Welcome to the Print Theory Podcast! Print Theory is a screen printing company that specializes in creating custom merchandise. Listen as our team talks about what makes this industry so fun. You can find us on social media @Printtheoryco
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Screen Print Company Podcasts
Some of the biggest players in the screen print industry started out in a garage or basement shop. Each year, more and more people try to experience the same journey by launching their own diy screen print company at home. But how do you market and grow a screen print business when you're just getting started and budgets are tight? Follow me, Jesse Poteet, as I build my own print company. I'll share my own tactics and strategies I am using to grow my business, as well as failures and lessons ...
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Welcome to Coyote Corner Group. We will talk about a wide variety of things on the mobile marketing arena from setups to logistics. We will also talk about our other company called C & M Creations from graphic design, banners, decals, and apparel decoration techniques from vinyl to screen print.
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This episode of Globalocal Talks features Gautham Pai, Managing Director, Manipal Technologies Ltd. Gautham shares his journey of the company that started as a small printing press and has now grown into one of the largest end-to-end secure print service provider with offices spread across 4 continents.
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#23 - Your Merch Matters - The Drafting Table with Josh Mendoza
55:12
55:12
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55:12Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our expert in apparel, Brandon. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Josh Mendoza Music: "Feel the Air" by Ikoliks https://artlist.io/royalty-fre…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our expert in apparel, Brandon. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Christine Music: "Feel the Air" by Ikoliks https://artlist.io/royalty-free-m…
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#21 - Your Merch Matters with Brandon Burton
37:51
37:51
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37:51Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our expert in apparel, Brandon. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: BBE You can find us on social media @printtheoryco https://printtheory.com M…
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#20 - Your Merch Matters with Matthew Hernandez
41:53
41:53
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41:53Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our expert in apparel, Matthew. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Matthew You can find us on social media @printtheoryco https://printtheory.c…
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#19 Your Merch Matters with Brian Richards
43:54
43:54
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43:54Send us a text Print Theory is a Screen Printing Shop located in Kingsburg, California. In this episode we talk with Brian Richards about the future of the industry and the benefits of an automatic screen press. Special Guest: Brian Richards from ROQ US Location: Long Beach Convention Center Impressions Expo 2025 Music: "Feel the Air" by Ikoliks ht…
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How Ashore App Revolutionizes Proofing for Screen Printers | Interview with Cody Miles
48:08
48:08
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48:08Discover how the Ashore app is transforming proofing for screen printers! In this exclusive interview, I sit down with Cody Miles, founder of Ashore, to explore why he built this powerful proofing platform and how it’s helping creatives and screen print businesses streamline their approval workflows. Tired of juggling emails, PDFs, and scattered cu…
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#18 - Your Merch Matters - Hola Cafecito with Liza and Oscar
1:13:31
1:13:31
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1:13:31Send us a text Print Theory is a screen printing business in Kingsburg, California. We want to shine a light on our customers as well as share how merch can impact your business. Special Guest: Liza and Oscar Location: Hola Cafecito (Hanford, CA) Social: @HolaCafecito You can find us on social media @printtheoryco Need a quote? https://form.jotform…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. We want to shine a light on our customers as well as share how merch can impact your business. Special Episode with Ryan Duncan, our Lead Screen Printer Location: Print Theory HQ You can find us on social media @printtheoryco Music: "Feel the Air" by Ikoliks https:/…
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#16 Your Merch Matters - Cal LaFlam - Hoover High
42:06
42:06
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42:06Send us a text Print Theory is a screen printing business in Kingsburg, California. We want to shine a light on our customers as well as share how merch can impact your business. Special Guest: Cal LaFlam Location: Hoover High School (Fresno, CA) You can find us on social media @printtheoryco Need a quote? https://form.jotform.com/230316968108054 M…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. We want to shine a light on our customers as well as share how merch can impact your business. Special Guest: Brian Griffin Location: Yum Yum Yogurt (Kingsburg, CA) You can find us on social media @printtheoryco Need a quote? https://form.jotform.com/230316968108054…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. Listen to the team shine a light on our customers as well as share how merch can impact your business, You can find us on social media @printtheoryco Need a quote? https://form.jotform.com/230316968108054 Music: "Feel the Air" by Ikoliks https://artlist.io/royalty-f…
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Learning to love the process and try new things with Jennifer Sanderson of Pigskins & Pigtails
45:54
45:54
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45:54Screen printing isn't easy and there are a lot of variables (and opinions) to consider when you're learning how to print. Jennifer Sanderson of Pigskins & Pigtails (https://www.pigskinsandpigtails.com) wasn't afraid of the challenges and has paved a way for crafters and beginner screen printers to learn screen printing through her content and tutor…
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Using digital marketing to grow your business with Jonathan Musgrave
34:09
34:09
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34:09What is marketing? How can digital marketing help you grow your screen print business? In this episode of the podcast I sit with with my friend Jonathan to talk about digital marketing strategies, Facebook advertising, social media marketing, and just marketing in general. ------------------------------------------ 💰 Learn how to grow a profitable …
