Best Scotsman Guide Podcasts (2025)

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How to Turn Your Database Into Deals, Refis, Realtor Relationships & More with Tony Umholtz. 21:04

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3h ago21:04

21:04

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone sits down with industry leader Tony Umholtz to uncover practical strategies for growing your mortgage business in today’s shifting market. From managing your database to building meaningful realtor partnerships, Tony shares proven methods that are helping his team thrive. What y…

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How Loan Officers Can Get AI & Google to Recommend Their Mortgage Business & Close More Deals 22:33

4d ago22:33

22:33

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone reveals how loan officers can leverage artificial intelligence and Google’s AI search features to generate consumer direct leads that close at the same ratio as referrals. Discover why AI is changing the mortgage industry forever and how you can position your business to win. Wh…

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How Lauren Maxwell Built a $200M+ Mortgage Business From Scratch 25:43

22d ago25:43

25:43

In this powerhouse episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Lauren Maxwell, one of the nation’s top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over $150 million annually. Whether you're just getting…

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Carl White & Chris Johnstone Shares How Loan Officers Can Use AI Agents to Close More Loans & Win Referrals 22:39

1M ago22:39

22:39

In this powerful episode, host Chris Johnstone sits down with Carl White, one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you’re looking to future-proof your business and get an edge in today’s competitive mar…

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How Oleg Tkach Jumped from #75 to #41 on Scotsman’s Guide and Scaled to $250M with Agent Marketing & National Expansion 30:04

1M ago30:04

30:04

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman’s Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment. What You'll Learn…

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How to Double Your Mortgage Referrals with AI + Build New Realtor Partnerships Every Month 19:36

2M ago19:36

19:36

In this episode of The Loan Officer Podcast with Chris Johnstone, discover how to double your referrals from your database and unlock new high-value referral partner relationships every single month—all using AI and The Loan Officer CRM. You’ll learn: The Loan Officer Launch – How to wake up your past client and lead database with an irresistible A…

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Double Your Mortgage Closings with AI Voice Agents – Never Miss a Deal Again 12:07

2M ago12:07

12:07

In this episode of the Loan Officer Marketing Podcast with Chris Johnstone, discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals. Here’s what you’ll learn: Turn Missed Calls into Closed Loans: How AI…

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How to Fill Rooms with Realtors and Get Endless Referrals with Brandon Barnum 22:53

2M ago22:53

22:53

In this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals, to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies. Here’s what you’ll learn in this powerful episode: How to fill rooms with rea…

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The AI Strategy Helping Loan Officers Close High-Quality Deals from ChatGPT - Part 2 with Steve Kyles and Chris Johnstone 27:10

2M ago27:10

27:10

In this episode, Chris Johnstone and Steve Kyles reveal the exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch. Here’s what you’ll learn: How to train ChatGPT to recognize you…

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How JJ Mazzo Built a $250M Mortgage Business from Nothing 29:03

2M ago29:03

29:03

In this powerhouse episode of the Loan Officer Podcast, Chris Johnstone sits down with mortgage industry legend JJ Mazzo, a consistent top producer in the Scotsman Guide Top 100 and author of the newly released book Perseverance Principles. JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortga…

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How AI is Helping Loan Officers Get Referrals from ChatGPT (And What You Need to Do Now) 30:08

2M ago30:08

30:08

In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down how AI is fundamentally changing the mortgage industry—and how forward-thinking loan officers are already using it to get direct referrals from ChatGPT. Discover the new AI tools, strategies, and automations that help you: Stand out as the top expert in your…

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How Kory Kavanewsky, #23 Loan Officer in the Nation, Closed $280M Using Just 3 Lead Sources 33:33

2M ago33:33

33:33

In this high-impact episode, host Chris Johnstone interviews Kory Kavanewsky, the #23 ranked Loan Officer in the United States according to Scotsman’s Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-…

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How to Close More Non-QM Loans in Less Time with This Free AI Tool for Loan Officers with Jason Nichols 31:02

