The Aisle-conic Podcast is brought to you by Cathleen Jia and Sarah Tippett. Purposefully built with the wedding business owner in mind, tune in to our fortnightly episodes as we unpick the seams of the wedding industry and ask the questions you’ve always wanted to ask.
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Sarah And Cathleen Podcasts

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In Conversation With Sarah Ardrey of Sundown Paper - Taking A Leap Of Faith And Building A Brand During COVID.
49:58
49:58
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49:58In this episode we’re welcoming the fabulous Sarah Ardrey of Sundown Paper on to The Aisle-conic Podcast. Celebrated for her playful, bright, modern wedding stationery, couples far and wide flock to Sarah for truly show-stopping invites, table plans and more! And, with semi-bespoke and bespoke options on offer, she really is the brand to turn to fo…
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Live from Barcelona Bridal Fashion Week 2025
31:26
31:26
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31:26In this special episode, Cathleen is doing it solo and taking you behind the scenes at Barcelona Bridal Fashion Week 2025, where she represented one of her Australian buyers and connected directly with some of the most exciting Designers in the industry. Live from the event, you'll hear authentic conversations with the team behind Enziage Bridal, T…
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From Catwalk to Client: How Designers Balance Creativity With What Actually Sells
20:29
20:29
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20:29In this episode your Aisle-conic Podcast hosts are chatting about how bridal trends translate to sales and what designers need to consider when balancing creativity, trends and what actually sells. It’s often one of the key questions we ask our guests on the podcast - as finding that balance can sometimes be tricky. But, luckily for you, The Aisle-…
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In Conversation With Charlotte Mills - Building A Recognizable Bridal Shoe Brand
52:11
52:11
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52:11In this episode we’re welcoming the incredible Charlotte Mills onto The Aisle-conic Podcast. Charlotte is the Designer and Founder behind coveted label Charlotte Mills Shoes, the go-to brand for beautifully crafted, effortlessly stylish and, most importantly, comfortable bridal shoes. From how to balance trend influences and signature style to the …
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Conversation With Anna Vesty of UNBRIDLED STUDIO - How To Create A Strong Brand Identity
37:46
37:46
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37:46In this episode we’re welcoming the fabulous Anna Vesty onto The Aisle-conic Podcast. Anna is the Designer and Creative Director behind UNBRIDLED STUDIO, and initially launched the brand back in 2023 solo before being joined by Director Ruth Malton. The relatively new bridal label is making waves in the industry with its strong brand identity and i…
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The Art of Client Management: Setting Expectations for Success.
30:05
30:05
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30:05Welcome back to The Aisle-conic Podcast! It's just us two in this episode, and we’re chatting about how to manage client expectations. From setting boundaries early on, to being transparent about challenges and maintaining communication, we’re unpicking all the key points that you need to think about when running a small business and managing your …
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Conversation with Ou From OUMA Bridal - Building a Recognizable Brand In Today’s Market.
48:42
48:42
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48:42In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of Ou, the Artistic Director and Designer behind esteemed bridal label OUMA. With over 16 years of experience in the design industry behind her, Ou’s refreshingly innovative couture bridal creations are causing a stir and challenging the traditional in th…
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Welcome back to the first official episode of 2025! We’re back and ready to chat all things wedding industry and business with you! Season 1 saw six incredible guests come on to The Aisle-conic Podcast and Season 2 (you’ll be pleased to hear) has some epic guests lined up already! In this episode however, we’re welcoming you back and talking throug…
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Wrapping Up Season 1 of The Aisle-conic Podcast
8:19
8:19
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8:19Wrapping Up Season #1 of The Aisle-conic Podcast In our final episode of 2024 we’re wrapping up our very first series of The Aisle-conic Podcast. Chatting about everything from our aspirations for the podcast, the six incredible guests we’ve had on during Season 1 and our hopes for Season 2 which kicks off on 22nd of Jan 2025, it’s been quite the …
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Conversation With Blossom Daisy Creative - Building A Brand In The Luxury Wedding Market
48:47
48:47
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48:47In this episode we welcome the talented Cassandra Catic on to The Aisle-conic Podcast. Cass is the Melbourne-based Photographer and Videographer behind luxury wedding photography brand, Blossom Daisy Creative - which she founded back in 2015. Working alongside a talented team of industry creatives Cass brings couples a truly beautiful visual record…
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Conversation With Frida Hoffman-Clark, Founder of KLADEK - Launching A Brand In Today’s Climate.
45:21
45:21
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45:21In this episode we welcome the fabulous Frida Hoffman-Clark, founder and designer of bridal label KLADEK on to The Aisle-conic podcast. KLADEK was born out of Frida’s own experience of the wedding dress journey, one in which she struggled to find a beautifully crafted, customisable look for the aisle that suited her own personal style. As a relativ…
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Conversation With Jemma Palmer, Owner of Halo & Wren- How To Reach Your Bride- Part 2
46:48
46:48
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46:48Welcome back to part two of this two-part series with guest Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. In this episode we’re talking about everything from which trade shows to attend to ways in which boutiques can promote themselves and reach their bride, alongside Jemma’s key advice for new (and current) boutique o…
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Conversation With Jemma Palmer, Owner of Halo & Wren Part 1- How To Stay Ahead Of The Curve
1:06:38
1:06:38
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1:06:38In this two-part series we welcome a very special guest onto the podcast in the form of Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. Renowned throughout the wedding industry for staying ahead of the curve when it comes to everything from bridal trends, studio interiors and designers, in this episode we take the opport…
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Tackling Bridal Markets: Interview with Cathleen on Navigating Trade Shows.