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The dangers of printing art you don't have permission to print
10:40
10:40
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10:40In today's episode we talk about the importance of not printing designs that you don't have permission to print and the risks you're taking if you do. It could cost you everything and it's not worth it, besides, it's stealing. ----------------------------------------- ☕️ Buy me a coffee: https://ssp.ink/coffee ✅ Subscribe on Patreon for bonus conte…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Boba Milk Tea from Honey Pearl Cafe Check out our Merch Madness Special! https://pri…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we talk to a legend in the Print Industry, Marshall Atkinson. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Marshall Atk…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we talk to a legend in the Print Industry, Marshall Atkinson. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Marshall Atk…
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Get To Know Retro Supply Co: A Chat With Founder Dustin Lee
35:01
35:01
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35:01Had a great time in this discussion with Dustin Lee of Retro Supply Co. Dustin shares more about his journey as a graphic designer and and his insights from his own experience launching and growing a profitable business. We also talk about the value in picking a niche for your business rather than being a serve-all type of shop. Lot's of great insi…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our Production Assistant, Christine. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Christine You can find us on social media @printtheoryco https://printt…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: The Shamrock Shake Check out our Merch Madness Special! https://printtheory.com Musi…
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#8 We're Back and We're Boba! (Shop Update)
42:39
42:39
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42:39Send us a text Print Theory is a screen printing business in Kingsburg, California. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: The Ball Check out our Merch Madness Special! https://printtheory.com Music: "Feel t…
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In this episode of the Startup Screen Printing Podcast I have a great discussion with Darryl Shaper of Fixed Fee Law Firm (https://ssp.ink/fixedfeelaw) about the legal steps every entrepreneur should take when starting a business. From filing an LLC to creating a contract, Darryl explains everything you need to know to get your business started off…
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#7 - Brian Villanueva - Seamless Manufacturing
34:40
34:40
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34:40Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we talk to the Owner of Seamless Manufacturing, Brian Villanueva. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Brian Vi…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Nathan Gomez Check out our Sweet Tee Special! https://printtheory.com Music: "Feel t…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we talk to the co-owner of MAD Prints, Erick Cervantes. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco Special Guest: Erick Cervantes @e…
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Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our Owner, Sarah Murrieta. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. You can find us on social media @printtheoryco https://printtheory.com Music: "Feel the Air" by …
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#3 - Meet Ryan - Impressions Expo 2024 in Long Beach
45:47
45:47
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45:47Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our Screen Printer, Ryan. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Ryan Duncan You can find us on social media @printtheoryco https://printtheory.com…
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#2 - Meet Little Dan - (Dan, Daniela, Brandon)
59:16
59:16
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59:16Send us a text Print Theory is a screen printing business in Kingsburg, California. This week we introduce our Screen Printer, Little Dan. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments. Special Guest: Daniel Morton You can find us on social media @printtheoryco https://printth…
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#1 - An Introduction (Dan, Daniela, and Brandon)
30:46
30:46
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30:46Send us a text Print Theory is a screen printing business in Kingsburg, CA. This week Daniel, Daniela, and Brandon are kicking off the first episode of the Print Theory Podcast! Listen to them share stories about what happens behind the scenes as well as how Dan and Sarah started their business. You can find us on Social Media @printtheoryco https:…
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S1E10 - Using social media to promote your screen print business
25:06
25:06
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25:06In this episode I talk about using social media to promote your screen print business. There is no right or wrong way, but if you're looking for a way to grow your business through social media, I've got some great tips and insights to share that I think will truly help your business. ------------------------------------------ 💯 Get my FREE registr…
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S1E9 - Deep dive into everything that goes into a screen print pricing formula
30:57
30:57
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30:57In this final episode on the topic of screen print pricing, we finally take a deep dive into what exactly goes into the pricing formula. Keep in mind, this is just one formula and may not work for your situation, but if you're wondering where to start with pricing, give this a shot then change it to fit your shop. I use airtable as my pricing calcu…
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S1E8 - Don't price with fees. Keep your screen print pricing strategy simple.
11:03
11:03
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11:03It's been common for decorators to price their work as a combination of prices given to the customer rather than one single price. For example, a screen fee, a setup fee, etc. However, this only complicates things for your customer. Keep your pricing simple. Give them the price total that gets them out the door with the finished product. Get my FRE…
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S1E7 - Should you mark up your apparel price?
