales: Top SEO Techniques You Need To Know
18:03
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18:03In this episode of the Amazon Strategist Show, John talks with SEO expert Steven Schneider, co-founder & CEO of TrioSEO, about the importance of SEO for e-commerce businesses. Steven shares insights on bottom-of-funnel content, on-page SEO best practices, and the long-term benefits of investing in SEO. Learn why SEO isn't dead, how it works for e-c…
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How to Revamp Your Amazon Listings for Maximum Impact
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23:50Join host John Cavendish and Brent Zahradnik, the founder of AMZ Pathfinder, as they dive deep into the evolving world of Amazon advertising. In this episode, Brent, who manages a team of 22 experts and oversees millions in ad spend, shares his insights on: Revamping Product Listings: Learn why updating your listings is crucial before expanding you…
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How to Optimize Amazon Images For Maximum Sales
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20:40Join host John Cavendish on the Amazon Strategy Show for an insightful episode with Kamaljit Singh, CEO and founder of AMZ One Step. In this episode, Kamaljit shares his journey from learning about Amazon FBA through forex trading to becoming a leader in Amazon creative services, providing over 100,000 images under his guidance. Dive deep into the …
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How to Choose the Right Accountant for Your Amazon Business
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33:10Join host John Cavendish and guest Matt Remuzzi of CapForge as they delve into crucial finance and bookkeeping strategies for Amazon sellers on the new episode of the Amazon Strategist Show. With over two decades of experience, Matt shares insights from the evolution of his career from consulting to specializing in e-commerce accounting. This episo…
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How to Optimize Your Amazon Ads for Maximum Impact
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18:42Join John Cavendish for a new episode of The Amazon Strategist Show as he welcomes Andy Craig, founder of AdHabit, a PPC and Amazon account management agency. Andy shares his journey from being an army veteran and electrician to becoming an Amazon seller and PPC expert. The discussion delves deep into the nuances of Amazon PPC strategies, the impor…
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