Best Sell Through The Cloud Podcasts (2025)

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Ep. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1 33:12

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1d ago33:12

33:12

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…

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The Week in Markets: All-time highs for the S&P 500 Equal Weight index, a positive sign 12:29

3d ago12:29

12:29

So far this month, the S&P 500 index has returned more than twice its long-term average return for July. Notably, the S&P 500 Equal Weight index, which gives equal importance to small and large companies alike, reached two all-time highs last week from none for this year. The index’s two largest sectors are industrials and financials, sectors that …

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Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap) 56:22

6d ago56:22

56:22

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets. Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in …

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The Week in Markets: Growth tailwinds meet trade headwinds 5:58

12d ago5:58

5:58

This week’s episode covers the S&P 500’s new record highs as US fiscal policy proves stimulative, despite ongoing tariff headlines and persistent inflation concerns. We examine the fresh trade deal with Indonesia, rising political uncertainty in Japan, and what August’s looming tariff deadline could mean for global trade. Q2 earnings season is unde…

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Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2 38:24

15d ago38:24

38:24

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments. Stephen and the hosts explore what’s broken …

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The Week in Markets: Copper climbs, Europe gains ground 5:27

19d ago5:27

5:27

This week's episode explores how markets are moving beyond tariff fatigue, with attention shifting to the surge in copper prices and renewed interest in European assets. We also touch on the latest US tariff announcements and their implications for trade partners. Meanwhile, diverging views within the Federal Reserve and strong technicals continue …

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Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1 31:38

22d ago31:38

31:38

In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset. Stephen shares why CRM is no longer enough to keep up with how modern B2B buyers actually buy, and how AI, agile selling, and real-time int…

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Tariffs and trade disputes: the economic impact 27:42

24d ago27:42

27:42

President Trump’s 90-day pause on the imposition of tariffs was meant to come to an end on 8 July, but this has now been extended to 1 August. So, what is the latest with regard to the tariff dispute and how does it impact inflation, recession risk and interest rate policy in the US? And what is the impact on both financial markets and other econom…

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The Week in Markets: History favours further gains for the S&P 500 9:20

26d ago9:20

9:20

Historical trends suggest that S&P 500 index tends to rebound strongly after periods of sell-off and recovery, with the index always higher a year later. Meanwhile, US Treasury Secretary Scott Bessent said countries that haven’t signed trade deals by August 1 will face the tariffs detailed on April 2. The market, however, is unfazed, and seems to t…

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Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2 23:12

1M ago23:12

23:12

In Part 2 of Selling the Cloud, conversation with Kristina Jaramillo, President of Personal ABM, dives deeper into how ABM becomes a true revenue engine when it’s embedded across the entire go-to-market team. Kristina focuses on post-sale motion; how ABM supports retention and expansion, closes the sales-marketing gap, and helps GTM teams drive val…

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The Week in Markets: A demand boost for Treasuries 12:57

1M ago12:57

12:57

With President Trump set to announce Jerome Powell’s replacement as Fed Chair “very soon”, policy is likely to turn more dovish. The Trump administration also received a boost with a Supreme Court ruling that federal district courts can no longer issue nationwide injunctions. Meanwhile, a trade deal with China has been signed. In the treasury marke…

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What’s driving the Chinese electric vehicle industry? 13:05

1M ago13:05

13:05

Recent headlines about price wars and intense competition in the Chinese electric vehicle (EV) market have sparked investor concerns about the industry’s future, with many worrying about a race to the bottom. But what’s really going on behind the scenes? In this episode, Louis Chua, investment analyst at Julius Baer, examines the key dynamics, oppo…

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Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1 31:21

1M ago31:21

31:21

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, joins KK Anderson to unpack why most ABM programs fall short; and what it really takes to win and expand six- to seven-figure enterprise accounts. Kristina shares how B2B teams can go beyond persona-based playbooks to deliver personalized, strategic account experie…

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The Week in Markets: A return to neo-conservatism 12:14

1M ago12:14

12:14

US President Donald Trump’s “America First” foreign policy, which prioritised limiting military involvement overseas and avoiding “endless wars,” now appears to have given way to a revival of neo-conservatism, an ideology that holds the US should actively use its power to intervene abroad. Federal Reserve Governor Christopher Waller said the Fed co…

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Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2 16:25

1M ago16:25

16:25

In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies. Jack shares how predictive tools, data-informed health sc…

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Middle East Flashpoint: Implications for oil and gold 13:44

2M ago13:44

13:44

With tensions escalating in the Middle East, markets are on edge. Are we seeing a fundamental supply shock in oil —or just a sentiment-driven spike? What are the ripple effects on oil trade routes and prices? And will gold continue to benefit as a safe haven amid rising geopolitical risk and central bank demand? Richard Tang, China Strategist and H…

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The Week in Markets: Fog of war clouds the outlook for markets 14:05

2M ago14:05

14:05

The global economy is navigating a complex landscape of rising oil prices and increasing inflationary pressures. Following last week's conflict between Israel and Iran, oil prices have surged over 12%, and concerns are growing about the potential impact on economic growth and stability. Yet, despite these challenges, certain economies - such as Ind…