26:36
26:36
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26:36Barcelona, NYBFW or London - which should you be attending if you’re a brand? In this episode (which lands just as NYBFW kicks off) we’re talking about the differences between the well renowned shows and what buyers and designers should be considering when visiting or signing up. Do you need to be heading to them all? Or is it best to pinpoint one?…
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In this episode we’re discussing our top tips, experiences and systems that help us stay productive as small business owners. From everything from daily rituals that help us shut off at the end of the day to co-working spaces and the management of tech. So, get your notepads ready… The questions we’ve asked this episode… What rituals and systems ca…
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Conversation With Savannah Miller - How To Stand Out As A Designer & Reach Your Niche.
34:44
34:44
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34:44In this episode we welcome a very special guest onto the podcast in the form of the incredible, and very inspiring, bridal designer Savannah Miller. Celebrated across the industry for her signature bohemian elegance and meticulous craftsmanship, we took the opportunity to ask Savannah a series of burning business questions. From what her advice wou…
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In this episode we’re talking about the power of networking in the wedding industry alongside ways to implement it (and gain the benefits) both off and online. Not only do we touch on our own personal experiences and the advantages we’ve seen from these, but how different types of networking can positively affect your business. The questions we’ve …
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Small Business Mindset Chat- Trusting Your Gut And How To Combat Burnout
27:39
27:39
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27:39In this episode we’re switching things up and talking about the importance of trusting your gut. Whether that’s recognizing the signs of burnout, learning when to say no to certain projects or identifying which jobs to delegate, all of these things are important aspects of working life and, often, you’ll get a gut feeling about them. Alongside this…
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Interview With Peta Hunt Part 2 - Tackling The New Era of Bridal Retail
42:07
42:07
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42:07In this episode we welcome you to join us for Part 2 of our conversation with freelance Bridal Stylist and Consultant, Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine, and with a wealth of knowledge and experience in the wedding industry, Peta not only shares her take on the new era of bridal retail, how bridal brands and bou…
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Interview with Peta Hunt Part 1- What Makes A Bridal Brand Exciting In Today’s Market.
47:11
47:11
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47:11In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of the iconic Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine and now a freelance Stylist and Consultant specialising in bridal, we’re chatting to Peta about everything from how she got into the bridal industry (trust us, there’s so…
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In this episode we’re talking about key inspirational ways to boost your brand this 2024. If it’s been a tough year so far, take comfort in the fact that you’re not alone. A lot of small businesses are struggling. But, there are some things you can do to make the most of this quieter period. From local collaborations with surrounding businesses to …
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Running A Bridal Boutique in 2024: How To Stand Out From The Crowd.
19:53
19:53
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19:53In this episode we’re talking about some of the key elements you should consider as a bridal boutique in 2024 and, most importantly, how to stand out from the crowd (regardless of whether you’re newly-opened or established). From personal styling sessions with champagne in hand to in-store bars with custom cocktails, what do bridal boutiques really…
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The Truth About Being a Small Business Owner And The Fear Of Failure
35:44
35:44
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35:44In this episode we dive into the truth about being a small business owner and the fears, stresses and learnings that come with it. Alongside this we’re talking about something that we all experience: the fear of failure. As small business owners it can sometimes feel quite lonely and overwhelming. Not only do you have to create the product or provi…
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Our Feedback On White Gallery London 2024
29:21
29:21
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29:21In Partnership With White Gallery London, we're bringing you our thoughts and feedback from the show in this episode. The Aisle-conic Podcast was delighted to be a media partner for the event, especially as this year the show took on a rebrand and new location in the form of The Truman Brewery in London's bustling Shoreditch. Listen in as we talk y…
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White Gallery London- Exclusive Interview With Event Director, Georgia Flynn.
43:41
43:41
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43:41In Partnership With White Gallery London In this exclusive episode we're welcoming our very first guest onto the podcast in the form of White Gallery London’s Event Director, Georgia Flynn. As a media partner for the show, not only was it fitting to have Georgia as our first guest on The Aisle-conic Podcast, but to launch this intriguing episode on…
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In this episode we’re talking about how to get noticed by the press. From putting in some good old fashioned research and finding those key contacts to get in touch on to creating innovative imagery and pulling together that winning media pack with instant downloadable links, we’re chatting about all of the things you need to put in place and do in…
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Bridal Fashion Week: What you need to know as a Designer
33:40
33:40
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33:40In our first official episode (as we head into NYBFW) we’re talking all things Bridal Week and, more specifically, what you need to know as a bridal designer. Whether you’re trying to work out whether you’re ready to apply for the shows or currently in the midst of planning the aesthetics of your stand, we’re dissecting every aspect of what goes in…
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The Aisle-conic Podcast is brought to you by two bridal industry professionals, Cathleen Jia of The Wedding Theories and previously, designer bridal label Cathleen Jia and Sarah Tippett of Bridal Editor. Purposefully built with the wedding business owner in mind, listen in to our fortnightly episodes as we unpick the seams of the wedding industry a…
…
continue reading