2M ago31:02

31:02

In this high-impact episode, Chris Johnstone interviews Jason Nichols, co-founder of MortgageQ.ai, a revolutionary A.I.-powered platform built specifically for mortgage professionals who want to dominate the non-QM market. Whether you're tired of memorizing guidelines or losing deals waiting for underwriters to call back, this episode will show you…

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How Top Loan Officers Are Ranking on ChatGPT and Closing Deals with Chris Johnstone and Steve Kyles 28:52

3M ago28:52

28:52

In this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to get ranked inside ChatGPT—and how it’s turning into qualified mortgage deals every month. If you’re a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch. Here’s what you’ll lea…

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How to Turn Facebook Ads Into Closed, Funded Mortgage Deals from Referrals 1:09:50

3M ago1:09:50

1:09:50

In this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into closed, funded mortgage deals. Here’s what you’ll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just c…

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Rank on ChatGPT, Close More Loans, and Get More Referrals with This AI Mortgage Strategy 29:57

3M ago29:57

29:57

Artificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do right now to stay relevant, rank higher, and close more deals. Here’s what you’ll learn: How AI search is o…

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Double Your Mortgage Referrals by Ranking on Google and ChatGPT with 5-Star Reviews 20:42

3M ago20:42

20:42

Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines. You’ll discover: The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and…

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How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals 16:46

3M ago16:46

16:46

How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today’s competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate…

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How to Dominate Local Search & Get More Mortgage Referrals Using AI 12:12

4M ago12:12

12:12

AI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants. Here’s what you’ll learn: The #1 Factor AI Looks For - How local business directory consistency (NAP: Name, Address,…

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How to Get High-Quality Referrals by Ranking on Google and AI Searches 28:04

4M ago28:04

28:04

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads. What You’ll Learn: The 4 …

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How Loan Officers Can Close More Deals by Ranking in ChatGPT, AI, and Google Searches 13:26

4M ago13:26

13:26

AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources. Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Googl…

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How Adam Crosley Built a 200+ Loan Business in a Rural Market 34:07

4M ago34:07

34:07

In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market. You'll get to learn: The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients co…

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How to Become an AI-Powered Loan Officer in 2025 with Chris Johnstone & Steve Kyles 17:11

4M ago17:11

17:11

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini. If you’re a loan officer looking to dominate your local market, this is the episode you can’t afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up …

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Carl White & Chris Johnstone Discuss How to Become the Loan Officer That Google Recommends 25:34

4M ago25:34

25:34

AI just changed how people search—and it’s transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google’s new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage …

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How Peter Pessetto Helped Book 216 Referrals & 95% More Past Client Business – Without Being a Loan Officer 30:42

4M ago30:42

30:42

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here’s what you’ll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single …

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How to Rank in ChatGPT and Become the Loan Officer AI Recommends 25:33

4M ago25:33

25:33

3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today (“hunting”), but consistent content cre…

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Tammy Saul. The #1 Female Mortgage Lender in America is on the Podcast! 28:03

4M ago28:03

28:03

In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic rela…

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How to Leverage Content Marketing on TV to Win Referral Relationships. 23:05

5M ago23:05

23:05

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video…

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How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 24:05

5M ago24:05

24:05

How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 In this episode, we sit down with Sean Herrero, the Adventure Lender, who went from zero to $220 million in mortgage production with a simple yet powerful approach. Sean shares: - How he gets group presentations at real estate offices to build relationships at scale. How he le…

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How Matt Weaver Closed 1,057 Loans Himself and Ranked #11 Loan Officer in the Nation. 32:55

5M ago32:55

32:55

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here’s what you’ll discover: How to implement a cle…

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How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships 15:52

5M ago15:52

15:52

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships. Here’s what you’ll discover: How to win jumbo, complex, and non-traditional loa…

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How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation 28:27

5M ago28:27

28:27

In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today. Here’s what you’ll discover: How Ben built a scalable bus…

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How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments 1:00:42

5M ago1:00:42

1:00:42

In this high-impact episode of The Loan Officer Marketing Podcast, Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business fro…

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How James Driscoll Booked 83 Realtor Appointments in 3 Weeks Using A.I. & VAs 24:51