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Market Outlook Mid-Year 2025 – Investing in a multipolar world 27:21

2M ago27:21

27:21

The first half of the year has provided investors with ample food for thought, but what’s next and how should investors be positioned for the second half of the year? In this episode of the Beyond Markets podcast, Christian Gattiker, Head of Research, and Mark Matthews, Head of Research Asia, discuss with Helen Freer the impact of the US administra…

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Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda 20:47

2M ago20:47

20:47

In this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention. Together, they explore what it takes to align CS with sales, marketing, and product—without creating chan…

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Turning Marketplace Hesitation Into GTM Momentum 45:05

2M ago45:05

45:05

Marketplace isn't just a technical integration. It’s a strategic decision, especially for engineering leaders. In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Mike Romans and Nick Rieniets of Kasada for a real-world look at cloud GTM through the eyes of a CTO. Nick shares why Kasada initially resisted marketplace, what…

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The Week in Markets: Job data surprise forces the Fed to reassess 5:41

2M ago5:41

5:41

Despite the latest US job data showing resilience, underlying cracks are emerging—highlighted by downward revisions to job growth figures. The stronger-than-expected headline number adds conflicting pressure on the Federal Reserve, complicating the outlook for rate cuts. At the same time, rising yields in Japan and growing concerns over the US fisc…

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Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2 17:46

2M ago17:46

17:46

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

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The Week in Markets: Impact of the dollar decline 5:48

2M ago5:48

5:48

The shift in the way the US trades with the world is fundamentally leading to higher inflationary pressures, and in turn causing a weakening US dollar. This has significant implications for investors, and is a risk to the concept of US exceptionalism. In such an environment, we see value in diversifying away from the US in sectors that can be easil…

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Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1 25:33

2M ago25:33

25:33

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

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China Conversations: Tailwinds in Chinese equities 26:08

2M ago26:08

26:08

The potential for increased policy support, and ongoing improvements in corporate governance, are factors that support a constructive outlook for Chinese equities. Additionally, the ongoing shift in global investor portfolios away from the US adds further momentum to this outlook. In this episode, our experts explore the investment themes that offe…

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From Zero to Marketplace: Grammarly's Cloud GTM Journey 41:32

2M ago41:32

41:32

"Internal buy-in is the hardest part – and the most important - when building a cloud marketplace strategy that lasts." In this episode of Unlock Cloud Go-To-Market, host Patrick Riley sits down with Corey Woodburn, Head of Cloud Marketplace Alliances at Grammarly, for a behind the scenes look at what it really takes to launch and scale a marketpla…

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What we learnt from an unusual Q1 earnings season 12:09

2M ago12:09

12:09

A large shadow was cast over the Q1 2025 earnings season by President Trump’s Liberation Day tariff bombshells and his administration’s subsequent trade discussions. Investors and traders alike waited with bated breath to see quite what the impact would be on both earnings guidance and companies’ capex plans. In this episode of the Beyond Markets p…

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The Week in Markets: US pessimism prevails 5:54

2M ago5:54

5:54

US assets slumped last week, with the US dollar, Treasuries, and stocks selling off following President Trump's warning of fresh tariffs on the European Union. The pessimism on US assets is also reflected in recent data. The preliminary University of Michigan consumer sentiment index dropped to 50.8 from 52.2 in the month, and surveys show that Ame…

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Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2 27:24

2M ago27:24

27:24

In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional. From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sa…

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The Week in Markets: The beginning of the end of US exceptionalism? 9:17

3M ago9:17

9:17

In this episode of the Week in Markets, equities research analyst Louis Chua explores how the equity and debt markets have reacted to the 90-day truce in the trade war between the US and China, and what are some of the lingering concerns to watch over the next 90 days. Overall, while the financial markets have reacted with relief, we believe that t…

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Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1 21:45

3M ago21:45

21:45

In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook. From his base in Melbourne, David shares how high-growth teams can stop relying on random acts of selling and start building systemized, scalable sales engines. If you're still managi…

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The Week in Markets: Hitting the pause button 9:38

3M ago9:38

9:38

The US and China have agreed to a 90-day truce in the trade war, following negotiations in Geneva. As part of the deal, the US will reduce tariffs on Chinese imports from 145% to 30%, and China will lower its duties on American goods from 125% to 10%. Markets have welcomed these developments, but key questions still remain about the implications fo…

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Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market 54:49

3M ago54:49

54:49

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently. Stephen brings a bold, data-backed perspective on why so many sales te…

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The Week in Markets: Sell in May and go away 6:03

3M ago6:03

6:03

In this episode of The Week in Markets, equities research analyst Jen-Ai Chua discusses the Trump effect on US GDP growth and on recent election outcomes in Canada, Australia and Singapore. The flight to safety by voters and investors have favoured familiar incumbents and driven capital flows into gold, European equities and Chinese stocks. Markets…

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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2 30:39

3M ago30:39

30:39

In Part 2 of our powerful conversation with Doug Brown—CEO of CEO Sales Strategies—we dig deep into what it really takes to scale a high-performing sales organization. From identifying your ideal buyer to designing repeatable sales systems and aligning with customer psychology, Doug shares the process-driven, mindset-first strategies he’s used to h…

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The Week in Markets: Markets rebound as US softens its tone 6:22

3M ago6:22

6:22

US Treasuries and equities staged a strong comeback last week after US President Donald Trump appeared to strike a conciliatory tone on Fed Chair Jerome Powell and on the tariff deadlock with China. However, several US manufacturing activity indicators point to renewed contraction in regional manufacturing activities, and polls conducted by ABC New…

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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1 22:33

3M ago22:33

22:33

In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team. Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasin…

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Scaling Go-To-Market With FinOps Precision 43:19

3M ago43:19

43:19

"FinOps is essentially how you can get visibility on your cloud costs and figure out how to spend more efficiently to grow your business." In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Joe Henderson, Head of Partnerships at Vantage, for a real look at what it takes to build a modern partner ecosystem from the ground …

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The Week in Markets: Fed's independence under pressure 9:05

3M ago9:05

9:05

US President Donald Trump escalated his open criticism of Federal Reserve chair Jerome Powell on Monday, sparking concerns about the central bank’s independence. Meanwhile,Trump is also ramping up pressure on China, imposing fresh restrictions on the export of Nvidia's H20 AI chips. However, the University of Michigan consumer survey indicates th…

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Tariff Shock: Can bonds still beat rising inflation? 26:09

3M ago26:09

26:09

The yield on the benchmark 10-year US Treasury moved up 50 basis points last week, representing one of the most significant single-week increases on record. As the US administration's unpredictable tariff policies continue to unsettle markets, how can investors navigate this challenging investment landscape? Steve Wang, Fixed Income Specialist Asia…

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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2 15:58

4M ago15:58

15:58

In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations. From building cultures of accountability to navigating geopolitical risk, Gene shares battle-tested leadership lessons that every …

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Understanding Trump’s tariffs: what it all means for investors 35:24

4M ago35:24

35:24

US President Trump’s Liberation Day tariff announcements sent shockwaves through financial markets and 2 April 2025 will certainly be remembered as a hugely significant day. But what are the implications for investors in the wake of all the tariff-related uncertainty? In this episode, Christian Gattiker, Head of Research at Julius Baer, talks to He…

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The Week in Markets: Treasury market gets the White House’s attention 15:05

4M ago15:05

15:05

Recent spikes in Treasury yields, public criticism from Republican mega-donors on the tariff policy, and calls by Wall Street CEOs to the White House and the Treasury Secretary, seem to have caught the White House’s attention. Reciprocal tariffs on all countries (excluding China), and tariffs on many electronics goods have been paused. Investors ar…

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Gold: Separating the signals from the noise 12:55

4M ago12:55

12:55

As global markets reel from the fallout of the "Liberation Day" tariff announcements, gold is once again thrust into the spotlight. Despite a recent pullback amidst the market turmoil, the yellow metal has risen by around 20% overall in the past six months and continues to chart new highs. In this episode of the Beyond Markets podcast, Chris Irwin,…

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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1 19:19

4M ago19:19

19:19

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape. Gene draws on decades of experience managing international teams to share insights i…

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Modern SaaS Starts with Marketplace Strategy 36:18

4M ago36:18

36:18

“To stand out in a crowded marketplace, you need an open mind and a growth mindset ---it's not a zero-sum game.” – Yeva Roberts, VP of Marketing & Alliances, AllCloud In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Yeva Roberts of AllCloud and Tackle Co-Founder, Brian Denker, to explore what SaaS success really looks l…

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Water: Too little and too much 18:08

4M ago18:08

18:08

In this episode of Beyond Markets we take a closer look at water. With water scarcity and extreme weather events on the increase, what do listeners need to know about water-related challenges and opportunities from both a societal and investment perspective? We are joined by Carsten Menke and Maeve Timoney from Julius Baer’s Next Generation Researc…

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The Week in Markets: China calls the US’ bluff 16:15

4M ago16:15

16:15

Like in the Star Wars movie “The Phantom Menace”, the taxation of trade routes is leading to turmoil, including market turmoil. Bond and oil prices suggest the economy is about to abruptly slow down, following US President Donald Trump’s sweeping tariff announcements. The hope is the rest of the world will quickly come and negotiate with Trump, and…

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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2 24:07

4M ago24:07

24:07

In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy. Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and loca…

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The Week in Markets: Tariffs weigh on the economy and the market 10:04

4M ago10:04

10:04

New tariffs will surely lead to a rise in inflation, as will the oil price, if Iran ignores Trump’s ultimatum to a new nuclear deal. With inflation expected to stay high, we look for only one rate cut this year, and think 2026 will be an easier year to cut rates. The Philadelphia Semiconductor Index is technically weak, having broken its March low.…