14:46
14:46
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14:46Continuing our conversation on pricing strategy by looking into whether you should mark up your apparel price or not. Many shops do markup the apparel price and for various reasons. I have recently decided not to do that in my pricing, but instead added a different type of handling fee. How do you. handle apparel markups in your pricing? ----------…
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When you're just getting started, pricing can be difficult and intimidating. So, over the next several episodes I'm going to attempt to cover pricing for screen printing. It get's easier if we take it one step at a time and keep in mind that you don't have to get it right the first time. Your pricing strategy should always be changing as you reexam…
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S1E5 - Be honest about being a solo business
13:55
13:55
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13:55There's long been an assumption when starting your business that you should use words like "we" and "us" in your website copy or when you communicate with potential customers via email or phone. However, I believe you actually attract a higher quality customer by being honest about where you are in your business. Tell people it's just you. Tell the…
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S1E4 - Water Based vs Plastisol, which is right for you?
17:08
17:08
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17:08The biggest debate in screen printing. Which is best: water based ink or plastisol. Let's talk about the pros and cons of both so you can make your own decision about what's best for you. Hint: there's no wrong decision. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.in…
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S1E3 - Should you be a one-stop shop and offer more than just screen printing?
7:52
7:52
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7:52A lot of screen printers fall into the trap of saying yes to money, leading them to offer more than just screen printing too early in their business. It's ok to be just a screen printer. Let's talk about why you shouldn't be a one-stop-shop when you're getting started. ------------------------------------------ Sign up for my newsletter: https://ss…
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Finding your first customers for your new screen print company is easier than you think. Let's talk about how I found my first customers and how I think it will work for you as well. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.ink/podcast Instagram: https://ssp.ink/i…
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Just getting started with screen printing and not sure which press to buy? Not sure what equipment you really need to get started? I'll cover my recommendations in this episode. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.ink/podcast Instagram: https://ssp.ink/instag…
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S1E0 - Welcome to The Startup Screen Printing Podcast
5:22
5:22
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5:22Welcome to the Startup Screen Printing podcast. My hope for this podcast is that it becomes a resource for you as you're starting your screen print company. I'll be sharing my experience with starting my own company and helping you make decisions like what press to purchase or how to get business email set up. --------------------------------------…
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Episode 6 Literary voices in Indian publishing with Urvashi Butalia
57:40
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57:40This episode of Globalocal Talks features Urvashi Butalia, a feminist writer, publisher and activist. She set up India’s first exclusively feminist publishing house, Kali for Women in 1984. In 2003, she founded Zubaan Books, an imprint under Kali for Women. In this podcast, she talks about her journey from being a feminist to have her own publishin…
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Episode 5 Business of Book to Screen Adaptation with Sidharth Jain
30:45
30:45
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30:45This episode of Globalocal Talks features Sidharth Jain, founder of The Story Ink (TSI), India's First Story Company in April 2018. TSI is premium content for screen, a “Book to Screen Adaptation Company”. In this podcast, he talks about his business model around books-to-screen adaptation and what are the challenges while adapting a story to scree…
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Putting the Peace Prize Together with Martin Schult
25:47
25:47
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25:47This episode of Globalocal Talks features Martin Schult, working at the Börsenverein des Deutschen Buchhandels since 2004. He is the deputy head of the Berlin office and looks after the Peace Prize of the German Book Trade. In this podcast, he talks about who invented the peace prize, what is the significance of this prize and the reason for choosi…
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This episode of Globalocal Talks features Linda Lee, Principal and CEO of Linda Lee LLC, which helps businesses and individuals manage intellectual rights and grow strategic partnerships. She is an independent consultant with 30 years experience in all aspects of multimedia publishing. Also, the author of Frankfurt Audio White Paper “Audiobooks: Ta…
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Podcast with Anja von Kampen, creator of Knietzsche, the youngest philosopher in the world
33:18
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33:18This episode of Globalocal Talks features Anja von Kampen, film producer, author, and her invention Knietzsche, the youngest philosopher in the world. In this podcast, she shares how she managed to build this success and how she is growing it, but also with the character Knietzsche to follow his journey into his thoughts about different topics. It …
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This episode of Globalocal Talks features Gautham Pai, Managing Director, Manipal Technologies Ltd. Gautham shares his journey of the company that started as a small printing press and has now grown into one of the largest end-to-end secure print service provider with offices spread across 4 continents.…
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C & M Creations is owned by Coyote Corner Group. We customize apparel, create decals of many different types of vinyl including reflective decals, wall graphics, signage, and more. You can view our websites at www.coyotecornergroup.com or www.candmcreations.net or send us an email at [email protected] or [email protected]…
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