5M ago24:51

24:51

In this amazing episode of The Loan Officer Marketing Podcast, 31-year mortgage veteran James Driscoll shares how he transformed his business by outsourcing appointment setting and leveraging A.I. for consistent follow-up. If you're stuck at 4 loans a month and want to break through to 10+, this episode is your blueprint. Here’s what you’ll discove…

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The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m! 29:07

6M ago29:07

29:07

In this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman’s Guide, who grew his production by over $100 million in one year. Learn how he’s turning a tough market into massive opportunity—and how you can, too. Here’s what you’ll discover: Andrew’s mindset shift that helped him grow in a down market (and how you can adopt it …

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The #3 Emerging Stars Loan Officer with $227M in Volume is on the Loan Officer Marketing Podcast! 20:15

6M ago20:15

20:15

Listen in as Christian Groomes shares how he built one of the largest mortgage businesses in an incredibly short period of time. In this incredibly valuable conversation he shares … Where he gets his leads and closings from. The #1 process that every loan officer needs to focus on for growth. His thoughts and strategy for how he is going to continu…

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Discover How Melissa Rishel is Building a Referral Machine 12:31

6M ago12:31

12:31

In this episode, we interview Melissa Rishel, a loan officer who’s proving you don’t need a massive database to win in this market. Learn how she's building powerful referral relationships from scratch using her unique Walk and Talk Real Estate approach—and how you can, too. You’ll get to learn: How Melissa books referral-generating meetings with t…

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How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire 27:05

6M ago27:05

27:05

In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom. Here’s what you’ll learn: How Cindy used grit…

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How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company. 31:36

6M ago31:36

31:36

How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company 🚀 In this powerful episode, Marty Guy Fink shares her incredible journey from not closing a single loan to becoming the top producer in her entire company. Her story is packed with practical strategies, mindset shifts, and daily habits that any loan officer can impleme…

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How Nicole Rueth Built a $100M+ Mortgage Business by Teaching Wealth Through Real Estate 24:39

6M ago24:39

24:39

In this high-impact episode, we sit down with Nicole Rueth — the #1 lender in Denver — to uncover how she transformed her mortgage business by leaning into a unique brand message: helping clients build wealth through real estate. Loan officers, get ready to be inspired and equipped with strategies to stand out, attract loyal clients, and scale your…

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How Thuan Nguyen Recruited Over 1,600 Loan Officers to His Platform While Personally Closing 864 Loans! 21:29

6M ago21:29

21:29

In this powerful episode of the Loan Officer Marketing Podcast, Thuan Nguyen and Chris Johnstone discuss how Thuan built one of the fastest-growing mortgage brokerages in the country—while also helping 864 families secure their home loans. If you’re a loan officer looking to scale your production, simplify your workflow, and retain more clients, th…

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How J.R. Boston Books Daily Appointments With Qualified Real Estate Agents. 17:13

6M ago17:13

17:13

In this powerful episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with J.R. Boston to break down how he's using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings. Whether you're new to CRM systems or looking to scale your current set…

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From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media 25:06

6M ago25:06

25:06

In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go f…

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How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry 21:57

7M ago21:57

21:57

Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire. Here’s what you’ll learn: The Simple Tool to Get Listings on TV – Discover how MoveTube…

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How LO CRM’s Power Dialer Helped Frank Garay Close 4 Deals in Just 2 Hours! 25:01

7M ago25:01

25:01

In this episode, Frank Garay shares his game-changing experience with the LO CRM Power Dialer, revealing how he made 79 calls, had 34 conversations, and secured 4 deals in just 2 hours!Here’s what you’ll learn: The Power of High-Speed Calling: Frank walks through how the Power Dialer slashed his call time while increasing engagement and conversions…

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How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month. 40:46

7M ago40:46

40:46

In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business usin…

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How to Land More Loans & Build Realtor Partnerships Like a Pro – Paul Abraham’s Proven Strategies. 47:34

7M ago47:34

47:34

In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in buil…

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11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone 13:41

7M ago13:41

13:41

In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups. W…

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How Vincent Queen Booked 6 Top Realtors & Built a Referral Pipeline Using AI & Podcasting 18:34

7M ago18:34

18:34

In this episode of The Loan Officer Marketing Podcast, Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews …